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市場調查報告書
商品編碼
1896229
永續電子商務包裝市場預測至2032年:按材料、包裝類型、分銷管道、應用、最終用戶和地區分類的全球分析Sustainable E-Commerce Packaging Market Forecasts to 2032 - Global Analysis By Material (Paper & Paperboard, Bioplastics, Recycled Plastics and Other Materials), Packaging Type, Distribution Channel, Application, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球永續電子商務包裝市場價值將達到 386 億美元,到 2032 年將達到 683 億美元,預測期內複合年成長率為 8.5%。
永續電商包裝是指旨在最大限度減少廢棄物、降低碳足跡並最佳化整個線上零售供應鏈資源利用的環保包裝解決方案。它強調使用可回收、可堆肥、可生物分解或由可再生或回收資源製成的材料。此外,它還注重合理尺寸以減少材料浪費,提高運輸效率並減少排放。它還包括在增強產品保護的同時,透過再利用和回收來支持循環經濟原則的設計。總而言之,永續電商包裝旨在平衡功能性、成本效益和環境友善性,以滿足日益成長的消費者和監管機構的期望。
對環保包裝解決方案的需求日益成長
消費者越來越傾向於使用可回收、可生物分解和可堆肥的材料,而非一次性塑膠製品。電商平檯面臨採用永續包裝以減少環境影響的壓力。有關減少廢棄物和碳中和的監管要求進一步加速了這一趨勢。零售商正在重新思考其包裝策略,以凸顯環保特性並增強品牌忠誠度。全球品牌正在加大對循環經濟舉措的投資,以實現其永續性目標。
發展中地區缺乏回收基礎設施
許多國家缺乏足夠的永續包裝材料收集、分類和處理設施。這一差距限制了規模化應用,並減緩了環保解決方案的普及。小規模電商企業在缺乏政府支持的情況下難以實施回收計畫。基礎設施建設的高成本進一步加劇了這個問題。已開發國家和開發中國家之間的數位落差擴大了永續性的採納差距。因此,有限的回收基礎設施限制了市場擴張。
消費者對綠色品牌的偏好日益成長
消費者正積極選擇那些致力於永續性的電商平台。環保包裝能夠提升品牌聲譽及顧客忠誠度。人們對氣候變遷和減少廢棄物的意識不斷增強,推動了對綠色替代品的需求。社群媒體宣傳活動和網紅代言進一步強化了消費者的偏好。各國政府和非政府組織也積極推廣永續消費,推動其普及。
生物基原料供應鏈限制因素
生質塑膠、澱粉基聚合物和再生纖維等原料面臨供應挑戰。全球供應鏈中斷導致永續原料成本上升,可靠性降低。中小企業難以獲得穩定的供應,限制了其擴張。對農業原料的依賴與糧食生產形成競爭。區域間原料供應差異進一步加劇了推廣應用的難度。因此,供應鏈瓶頸阻礙了市場成長。
新冠疫情對永續電商包裝市場產生了複雜的影響。疫情封鎖期間,網路購物激增,帶動了包裝材料需求的成長。然而,供應鏈中斷影響了生物基原料的供應,並導致產品延遲上市。經濟的不確定性降低了多個地區對高階永續包裝的投資。消費者衛生和安全意識的提高,增強了對環保和防篡改包裝的需求。各國政府已將永續性事項,並支持採用綠色包裝解決方案。
預計在預測期內,紙張和紙板細分市場將佔據最大的市場佔有率。
由於紙張和紙板具有可回收性,且在電子商務物流中已廣泛應用,預計在預測期內,紙張和紙板領域將佔據最大的市場佔有率。瓦楞紙箱、紙盒和紙質郵寄袋正日益取代塑膠,成為物流配送鏈中的主流選擇。服裝、電子產品和日常消費品(FMCG)行業的強勁需求推動了紙質包裝的普及。針對一次性塑膠的監管要求與紙板解決方案的優勢不謀而合。已開發國家完善的回收網路也為該領域提供了有利條件。輕量耐用紙板設計的創新進一步鞏固了其競爭地位。
預計在預測期內,食品和雜貨配送領域將實現最高的複合年成長率。
預計在預測期內,食品和雜貨配送領域將實現最高成長率,反映出末端物流對永續包裝的強勁需求。線上雜貨平台的日益普及正在加速環保包裝解決方案的普及。消費者越來越傾向於選擇可生物分解的容器、可堆肥的包裝袋和可回收的紙盒來配送食品。促進食品安全和永續性的法規結構正在推動該領域的應用。新興市場快速的都市化和可支配收入的成長也促進了該領域的成長。具有優異耐熱性和防潮性的永續包裝材料的創新進一步提升了便利性。
在預測期內,由於嚴格的監管要求和較高的消費者環保意識,北美地區預計將佔據最大的市場佔有率。美國和加拿大受益於先進的回收基礎設施和永續包裝的廣泛應用。電商巨頭正大力投資環保包裝,以實現其企業永續性目標。政府推行的減少廢棄物和碳中和措施正在推動環保包裝的普及。主要包裝製造商的存在進一步鞏固了該地區的主導地位。線上零售和訂閱服務的成長也為此註入了新的動力。
由於快速的都市化和蓬勃發展的電子商務,預計亞太地區在預測期內將實現最高的複合年成長率。中國、印度和日本等國家對食品、雜貨和服飾配送領域的永續包裝需求強勁。不斷壯大的中產階級和日益成長的可支配收入推動了高級產品的普及。政府禁止塑膠製品和推廣永續消費的措施進一步加速了這一趨勢。本土Start-Ups和跨國公司都在投資可擴展的環保包裝解決方案。以行動優先的電子商務生態系統的發展正在推動區域擴張。
According to Stratistics MRC, the Global Sustainable E-Commerce Packaging Market is accounted for $38.6 billion in 2025 and is expected to reach $68.3 billion by 2032 growing at a CAGR of 8.5% during the forecast period. Sustainable e-commerce packaging refers to environmentally responsible packaging solutions designed to minimize waste, reduce carbon footprint, and optimize resource use throughout the online retail supply chain. It emphasizes materials that are recyclable, compostable, biodegradable, or made from renewable or recycled content. Sustainable packaging also focuses on right-sizing to reduce excess material, improving shipping efficiency, and lowering emissions. Additionally, it includes designs that enhance product protection while supporting circular economy principles through reuse and recovery. Overall, sustainable e-commerce packaging aims to balance functionality, cost-effectiveness, and environmental stewardship to meet growing consumer and regulatory expectations.
Rising demand for eco-friendly packaging solutions
Consumers are increasingly rejecting single-use plastics in favor of recyclable, biodegradable, and compostable materials. E-commerce platforms are under pressure to adopt sustainable packaging to reduce environmental impact. Regulatory mandates on waste reduction and carbon neutrality further accelerate adoption. Retailers are reformulating packaging strategies to highlight eco-friendly claims and strengthen brand loyalty. Global brands are investing in circular economy initiatives to meet sustainability targets.
Limited recycling infrastructure in developing regions
Many countries lack adequate collection, sorting, and processing facilities for sustainable packaging materials. This gap restricts scalability and slows adoption of eco-friendly solutions. Smaller e-commerce firms struggle to implement recycling programs without government support. High costs of infrastructure development further exacerbate the issue. The digital divide between developed and developing economies widens sustainability adoption gaps. Consequently, limited recycling infrastructure is constraining market expansion.
Increasing consumer preference for green brands
Shoppers are actively choosing e-commerce platforms that demonstrate sustainability commitments. Eco-friendly packaging enhances brand reputation and customer loyalty. Rising awareness of climate change and waste reduction amplifies demand for green alternatives. Social media campaigns and influencer endorsements further accelerate consumer preference. Governments and NGOs are promoting sustainable consumption, reinforcing adoption.
Supply chain constraints for biobased inputs
Raw materials such as bioplastics, starch-based polymers, and recycled fibers face availability challenges. Global supply chain disruptions increase costs and reduce reliability of sustainable inputs. Smaller firms struggle to secure consistent supplies, limiting scalability. Dependence on agricultural feedstocks creates competition with food production. Regional disparities in sourcing further complicate adoption. Consequently, supply chain constraints are hindering market growth.
The COVID-19 pandemic had a mixed impact on the Sustainable E-Commerce Packaging market. Surge in online shopping during lockdowns accelerated demand for packaging materials. However, supply chain disruptions affected availability of biobased inputs and delayed product launches. Economic uncertainty reduced investment in premium sustainable packaging in several regions. Rising consumer awareness of hygiene and safety reinforced demand for eco-friendly, tamper-proof packaging. Governments emphasized sustainability in recovery programs, supporting adoption of green packaging solutions.
The paper & paperboard segment is expected to be the largest during the forecast period
The paper & paperboard segment is expected to account for the largest market share during the forecast period, driven by its recyclability and widespread acceptance in e-commerce logistics. Corrugated boxes, cartons, and paper mailers are increasingly replacing plastics in delivery chains. Strong demand from apparel, electronics, and FMCG sectors reinforces adoption of paper-based packaging. Regulatory mandates on single-use plastics align directly with the benefits of paperboard solutions. The segment benefits from established recycling networks in developed economies. Innovations in lightweight and durable paperboard designs further strengthen competitiveness.
The food & grocery delivery segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the food & grocery delivery segment is predicted to witness the highest growth rate, reflecting strong demand for sustainable packaging in last-mile logistics. Rising popularity of online grocery platforms accelerates adoption of eco-friendly packaging solutions. Consumers increasingly prefer biodegradable containers, compostable bags, and recyclable cartons for food deliveries. Regulatory frameworks promoting food safety and sustainability reinforce adoption in this segment. The segment benefits from rapid urbanization and growing disposable incomes in emerging markets. Innovations in temperature-resistant and moisture-proof sustainable packaging further enhance usability.
During the forecast period, the North America region is expected to hold the largest market share due to strong regulatory mandates and consumer awareness. The United States and Canada benefit from advanced recycling infrastructure and widespread adoption of sustainable packaging. E-commerce giants are investing heavily in eco-friendly packaging to meet corporate sustainability goals. Government initiatives promoting waste reduction and carbon neutrality reinforce adoption. The presence of leading packaging manufacturers strengthens regional leadership. Growth in online retail and subscription-based delivery services adds momentum.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR rapid urbanization and booming e-commerce penetration. Countries such as China, India, and Japan are witnessing strong demand for sustainable packaging in food, grocery, and apparel deliveries. Expanding middle-class populations and rising disposable incomes support premium product adoption. Government initiatives promoting plastic bans and sustainable consumption further accelerate adoption. Local startups and multinational firms are investing in scalable eco-friendly packaging solutions. Growth in mobile-first e-commerce ecosystems adds momentum to regional expansion.
Key players in the market
Some of the key players in Sustainable E-Commerce Packaging Market include Amcor, Sealed Air Corporation, Mondi Group, Huhtamaki, Tetra Pak, Sonoco Products Company, WestRock, Stora Enso, UPM-Kymmene Corporation, BASF SE, Dow Inc., Berry Global Group, Smurfit Kappa Group, Ranpak Holdings and DS Smith.
In May 2024, Amcor partnered with Walmart Canada to launch a recyclable paper-based packaging for the e-commerce shipping of its Our Brand products. This initiative, replacing plastic mailers, is a direct strategy to advance sustainable e-commerce solutions and aligns with Walmart's goal to make all private brand packaging recyclable, compostable.
In October 2023, Sealed Air launched the Korrvu(R) Retention Pak with Sustainex(TM) technology, a new material containing 30% recycled content. This launch directly addresses e-commerce demands for right-sized, protective packaging that reduces waste and incorporates more circular materials, enhancing the sustainability profile of their flagship protective packaging system without compromising performance.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.