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市場調查報告書
商品編碼
1896175
2032年混合動力汽車銷售預測:按車輛類型、動力系統、零件、燃料類別、車身類型和地區分類的全球分析Hybrid Vehicle Sales Market Forecasts to 2032 - Global Analysis By Vehicle Type (Passenger Cars and Commercial Vehicles), Propulsion Type, Component, Fuel Category, Vehicle Body Type and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球混合動力汽車銷售市場規模將達到 2,615.1 億美元,到 2032 年將達到 6,076.4 億美元,預測期內複合年成長率為 12.8%。
在環保意識日益增強、政府激勵措施以及燃油成本上漲的推動下,混合動力汽車的銷售在過去幾年中顯著成長。消費者選擇混合動力汽車的原因在於其卓越的燃油經濟性、更低的溫室氣體排放以及對傳統燃料依賴性的降低。汽車製造商正透過融入再生煞車、輕量化結構和先進電池技術等創新功能來擴展其混合動力汽車型陣容。這一成長得益於北美、歐洲和亞太等主要地區推廣環保交通的措施。這一趨勢反映了全球向永續出行解決方案和更環保的交通方式轉變的趨勢,並且預計未來還將繼續保持上升勢頭。
根據歐洲汽車製造商協會 (ACEA) 的數據,預計到 2023 年,混合動力電動車將佔歐盟新車註冊量的 25.7%,高於 2022 年的 22.6%,凸顯了其日益成長的勢頭。
日益增強的環保意識
人們對環境永續性的日益關注是推動混合動力汽車市場發展的強勁動力。消費者越來越意識到傳統汽車排放氣體對空氣品質和氣候的有害影響,這促使他們選擇更環保的出行方式。混合動力汽車憑藉著更高的燃油效率和更低的排放氣體,滿足了這項需求。宣傳宣傳活動、媒體報導和日益嚴格的環境法規都在推動市場成長。混合動力汽車在污染嚴重的都市區尤其受歡迎。全球對環保措施和減少碳足跡的日益關注,進一步促進了消費者對混合動力汽車的接受度。
前期成本高
混合動力汽車銷售面臨的主要挑戰之一是其高昂的初始價格。馬達和電池系統等先進技術推高了生產成本,使得混合動力汽車比傳統汽車更貴。許多潛在買家,尤其是在成本敏感地區的買家,儘管混合動力汽車具有長期節省燃油的潛力,但仍對投資這種昂貴的選擇猶豫不決。雖然政府補貼有助於減輕部分負擔,但價格仍是限制因素。儘管人們對環保汽車和混合動力技術帶來的效率優勢越來越感興趣,但這一價格障礙阻礙了混合動力汽車在市場上的廣泛接受,並減緩了其在發展中地區和價格敏感地區的成長。
都市化與交通壅塞對策
城市發展和日益嚴重的交通堵塞為混合動力汽車的廣泛應用提供了巨大潛力。城市交通模式的特點是頻繁的停車,這使得再生煞車能夠最大限度地提高燃油效率並減少排放氣體。政府政策,例如設立低排放氣體區和鼓勵綠色交通,也進一步促進了混合動力汽車的使用。通勤者和車隊營運商,包括計程車和叫車服務,也擴大選擇混合動力汽車來降低燃油成本並實現永續性目標。隨著城市人口的成長和綠色交通政策的實施,混合動力汽車憑藉其高效環保的特性,在滿足城市出行需求方面佔據了戰略優勢,成為傳統汽車的理想替代方案。
與電動車的競爭
純電動車的日益普及對混合動力汽車的銷售構成了重大挑戰。電動車憑藉排放排放、更低的燃料和維護成本以及不斷擴展的充電網路,正吸引具有環保意識的消費者。政府政策、補貼以及製造商對電動車的重視加劇了競爭,並將混合動力汽車定位為過渡方案而非永久解決方案。消費者偏好的這種轉變可能會降低對混合動力汽車的需求,迫使汽車製造商進行創新並實現產品差異化。如果沒有積極主動的策略,混合動力汽車將面臨市場佔有率被純電動車蠶食的風險,尤其是在電動車普及率高、獎勵完善且大眾對永續交通意識日益增強的地區。
全球新冠疫情危機擾亂了混合動力汽車產業,影響了生產、供應鏈和消費者需求。工廠停工、勞動力限制和相關法規導致生產和新車上市延遲。經濟的不確定性也抑制了消費者購買混合動力汽車(這類汽車價格相對較高)的意願。同時,電池和半導體等關鍵零件的短缺也延緩了交貨時間,減緩了市場擴張。然而,日益成長的永續性意識以及政府支持環保交通的舉措在一定程度上抵消了這些挑戰。儘管疫情暫時阻礙了銷售和成長,但也凸顯了清潔出行解決方案的重要性,增強了混合動力汽車的長期發展前景,並鼓勵製造商投資於具有韌性的永續發展策略。
預計在預測期內,乘用車細分市場將佔據最大的市場佔有率。
預計在預測期內,乘用車細分市場將佔據最大的市場佔有率。由於燃油效率高、排放氣體低、成本低,私人買家越來越傾向於選擇混合動力汽車,使其成為最受歡迎的選擇。汽車製造商不斷透過創新功能提升其混合動力汽車產品,例如節能電池、輕量化結構和再生煞車系統。城市舉措、補貼和稅收優惠進一步推動了混合動力汽車的普及。該細分市場的主導地位反映了消費者對環保且技術先進的個人車輛的濃厚興趣,使乘用車成為混合動力汽車市場成長的關鍵驅動力,並標誌著全球範圍內個人出行方式正日益向永續轉型。
預計在預測期內,插電式混合動力汽車(PHEV)細分市場將實現最高的複合年成長率。
預計在預測期內,插電式混合動力汽車(PHEV)細分市場將保持最高的成長率。這一趨勢主要源自於消費者對兼具純電動驅動和傳統燃油引擎功能的車輛日益成長的偏好。 PHEV 吸引了注重環保的消費者,他們希望在保持柔軟性的同時,降低排放氣體和燃油成本。電池技術、充電系統和能源管理的進步提升了 PHEV 的吸引力。政府的支持性政策、財政獎勵以及更嚴格的排放氣體標準進一步推動了 PHEV 的普及。隨著消費者對永續且技術先進的出行解決方案的需求不斷成長,PHEV 細分市場正以驚人的速度持續成長,並已成為混合動力汽車市場中成長最快的類別。
由於政府的大力支持、日益增強的環保意識以及快速的都市化,亞太地區預計將在預測期內保持最大的市場佔有率。日本、中國和韓國等主要市場在消費者對高效低排放汽車的需求驅動下,領先混合動力汽車的普及。為了滿足這項需求,汽車製造商正積極推出配備先進技術的新型混合模式。補貼、稅收優惠和低排放氣體法規等政策措施進一步推動了市場成長。在強大的汽車產業和對永續個人出行方式日益成長的偏好的推動下,亞太地區預計將繼續成為全球混合動力汽車銷售的最大貢獻者,凸顯了該地區在塑造市場擴張方面發揮的關鍵作用。
預計北美地區在預測期內將實現最高的複合年成長率。日益增強的環保意識、政府的獎勵以及嚴格的排放標準正在推動消費者對混合動力汽車的接受度。不斷完善的充電基礎設施、豐富的混合模式以及對永續出行方式的關注,都在促進市場擴張。汽車製造商正加大研發投入,以滿足環保意識強的消費者和城市通勤者日益成長的需求。這些因素共同推動了北美地區的高複合年成長率,使其成為全球混合動力汽車市場中最具活力和成長最快的地區之一。
According to Stratistics MRC, the Global Hybrid Vehicle Sales Market is accounted for $261.51 billion in 2025 and is expected to reach $607.64 billion by 2032 growing at a CAGR of 12.8% during the forecast period. Sales of hybrid vehicles have grown considerably over the past few years, fueled by heightened environmental consciousness, supportive government policies, and rising fuel costs. Buyers are favoring hybrids for their superior fuel economy, lower greenhouse gas emissions, and decreased reliance on traditional fuels. Car manufacturers are expanding hybrid offerings by incorporating innovative features like regenerative braking, lightweight construction, and advanced battery technology. Major regions such as North America, Europe, and Asia-Pacific are driving this expansion, aided by initiatives promoting environmentally friendly transport. The trend indicates a continued upward trajectory, reflecting a global shift toward sustainable mobility solutions and greener transportation alternatives.
According to data from the European Automobile Manufacturers' Association (ACEA), hybrid electric vehicles accounted for 25.7% of all new car registrations in the European Union in 2023, up from 22.6% in 2022, highlighting strong momentum.
Rising environmental awareness
Growing concern for environmental sustainability is strongly propelling the hybrid vehicle market. Consumers are becoming more aware of the harmful impact of traditional vehicle emissions on air quality and climate, motivating them to choose greener options. Hybrids, offering improved fuel efficiency and reduced emissions, cater to this demand. Awareness campaigns, media coverage, and stricter environmental regulations enhance market growth. Urban centers with severe pollution have particularly embraced hybrids. The global focus on eco-friendly practices and reducing carbon footprints continues to drive increased consumer adoption of hybrid vehicles.
High initial cost
One of the key challenges restricting hybrid vehicle sales is their elevated initial price. Advanced technologies like electric motors and battery systems raise production costs, making hybrids more expensive than traditional vehicles. Many potential buyers, particularly in cost-conscious regions, hesitate to invest in these higher-priced options, even with long-term fuel savings. While governmental subsidies partially reduce the burden, affordability continues to be a limiting factor. This price barrier hampers broader market acceptance, slowing growth in both developing and price-sensitive regions, despite rising interest in eco-friendly vehicles and efficiency advantages offered by hybrid technology.
Expanding urbanization and traffic congestion solutions
The growth of cities and rising traffic congestion create strong prospects for hybrid vehicle adoption. Urban traffic patterns, characterized by frequent stops, allow hybrids to maximize fuel efficiency through regenerative braking and reduced emissions. Municipal policies such as low-emission zones and incentives for eco-friendly transport further encourage hybrid use. Commuters and fleet operators, including taxis and ride-sharing services, increasingly favor hybrids to lower fuel costs and meet sustainability goals. As urban populations grow and cities implement green transportation initiatives, hybrid vehicles are strategically positioned to serve urban mobility needs, offering efficient, environmentally conscious alternatives to conventional vehicles.
Competition from electric vehicles (EVs)
The expansion of fully electric vehicles presents a major challenge for hybrid sales. EVs deliver zero emissions, lower fuel and maintenance costs, and benefit from growing charging networks, attracting eco-conscious buyers. Government policies, subsidies, and manufacturer focus on EVs enhance their competitiveness, positioning hybrids as interim rather than permanent solutions. This shift in consumer preference could reduce hybrid demand, compelling automakers to innovate and differentiate their products. Without proactive strategies, hybrid vehicles risk losing market share to fully electric alternatives, particularly in regions with strong EV adoption, comprehensive incentives, and increasing public awareness of sustainable transportation.
The global COVID-19 crisis disrupted the hybrid vehicle industry by affecting production, supply chains, and consumer demand. Factory shutdowns, workforce limitations, and restrictions delayed manufacturing and new model launches. Economic uncertainty reduced buyers' willingness to invest in costlier hybrid vehicles, while shortages of critical components, such as batteries and semiconductors, slowed delivery and market expansion. Nevertheless, heightened focus on sustainability and government initiatives supporting eco-friendly transportation partially offset these challenges. While the pandemic temporarily hindered sales and growth, it also emphasized the significance of clean mobility solutions, strengthening long-term prospects for hybrid vehicles and encouraging manufacturers to invest in resilient and sustainable strategies.
The passenger cars segment is expected to be the largest during the forecast period
The passenger cars segment is expected to account for the largest market share during the forecast period. Individual buyers increasingly prefer hybrids for their fuel efficiency, lower emissions, and cost savings, making them the most popular choice. Automakers continue to enhance hybrid car offerings with innovative features such as energy-efficient batteries, lightweight construction, and regenerative braking systems. Urban policies, subsidies, and tax incentives further encourage adoption. The segment's dominance reflects strong consumer interest in environmentally friendly and technologically advanced personal vehicles, positioning passenger cars as the primary driver of hybrid vehicle market growth and highlighting the shift toward sustainable personal transportation globally.
The plug-in hybrid electric vehicle (PHEV) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the plug-in hybrid electric vehicle (PHEV) segment is predicted to witness the highest growth rate. Rising preference for vehicles that combine electric-only driving with traditional fuel engines fuels this trend. PHEVs attract environmentally conscious consumers aiming to reduce emissions and fuel expenses while maintaining flexibility. Improvements in battery technology, charging systems, and energy management enhance their appeal. Supportive government policies, financial incentives, and stricter emission standards further accelerate adoption. As consumers increasingly seek sustainable and technologically advanced mobility solutions, the PHEV segment continues to grow at a remarkable pace, establishing itself as the most rapidly expanding category in the hybrid vehicle market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to robust government support, heightened environmental awareness, and rapid urban growth. Key markets like Japan, China, and South Korea lead in hybrid adoption, driven by consumers' demand for efficient, low-emission vehicles. Automakers are actively introducing new hybrid models equipped with advanced technologies to cater to this demand. Policy measures, such as subsidies, tax reductions, and low-emission regulations, further stimulate market growth. Combined with a strong automotive industry and increasing preference for sustainable personal transportation, Asia-Pacific remains the largest contributor to global hybrid vehicle sales, highlighting the region's critical role in shaping the market's expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. Rising awareness of environmental issues, favorable government incentives, and stringent emission standards are encouraging consumers to adopt hybrid vehicles. Improvements in charging infrastructure, a wide range of hybrid models, and focus on sustainable mobility accelerate market expansion. Automakers are investing in research and innovation to cater to the increasing demand from environmentally conscious buyers and city commuters. These factors collectively drive a high compound annual growth rate, making North America one of the most dynamic and rapidly expanding regions in the global hybrid vehicle market.
Key players in the market
Some of the key players in Hybrid Vehicle Sales Market include Toyota Motor Corporation, Honda Motor Co., Ltd., Ford Motor Company, Hyundai Motor Company, Kia Corporation, Nissan Motor Co., Ltd., BMW AG, AB Volvo, Daimler AG (Mercedes-Benz), BYD Company Ltd., General Motors Company, Mitsubishi Motors Corporation, Stellantis N.V., Subaru Corporation and Mazda Motor Corporation.
In December 2025, Ford and Renault Group announced a landmark strategic partnership* aimed at expanding Ford's electric vehicles offering to European customers, significantly enhancing competitiveness for both companies in the rapidly evolving automotive landscape in Europe. A cornerstone of this collaboration is a partnership agreement for the development of two distinct Ford-branded electric vehicles.
In December 2025, Nissan Motor Co., Ltd. and Wayve announced the signing of definitive agreements to collaborate on integrating the next-generation ProPILOT series with Wayve AI technology across a broad range of Nissan vehicles. This partnership will combine Wayve's embodied AI software with Nissan's advanced driver-assistance systems to support both ADAS and point-to-point advanced driving.
In August 2025, Hyundai Motor Company and General Motors announced plans for their first five co-developed vehicles, marking a significant milestone in their previously announced strategic collaboration. The two companies will co-develop four vehicles for the Central and South American market, including a compact SUV, car and pick-up, as well as a mid-size pick-up, all with the flexibility to use either internal combustion or hybrid propulsion systems.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.