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寵物社群媒體平台市場預測至2032年：按平台類型、寵物類型、設備類型、收入模式、應用和地區分類的全球分析

Pet Social Media Platforms Market Forecasts to 2032 - Global Analysis By Platform Type, Pet Type, Device Type, Revenue Model, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，全球寵物社群媒體平台市場預計到 2025 年價值 16 億美元，到 2032 年達到 45 億美元，在預測期內以 15.7% 的複合年成長率成長。

寵物社交媒體平台是專為寵物飼主、動物愛好者和寵物相關企業設計的數位社區，旨在促進彼此聯繫、共用和互動。這些平台允許用戶建立寵物檔案、發布照片和影片、共用經驗、交流寵物護理技巧，並參與有關寵物健康、訓練和生活方式的討論。它們通常包含寵物領養資訊、活動公告以及寵物用品和服務交易平台等功能。透過促進志同道合者之間的互動，這些平台加強了飼主與寵物之間的聯繫，倡導負責任的寵物飼養方式，並為企業創造了接觸目標受眾的機會。

全球寵物飼養量的上升

全球寵物飼養量的持續成長是寵物社群媒體平台市場的主要驅動力。隨著越來越多的家庭擁有寵物，飼主越來越傾向於線上社區，以便共用經驗、尋求建議並與其他寵物愛好者互動。這種日益成長的興趣推動了用戶參與度，促進了內容創作，並吸引了許多企業進入這些平台。因此，不斷擴大的寵物群體直接支撐著專注於寵物護理、社交互動和生活方式共用的數位平台的發展，從而推動了市場成長。

貨幣化挑戰

儘管用戶參與度不斷提高，但獲利模式仍是寵物社群媒體平檯面臨的主要限制因素。許多平台難以透過訂閱、廣告或電商功能獲得穩定的收入，這限制了盈利。小規模的平台在與大規模網路競爭的同時，也面臨高昂的營運成本，這使得它們難以建立永續的財務模式。此外，用戶對付費內容和廣告的敏感度也會阻礙產生收入。這些障礙限制了投資，並減緩了市場創新和發展。

內容創作趨勢

內容創作趨勢的激增為寵物社群媒體平台帶來了巨大的機會。寵物飼主越來越傾向於在網路上共用照片、影片和故事，從而提升了用戶參與度和平台活躍度。網紅行銷、用戶生成內容以及與寵物相關的病毒式傳播趨勢，為建立夥伴關係、品牌推廣和社群建立鋪平了道路。鼓勵互動和多媒體內容的平台能夠吸引更多用戶，拓展獲利模式，並提高品牌忠誠度。透過利用內容趨勢，平台可以脫穎而出，並觸及不斷成長且高度活躍的寵物愛好者群體。

監管方面的擔憂

監管問題對市場構成潛在威脅。隱私法規、資料保護法和內容審核要求會帶來合規挑戰，尤其對於全球營運的平台而言更是如此。對廣告、訂閱模式和電子商務行為的限制可能會降低收入潛力。違規將面臨罰款和法律訴訟的風險，從而影響平台的信譽和用戶信任。如何在應對不斷變化的監管環境的同時，維持用戶參與和商業化戰略至關重要，而法律規範始終對市場擴張構成威脅。

新冠疫情的影響：

新冠疫情數位化進程，對市場產生了影響。封鎖和保持社交距離的措施增加了人們的線上活動，寵物飼主紛紛轉向虛擬社區進行互動、獲取建議和娛樂。疫情期間寵物擁有率上升，進一步推動了平台的用戶活躍度。然而，經濟的不確定性影響了廣告收入和訂閱用戶成長。總體而言，新冠疫情提高了人們對數位寵物網路的認知度和使用率，建立了更活躍的用戶群體，並為那些優先考慮線上社群和內容共用的平台創造了長期成長潛力。

預計在預測期內，小型哺乳動物細分市場將佔據最大的市場佔有率。

預計在預測期內，小型哺乳動物細分市場將佔據最大的市場佔有率，因為兔子、豚鼠和其他小型哺乳動物的飼主越來越傾向於在線尋求專業內容、護理技巧和社群。這些寵物需要專業知識，這推動了用戶參與和平台活躍度。提供論壇、領養資訊和產品推薦等針對性功能的社群媒體平台能夠吸引這個特定使用者群體。因此，小型動物細分市場將顯著促進用戶成長和參與度提升，從而推動平台普及和市場持續擴張。

預計在預測期內，訂閱業務板塊的複合年成長率將最高。

預計在預測期內，訂閱模式將實現最高成長率，因為加值服務、無廣告體驗、獨家內容和個人化功能吸引用戶選擇付費會員。人們對寵物照顧意識的提高以及對高品質互動內容的需求正在推動訂閱模式的普及。提供專家建議、培訓模組和精選產品等附加價值服務的平台有望贏得忠實定期訂閱。這種成長反映出，市場正在向獲利且永續的模式轉變，這些模式充分利用了高度活躍且極具價值的寵物飼主社群。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於可支配收入的成長和網路普及率的提高。文化趨勢也促使人們共用寵物相關內容並參與線上社區，從而提升了平台的用戶參與度。此外，電子商務的蓬勃發展和行動優先的消費習慣也為訂閱和產品推廣等盈利模式提供了支持。這些因素使亞太地區成為寵物數位平台發展的關鍵區域，並顯著推動了全球寵物數位平台的成長和擴張。

年複合成長率最高的地區：

預計北美在預測期內將實現最高的複合年成長率，這主要得益於高網際網路普及率、先進的數位基礎設施和智慧型手機的廣泛使用，這些因素正在推動其快速發展。濃厚的寵物飼養文化、不斷成長的寵物消費意願以及對線上社群日益成長的興趣，都促進了用戶參與。加值內容，正受益於北美富裕且精通科技的使用者群體。這些趨勢使北美成為快速成長的市場，在普及率和收入潛力方面均超越了其他地區。

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目錄

第1章執行摘要

第2章 前言

  • 摘要
  • 相關利益者
  • 調查範圍
  • 調查方法
  • 研究材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球寵物社群媒體平台市場（依平台類型分類）

  • 照片和影片共用平台
  • 一個多功能的寵物社交網路
  • 社群論壇平台
  • 社交協作平台
  • 寵物配對平台

6. 全球寵物社群媒體平台市場（依寵物類型分類）

  • 狗
  • 魚
  • 貓
  • 爬蟲類
  • 鳥類
  • 小型哺乳動物
  • 其他寵物類型

7. 全球寵物社群媒體平台市場（依設備類型分類）

  • 智慧型手機
  • 桌上型電腦/筆記型電腦
  • 藥片

8. 全球寵物社群媒體平台市場依收入模式分類

  • 訂閱
  • 免費增值
  • 廣告
  • 聯盟市場收入

9. 全球寵物社群媒體平台市場（按應用分類）

  • 寵物內容共用
  • 寵物領養和救助工作
  • 寵物健康和活動管理
  • 寵物活動和社交聚會
  • 寵物訓練與行為社區

第10章：全球寵物社群媒體平台市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美國家
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 併購
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章 企業概況

  • Mars Petcare
  • Petcube
  • Nestle Purina PetCare
  • Whistle
  • Hill's Pet Nutrition
  • Wag!
  • Petzbe
  • Tractive
  • Yummypets
  • Rover
  • Pack
  • FitBark
  • Dogster
  • Petzila
  • Catster
Product Code: SMRC32695

According to Stratistics MRC, the Global Pet Social Media Platforms Market is accounted for $1.6 billion in 2025 and is expected to reach $4.5 billion by 2032 growing at a CAGR of 15.7% during the forecast period. Pet Social Media Platforms are digital communities designed specifically for pet owners, animal lovers, and pet-related businesses to connect, share, and engage. These platforms allow users to create profiles for their pets, post photos and videos, share stories, exchange tips on pet care, and participate in discussions about pet health, training, and lifestyle. They often include features like pet adoption listings, event announcements, and marketplaces for pet products and services. By fostering interaction among like-minded individuals, these platforms strengthen the bond between owners and pets, promote responsible pet ownership, and create opportunities for businesses to reach a targeted, engaged audience.

Market Dynamics:

Driver:

Rising pet ownership worldwide

The growing global trend of pet ownership is a major driver for the Pet Social Media Platforms market. As more households adopt pets, owners increasingly seek online communities to share experiences, seek advice, and engage with other pet enthusiasts. This rising interest fuels user engagement, encourages content creation, and attracts businesses to these platforms. Consequently, the expanding pet population directly supports the growth of digital platforms that cater to pet care, social interaction, and lifestyle sharing. Thus it drives the growth of the market.

Restraint:

Monetization challenges

Despite growing user engagement, monetization remains a key restraint for Pet Social Media Platforms. Many platforms struggle to generate consistent revenue through subscriptions, advertisements, or e-commerce features, limiting profitability. Small-scale platforms face high operational costs while competing with larger networks, making sustainable financial models challenging. Additionally, user sensitivity to paid content and ads can hinder revenue generation. These obstacles restrict investments, slowing innovation and growth within the market.

Opportunity:

Content creation trends

The surge in content creation trends presents significant opportunities for Pet Social Media Platforms. Pet owners increasingly share photos, videos, and stories online, driving engagement and platform activity. Influencer marketing, user-generated content and viral pet trends provide avenues for partnerships, brand promotions, and community building. Platforms that facilitate interactive and multimedia content can attract more users, expand monetization options, and enhance brand loyalty. Leveraging content trends allows platforms to differentiate themselves and tap into a highly engaged and growing pet-loving audience.

Threat:

Regulatory concerns

Regulatory concerns pose a potential threat to the market. Privacy regulations, data protection laws, and content moderation requirements can create compliance challenges, especially for platforms operating globally. Restrictions on advertising, subscription models, and e-commerce practices may limit revenue potential. Non-compliance risks fines or legal challenges, affecting platform credibility and user trust. Navigating evolving regulations while maintaining user engagement and monetization strategies is critical making regulatory oversight a persistent threat to market expansion.

Covid-19 Impact:

The Covid-19 pandemic influenced the market by accelerating digital adoption. Lockdowns and social distancing increased online activity, with pet owners seeking virtual communities for interaction, advice, and entertainment. Adoption rates of pets rose during this period, further driving platform engagement. However, economic uncertainties impacted advertising revenue and subscription uptake. Overall, Covid-19 catalyzed awareness and usage of pet-focused digital networks, establishing a more engaged user base and creating long-term growth potential for platforms emphasizing online community and content sharing.

The small mammals segment is expected to be the largest during the forecast period

The small mammals segment is expected to account for the largest market share during the forecast period as owners of rabbits, guinea pigs, and other small mammals increasingly seek tailored content, care tips, and communities online. These pets require specialized knowledge, encouraging engagement and platform activity. Social media platforms that provide targeted features, such as forums, adoption listings, and product recommendations, attract these niche audiences. Consequently, the small mammals segment contributes significantly to user growth and engagement, driving platform adoption and sustained market expansion.

The subscription segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the subscription segment is predicted to witness the highest growth rate because premium services, ad-free experiences, exclusive content, and personalized features encourage users to pay for memberships. Rising awareness of pet care and the desire for high-quality interactive content enhance adoption of subscription models. Platforms offering value-added services, such as expert advice, training modules, or curated products, are likely to attract loyal subscribers. This growth reflects a shift toward monetized, sustainable models that capitalize on engaged, high-value pet owner communities.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to increasing disposable income, and growing internet penetration drive adoption. Cultural trends favor sharing pet-related content and participation in online communities, encouraging platform engagement. Additionally, expanding e-commerce and mobile-first habits support monetization through subscriptions and product promotion. These factors position Asia Pacific as a leading region, contributing significantly to the global growth and expansion of pet-focused digital platforms.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to High internet penetration, advanced digital infrastructure, and widespread smartphone usage facilitate rapid adoption. Strong pet ownership culture, increasing willingness to spend on pets, and growing interest in online communities fuel engagement. Platforms offering premium content, social networking, and e-commerce features benefit from an affluent, tech-savvy user base. These dynamics position North America as a rapidly growing market, outpacing other regions in adoption and revenue potential.

Key players in the market

Some of the key players in Pet Social Media Platforms Market include Mars Petcare, Petcube, Nestle Purina PetCare, Whistle, Hill's Pet Nutrition, Wag!, Petzbe, Tractive, Yummypets, Rover, Pack, FitBark, Dogster, Petzila, Catster

Key Developments:

In July 2025, Odie Pet Insurance is partnering with Nestle Purina PetCare to embed Petivity by Purina into its underwriting and wellness plans, using pet-health data and smart devices to reward preventive care and reimburse Petivity tool costs - shifting insurance from reactive to proactive.

In June 2025, Nestle Purina is rolling out fully recyclable PET canisters for its Friskies Party Mix cat treats, eliminating over 500 tonnes of virgin plastic annually. Meanwhile, Amcor has launched mono-material pouches, and A'Peel introduced a clean-peel label - all boosting circularity.

Platform Types Covered:

  • Photo & Video Sharing Platforms
  • Multi-Feature Pet Social Networks
  • Community & Forum-Based Platforms
  • Social Integration Platforms
  • Pet Matchmaking Platforms

Pet Types Covered:

  • Dogs
  • Fish
  • Cats
  • Reptiles
  • Birds
  • Small Mammals
  • Other Pet Types

Device Types Covered:

  • Smartphones
  • Desktop/Laptop
  • Tablets

Revenue Models Covered:

  • Subscription
  • Freemium
  • Advertising
  • Affiliate & Marketplace Revenue

Applications Covered:

  • Pet Content Sharing
  • Pet Adoption and Rescues
  • Pet Health & Activity Tracking
  • Pet Events & Meetups
  • Pet Training & Behavior Communities

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Social Media Platforms Market, By Platform Type

  • 5.1 Introduction
  • 5.2 Photo & Video Sharing Platforms
  • 5.3 Multi-Feature Pet Social Networks
  • 5.4 Community & Forum-Based Platforms
  • 5.5 Social Integration Platforms
  • 5.6 Pet Matchmaking Platforms

6 Global Pet Social Media Platforms Market, By Pet Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Fish
  • 6.4 Cats
  • 6.5 Reptiles
  • 6.6 Birds
  • 6.7 Small Mammals
  • 6.8 Other Pet Types

7 Global Pet Social Media Platforms Market, By Device Type

  • 7.1 Introduction
  • 7.2 Smartphones
  • 7.3 Desktop/Laptop
  • 7.4 Tablets

8 Global Pet Social Media Platforms Market, By Revenue Model

  • 8.1 Introduction
  • 8.2 Subscription
  • 8.3 Freemium
  • 8.4 Advertising
  • 8.5 Affiliate & Marketplace Revenue

9 Global Pet Social Media Platforms Market, By Application

  • 9.1 Introduction
  • 9.2 Pet Content Sharing
  • 9.3 Pet Adoption and Rescues
  • 9.4 Pet Health & Activity Tracking
  • 9.5 Pet Events & Meetups
  • 9.6 Pet Training & Behavior Communities

10 Global Pet Social Media Platforms Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Mars Petcare
  • 12.2 Petcube
  • 12.3 Nestle Purina PetCare
  • 12.4 Whistle
  • 12.5 Hill's Pet Nutrition
  • 12.6 Wag!
  • 12.7 Petzbe
  • 12.8 Tractive
  • 12.9 Yummypets
  • 12.10 Rover
  • 12.11 Pack
  • 12.12 FitBark
  • 12.13 Dogster
  • 12.14 Petzila
  • 12.15 Catster

List of Tables

  • Table 1 Global Pet Social Media Platforms Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Social Media Platforms Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 3 Global Pet Social Media Platforms Market Outlook, By Photo & Video Sharing Platforms (2024-2032) ($MN)
  • Table 4 Global Pet Social Media Platforms Market Outlook, By Multi-Feature Pet Social Networks (2024-2032) ($MN)
  • Table 5 Global Pet Social Media Platforms Market Outlook, By Community & Forum-Based Platforms (2024-2032) ($MN)
  • Table 6 Global Pet Social Media Platforms Market Outlook, By Social Integration Platforms (2024-2032) ($MN)
  • Table 7 Global Pet Social Media Platforms Market Outlook, By Pet Matchmaking Platforms (2024-2032) ($MN)
  • Table 8 Global Pet Social Media Platforms Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 9 Global Pet Social Media Platforms Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 10 Global Pet Social Media Platforms Market Outlook, By Fish (2024-2032) ($MN)
  • Table 11 Global Pet Social Media Platforms Market Outlook, By Cats (2024-2032) ($MN)
  • Table 12 Global Pet Social Media Platforms Market Outlook, By Reptiles (2024-2032) ($MN)
  • Table 13 Global Pet Social Media Platforms Market Outlook, By Birds (2024-2032) ($MN)
  • Table 14 Global Pet Social Media Platforms Market Outlook, By Small Mammals (2024-2032) ($MN)
  • Table 15 Global Pet Social Media Platforms Market Outlook, By Other Pet Types (2024-2032) ($MN)
  • Table 16 Global Pet Social Media Platforms Market Outlook, By Device Type (2024-2032) ($MN)
  • Table 17 Global Pet Social Media Platforms Market Outlook, By Smartphones (2024-2032) ($MN)
  • Table 18 Global Pet Social Media Platforms Market Outlook, By Desktop/Laptop (2024-2032) ($MN)
  • Table 19 Global Pet Social Media Platforms Market Outlook, By Tablets (2024-2032) ($MN)
  • Table 20 Global Pet Social Media Platforms Market Outlook, By Revenue Model (2024-2032) ($MN)
  • Table 21 Global Pet Social Media Platforms Market Outlook, By Subscription (2024-2032) ($MN)
  • Table 22 Global Pet Social Media Platforms Market Outlook, By Freemium (2024-2032) ($MN)
  • Table 23 Global Pet Social Media Platforms Market Outlook, By Advertising (2024-2032) ($MN)
  • Table 24 Global Pet Social Media Platforms Market Outlook, By Affiliate & Marketplace Revenue (2024-2032) ($MN)
  • Table 25 Global Pet Social Media Platforms Market Outlook, By Application (2024-2032) ($MN)
  • Table 26 Global Pet Social Media Platforms Market Outlook, By Pet Content Sharing (2024-2032) ($MN)
  • Table 27 Global Pet Social Media Platforms Market Outlook, By Pet Adoption and Rescues (2024-2032) ($MN)
  • Table 28 Global Pet Social Media Platforms Market Outlook, By Pet Health & Activity Tracking (2024-2032) ($MN)
  • Table 29 Global Pet Social Media Platforms Market Outlook, By Pet Events & Meetups (2024-2032) ($MN)
  • Table 30 Global Pet Social Media Platforms Market Outlook, By Pet Training & Behavior Communities (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.