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1859786

全球寵物社交網路市場：預測至 2032 年—按平台類型、服務類型、寵物類型、獲利模式、最終用戶和地區進行分析

Pet Social Networking Market Forecasts to 2032 - Global Analysis By Platform Type (Mobile Applications, Web-Based Platforms, Integrated IoT Platforms, and Social Media Extensions), Service Type, Pet Type, Monetization Model, End User, and By Geography.
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球寵物社交網路市場預計到 2025 年將達到 14 億美元，到 2032 年將達到 41 億美元，預測期內複合年成長率為 16.4%。

寵物社交網路是指專為寵物飼主設計的數位平台，旨在讓他們能夠聯繫、共用和互動，交流寵物生活。這些平台允許使用者建立寵物檔案、發布照片和動態、加入興趣小組，並參與關於寵物照顧、行為和活動的討論。一些平台還提供寵物聚會、收養資訊和獸醫諮詢等功能。社群網路平台致力於幫助寵物愛好者建立社群，並透過通用經驗和興趣來增進彼此間的聯繫。

根據紐約大學的一項研究，寵物專屬社交平臺正在發展壯大，隨著飼主尋求社區、共用護理建議和記錄寵物的生活，新的數位互動垂直領域正在形成。

寵物飼養量和線上參與度的提高

全球寵物飼養量的激增以及寵物愛好者日益成長的線上參與度推動了寵物社交網路市場的發展。隨著寵物擬人化趨勢的加劇，寵物飼主擴大轉向數位平台共用經驗、交流建議並獲得寵物相關服務。社群媒體的整合和行動連線增強了使用者的互動性。此外，年輕一代也開始使用這些平台與志同道合的社群建立聯繫。因此，寵物護理與數位生活方式的融合正在推動市場成長。

資料隱私問題

隨著用戶透過行動平台共用個人資訊和位置訊息，資料隱私問題已成為寵物社交網路市場發展的一大限制。用戶資料外洩、未經授權的行銷以及寵物相關內容的濫用都可能損害用戶信任。此外，監管機構對數位資料處理的審查日益嚴格，也加重了平台開發商的合規負擔。透明度和強大的網路安全框架至關重要。缺乏強而有力的資料保護措施，使用者參與度和平台永續發展都將面臨嚴峻挑戰。

電子商務貨幣化

透過整合電商來實現獲利，為寵物社交網路市場的發展提供了極具吸引力的機會。越來越多的平台在其應用程式中整合了電商平台，直接銷售寵物用品、配件和美容服務。社群網路與數位零售的融合，在提升用戶便利性的同時，也創造了持續的收入來源。此外，網紅主導的品牌合作和個人化建議也推動了消費者的支出。隨著數位生態系統的不斷發展，社交電商正逐漸成為寵物社群網路平台的重要收入來源。

與主流社交平臺的競爭

來自Facebook、Instagram和TikTok等主流社群媒體平台的激烈競爭，對專注於寵物的垂直社群網路構成了重大威脅。這些主流平台已經擁有龐大的寵物社群和品牌合作項目，吸引了許多潛在用戶。它們更廣泛的覆蓋範圍、先進的演算法和整合的廣告選項，使得規模較小的寵物專屬應用相形見絀。因此，垂直平檯面臨高昂的獲客成本和用戶留存率的雙重挑戰。為了保持競爭力，它們必須提供專業的內容、專屬的服務以及社群主導的互動模式。

新冠疫情的影響：

新冠疫情以多種方式影響了寵物社交網路市場。疫情初期，封鎖措施限制了人們的線下寵物活動，但同時也促進了舉措社群的活躍度，飼主紛紛轉向線上平台尋求建議、娛樂和收養。疫情後，寵物收養激增，進一步擴大了使用者群體。此外，各大品牌也利用這些平台進行精準行銷和舉辦線上寵物活動。總而言之，疫情加速了數位轉型，並永久提升了線上寵物社交的參與。

預計在預測期內，行動應用領域將成為最大的細分市場。

受智慧型手機普及和行動網際網路使用量不斷成長的推動，預計在預測期內，行動應用領域將佔據最大的市場佔有率。寵物飼主更傾向於使用基於應用程式的平台進行即時共用、即時更新和使用基於位置的寵物服務。最佳化的使用者介面設計和整合功能，例如聊天、寵物追蹤和產品商店，能夠有效提升用戶參與度。此外，應用程式服務的便利性和易用性也促進了用戶持續互動。因此，行動應用程式已成為該市場的主要存取方式。

預計在預測期內，寵物配對和收養領域將實現最高的複合年成長率。

預計在預測期內，寵物配對和收養領域將實現最高成長率，這主要得益於人們對負責任的寵物飼養意識不斷提高以及數位化收養宣傳活動。促進動物救援合作和舉辦線上領養活動的平台正日益普及。配對演算法和定位服務相結合，簡化了寵物與合適飼主的匹配過程。此外，非政府組織和動物收容所也擴大利用這些網路來擴大服務範圍。該領域的情感互動和社會影響力進一步提升了其發展前景。

佔比最大的地區：

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於寵物數量的成長、可支配收入的增加以及數位化進程的快速發展。中國、日本和印度等國家正經歷寵物人性化程度的提升以及消費行為的增強。社群媒體文化和網主導風潮進一步推動了寵物社交應用程式的普及。此外，區域性新興企業正在開發在地化的寵物社交應用，以滿足不同社群的需求。這些因素共同鞏固了亞太地區在全球市場的領先地位。

複合年成長率最高的地區：

在預測期內，北美預計將實現最高的複合年成長率，這主要得益於其強大的數位基礎設施、高度普及的社交媒體以及較高的寵物擁有率。美國在基於應用程式的創新、網紅行銷和社群主導的寵物平台方面處於領先地位。對寵物科技新興企業和整合型電子商務的投資不斷增加，也推動了市場成長。此外，消費者在寵物生活方式和照護方面的高支出也促進了寵物產品的普及。這種技術成熟度確保了北美市場的持續高速成長。

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目錄

第1章執行摘要

第2章 引言

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 分析方法
  • 分析材料
    • 原始研究資料
    • 二手研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 市場機遇
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的感染疾病

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代產品的威脅
  • 新參與企業的威脅
  • 公司間的競爭

5. 全球寵物社交網路市場（依平台類型分類）

  • 行動應用
  • 網路為基礎的平台
  • 整合物聯網平台
  • 社群媒體擴充

6. 全球寵物社交網路市場（依服務類型分類）

  • 寵物配對與領養
  • 加入寵物社區
  • 推薦的寵物用品
  • 寵物活動管理

7. 全球寵物社交網路市場（依寵物類型分類）

  • 狗
  • 貓
  • 鳥
  • 其他寵物類型

8. 全球寵物社群網路市場依獲利模式分類

  • 免費加值服務
  • 訂閱式計劃
  • 廣告收入
  • 聯盟行銷

9. 全球寵物社交網路市場（依最終用戶分類）

  • 寵物飼主
  • 寵物服務供應商
  • 動物福利組織

第10章：全球寵物社群網路市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章：主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併（M&A）
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章 企業概況

  • Chewy, Inc.
  • Hill's Pet Nutrition
  • Mars Petcare
  • BarkBox
  • Nestle Purina
  • Petco Health and Wellness Company, Inc.
  • PetSmart
  • Trupanion, Inc.
  • Zoetis Inc.
  • Petfinder
  • Petplan
  • Pets at Home Group Plc
  • PetMed Express, Inc.
  • Pet Supplies Plus
  • Pet Supermarket, Inc.
  • Petcube, Inc.
  • Wag Labs, Inc.
Product Code: SMRC32010

According to Stratistics MRC, the Global Pet Social Networking Market is accounted for $1.4 billion in 2025 and is expected to reach $4.1 billion by 2032 growing at a CAGR of 16.4% during the forecast period. Pet Social Networking refers to digital platforms designed for pet owners to connect, share, and interact based on their pets' lives. These networks allow users to create profiles for their pets, post photos and updates, join interest groups, and engage in discussions about pet care, behavior, and activities. Some platforms also offer features like pet meetups, adoption listings, and veterinary advice. The focus is on building community and fostering relationships among pet lovers through shared experiences and interests.

According to New York University research, social platforms dedicated to pets are growing as owners seek community, share care advice, and document their pet's life, creating new digital engagement verticals.

Market Dynamics:

Driver:

Rising pet ownership and online engagement

The Pet Social Networking Market is being driven by the global surge in pet ownership coupled with rising online engagement among pet enthusiasts. Fueled by the humanization of pets, owners increasingly seek digital platforms for sharing experiences, exchanging advice, and accessing pet-related services. Social media integration and mobile connectivity further amplify user interaction. Additionally, younger demographics are adopting these platforms to connect with like-minded communities. Consequently, the convergence of pet care and digital lifestyle is propelling market growth.

Restraint:

Data privacy concerns

Data privacy concerns pose a notable restraint in the Pet Social Networking Market, as users share personal and location-based information through mobile platforms. Breaches of user data, unauthorized marketing, or misuse of pet-related content can undermine trust. Moreover, increasing regulatory scrutiny around digital data handling adds compliance burdens for platform developers. Ensuring transparency and strong cybersecurity frameworks becomes crucial. Without robust data protection measures, user participation and platform retention may face significant challenges.

Opportunity:

Monetization via e-commerce

Monetization through e-commerce integration offers a compelling opportunity for growth in the Pet Social Networking Market. Platforms are increasingly embedding in-app marketplaces to sell pet products, accessories, and grooming services directly to engaged communities. This convergence of social networking and digital retail enhances user convenience while generating recurring revenue streams. Furthermore, influencer-led brand collaborations and personalized recommendations drive consumer spending. As digital ecosystems evolve, social commerce is emerging as a major revenue driver within pet networking platforms.

Threat:

Competition from mainstream social platforms

Intense competition from established social media giants like Facebook, Instagram, and TikTok poses a significant threat to niche pet social networking platforms. These mainstream platforms already host extensive pet communities and brand collaborations, drawing away potential users. Their broader reach, advanced algorithms, and integrated advertising options overshadow smaller, pet-focused applications. Consequently, niche platforms face high user acquisition costs and retention challenges. To remain competitive, they must offer specialized content, exclusive services, and community-driven engagement models.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the Pet Social Networking Market. While initial lockdowns limited in-person pet activities, they simultaneously boosted digital community engagement as owners turned to online platforms for advice, entertainment, and adoption initiatives. Post-pandemic, the surge in pet adoptions further expanded user bases. Additionally, brands leveraged these platforms for targeted marketing and virtual pet events. Overall, the pandemic accelerated digital transformation and permanently elevated online pet networking participation.

The mobile applications segment is expected to be the largest during the forecast period

The mobile applications segment is expected to account for the largest market share during the forecast period, resulting from the growing prevalence of smartphones and mobile internet usage. Pet owners prefer app-based platforms for instant sharing, live updates, and location-based pet services. Enhanced UI designs and integrated features like chat, pet tracking, and product stores increase engagement. Moreover, app-based convenience and accessibility drive consistent user interaction. Consequently, mobile applications are emerging as the dominant access mode in this market.

The pet matchmaking & adoption segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the pet matchmaking & adoption segment is predicted to witness the highest growth rate, propelled by rising awareness about responsible pet ownership and digital adoption campaigns. Platforms facilitating rescue collaborations and virtual adoption events are gaining traction. Integration of matchmaking algorithms and location-based services simplifies pairing pets with suitable owners. Furthermore, NGOs and shelters are increasingly leveraging these networks to expand reach. This segment's emotional engagement and social impact amplify its expansion prospects.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to the expanding pet population, rising disposable incomes, and rapid digital adoption. Countries like China, Japan, and India are witnessing increased pet humanization and tech-savvy consumer behavior. Social media culture and influencer-driven trends further drive participation. Additionally, regional startups are developing localized pet networking apps catering to diverse communities. These factors collectively strengthen Asia Pacific's dominance in the global market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong digital infrastructure, advanced social media penetration, and a high rate of pet ownership. The U.S. leads in app-based innovation, influencer marketing, and community-driven pet platforms. Increasing investment in pet-tech startups and integrated e-commerce further fuels growth. Moreover, high consumer spending on pet lifestyle and care enhances adoption rates. This technological maturity ensures North America's sustained market acceleration.

Key players in the market

Some of the key players in Pet Social Networking Market include Chewy, Inc., Hill's Pet Nutrition, Mars Petcare, BarkBox, Nestle Purina, Petco Health and Wellness Company, Inc., PetSmart, Trupanion, Inc., Zoetis Inc., Petfinder, Petplan, Pets at Home Group Plc, PetMed Express, Inc., Pet Supplies Plus, Pet Supermarket, Inc., Petcube, Inc., and Wag Labs, Inc.

Key Developments:

In August 2025, Nestle Purina launched the "Catfluencer Campaign" and expanded its Beneful brand through targeted social media and influencer partnerships. The strategy emphasized emotional storytelling and digital segmentation

In March 2025, Zoetis launched the "Human-Animal Bond Handbook" at the EU Companion Animal Summit. The initiative promotes pet-inclusive policies and emotional wellness through veterinary partnerships

In February 2025, Petco launched Pet Wellness Hubs offering holistic care and community engagement. The initiative includes grooming, nutrition, and social events to build local pet owner networks

Platform Types Covered:

  • Mobile Applications
  • Web-Based Platforms
  • Integrated IoT Platforms
  • Social Media Extensions

Service Types Covered:

  • Pet Matchmaking & Adoption
  • Pet Community Engagement
  • Pet Product Recommendations
  • Pet Event Management

Pet Types Covered:

  • Dogs
  • Cats
  • Birds
  • Other Pet Types

Monetization Models Covered:

  • Freemium Services
  • Subscription-Based Plans
  • Advertisement Revenue
  • Affiliate Marketing

End Users Covered:

  • Pet Owners
  • Pet Service Providers
  • Animal Welfare Organizations

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Social Networking Market, By Platform Type

  • 5.1 Introduction
  • 5.2 Mobile Applications
  • 5.3 Web-Based Platforms
  • 5.4 Integrated IoT Platforms
  • 5.5 Social Media Extensions

6 Global Pet Social Networking Market, By Service Type

  • 6.1 Introduction
  • 6.2 Pet Matchmaking & Adoption
  • 6.3 Pet Community Engagement
  • 6.4 Pet Product Recommendations
  • 6.5 Pet Event Management

7 Global Pet Social Networking Market, By Pet Type

  • 7.1 Introduction
  • 7.2 Dogs
  • 7.3 Cats
  • 7.4 Birds
  • 7.5 Other Pet Types

8 Global Pet Social Networking Market, By Monetization Model

  • 8.1 Introduction
  • 8.2 Freemium Services
  • 8.3 Subscription-Based Plans
  • 8.4 Advertisement Revenue
  • 8.5 Affiliate Marketing

9 Global Pet Social Networking Market, By End User

  • 9.1 Introduction
  • 9.2 Pet Owners
  • 9.3 Pet Service Providers
  • 9.4 Animal Welfare Organizations

10 Global Pet Social Networking Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Chewy, Inc.
  • 12.2 Hill's Pet Nutrition
  • 12.3 Mars Petcare
  • 12.4 BarkBox
  • 12.5 Nestle Purina
  • 12.6 Petco Health and Wellness Company, Inc.
  • 12.7 PetSmart
  • 12.8 Trupanion, Inc.
  • 12.9 Zoetis Inc.
  • 12.10 Petfinder
  • 12.11 Petplan
  • 12.12 Pets at Home Group Plc
  • 12.13 PetMed Express, Inc.
  • 12.14 Pet Supplies Plus
  • 12.15 Pet Supermarket, Inc.
  • 12.16 Petcube, Inc.
  • 12.17 Wag Labs, Inc.

List of Tables

  • Table 1 Global Pet Social Networking Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Social Networking Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 3 Global Pet Social Networking Market Outlook, By Mobile Applications (2024-2032) ($MN)
  • Table 4 Global Pet Social Networking Market Outlook, By Web-Based Platforms (2024-2032) ($MN)
  • Table 5 Global Pet Social Networking Market Outlook, By Integrated IoT Platforms (2024-2032) ($MN)
  • Table 6 Global Pet Social Networking Market Outlook, By Social Media Extensions (2024-2032) ($MN)
  • Table 7 Global Pet Social Networking Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 8 Global Pet Social Networking Market Outlook, By Pet Matchmaking & Adoption (2024-2032) ($MN)
  • Table 9 Global Pet Social Networking Market Outlook, By Pet Community Engagement (2024-2032) ($MN)
  • Table 10 Global Pet Social Networking Market Outlook, By Pet Product Recommendations (2024-2032) ($MN)
  • Table 11 Global Pet Social Networking Market Outlook, By Pet Event Management (2024-2032) ($MN)
  • Table 12 Global Pet Social Networking Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 13 Global Pet Social Networking Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 14 Global Pet Social Networking Market Outlook, By Cats (2024-2032) ($MN)
  • Table 15 Global Pet Social Networking Market Outlook, By Birds (2024-2032) ($MN)
  • Table 16 Global Pet Social Networking Market Outlook, By Other Pet Types (2024-2032) ($MN)
  • Table 17 Global Pet Social Networking Market Outlook, By Monetization Model (2024-2032) ($MN)
  • Table 18 Global Pet Social Networking Market Outlook, By Freemium Services (2024-2032) ($MN)
  • Table 19 Global Pet Social Networking Market Outlook, By Subscription-Based Plans (2024-2032) ($MN)
  • Table 20 Global Pet Social Networking Market Outlook, By Advertisement Revenue (2024-2032) ($MN)
  • Table 21 Global Pet Social Networking Market Outlook, By Affiliate Marketing (2024-2032) ($MN)
  • Table 22 Global Pet Social Networking Market Outlook, By End User (2024-2032) ($MN)
  • Table 23 Global Pet Social Networking Market Outlook, By Pet Owners (2024-2032) ($MN)
  • Table 24 Global Pet Social Networking Market Outlook, By Pet Service Providers (2024-2032) ($MN)
  • Table 25 Global Pet Social Networking Market Outlook, By Animal Welfare Organizations (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.