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市場調查報告書
商品編碼
1889229
聯網汽車平台市場預測至2032年:按平台、外形規格、硬體、車輛連接、應用、最終用戶和地區分類的全球分析Connected Car Platforms Market Forecasts to 2032 - Global Analysis By Platform (Android Auto, MirrorLink, Apple CarPlay, Other Platforms), Form Factor, Hardware, Vehicle Connectivity, Application, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球聯網汽車平台市場預計將在 2025 年達到 145 億美元,並在 2032 年達到 337 億美元,在預測期內以 12.8% 的複合年成長率成長。
聯網汽車平台是整合式數位生態系統,使車輛能夠與外部網路、設備和基礎設施通訊,從而提升安全性、效率和用戶體驗。這些平台融合了遠端資訊處理、資訊娛樂、導航和車聯網 (V2X) 技術,提供關於車輛性能、交通狀況和駕駛員行為的即時數據。借助雲端運算、物聯網和 5G 連接,它們支援預測性維護、空中升級 (OTA)、車隊管理和個人化車載服務等功能。聯網汽車平台將汽車轉變為智慧互動式中心,促進更智慧的出行解決方案,並實現與智慧城市和數位生活方式的無縫融合。
更多互聯功能
互聯功能正迅速普及,並推動強勁的市場發展。汽車製造商正為車輛配備先進的資訊娛樂系統、遠端資訊處理系統、車聯網(V2X)通訊和遠端存取工具。如今,駕駛員期望車輛能夠無縫整合智慧型手機、接收智慧警報、進行預測性維護並保持持續的互聯狀態。隨著汽車逐漸成為我們數位生活的延伸,汽車製造商正競相提供更豐富、更智慧的車內體驗。這種對便利性、安全性和個人化的日益成長的需求,正在推動聯網汽車平台在大眾市場和豪華車型領域的廣泛應用。
高昂的實施成本
高昂的實施成本是市場成長的一大障礙。部署聯網汽車平台需要製造商在感測器、高速處理器、網路安全層和雲端基礎設施方面投入大量資金。車規級硬體價格不菲,將其整合到現有車輛架構中更增加了額外的負擔。規模較小的原始設備製造商 (OEM) 難以承受高昂的價格,從而減緩了技術的普及。持續的更新、資料管理和合規性要求也會產生持續的費用。這些成本構成了阻礙,尤其是在對成本高度敏感的新興市場,進一步減緩了科技的普及。
5G與物聯網的融合
5G與物聯網的融合將從根本上改變聯網汽車的運作方式,開啟無限可能。 5G的超低延遲和高頻寬可實現即時車聯網(V2X)通訊、身臨其境型資訊娛樂和超可靠的安全系統。物聯網則擴展了車輛的數位化足跡,將汽車與智慧家庭、智慧城市和雲端生態系連接起來。這些技術的結合,將實現預測分析、遠距離診斷、邊緣運算和進階自動化。這些技術將推動連網平台從基礎的遠端資訊處理系統發展成為智慧出行樞紐,從而推動汽車創新邁上新的階梯。
監理複雜性
監管的複雜性有可能減緩市場發展動能。聯網汽車面臨許多挑戰,例如資料隱私、網路安全、跨境通訊標準以及安全法規合規性,而這些挑戰又受到相互交織且不斷變化的規則約束。汽車製造商必須應對諸如GDPR、UNECE WP.29以及特定地區的遠端資訊處理法規等嚴格的框架。在全球市場協調這些要求需要時間和資源。一旦出錯,將面臨罰款和產品發布延遲的風險,導致汽車製造商猶豫不決。這種複雜的法規環境對連網平台的平穩持續發展構成了一道難以克服的障礙。
新冠疫情擾亂了供應鏈,延緩了硬體生產,阻礙了互聯系統的短期普及。然而,疫情也加速了整個出行領域的數位轉型,促使汽車製造商轉向遠端診斷、空中升級和雲端基礎服務。隨著消費者對更安全、非接觸式體驗的需求日益成長,互聯性成為關鍵的差異化因素。車隊營運商也高度依賴遠端資訊處理技術來監控和最佳化車輛。
預計在預測期內,智慧天線細分市場將佔據最大的市場佔有率。
預計在預測期內,智慧天線細分市場將佔據最大的市場佔有率。這些天線是聯網汽車平台的關鍵基礎技術,能夠實現車輛、基礎設施和外部網路之間的無縫通訊,確保車載資訊服務、車載娛樂系統和車聯網(V2X)應用中可靠的資料傳輸。隨著5G的廣泛應用和物聯網整合度的不斷提高,智慧天線可提供更高的頻寬、更低的延遲和更強大的連接性。它們在實現即時更新和預測性維護方面發揮的作用,鞏固了其在聯網汽車生態系統中的主導地位。
預計在預測期內,導航領域將實現最高的複合年成長率。
預計在預測期內,導航領域將實現最高成長率,這主要得益於對先進的即時路線最佳化和交通管理功能日益成長的需求。聯網汽車平台正擴大整合人工智慧導航系統,利用雲端數據、物聯網和5G網路提供個人化的駕駛體驗。預測性交通警報、動態路線重劃以及與智慧城市基礎設施的整合等功能,能夠提升安全性和效率。在消費者對便利性和準確性的期望不斷提高的推動下,導航有望成為聯網汽車平台上成長最快的應用。
由於快速的都市化、不斷成長的汽車保有量以及政府大力推動智慧運輸,亞太地區預計將在整個預測期內保持最大的市場佔有率。中國、日本和印度等國家正大力投資互聯基礎設施和5G部署,加速了5G的普及。不斷擴大的汽車製造基地以及消費者對先進安全和資訊娛樂功能的需求將進一步推動成長。憑藉龐大的人口基數和對數位化生活方式日益成長的關注,亞太地區預計將在整個預測期內保持領先地位。
在預測期內,北美預計將實現最高的複合年成長率,這主要得益於其先進的技術基礎設施以及自動駕駛和電動車的強勁普及。該地區對道路安全、預測性維護和空中升級(OTA)的重視,正在推動對互聯平台的需求。主要汽車製造商和科技公司正大力投資物聯網和5G的整合,以確保快速創新。消費者對個人化車載服務和無縫連接的日益成長的期望,正使北美成為預測期內成長最快的區域市場。
According to Stratistics MRC, the Global Connected Car Platforms Market is accounted for $14.5 billion in 2025 and is expected to reach $33.7 billion by 2032 growing at a CAGR of 12.8% during the forecast period. Connected Car Platforms refer to integrated digital ecosystems that enable vehicles to communicate with external networks, devices, and infrastructure, enhancing safety, efficiency, and user experience. These platforms combine telematics, infotainment, navigation, and vehicle-to-everything (V2X) technologies to deliver real-time data on performance, traffic, and driver behavior. By leveraging cloud computing, IoT, and 5G connectivity, they support features such as predictive maintenance, over-the-air updates, fleet management, and personalized in-car services. Connected car platforms transform automobiles into intelligent, interactive hubs, fostering smarter mobility solutions and seamless integration with smart cities and digital lifestyles.
Increase in Connected Features
Connected features are multiplying fast, and they're pulling the market forward with real force. Automakers are packing vehicles with advanced infotainment, telematics, V2X communication, and remote-access tools. Drivers now expect seamless smartphone integration, smart alerts, predictive maintenance, and constant connectivity. As cars become extensions of digital life, OEMs compete to deliver richer, smarter in-car experiences. This rising demand for convenience, safety, and personalization fuels the expansion of connected car platforms across mass-market and premium vehicles alike.
High Implementation Costs
High implementation costs cast a long shadow over market growth. To deploy connected car platforms, manufacturers must invest heavily in sensors, high-speed processors, cybersecurity layers, and cloud infrastructure. Automotive-grade hardware isn't cheap, and integrating it into existing vehicle architectures adds further strain. Smaller OEMs struggle with the price tag, slowing adoption. Continuous updates, data management, and regulatory compliance bring recurring expenses. These costs become barriers that delay widespread rollout, especially in emerging markets with tight cost-sensitivity.
5G & IoT Integration
5G and IoT integration open the door to a massive opportunity, fundamentally reshaping connected car capabilities. With ultra-low latency and higher bandwidth, 5G enables real-time V2X communication, immersive infotainment, and ultra-reliable safety systems. IoT expands the vehicle's digital footprint, linking cars to smart homes, cities, and cloud ecosystems. Together, they unlock predictive analytics, remote diagnostics, edge processing, and advanced automation. These technologies elevate connected platforms from basic telematics to intelligent mobility hubs, powering the next leap in automotive innovation.
Regulatory Complexity
Regulatory complexity threatens to slow the market's momentum. Connected cars touch data privacy, cybersecurity, cross-border communication standards, and safety compliance - each governed by overlapping and evolving rules. Automakers must navigate strict frameworks like GDPR, UNECE WP.29, and region-specific telematics regulations. Harmonizing these requirements across global markets consumes time and resources. Any misstep risks penalties or delayed launches, creating hesitation among OEMs. This tangled regulatory environment becomes a stubborn obstacle for scaling connected platforms smoothly and consistently.
Covid-19 disrupted supply chains and delayed hardware production, stalling short-term deployments of connected systems. Yet the pandemic accelerated digital transformation across mobility, pushing automakers toward remote diagnostics, OTA updates, and cloud-based services. As consumers sought safer, contactless experiences, connectivity became a key differentiator. Fleet operators leaned heavily on telematics for vehicle monitoring and optimization.
The smart antenna segment is expected to be the largest during the forecast period
The smart antenna segment is expected to account for the largest market share during the forecast period, as these antennas are critical enablers of connected car platforms. They support seamless communication between vehicles, infrastructure, and external networks, ensuring reliable data transmission for telematics, infotainment, and V2X applications. With the rise of 5G and IoT integration, smart antennas provide enhanced bandwidth, low latency, and robust connectivity. Their role in enabling real-time updates and predictive maintenance solidifies their dominance in connected car ecosystems.
The navigation segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the navigation segment is predicted to witness the highest growth rate, due to growing demand for advanced, real-time route optimization and traffic management. Connected car platforms increasingly integrate AI-powered navigation systems that leverage cloud data, IoT, and 5G networks to deliver personalized driving experiences. Features such as predictive traffic alerts, dynamic rerouting, and integration with smart city infrastructure enhance safety and efficiency. Rising consumer expectations for convenience and accuracy make navigation the fastest-growing application in connected car platforms.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization, rising vehicle ownership, and strong government initiatives promoting smart mobility. Countries like China, Japan, and India are investing heavily in connected infrastructure and 5G deployment, accelerating adoption. Expanding automotive manufacturing bases and consumer demand for advanced safety and infotainment features further drive growth. With a vast population and increasing focus on digital lifestyles, Asia Pacific remains the leading region throughout the forecast period.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced technological infrastructure and strong adoption of autonomous and electric vehicles. The region's emphasis on road safety, predictive maintenance, and over-the-air updates fuels demand for connected platforms. Leading automakers and technology companies are investing heavily in IoT and 5G integration, ensuring rapid innovation. Rising consumer expectations for personalized in-car services and seamless connectivity position North America as the fastest-growing regional market during the forecast period.
Key players in the market
Some of the key players in Connected Car Platforms Market include Continental AG, Harman International Industries, Robert Bosch GmbH, DENSO Corporation, Qualcomm Incorporated, NXP Semiconductors N.V., NVIDIA Corporation, Intel Corporation (including Mobileye), Microsoft Corporation, Amazon Web Services (AWS), Google LLC, Verizon Communications Inc., Vodafone Group Plc, AT&T Inc., and Visteon Corporation.
In June 2025, Continental has signed an agreement to sell its drum-brake production and R&D facility in Cairo Montenotte, Italy including around 400 employees to Mutares, allowing Continental to refocus on core technologies.
In January 2025, Aurora, Continental, and NVIDIA have teamed up to deploy autonomous trucks at scale, combining Aurora's self-driving software, Continental's vehicle systems, and NVIDIA's hardware. Their collaboration targets commercial freight transport with high safety, efficiency, and advanced AI-based driving.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.