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市場調查報告書
商品編碼
1797931
全球大麻二酚 (CBD) 水市場:2032 年預測 - 按產品、來源、分銷管道、最終用戶和地區進行分析Cannabidiol (CBD) Water Market Forecasts to 2032 - Global Analysis By Product (Flavored CBD Water, Unflavored CBD Water, Sparkling CBD Water and Still CBD Water), Source, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球大麻二酚 (CBD) 水市場規模預計在 2025 年達到 14 億美元,到 2032 年將達到 47 億美元,預測期內的複合年成長率為 18.7%。
大麻二酚 (CBD) 水是機能飲料,大麻二酚是一種植物來源的非精神活性化合物。它將純淨水與奈米乳化 CBD 顆粒相結合,以提高其生物利用度和人體吸收率。 CBD 水以其潛在的健康益處而聞名,包括緩解壓力、抗炎和改善保濕,並且通常被定位為傳統 CBD 油和膠囊的便捷替代品。 CBD 濃度通常較低(每瓶 2-10 毫克),並且可能含有添加的電解質和調味劑。雖然在注重健康的人群中很受歡迎,但支持其有效性的科學證據仍然有限,而且監管標準因地區而異。
健康與保健趨勢
健康與保健機芯的興起推動了大麻二酚 (CBD) 水市場的強勁成長。消費者越來越尋求天然、功能性的飲料,以緩解壓力、補充水分並促進整體健康。注入 CBD 的水完美契合了這一需求,為積極的生活方式提供了一種非醉人的治療選擇。千禧世代和 Z 世代注重整體健康,他們正在推動 CBD 水的普及,而不斷擴展的科學研究和監管透明度也提升了其可信度。健康價值與創新的融合正推動 CBD 水成為健康主流。
監管挑戰
監管挑戰為大麻二酚 (CBD) 水市場蒙上了一層陰影,阻礙了其成長和創新。嚴格且往往不一致的法律造成了混亂,推遲了產品上市,並限制了市場准入。合規成本上升,阻礙了小型企業的發展,並減緩了投資。缺乏明確統一的法規會破壞供應鏈和消費者信任,最終阻礙市場擴張,並抑制這個充滿希望卻脆弱的產業的發展。
產品創新與消費者需求
產品創新和不斷成長的消費者需求正推動大麻二酚 (CBD) 水市場以驚人的速度發展。改良的配方和沖泡技術吸引了注重健康的消費者,他們正在尋找機能飲料。在蓬勃發展的健康趨勢中,CBD 水因其鎮靜和抗發炎特性而日益受到歡迎。創新的包裝和風味進一步提升了其吸引力,同時,人們對 CBD 產品的認知度和接受度不斷提高,也正在擴大市場。這些力量正在推動機能飲料的持續成長,並重塑其模式。
品質和安全問題
品質和安全問題長期籠罩著大麻二酚 (CBD) 水市場,阻礙了其成長。消費者對不一致的產品標準和潛在污染物的擔憂,使得他們不願意完全接受 CBD 水,從而減緩了其廣泛普及。監管的不確定性和標準化測試的缺乏進一步加深了不信任,限制了市場擴張。這些懸而未決的問題構成了巨大的障礙,阻礙了投資者信心和消費者接受度,並最終抑制了市場實現其巨大潛力的能力。
COVID-19的影響
新冠疫情為大麻二酚 (CBD) 水市場帶來了喜憂參半的影響。隨著 CBD 的放鬆和健康益處被凸顯,以及消費者尋求免疫和健康支持,需求增加。然而,生產停頓和供應鏈中斷考驗了市場的韌性。隨著實體店關閉和銷售轉向線上,數位化應用加速發展。摘要,疫情既促進了 CBD 水產業的發展,也帶來了挑戰,在尊重消費者長期以來對天然健康療法偏好的同時,也開闢了新的發展道路。
運動員群體預計將成為預測期內最大的群體
預計在預測期內,運動員細分市場將佔據最大的市場佔有率,這主要得益於對提升運動表現和恢復型健康解決方案的需求。耐力運動員和健身愛好者擴大選擇CBD水,因為它具有抗炎、止痛和緩解焦慮的功效,使其成為傳統補充劑的首選替代品。隨著世界反興奮劑機構(WADA)等體育組織的認可度不斷提高,以及水溶性CBD生物利用度的不斷提升,該細分市場正在催化全球健康和補水市場的創新、信譽和主流應用。
預計調味 CBD 水市場將在預測期內實現最高複合年成長率
預計在預測期內,調味CBD水細分市場將呈現最高成長率,這得益於其消費者吸引力和廣泛的覆蓋範圍。這些產品融合了天然香料,為傳統CBD產品提供了美味的替代品,吸引了注重健康且眼光獨到的消費者。其便利性和公認的健康益處(包括保濕、緩解壓力和抗發炎功效)正在推動其在健身、生活方式和治療等管道的零售普及。這種引領風味的創新正在將CBD水從小眾新品轉變為健康主流。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於消費者對CBD治療益處的認知不斷提高,以及CBD合法化進程的不斷推進。中國和印度等國家對健康飲料的需求日益成長,尤其是那些有助於緩解壓力和補充水分的飲料。電子商務和零售創新正在加速產品普及,區域參與者也正在投資大麻衍生配方。這一勢頭正在培育一個充滿活力的健康創新生態系統,使CBD水成為機能飲料潮流的顛覆者。
預計北美將在預測期內實現最高的複合年成長率,這得益於消費者對健康日益成長的興趣以及CBD的非精神活性益處。隨著合法化和公眾教育的不斷深入,CBD飲料正逐漸獲得主流消費者的認可。創新產品的推出和策略性零售合作夥伴關係正在擴大CBD飲料覆蓋不同人群的管道。這一勢頭正在重塑機能飲料的格局,鼓勵人們選擇更健康的生活方式,並在全部區域培育一個充滿活力的健康主導創新生態系統。
According to Stratistics MRC, the Global Cannabidiol (CBD) Water Market is accounted for $1.4 billion in 2025 and is expected to reach $4.7 billion by 2032 growing at a CAGR of 18.7% during the forecast period. Cannabidiol (CBD) water is a functional beverage infused with cannabidiol, a non-psychoactive compound derived from the hemp plant. It combines purified water with nano-emulsified CBD particles, enhancing bioavailability and absorption in the body. Marketed for its potential wellness benefits-such as stress relief, anti-inflammatory effects, and improved hydration-CBD water is often positioned as a convenient alternative to traditional CBD oils or capsules. It typically contains low concentrations of CBD (2-10 mg per bottle) and may include added electrolytes or flavors. While popular in health-conscious circles, scientific evidence supporting its efficacy remains limited, and regulatory standards vary across regions.
Health and Wellness Trends
The rising health and wellness movement is fueling strong growth in the Cannabidiol (CBD) water market. Consumers increasingly seek natural, functional beverages that support stress relief, hydration, and overall well-being. CBD-infused water aligns perfectly with this demand, offering a non-intoxicating, therapeutic option for active lifestyles. Millennials and Gen Z, who prioritize holistic health, are driving adoption, while expanding scientific research and regulatory clarity are boosting credibility. This convergence of wellness values and innovation is transforming CBD water into a mainstream wellness staple.
Regulatory Challenges
Regulatory challenges cast a long shadow over the Cannabidiol (CBD) Water Market, stifling growth and innovation. Stringent and often inconsistent laws create confusion and delay product launches, limiting market access. Compliance costs rise, discouraging smaller players and slowing investment. The lack of clear, unified regulations disrupts supply chains and consumer trust, ultimately hindering market expansion and dampening the spirit of progress in this promising yet fragile industry.
Product Innovation and Consumer Demand
Product innovation and rising consumer demand are propelling the Cannabidiol (CBD) water market forward with remarkable momentum. Enhanced formulations and infusion techniques are attracting health-conscious consumers seeking functional beverages. As wellness trends surge, CBD water is gaining traction for its perceived calming and anti-inflammatory benefits. Innovative packaging and flavor profiles further boost appeal, while growing awareness and acceptance of CBD products expand market reach. Together, these forces are driving sustained growth and reshaping the functional beverage landscape.
Quality and Safety Concerns
Quality and safety concerns cast a long shadow over the Cannabidiol (CBD) Water Market, hindering its growth. Consumers wary of inconsistent product standards and potential contaminants hesitate to fully embrace CBD water, slowing adoption. Regulatory ambiguities and lack of standardized testing further deepen mistrust, limiting market expansion. These unresolved issues act as a formidable barrier, stalling investor confidence and consumer acceptance, ultimately restraining the market's ability to flourish in its promising potential.
Covid-19 Impact
The Covid-19 epidemic created a complex wave in the Cannabidiol (CBD) Water market. Demand increased as customers looked for immunological and wellness support, highlighting the relaxing and healthful effects of CBD. However, production halts and supply chain interruptions put the market's resiliency to the test. Digital adoption accelerated as a result of traditional shop closures that moved sales online. In summary, the pandemic both pushed and challenged the CBD water industry, creating new avenues while respecting long-standing customer preferences for natural health remedies.
The athletes segment is expected to be the largest during the forecast period
The athletes segment is expected to account for the largest market share during the forecast period, due to demand for performance-enhancing, recovery-focused wellness solutions. Endurance athletes and fitness enthusiasts increasingly turn to CBD water for its anti-inflammatory, pain-relieving, and anxiety-reducing properties, making it a preferred alternative to traditional supplements. With growing acceptance from sports bodies like WADA and rising bioavailability of water-soluble CBD, this segment is catalyzing innovation, credibility, and mainstream adoption across global wellness and hydration markets.
The flavored CBD water segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the flavored CBD water segment is predicted to witness the highest growth rate, due to consumer appeal and broadening demographic reach. Infused with natural flavors, these products offer a palatable alternative to traditional CBD formats, attracting wellness-focused and taste-conscious consumers. Their convenience and perceived health benefits-hydration, stress relief, and anti-inflammatory properties-are driving retail adoption across fitness, lifestyle, and therapeutic channels. This flavor-forward innovation is transforming CBD water from niche novelty to mainstream wellness staple.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising consumer awareness of CBD's therapeutic benefits and expanding legalization efforts. Countries like China and India are seeing increased demand for wellness-focused beverages, especially those promoting stress relief and hydration. E-commerce and retail innovations are accelerating product accessibility, while regional players are investing in hemp-derived formulations. This momentum is fostering a dynamic ecosystem of health-conscious innovation, positioning CBD water as a transformative force in functional beverage trends.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing consumer interest in wellness and the non-psychoactive benefits of CBD. With increasing legalization and public education, CBD-infused beverages are gaining mainstream acceptance. Innovative product launches and strategic retail partnerships are expanding access across diverse demographics. This momentum is reshaping the functional beverage landscape, encouraging healthier lifestyle choices and fostering a vibrant ecosystem of wellness-driven innovation across the region.
Key players in the market
Some of the key players profiled in the Cannabidiol (CBD) Water Market include CBD Living, CannaNano CBD, Endo Water, Cannabidiol Life, Recess, Vybes, Aurora Elixirs, Day One Beverages, Weller, Hemp Hydrate, Mountjoy Sparkling, Mad Tasty, Quantum CBD H2O, Love Hemp Water, Puration Inc., CBD Naturals, Cannaki Beverages Inc., The Alkaline Water Company and Koios Beverage Corp.
In February 2025, Recess has entered into an exclusive partnership with Dollar General Media Network (DGMN) to enhance experiential marketing efforts. This collaboration leverages Recess' audience-targeting technology to deliver community-focused sampling programs, aiming to deepen brand engagement and trust among Dollar General's customer base.
In May 2023, Hemp Hydrate Brands Corp. has unveiled its Hemp Hydrate purified bottled water, a 500ml offering infused with 5mg of high-quality, hemp-derived CBD distillate. Designed to provide a refreshing, flavorless hydration experience, this product aims to support wellness without the psychoactive effects associated with THC.