![]() |
市場調查報告書
商品編碼
1880447
寵物營養諮詢市場預測至2032年:按服務類型、寵物類型、交付模式、分銷管道、最終用戶和地區分類的全球分析Pet Nutrition Consulting Market Forecasts to 2032 - Global Analysis By Service Type, Pet Type, Delivery Model, Distribution Channel, End User and By Geography |
||||||
根據 Stratistics MRC 的一項研究,預計到 2025 年,全球寵物營養諮詢市場價值將達到 59 億美元,到 2032 年將達到 106 億美元,在預測期內以 8.7% 的複合年成長率成長。
寵物營養諮詢是一項專業服務,旨在指導寵物飼主、獸醫和寵物食品公司設計能夠最佳支持動物健康的飲食方案。它結合了動物生理學、成分和攝食行為方面的科學知識,並根據每隻寵物的年齡、品種、生活方式和醫療需求提供量身定做的實用建議。諮詢顧問協助制定均衡的飲食計劃,評估市售寵物食品,開發品牌專屬配方,並解決過敏、肥胖和消化系統疾病等問題。該領域植根於傳統的獸醫營養學,並融合了現代研究成果和日益成長的寵物人性化趨勢,確保寵物獲得安全、有效且符合其長期健康需求的膳食。
寵物飼養和人性化程度的提高
寵物飼養率的上升和寵物人性化的趨勢是寵物營養諮詢市場的主要驅動力。隨著寵物越來越被視為家庭成員,飼主也越來越重視寵物的健康和福祉,從而推動了對專業營養建議的需求。營養諮詢師會根據寵物的品種、過敏和生活方式等因素,制定個人化的營養方案。這一趨勢在都市區尤其明顯,因為城市居民可支配收入的增加以及預防保健意識的提高,都推動了對專業營養諮詢服務的需求。
市場區隔和價格敏感性
寵物營養諮詢市場面臨許多挑戰,包括市場分散和價格高度敏感。大量小規模諮詢機構和區域性業者與現有機構競爭,導致服務品質和價格參差不齊。許多飼主對投資高階諮詢服務仍持謹慎態度,尤其是在注重成本的市場。由於價格和可靠性仍然是關鍵因素,這阻礙了寵物營養諮詢服務的普及。如果沒有標準化的服務產品和具競爭力的價格,市場擴張可能會較為緩慢。
寵物營養科學和成分的最新進展
寵物營養和原料的進步為市場帶來了巨大的機會。機能性食品、益生菌和無過敏原配方的研發,使諮詢顧問能夠設計高度專業化的寵物飲食。這些創新有助於解決肥胖、消化系統疾病和慢性病等問題,進而促進寵物的長期健康。隨著寵物食品公司擴大與諮詢顧問合作開發高級產品,對專家指導的需求也日益成長。現代科學與實踐諮詢的結合,為市場拓展和差異化提供了清晰的路徑。
專業諮詢和配方開發高成本
專家諮詢和特殊配方的高成本對市場成長構成威脅。專業服務需要先進的專業知識、客製化的飲食方案和優質的原料,這使得一般寵物飼主難以負擔。這種成本壁壘限制了服務的普及,尤其是在新興經濟體,因為在這些地區,價格負擔至關重要。如果沒有經濟實惠的解決方案,這些服務很可能仍將集中在富裕人群中。因此,供應商被要求在定價模式上進行創新,以應對這項挑戰。
新冠疫情對寵物營養諮詢市場的影響喜憂參半。初期,經濟的不確定性導致加值服務支出下降。然而,疫情封鎖期間寵物飼養率的上升和人們對寵物健康問題的日益關注,推動了對營養諮詢的需求。在家工作的飼主尋求專家建議,以應對寵物肥胖、壓力和飲食需求等問題。服務模式也隨之調整,線上諮詢和遠距營養服務變得更加普遍。
預計在預測期內,爬蟲類細分市場將佔據最大的市場佔有率。
預計在預測期內,爬蟲類市場將佔據最大的市場佔有率。爬蟲類需要高度專業化的飲食,以滿足其物種特有的需求,因此專家指導至關重要。諮詢顧問幫助飼主和繁殖者設計均衡的餵食方案,滿足爬蟲類健康所需的鈣、蛋白質和維生素。爬蟲類作為寵物越來越受歡迎,以及人們對其複雜營養需求的認知不斷提高,正在推動對諮詢服務的需求。該細分市場的獨特需求將確保其在預測期內保持主導地位。
預計在預測期內,獸醫診所細分市場將呈現最高的複合年成長率。
預計在預測期內,獸醫醫院板塊將達到最高成長率。這主要歸功於越來越多的醫院將營養諮詢融入日常診療服務,在提供醫療服務的同時,提供個人化的飲食方案。這種整體性的方法能夠改善患者的治療效果,並增強飼主的信任。隨著預防保健意識的提高,寵物飼主開始向獸醫尋求專業的營養建議。院內諮詢服務的日益普及,以及先進診斷工具的運用,使得獸醫院成為全球成長最快的產業板塊。
預計亞太地區將在整個預測期內保持最大的市場佔有率。中國、印度和日本等國家寵物擁有率的上升、都市化的加快以及可支配收入的增加,正在推動對專業寵物營養諮詢的需求。人們對寵物健康管理意識的提高以及高階寵物食品品牌的擴張,進一步促進了諮詢服務的普及。國內外供應商正積極拓展亞太市場,提供滿足不同消費者需求的解決方案,以鞏固主導地位。
預計北美地區在預測期內將實現最高的複合年成長率。這主要得益於該地區的許多優勢,例如先進的獸醫基礎設施、較高的寵物擁有率以及人們對預防保健的高度重視。飼主正加大對專家諮詢的投入,以應對寵物肥胖、過敏和慢性疾病等問題。領先顧問公司和創新Start-Ups的存在也推動了這一成長。隨著對個人化、科學營養解決方案的需求不斷成長,預計北美地區將在預測期內引領成長動能。
According to Stratistics MRC, the Global Pet Nutrition Consulting Market is accounted for $5.9 billion in 2025 and is expected to reach $10.6 billion by 2032 growing at a CAGR of 8.7% during the forecast period. Pet nutrition consulting is a specialized service that guides pet owners, veterinarians, and pet-food companies in designing diets that support optimal animal health. It blends scientific knowledge of animal physiology, ingredients, and feeding behavior with practical advice tailored to each pet's age, breed, lifestyle, and medical needs. Consultants help create balanced meal plans, evaluate commercial foods, develop formulations for brands, and address issues like allergies, obesity, and digestive disorders. Rooted in traditional veterinary nutrition yet shaped by modern research and rising pet humanization, this field ensures pets receive diets that are safe, effective, and aligned with long-term wellness.
Rising pet ownership and humanization
Rising pet ownership and humanization are key drivers of the pet nutrition consulting market. As pets are increasingly viewed as family members, owners prioritize their health and wellness, fueling demand for expert dietary guidance. Consultants provide tailored nutrition plans that address breed-specific needs, allergies, and lifestyle factors. This trend is particularly strong in urban areas, where disposable incomes and awareness of preventive care are rising, ensuring steady growth in demand for professional nutrition consulting services.
Fragmented market and price sensitivity
The pet nutrition consulting market faces challenges due to fragmentation and price sensitivity. Numerous small-scale consultants and regional providers compete with established firms, creating inconsistent service quality and pricing. Many pet owners remain cautious about investing in premium consulting services, especially in cost-sensitive markets. This limits widespread adoption, as affordability and trust remain critical factors. Without standardized offerings and competitive pricing, market expansion may be slowed.
Advances in pet nutrition science & ingredients
An advance in pet nutrition science & ingredients presents significant opportunities for the market. Ongoing research into functional foods, probiotics, and allergen-free formulations enables consultants to design highly specialized diets. These innovations address obesity, digestive disorders, and chronic conditions, enhancing pets' long-term wellness. As pet food companies increasingly collaborate with consultants to develop premium products, demand for expert guidance grows. The integration of modern science with practical consulting ensures a strong pathway for market expansion and differentiation.
High cost of expert consulting and formulation
High costs associated with expert consulting and specialized formulations pose a threat to market growth. Professional services often require advanced knowledge, customized diet plans, and premium ingredients, making them expensive for average pet owners. This cost barrier limits accessibility, especially in emerging economies where affordability is a priority. Without cost-effective solutions, adoption may remain concentrated among affluent consumers. Providers must innovate pricing models to overcome this challenge.
The Covid-19 pandemic had mixed effects on the pet nutrition consulting market. Initially, economic uncertainty reduced spending on premium services. However, rising pet adoption during lockdowns and heightened focus on health boosted demand for nutrition guidance. Owners sought expert advice to manage obesity, stress, and dietary needs while working remotely. Digital consultations and tele-nutrition services gained traction, reshaping delivery models.
The reptiles segment is expected to be the largest during the forecast period
The reptiles segment is expected to account for the largest market share during the forecast period, as they require highly specialized diets tailored to species-specific needs, making expert guidance essential. Consultants help owners and breeders design balanced feeding plans that address calcium, protein, and vitamin requirements critical for reptile health. Rising popularity of reptiles as pets, coupled with growing awareness of their complex nutritional needs, drives demand for consulting services. This segment's unique requirements ensure its dominance during the forecast period.
The veterinary clinics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the veterinary clinics segment is predicted to witness the highest growth rate, because clinics increasingly integrate nutrition consulting into routine care, offering personalized diet plans alongside medical treatments. This holistic approach enhances patient outcomes and strengthens client trust. With rising awareness of preventive healthcare, pet owners rely on veterinarians for expert dietary advice. The growing adoption of in-clinic consulting services, supported by advanced diagnostic tools, positions veterinary clinics as the fastest-growing segment globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership, urbanization, and growing disposable incomes across countries such as China, India, and Japan fuel demand for expert dietary guidance. Increasing awareness of pet wellness and the expansion of premium pet food brands further support consulting adoption. Local and international providers are actively entering the region, offering tailored solutions to diverse consumer needs, cementing Asia Pacific's leadership in overall market share.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region benefits from advanced veterinary infrastructure, high pet ownership rates, and strong awareness of preventive healthcare. Owners increasingly invest in expert consulting to address obesity, allergies, and chronic conditions. The presence of leading consultants and innovative startups accelerates growth. With rising demand for personalized, science-driven nutrition solutions, North America is set to lead in growth momentum during the forecast period.
Key players in the market
Some of the key players in Pet Nutrition Consulting Market include Mars Petcare, Cargill Incorporated, Nestle Purina PetCare, Ingredion Incorporated, Hill's Pet Nutrition, Darling Ingredients Inc., Spectrum Brands, AFB International, General Mills, Land O'Lakes, Archer Daniels Midland, Evonik Industries AG, BASF SE, Kemin Industries, and DSM Nutritional Products.
In July 2025, Odie Pet Insurance and Nestle Purina PetCare have announced a strategic partnership to integrate the "Petivity powered by Purina" ecosystem into insurance underwriting and wellness reimbursements.
In February 2025, UMAMI Bioworks, has joined Nestle Purina PetCare's UNLEASHED accelerator program to co-develop sustainable, high-quality seafood-based proteins for the pet food industry-addressing nutrition, diversity, and ecological challenges.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.