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市場調查報告書
商品編碼
1876737
2032年純素甜點市場預測:按產品、成分、通路、最終用戶和地區分類的全球分析Vegan Desserts Market Forecasts to 2032 - Global Analysis By Product (Cakes & Pastries, Ice Creams & Frozen Desserts, Cookies & Biscuits, Puddings & Custards and Other Products), Source, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球純素甜點市場價值將達到 51 億美元,到 2032 年將達到 109 億美元,在預測期內的複合年成長率為 11.4%。
純素甜點是指不含任何動物成分的甜食,例如牛奶、奶油、奶油、雞蛋或蜂蜜。它們主要使用植物性替代品,如杏仁奶、椰奶、堅果醬和亞麻籽,或天然甜味劑,如龍舌蘭糖漿和楓糖漿。這些甜點包括蛋糕、餅乾、布丁、巧克力和冰淇淋,所有這些都遵循純素飲食理念,強調永續性、關懷動物和健康生活。隨著食品技術的不斷創新,純素甜點的選擇也在不斷豐富,它們不僅提供與傳統甜點相似的偏好和口感,還能滿足不同人群的需求,例如出於道德考慮和乳糖不耐受等情況,從而吸引更廣泛的受眾。
健康意識日益增強
健康意識的提升是純素甜點市場發展的主要動力,消費者越來越傾向於選擇不含膽固醇、乳糖和人工添加劑的植物來源替代品。以亞麻籽、杏仁奶和龍舌蘭糖漿等營養成分製成的純素甜點深受注重健康的消費者喜愛,讓他們可以盡情享受美味而無需擔心發胖。乳糖不耐症和文明病的日益增加進一步推動了這一趨勢,促使消費者選擇符合自身飲食目標和長期健康的甜點。
高昂的生產成本
儘管需求不斷成長,但高昂的生產成本仍然是純素甜點市場的主要阻礙因素。植物性原料,例如堅果奶、椰奶和天然甜味劑,通常比傳統的乳製品和醣類原料更昂貴。此外,特殊的加工、包裝和認證要求也推高了營運成本。這些成本會限制產品的可負擔性和供應量,尤其是在價格敏感型市場。小規模生產商可能難以擴大生產規模,而消費者也可能因為價格分佈而猶豫不決,這可能會減緩整體市場滲透率。
素食人口不斷增加
全球素食人口的不斷成長為純素甜點市場帶來了巨大的機會。出於倫理、環保和健康的考慮,越來越多的消費者開始選擇植物來源生活方式。這種人口結構的變化推動了製造商的產品創新和多元化,從無乳冰淇淋到無蛋蛋糕,不一而足。社群媒體的宣傳活動、名人代言以及主流零售商中純素產品的日益普及,都在加速素食主義的普及。隨著素食主義逐漸成為主流,人們對既美味又符合倫理的甜點的需求預計將會激增。
供應鏈中斷
供應鏈中斷對純素甜點市場構成重大威脅,因為採購椰子奶油、堅果醬和龍舌蘭糖漿等特殊原料通常涉及複雜的全球供應鏈網路,而這些網路極易受到地緣政治緊張局勢、氣候變遷和物流瓶頸的影響。此類中斷可能導致產品供應不穩定、成本增加和上市延遲。此外,依賴進口原料還會使品牌面臨監管障礙和品管問題,這可能會影響消費者信任度和品牌在競爭激烈的市場中的聲譽。
新冠疫情對純素甜點市場產生了複雜的影響。雖然供應鏈中斷和零售店關閉最初阻礙了市場成長,但這場危機也加速了人們健康意識的提升和數位轉型。消費者轉向線上平台尋找符合道德標準且能增強免疫力的食品,推動了純素甜點電商銷售的成長。品牌也積極應對,擴大了常溫保存產品的供應範圍,並投資於直銷模式。疫情過後,市場重獲成長動力,消費者更重視潔淨標示、永續性和植物來源高階產品。
預計在預測期內,線上零售領域將佔據最大的市場佔有率。
由於消費者對便利性的日益偏好、產品供應的廣泛性以及提供各種素食選擇的電商平台的興起,預計在預測期內,線上零售領域將佔據最大的市場佔有率。在精準行銷和訂閱模式的支持下,線上管道使品牌能夠觸及全球注重健康和道德的消費者。物流的改進、數位化支付系統的完善以及個人化的購物體驗進一步推動了這一領域的擴張,使其成為最具影響力的分銷管道。
預計在預測期內,餅乾和曲奇餅乾細分市場將實現最高的複合年成長率。
預計在預測期內,餅乾類食品市場將保持最高的成長率。餅乾類食品之所以如此受歡迎,是因為它們方便食用,口味豐富多樣,現在也有植物來源版本。杏仁粉、椰子油和龍舌蘭糖漿等原料的創新,使得純素餅乾在口味上足以媲美傳統餅乾。餅乾便於攜帶、價格實惠,而且適合從兒童到成人的各類消費者,因此成為那些既想享受美味又注重環保的消費者的首選,尤其受到彈性素食者和對純素感興趣的消費者的青睞。
由於都市化加快、人們對植物來源飲食的認知度不斷提高以及中產階級可支配收入的增加,預計亞太地區將在預測期內佔據最大的市場佔有率。在印度、中國和日本等國家,對不含乳製品和符合倫理道德的食品的需求正在上升。人們生活方式的轉變,尤其是對健康和永續性的追求,以及政府推廣植物來源營養的舉措,都在推動市場成長。本土品牌和國際企業都在積極投資新產品的推出,並拓展零售網路。
預計在預測期內,北美將實現最高的複合年成長率,這主要得益於素食主義的興起、消費者對潔淨標示產品的強勁需求以及食品技術的蓬勃發展。美國和加拿大的消費者越來越傾向於選擇不含乳製品、無麩質且不涉及動物虐待的甜點。主要市場參與者的存在、先進的零售基礎設施以及日益成長的社交媒體影響力都在推動這一趨勢。此外,人們對動物福利和氣候變遷的日益關注也促使消費者更偏好永續的消費方式。
According to Stratistics MRC, the Global Vegan Desserts Market is accounted for $5.1 billion in 2025 and is expected to reach $10.9 billion by 2032 growing at a CAGR of 11.4% during the forecast period. Vegan desserts are sweet foods prepared entirely without animal-derived ingredients such as milk, butter, cream, eggs, or honey. They rely on plant-based alternatives like almond milk, coconut cream, nut butters, flaxseeds, and natural sweeteners such as agave syrup or maple syrup. These desserts include cakes, cookies, puddings, chocolates, and ice creams formulated to align with vegan dietary principles that emphasize sustainability, compassion for animals, and health-conscious living. Growing innovation in food technology has expanded vegan dessert options, making them taste and feel similar to traditional desserts while appealing to a broader audience seeking ethical and lactose-free indulgence.
Rising Health Consciousness
The growing awareness of health and wellness is a major driver for the vegan desserts market. Consumers are increasingly opting for plant-based alternatives that are free from cholesterol, lactose, and artificial additives. Vegan desserts, made with nutrient-rich ingredients like flaxseeds, almond milk, and agave syrup, appeal to health-conscious individuals seeking guilt-free indulgence. This shift is further supported by rising cases of lactose intolerance and lifestyle diseases, prompting consumers to choose desserts that align with their dietary goals and long-term well-being.
High Production Costs
Despite rising demand, high production costs remain a key restraint in the vegan desserts market. Plant-based ingredients such as nut milks, coconut cream, and natural sweeteners are often more expensive than traditional dairy and sugar components. Additionally, specialized processing, packaging, and certification requirements add to operational expenses. These costs can limit affordability and accessibility, especially in price-sensitive markets. Smaller manufacturers may struggle to scale, while consumers may hesitate to switch due to premium pricing, slowing overall market penetration.
Growth in Vegan Population
The expanding global vegan population presents a significant opportunity for the vegan desserts market. Driven by ethical, environmental, and health motivations, more consumers are adopting plant-based lifestyles. This demographic shift is encouraging manufacturers to innovate and diversify their offerings, from dairy-free ice creams to eggless cakes. Social media advocacy, celebrity endorsements, and increased availability of vegan products in mainstream retail are accelerating adoption. As veganism becomes more mainstream, the demand for indulgent yet ethical dessert options is expected to surge.
Supply Chain Disruptions
Supply chain disruptions pose a notable threat to the vegan desserts market. Sourcing specialty ingredients like coconut cream, nut butters, and agave syrup often involves complex global supply networks vulnerable to geopolitical tensions, climate change, and logistical bottlenecks. These disruptions can lead to inconsistent product availability, increased costs, and delayed launches. Additionally, reliance on imported ingredients may expose brands to regulatory hurdles and quality control issues, affecting consumer trust and brand reputation in competitive markets.
The Covid-19 pandemic had a mixed impact on the vegan desserts market. While supply chain interruptions and retail closures initially hindered growth, the crisis also accelerated health awareness and digital transformation. Consumers turned to online platforms for ethical and immune-boosting food options, boosting e-commerce sales of vegan desserts. Brands adapted by enhancing shelf-stable offerings and investing in direct-to-consumer models. Post-pandemic, the market is witnessing renewed momentum, with increased focus on clean-label, sustainable, and plant-based indulgence.
The online retail segment is expected to be the largest during the forecast period
The online retail segment is expected to account for the largest market share during the forecast period, due to increasing consumer preference for convenience, wider product availability, and the rise of e-commerce platforms offering diverse vegan options. Online channels enable brands to reach health-conscious and ethically driven consumers globally, supported by targeted marketing and subscription models. Enhanced logistics, digital payment systems, and personalized shopping experiences further contribute to the segment's expansion, making it the most influential distribution channel.
The cookies & biscuits segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cookies & biscuits segment is predicted to witness the highest growth rate, because their popularity stems from being easy-to-consume snacks with wide flavor appeal, now available in plant-based formats. Innovations in ingredients like almond flour, coconut oil, and agave syrup have made vegan cookies and biscuits taste comparable to traditional ones. Their portability, affordability, and suitability for both children and adults make them a preferred choice, especially among flexitarians and vegan-curious consumers seeking indulgent yet ethical treats.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising urbanization, growing awareness of plant-based diets, and expanding middle-class populations with disposable income. Countries like India, China, and Japan are witnessing increased demand for dairy-free and ethical food products. Cultural shifts toward health and sustainability, coupled with government initiatives promoting plant-based nutrition, are fueling market growth. Local brands and international players are actively investing in product launches and retail expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to surge in veganism, strong consumer demand for clean-label products, and robust innovation in food technology. U.S. and Canadian consumers are increasingly opting for dairy-free, gluten-free, and cruelty-free dessert options. The presence of key market players, advanced retail infrastructure, and widespread social media influence are accelerating adoption. Additionally, rising concerns about animal welfare and climate change are shaping consumer preferences toward sustainable indulgence.
Key players in the market
Some of the key players in Vegan Desserts Market include Unilever, Wells Enterprises, Califia Farms, Danone, Ripple Foods, Amy's Kitchen, Nestle, Van Leeuwen, NadaMoo, General Mills, Nada Foods, Cado, Oatly Group, Tofutti Brands and Daiya Foods.
In October 2025, Nestle India has entered into a memorandum of understanding with the Ministry of Food Processing Industries to accelerate its investment in greenfield and brownfield food-sector projects across Odisha and existing manufacturing sites over the next 2-3 years, as part of its US $564 million expansion plan.
In June 2025, Nestle has inked research collaborations aimed at pioneering sustainable aquaculture practices, seeking to advance innovative, eco-efficient farming techniques and boost responsible seafood production in support of global food-security and environmental goals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.