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市場調查報告書
商品編碼
1876730
2032年自行車共享市場預測:按自行車類型、共享系統、支付模式、最終用戶和地區分類的全球分析Bike-Sharing Market Forecasts to 2032 - Global Analysis By Bike Type (Traditional/Conventional Bikes, and E-Bikes), Sharing System (Docked/Station-based, Dockless/Free-Floating, and Hybrid Systems), Payment Model, End User, and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球自行車共享市場規模將達到 45 億美元,到 2032 年將成長至 81 億美元。
預計在預測期內,共享單車市場將以 8.6% 的複合年成長率成長。共享單車市場透過固定站點或無樁系統,使公共能夠便捷地使用自行車進行短途城市出行,從而促進綠色出行,減少汽車使用,並改善“最後一公里”和“第一公里”的交通連接。營運商負責管理、維護和定價共享單車車隊,而市政當局則負責監管相關法規和基礎設施,例如自行車道和停車位。
都市化進程加快,交通壅塞日益嚴重
隨著都市區密度增加,交通堵塞日益嚴重,給通勤者帶來嚴重的延誤和煩惱。在此背景下,共享單車成為解決「最後一公里」出行難題的極具吸引力、高效且經濟的方案。此外,自行車能夠避開交通堵塞,提供可預測的旅行時間,這一點越來越受到城市居民的青睞。因此,居住者正積極選擇共享單車作為擺脫交通堵塞的有效途徑,這直接推動了市場擴張。
監管限制和自行車停車管理問題
為了維護公共,地方政府通常會嚴格限制車輛數量並劃定商業區域,從而限制服務範圍。此外,自行車隨意停放會堵塞人行道,引發民眾不滿,有時還會對業者處以高額罰款。這些停車管理問題不僅會造成負面形象,還需要在地理圍欄技術方面投入大量資金,從而擠壓利潤空間,並嚴重阻礙企業的正常運作。
拓展至城市人口不斷成長的新興市場
在亞洲、非洲和拉丁美洲等新興經濟體拓展業務蘊藏著巨大的未開發機會。這些地區城市人口快速成長,但往往缺乏完善的公共運輸基礎設施。這種差距為共享單車系統成為基本的出行選擇提供了絕佳的契機。此外,這些地區汽車保有量低,意味著人們對經濟實惠的交通途徑有著迫切的需求。對於先行企業而言,成功提供符合當地經濟和文化背景的服務,將是實現用戶數量長期大規模成長的關鍵。
與其他微行程服務的競爭
市場正面臨來自其他微型出行服務(例如競爭平台提供的電動Scooter和電動自行車)激增的嚴峻威脅。這些替代服務往往吸引著尋求快速短程出行的同一批客戶,導致用戶群分散。此外,持續的技術創新和大量湧入的創業投資投資迫使這些競爭對手加大對科技和電動車的投資,以保持競爭力。這種激烈的競爭給價格帶來了壓力,並要求企業不斷進行差異化以維持市場佔有率。
市場正面臨來自其他微型出行服務(例如競爭平台提供的電動Scooter和電動自行車)激增的嚴峻挑戰。這些替代方案往往吸引著同一批尋求快速短程出行的客戶群,導致用戶群分散。此外,持續的技術創新和大量湧入的創業投資投資迫使這些競爭對手必須大力投資技術和電動車隊,以保持競爭力。這種激烈的競爭給價格帶來了壓力,並要求企業不斷進行差異化以維持市場佔有率。
預計在預測期內,傳統自行車細分市場將佔據最大的市場佔有率。
預計在預測期內,傳統自行車市場將佔據最大的市場佔有率。這主要是因為其安裝和維修成本低,使得營運商能夠以經濟可行的方式大規模部署車隊。與電動自行車相比,傳統自行車的機械結構簡單,因此具有更高的耐用性和更低的維修成本。此外,在許多人口密集、地勢平坦的都市區,傳統自行車能夠完美滿足通勤者短途旅行和運動的需求。憑藉其可靠的性能和經濟性,傳統自行車仍然是世界各地許多城市共享單車專案的首選。
預計在預測期內,計量收費細分市場將實現最高的複合年成長率。
預計在預測期內,付費使用制模式將實現最大成長,因為它能滿足現代消費者(尤其是休閒用戶和遊客)對靈活性的需求。這種模式無需簽訂固定期限合約或長期承諾,用戶只需為實際使用的服務付費。此外,與智慧型手機應用程式和數位錢包的無縫整合也簡化了用戶體驗。隨著各行各業按需服務的日益普及,越來越多的人開始採用這種便利的按需付費支付系統。
預計亞太地區將在預測期內佔據最大的市場佔有率。這一主導地位得益於中國和印度龐大且成熟的市場,這兩個國家擁有極高的都市區密度,政府主導推行非機動交通。此外,該地區還擁有一些世界領先的共享單車營運商,他們已建立起大規模無樁系統的成熟運作模式。這個成熟的生態系統,加上自行車作為主要交通方式在當地文化中的廣泛接受度,已使亞太地區穩固確立了其作為行業收入中心的地位。
預計亞太地區在預測期內將實現最高的複合年成長率。這一加速成長將得益於技術的持續應用以及為將服務從主要都市區擴展到新興區域城市的大規模投資。各國政府正積極投資自行車基礎建設,以因應污染和交通堵塞,創造更有利的營商環境。此外,東南亞國家不斷壯大的中產階級構成了一個龐大的新客戶群體,他們尋求經濟實惠的出行方式,這將確保市場蓬勃發展。
According to Stratistics MRC, the Global Bike-Sharing Market is accounted for $4.5 billion in 2025 and is expected to reach $8.1 billion by 2032, growing at a CAGR of 8.6% during the forecast period. The bike-sharing market provides public access to bicycles through station-based or dockless systems for short urban trips. It promotes active mobility, reduces car use, and enhances first-/last-mile connectivity. Operators manage bike fleets, maintenance, and pricing while cities oversee regulations and infrastructure such as bike lanes and parking zones.
Growing urbanization and traffic congestion
As cities become more densely populated, traffic congestion intensifies, leading to significant commuter delays and frustration. This environment makes bike-sharing an attractive, efficient, and cost-effective solution for first- and last-mile connectivity. Furthermore, bicycles bypass gridlocked traffic, offering a predictable travel time that is increasingly valued by urban residents. Consequently, city dwellers are actively adopting shared bikes as a practical alternative to sitting in traffic, directly fueling market expansion.
Regulatory restrictions and parking management issues
Municipalities often impose strict caps on fleet sizes or designate restrictive operating zones to maintain public order, which can limit service availability. Additionally, the problem of cluttered sidewalks from indiscriminate bike parking has led to public backlash and costly fines for operators. These parking management issues not only generate negative publicity but also necessitate significant investment in geo-fencing technology, thereby squeezing profit margins and acting as a notable barrier to seamless operations.
Expansion into emerging markets with growing urban populations
A significant and largely untapped opportunity lies in expanding into emerging economies across Asia, Africa, and Latin America. These regions are experiencing rapid urban population growth, often without the legacy of comprehensive public transport infrastructure. This gap presents a perfect scenario for bike-sharing systems to establish themselves as a foundational mobility solution. Moreover, the lower car ownership rates in these areas create a ready market for affordable transit. Successfully tailoring services to local economic and cultural contexts could unlock massive, long-term subscriber growth for pioneering companies.
Competition from other micro-mobility options
The market faces an intense threat from the proliferation of alternative micro-mobility services, particularly electric scooters and e-bikes offered by competing platforms. These alternatives often capture the same customer base seeking quick, short-distance trips, leading to fragmented ridership. Additionally, the constant innovation and venture capital funding flowing to these rivals force bike-sharing operators to heavily invest in their technology and electric fleets to remain relevant. This fierce competition pressures pricing and demands continuous differentiation to maintain market share.
The market faces an intense threat from the proliferation of alternative micro-mobility services, particularly electric scooters and e-bikes offered by competing platforms. These alternatives often capture the same customer base seeking quick, short-distance trips, leading to fragmented ridership. Additionally, the constant innovation and venture capital funding flowing to these rivals force bike-sharing operators to heavily invest in their technology and electric fleets to remain relevant. This fierce competition pressures pricing and demands continuous differentiation to maintain market share.
The traditional/conventional bikes segment is expected to be the largest during the forecast period
The traditional/conventional bikes segment is expected to account for the largest market share during the forecast period, primarily due to its lower acquisition and maintenance costs, which make large-scale fleet deployments economically viable for operators. Their mechanical simplicity ensures higher durability and lower repair costs compared to e-bikes. Furthermore, in many dense, flat urban areas, conventional bikes perfectly meet the commuter demand for short-distance travel and exercise. This established reliability and cost-effectiveness continue to make them the default choice for many city-wide bike-sharing programs globally.
The pay-as-you-go segment is expected to have the highest CAGR during the forecast period
During the forecast period, the pay-as-you-go option is expected to grow the most because it offers flexibility that matches what today's consumers want, especially casual users and tourists. This model eliminates the need for subscriptions or long-term commitments, allowing users to pay only for the rides they take. Moreover, it seamlessly integrates with smartphone apps and digital wallets, simplifying the user experience. The increasing popularity of on-demand services in various industries is driving more people to use this easy payment system that charges only for the rides they take.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. This leadership is anchored by the massive, well-established markets in China and India, supported by incredibly high urban population densities and widespread government initiatives promoting non-motorized transport. Additionally, the region is home to the world's leading bike-sharing operators, who have perfected large-scale, dockless system management. This mature ecosystem, combined with a cultural acceptance of cycling as a primary mode of transport, solidifies Asia Pacific's position as the industry's revenue hub.
Over the forecast period, the Asia Pacific region is also anticipated to exhibit the highest CAGR. This accelerated growth will be driven by continued technological adoption and significant investments in expanding services beyond first-tier cities into emerging secondary urban centers. Governments are actively investing in cycling infrastructure to combat pollution and congestion, creating a more favorable operating environment. Furthermore, the growing middle class in Southeast Asian nations represents a vast, new customer base eager for affordable mobility solutions, ensuring dynamic market expansion.
Key players in the market
Some of the key players in Bike-Sharing Market include Lime, Bird Rides, Inc., Voi Technology, TIER Mobility, Donkey Republic, PBSC Urban Solutions, Beryl, Mobike, Lyft, Uber Technologies, Inc., Yulu Bikes Pvt. Ltd., Fifteen, Hellobike, JCDecaux, Youon Technology Co., Ltd., and Anywheel Pte Ltd.
In June 2025, Bird unveiled an enhanced fleet of scooters and e-bikes with improved safety and performance.
In March 2025, Swedish-founded Voi Technology, one of Europe's leading micromobility companies, is expanding its fleet with the launch of three new vehicles in Q1 2025: the Voiager 8 (e-scooter), Explorer 4 (e-bike), and Explorer Light 1 (new light e-bike).
In November 2024, Donkey Republic and Mastercard announced a partnership to enable tap-to-rent bike access in Copenhagen.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.