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1876704

行動優先學習平台市場預測至2032年：按產品、組件、部署模式、應用、最終用戶和地區分類的全球分析

Mobile-First Learning Platforms Market Forecasts to 2032 - Global Analysis By Product, Component, Deployment Mode, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，全球行動優先學習平台市場預計到 2025 年將達到 817 億美元，到 2032 年將達到 2,603 億美元，在預測期內的複合年成長率為 18%。

行動優先學習平台是專為智慧型手機和平板電腦等行動裝置設計的數位教育系統，即使在小螢幕上也能確保流暢的存取體驗和最佳化的使用者體驗。這些平台優先考慮響應式設計、快速的內容傳送以及透過應用程式和行動友善介面實現的互動式學習。它們允許學習者隨時隨地存取教育資源，從而促進靈活性、微學習和參與度。行動優先學習整合了影片、測驗和遊戲化等多媒體元素，以提高理解力和記憶力。透過滿足不斷成長的行動用戶群體的需求，這些平台支援個人化的行動學習，使教育更具包容性，並能更好地適應現代數位生活方式。

智慧型手機和平板電腦在全球的快速普及

經濟實惠的資料方案和行動裝置的普及使學習者能夠隨時隨地獲取教育資源。行動優先策略正在將教育覆蓋範圍擴展到包括農村和都市區在內的不同人群。行動裝置的便利性鼓勵人們在傳統課堂之外進行持續學習。基於應用程式的交付模式透過互動和個人化內容增強了學習者的參與。這些因素，加上不斷擴展的數位基礎設施和便利的教育解決方案，持續為教育發展奠定基礎。

資料隱私、安全和監管合規性問題

學習者和教育機構面臨著未經授權的資料存取和不斷變化的合規要求所帶來的風險。全球監管法規的不一致給跨地區營運的平台提供者帶來了挑戰。對資料所有權和濫用的擔憂降低了人們對數位化學習解決方案的信任。實施安全系統的高成本阻礙了小規模提供者的發展。儘管市場對行動優先教育的需求強勁，但這種限制仍然限制著擴充性。

不斷成長的企業和終身學習技能提升需求

專業人士擴大利用行動應用程式進行認證、語言學習和技術培訓。靈活的日程安排和行動優先的交付方式符合職場的需求和職業發展目標。與企業培訓計畫的整合正在加速各產業的應用。全球勞動市場競爭日益激烈，推動了對持續學習的需求。這一機會開闢了新的收入來源，並鞏固了行動優先平台在職業發展中的重要角色。

設備碎片化和內容適配問題

作業系統、螢幕大小和裝置功能的多樣性為內容傳送帶來了挑戰。平台提供者在針對不同設備最佳化應用程式方面面臨高昂的成本。不一致的使用者體驗會降低學習者的參與度和滿意度。科技的快速變革加劇了持續更新和適應的必要性。這種威脅持續限制行動優先教育的效率和擴充性。

新冠疫情的感染疾病：

新冠疫情加速了行動優先學習平台的需求，因為學校和職場紛紛轉向遠距教學。封鎖措施迫使學生和職場人士轉向行動應用程式以繼續學習。提供線上輔導、作業幫助和技能提升的平台迅速發展，教育機構與行動優先解決方案合作，以虛擬方式提供結構化的課程。疫情後的復甦正在推動將課堂學習與行動支援相結合的混合模式。

預計在預測期內，行動學習應用領域將佔據最大的市場佔有率。

由於行動學習應用在各年齡層學習者中的普及率不斷提高，預計在預測期內，行動學習應用領域將佔據最大的市場佔有率。行動應用為互動課程、作業和評估提供了一個結構化的學習環境。教育機構和企業正在加速將行動應用融入他們的課程和培訓計畫中。雲端基礎的可擴展性正在提升跨地域的存取便利性。與分析工具的整合正在改善績效追蹤和個人化學習。鑑於其在正規和非正規教育生態系統中確立的重要作用，預計該領域將繼續保持主導地位。

預計技能發展領域在預測期內將實現最高的複合年成長率。

預計在預測期內，技能發展領域將實現最高成長率，這主要得益於對職業導向型學習需求的不斷成長。專業人士擴大採用行動優先平台來獲取認證、學習語言和技術提升。靈活的學習時間和行動優先的交付方式符合職場需求。協作學習社群促進了專業人士之間的交流和知識共用。日益激烈的就業市場競爭正在加速對持續技能發展的需求。由於該領域與終身學習和職業發展密切相關，預計其成長速度將高於其他領域。

佔比最大的地區：

由於北美擁有先進的數位基礎設施和高消費能力，預計在預測期內，北美將佔據最大的市場佔有率。智慧型手機的普及和寬頻連線促進了行動優先學習平台的廣泛應用。主要平台總部設在美國，推動了創新和市場成熟。家長、學生和專業人士都在增加對補習教育和企業培訓解決方案的投資。監管政策的明朗化以及人們對數位化學習益處的日益了解，增強了市場信心。創業投資和大學資金籌措也為市場成長提供了動力。

預計年複合成長率最高的地區：

由於快速的都市化和不斷成長的教育需求，預計亞太地區在預測期內將實現最高的複合年成長率。印度、中國和東南亞不斷壯大的中產階級正在推動行動優先平台的普及。政府主導的數位化教育舉措正在推動基礎設施建設和降低教育成本。區域Start-Ups和全球企業正在擴大針對本地需求的行動優先解決方案的規模。對考試輔導、課後輔導和職業技能提升的需求不斷成長，推動了訂閱用戶的成長。價格適中的設備和不斷提高的網路普及率正在改善城鄉都市區的網路存取。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 介紹
  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球行動優先學習平台市場（依產品分類）

  • 介紹
  • 行動學習應用
  • 行動最佳化學習管理系統（LMS）
  • 微學習平台
  • 社交學習應用
  • 其他產品

6. 全球行動優先學習平台市場（按組件分類）

  • 介紹
  • 平台
  • 服務
    • 實施與整合
    • 支援與維護
    • 諮詢

7. 全球行動優先學習平台市場（依部署模式分類）

  • 介紹
  • 雲端基礎的
  • 本地部署

8. 全球行動優先學習平台市場（按應用分類）

  • 介紹
  • 企業培訓
  • K-12教育
  • 高等教育
  • 技能發展
  • 其他用途

9. 全球行動優先學習平台市場（依最終用戶分類）

  • 介紹
  • 公司
  • 學術機構
  • 政府機構
  • 非營利組織
  • 個別學習者
  • 其他最終用戶

第10章：全球行動優先學習平台市場（按地區分類）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第12章 企業概況

  • Coursera Inc.
  • Udemy Inc.
  • Duolingo Inc.
  • BYJU'S
  • Unacademy
  • Khan Academy
  • Skillshare Inc.
  • EdApp by SafetyCulture
  • GoStudent GmbH
  • Vedantu Innovations Pvt. Ltd.
  • Toppr
  • Quizlet Inc.
  • Brainly Sp. z oo
  • FutureLearn Ltd.
  • Simplilearn Solutions Pvt. Ltd.
Product Code: SMRC32398

According to Stratistics MRC, the Global Mobile-First Learning Platforms Market is accounted for $81.7 billion in 2025 and is expected to reach $260.3 billion by 2032 growing at a CAGR of 18% during the forecast period. Mobile-First Learning Platforms are digital education systems designed primarily for mobile devices such as smartphones and tablets, ensuring seamless accessibility and optimized user experiences on smaller screens. These platforms prioritize responsive design, quick content delivery, and interactive learning through apps or mobile-friendly interfaces. They enable learners to access educational resources anytime and anywhere, promoting flexibility, microlearning, and engagement. Mobile-first learning integrates multimedia elements like videos, quizzes, and gamification to enhance comprehension and retention. By catering to the growing mobile user base, these platforms support personalized, on-the-go learning, making education more inclusive and adaptable to modern digital lifestyles.

Market Dynamics:

Driver:

Rapid smartphone and tablet penetration worldwide

Affordable data plans and widespread device ownership are enabling learners to access education anytime and anywhere. Mobile-first strategies are expanding reach across diverse demographics, including rural and urban populations. The convenience of portable devices is fostering continuous learning outside traditional classrooms. App-based delivery models are strengthening engagement through interactive and personalized content. This driver continues to anchor growth by aligning digital infrastructure expansion with accessible education solutions.

Restraint:

Data privacy, security and regulatory compliance concerns

Learners and institutions face risks related to unauthorized data access and evolving compliance requirements. Inconsistent global regulations create challenges for platform providers operating across multiple regions. Concerns over data ownership and misuse reduce confidence in digital learning solutions. High costs of implementing secure systems constrain smaller providers. This restraint continues to limit scalability despite strong demand for mobile-first education.

Opportunity:

Growing corporate and lifelong-learning need for upskilling

Professionals are increasingly turning to mobile apps for certifications, language learning, and technical training. Flexible schedules and mobile-first delivery align with workplace demands and career advancement goals. Integration with corporate training programs is accelerating adoption across industries. Rising competition in global job markets is fostering demand for continuous learning. This opportunity is unlocking new revenue streams and reinforcing the role of mobile-first platforms in professional growth.

Threat:

Device fragmentation and content adaptation issues

Variability in operating systems, screen sizes, and device capabilities creates challenges for content delivery. Platform providers face high costs in optimizing applications across diverse devices. Inconsistent user experiences reduce engagement and satisfaction among learners. Rapid technological changes intensify the need for continuous updates and adaptation. This threat continues to constrain efficiency and scalability in mobile-first education.

Covid-19 Impact:

Covid-19 accelerated demand for mobile-first learning platforms as schools and workplaces shifted to remote learning. Lockdowns forced students and professionals to adopt mobile apps for continuity in education. Platforms offering live tutoring, homework assistance, and skill development saw exponential growth. Institutions partnered with mobile-first solutions to deliver structured lessons virtually. Post-pandemic recovery is fostering hybrid models that combine classroom learning with mobile-based support.

The mobile learning apps segment is expected to be the largest during the forecast period

The mobile learning apps segment is expected to account for the largest market share during the forecast period owing to widespread adoption across learners of all ages. Mobile apps provide structured environments for interactive lessons, assignments, and assessments. Institutions and corporations are increasingly integrating mobile apps into curricula and training programs. Cloud-based scalability is enhancing accessibility across geographies. Integration with analytics tools is improving performance tracking and personalized learning. This segment continues to dominate due to its established role in formal and informal education ecosystems.

The skill development segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the skill development segment is predicted to witness the highest growth rate due to rising demand for career-focused learning. Professionals are increasingly adopting mobile-first platforms for certifications, language learning, and technical upskilling. Flexible schedules and mobile-first delivery align with workplace demands. Collaborative learning communities foster networking and knowledge sharing among professionals. Rising competition in job markets is accelerating demand for continuous skill development. This segment is expected to outpace others due to its alignment with lifelong learning and professional growth.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to advanced digital infrastructure and high consumer spending. Strong adoption of smartphones and broadband supports widespread use of mobile-first learning platforms. Leading platforms are headquartered in the U.S., fostering innovation and market maturity. Parents, students, and professionals are increasingly investing in supplemental education and corporate training solutions. Regulatory clarity and high awareness of digital learning benefits are fostering confidence. Venture capital funding and partnerships with universities are accelerating growth.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising education demand. Expanding middle-class populations in India, China, and Southeast Asia are driving adoption of mobile-first platforms. Government-led digital education initiatives are fostering infrastructure development and affordability. Local startups and global players are scaling mobile-first solutions tailored to regional needs. Rising demand for exam preparation, after-school support, and professional upskilling is accelerating subscription growth. Device affordability and internet penetration are improving access across rural and urban areas.

Key players in the market

Some of the key players in Mobile-First Learning Platforms Market include Coursera Inc., Udemy Inc., Duolingo Inc., BYJU'S, Unacademy, Khan Academy, Skillshare Inc., EdApp by SafetyCulture, GoStudent GmbH, Vedantu Innovations Pvt. Ltd., Toppr, Quizlet Inc., Brainly Sp. z o.o., FutureLearn Ltd. and Simplilearn Solutions Pvt. Ltd.

Key Developments:

In June 2025, Udemy acquired Lummi, an AI-powered creative technology group specializing in design and illustration tools. The acquisition strengthens Udemy's Innovation Studio, enabling instructors to enrich mobile-first courses with interactive visuals and AI-generated assets.

In June 2025, Coursera launched AI-driven skills acquisition tools, earning recognition as a leader in The Forrester Wave(TM) evaluation. The mobile-first tools provide adaptive learning pathways, real-time feedback, and personalized course recommendations, reinforcing Coursera's role in digital-first education.

Products Covered:

  • Mobile Learning Apps
  • Mobile-Optimized Learning Management Systems (LMS)
  • Microlearning Platforms
  • Social Learning Apps
  • Other Products

Components Covered:

  • Platforms
  • Services

Deployment Modes Covered:

  • Cloud-Based
  • On-Premises

Applications Covered:

  • Corporate Training
  • K-12 Education
  • Higher Education
  • Skill Development
  • Other Applications

End Users Covered:

  • Enterprises
  • Academic Institutions
  • Government Organizations
  • Nonprofit Organizations
  • Individual Learners
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mobile-First Learning Platforms Market, By Product

  • 5.1 Introduction
  • 5.2 Mobile Learning Apps
  • 5.3 Mobile-Optimized Learning Management Systems (LMS)
  • 5.4 Microlearning Platforms
  • 5.5 Social Learning Apps
  • 5.6 Other Products

6 Global Mobile-First Learning Platforms Market, By Component

  • 6.1 Introduction
  • 6.2 Platforms
  • 6.3 Services
    • 6.3.1 Implementation & Integration
    • 6.3.2 Support & Maintenance
    • 6.3.3 Consulting

7 Global Mobile-First Learning Platforms Market, By Deployment Mode

  • 7.1 Introduction
  • 7.2 Cloud-Based
  • 7.3 On-Premises

8 Global Mobile-First Learning Platforms Market, By Application

  • 8.1 Introduction
  • 8.2 Corporate Training
  • 8.3 K-12 Education
  • 8.4 Higher Education
  • 8.5 Skill Development
  • 8.6 Other Applications

9 Global Mobile-First Learning Platforms Market, By End User

  • 9.1 Introduction
  • 9.2 Enterprises
  • 9.3 Academic Institutions
  • 9.4 Government Organizations
  • 9.5 Nonprofit Organizations
  • 9.6 Individual Learners
  • 9.7 Other End Users

10 Global Mobile-First Learning Platforms Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Coursera Inc.
  • 12.2 Udemy Inc.
  • 12.3 Duolingo Inc.
  • 12.4 BYJU'S
  • 12.5 Unacademy
  • 12.6 Khan Academy
  • 12.7 Skillshare Inc.
  • 12.8 EdApp by SafetyCulture
  • 12.9 GoStudent GmbH
  • 12.10 Vedantu Innovations Pvt. Ltd.
  • 12.11 Toppr
  • 12.12 Quizlet Inc.
  • 12.13 Brainly Sp. z o.o.
  • 12.14 FutureLearn Ltd.
  • 12.15 Simplilearn Solutions Pvt. Ltd.

List of Tables

  • Table 1 Global Mobile-First Learning Platforms Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Mobile-First Learning Platforms Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Mobile-First Learning Platforms Market Outlook, By Mobile Learning Apps (2024-2032) ($MN)
  • Table 4 Global Mobile-First Learning Platforms Market Outlook, By Mobile-Optimized Learning Management Systems (LMS) (2024-2032) ($MN)
  • Table 5 Global Mobile-First Learning Platforms Market Outlook, By Microlearning Platforms (2024-2032) ($MN)
  • Table 6 Global Mobile-First Learning Platforms Market Outlook, By Social Learning Apps (2024-2032) ($MN)
  • Table 7 Global Mobile-First Learning Platforms Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 8 Global Mobile-First Learning Platforms Market Outlook, By Component (2024-2032) ($MN)
  • Table 9 Global Mobile-First Learning Platforms Market Outlook, By Platforms (2024-2032) ($MN)
  • Table 10 Global Mobile-First Learning Platforms Market Outlook, By Services (2024-2032) ($MN)
  • Table 11 Global Mobile-First Learning Platforms Market Outlook, By Implementation & Integration (2024-2032) ($MN)
  • Table 12 Global Mobile-First Learning Platforms Market Outlook, By Support & Maintenance (2024-2032) ($MN)
  • Table 13 Global Mobile-First Learning Platforms Market Outlook, By Consulting (2024-2032) ($MN)
  • Table 14 Global Mobile-First Learning Platforms Market Outlook, By Deployment Mode (2024-2032) ($MN)
  • Table 15 Global Mobile-First Learning Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
  • Table 16 Global Mobile-First Learning Platforms Market Outlook, By On-Premises (2024-2032) ($MN)
  • Table 17 Global Mobile-First Learning Platforms Market Outlook, By Application (2024-2032) ($MN)
  • Table 18 Global Mobile-First Learning Platforms Market Outlook, By Corporate Training (2024-2032) ($MN)
  • Table 19 Global Mobile-First Learning Platforms Market Outlook, By K-12 Education (2024-2032) ($MN)
  • Table 20 Global Mobile-First Learning Platforms Market Outlook, By Higher Education (2024-2032) ($MN)
  • Table 21 Global Mobile-First Learning Platforms Market Outlook, By Skill Development (2024-2032) ($MN)
  • Table 22 Global Mobile-First Learning Platforms Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 23 Global Mobile-First Learning Platforms Market Outlook, By End User (2024-2032) ($MN)
  • Table 24 Global Mobile-First Learning Platforms Market Outlook, By Enterprises (2024-2032) ($MN)
  • Table 25 Global Mobile-First Learning Platforms Market Outlook, By Academic Institutions (2024-2032) ($MN)
  • Table 26 Global Mobile-First Learning Platforms Market Outlook, By Government Organizations (2024-2032) ($MN)
  • Table 27 Global Mobile-First Learning Platforms Market Outlook, By Nonprofit Organizations (2024-2032) ($MN)
  • Table 28 Global Mobile-First Learning Platforms Market Outlook, By Individual Learners (2024-2032) ($MN)
  • Table 29 Global Mobile-First Learning Platforms Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.