微學習市場規模、佔有率、成長分析（按組件、按組織類型、按部署類型、按最終用戶行業、按地區）- 行業預測 2025-2032

預計 2023 年全球微學習市場規模將達到 26.5 億美元，並從 2024 年的 30.1 億美元成長到 2032 年的 82.2 億美元，預測期內（2025-2032 年）的複合年成長率為 13.4%。

由於對有效和靈活的學習解決方案的需求不斷增加，全球微學習市場正在經歷顯著成長。企業和教育機構正在採用微學習來加強員工培訓、縮短週轉時間並提高知識保留率。同時，智慧型手機和網路在新興市場的普及率正在成長，透過行動應用進行微學習變得很普遍。學校和大學也正在採用微學習來補充傳統教育並賦予學習者更多自主權。然而，內容覆蓋範圍有限、缺乏標準化以及與更廣泛的學習目標不一致等挑戰可能會阻礙成長。對新學習模式的抵制和對資料隱私的擔憂進一步使採用變得複雜。儘管存在這些障礙，但持續的技術進步和對微學習益處的認知不斷提高可能會長期推動市場成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步
• 案例研究

微學習市場規模（按組成部分及複合年成長率） (2025-2032)

• 市場概覽
• 解決方案
• 服務
  • 諮詢與實施
  • 支援和維護

微學習市場規模（按組織類型和複合年成長率） (2025-2032)

• 市場概覽
• 主要企業
• 小型企業

微學習市場規模（按部署類型和複合年成長率） (2025-2032)

• 市場概覽
• 本地
• 雲

微學習市場規模（依最終用戶產業分類）及複合年成長率（2025-2032）

• 市場概覽
• 零售
• 製造和物流
• BFSI
• 通訊和 IT
• 醫療保健和生命科學
• 其他
  • 教育
  • 旅遊與飯店
  • 媒體和娛樂
  • 能源和公共產業

微學習市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Duolingo（USA）
• Skillsoft（USA）
• Coursera（USA）
• Udemy（USA）
• Docebo（Canada）
• Pearson plc（UK）
• NIIT Limited（India）
• OpenLearning Limited（Australia）
• BTS Group AB（Sweden）
• 2U, Inc.（USA）
• Chegg, Inc.（USA）
• Perdoceo Education Corporation（USA）
• Strategic Education, Inc.（USA）
• Adtalem Global Education Inc.（USA）
• Grand Canyon Education, Inc.（USA）

結論和建議

Global Microlearning Market size was valued at USD 2.65 billion in 2023 and is poised to grow from USD 3.01 billion in 2024 to USD 8.22 billion by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).

The microlearning market is experiencing substantial growth globally, driven by an increasing demand for effective, flexible learning solutions. Corporations and educational institutions are embracing microlearning to enhance employee training, reduce time requirements, and improve knowledge retention. Concurrently, rising smartphone and internet penetration in emerging markets facilitates widespread delivery of microlearning through mobile apps. Schools and universities are also integrating microlearning to complement traditional education, offering learners more independence. However, challenges such as limited content scope, lack of standardization, and alignment with broader learning goals could hinder growth. Resistance to new learning models and concerns over data privacy further complicate adoption. Despite these obstacles, ongoing technological advancements and a growing recognition of microlearning's benefits are expected to drive long-term market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Microlearning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Microlearning Market Segments Analysis

Global Microlearning Market is segmented by Component, Organization Type, Deployment Type, End User Industry and region. Based on Component, the market is segmented into Solution and Services. Based on Organization Type, the market is segmented into Large Enterprises and SMES. Based on Deployment Type, the market is segmented into On-Premises and Cloud. Based on End User Industry, the market is segmented into Retail, Manufacturing and Logistics, BFSI, Telecom and It, Healthcare and Life Sciences and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Microlearning Market

The global microlearning market is significantly driven by the rising adoption of mobile learning, which enhances accessibility and convenience for learners. With over 6.8 billion mobile phone users worldwide, these mobile learning platforms are increasingly popular due to their easy usability and the ability for individuals to access educational content on smartphones and tablets. This trend is further propelled by continuous advancements in mobile technology, enabling learners to consume bite-sized educational material anytime and anywhere. As a result, microlearning effectively supports both permanent knowledge retention and flexible learning experiences, making it an essential component of modern education strategies.

Restraints in the Global Microlearning Market

The Global Microlearning market faces notable constraints, primarily stemming from a lack of awareness regarding the advantages of microlearning, as many organizations continue to depend on conventional training approaches. The cost-effectiveness, adaptability, and enhanced learning outcomes associated with microlearning are often overlooked. This deficiency in understanding can hinder organizations from fully realizing the benefits that microlearning can provide, such as boosting workforce productivity, enhancing skill development, and increasing overall learning effectiveness. As a result, the potential for organizations to leverage microlearning for improved training solutions remains unfulfilled, posing a significant challenge to market growth.

Market Trends of the Global Microlearning Market

The global microlearning market is experiencing a significant upward trend, driven by the surging demand for mobile-first learning solutions. With increasing smartphone penetration and internet accessibility, especially in developing regions like India, microlearning platforms are adapting to meet diverse educational needs. The Indian government's commitment of ₹500 crore in the 2025 Union Budget to bolster broadband connectivity in rural schools underscores the emphasis on bridging the digital divide and advancing inclusive education. As organizations and educational institutions prioritize efficient, bite-sized learning experiences, the global microlearning market is poised for substantial growth, fostering better engagement and knowledge retention among learners worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Case Studies

Global Microlearning Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services
  • Consulting And Implementation
  • Support And Maintenance

Global Microlearning Market Size by Organization Type & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMES

Global Microlearning Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Microlearning Market Size by Industry & CAGR (2025-2032)

• Market Overview
• Retail
• Manufacturing And Logistics
• BFSI
• Telecom And It
• Healthcare And Life Sciences
• Others
  • Education
  • Travel And Hospitality
  • Media And Entertainment
  • Energy And Utilities

Global Microlearning Market Size & CAGR (2025-2032)

• North America (Component, Organization Type, Deployment Type, Industry)
  • US
  • Canada
• Europe (Component, Organization Type, Deployment Type, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Type, Deployment Type, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Type, Deployment Type, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Type, Deployment Type, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Duolingo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skillsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Docebo (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIIT Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenLearning Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BTS Group AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2U, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chegg, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perdoceo Education Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strategic Education, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adtalem Global Education Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grand Canyon Education, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations