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1871949

全球公共演講培訓市場：預測至2032年－按培訓類型、技能重點、交付方式、最終用戶和地區分類的分析

Public Speaking Training Market Forecasts to 2032 - Global Analysis By Training Type, Skill Focus, Delivery Mode, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球公共演講培訓市場價值將達到 36 億美元，到 2032 年將達到 62 億美元。

預計在預測期內，公眾演講培訓將以7.8%的複合年成長率成長。公眾演說訓練旨在幫助個人建立自信，掌握在公眾面前有效溝通所需的技能。培訓重點在於提升演講技巧、肢體語言、語調以及與聽眾的互動。透過練習和回饋，學員可以學習如何清晰地組織思路、克服緊張情緒並進行富有說服力的演講。對於希望提升溝通技巧並在公開演講中留下深刻印象的專業人士、學生和領導者而言，這項培訓極具價值。

企業領導對有效溝通技巧的需求日益成長

在當今競爭激烈的市場環境中，清晰有效的溝通直接影響經營團隊的效能、團隊的生產力以及相關人員的信任。企業正增加對公開演講訓練的投入，以幫助領導者掌握清晰傳達願景、應對危機和激勵團隊的技能。這種將軟性技能發展作為核心競爭力的策略重點，確保了企業資本持續流入市場，並促進了市場擴張，因為企業已經意識到清晰領導力帶來的實際投資回報。

個人化教學高成本

與經驗豐富的專業人士進行一對一培訓的高昂費用，使得個人、自由工作者和小型企業難以負擔。這種成本結構將市場主要限制在大公司和富裕人士，從而限制了目標市場的整體規模。此外，由於培訓往往被視為可有可無的支出，而非必需品，因此在景氣衰退期間很容易受到預算削減的影響，這進一步加劇了這一挑戰。

融合虛擬實境與人工智慧的實務培訓

虛擬實境 (VR) 和人工智慧 (AI) 等身臨其境型技術的融合帶來了巨大的市場機會。這些工具能夠創造低風險的模擬環境，從會議室演示到大規模禮堂演講，都能輕鬆應付。人工智慧驅動的分析功能可以針對語速、過渡、肢體語言等提供即時、客觀的回饋。這項技術讓高品質的練習機會更加普及，使培訓更具擴充性和吸引力。此外，由於它能夠吸引精通科技的年輕一代，因此有望觸及傳統企業客戶以外的新受眾。

全球擴張中的文化和語言障礙

根深蒂固的文化和語言差異對旨在拓展國際市場的培訓機構構成重大威脅。在不同文化背景下，演講風格、手勢、幽默方式和受眾互動技巧差異巨大，在某一地區行之有效的技巧可能在另一地區失效。此外，儘管英語在商業領域應用廣泛，但有效的培訓往往需要在地化才能充分契合當地文化。這需要對當地語言和文化專家進行大量投資，增加了營運的複雜性，並可能阻礙標準化培訓計畫在全球範圍內的順利推廣。

新冠疫情的感染疾病：

疫情初期擾亂了公共演講培訓市場，導致大量線下研討會和活動取消，傳統服務提供者的收入也因此急劇下降。然而，疫情同時也成為數位轉型的強大催化劑。為了滿足遠距辦公和數位化溝通的激增需求，市場迅速且永久地轉向虛擬和線上培訓平台。這段時期加速了混合式學習模式的普及，迫使服務供應商不斷創新，並最終將市場拓展至全球遠距用戶群。

預計在預測期內，客製化企業程序細分市場將佔據最大的市場佔有率。

在預測期內，客製化企業培訓計畫預計將佔據最大的市場佔有率，這主要得益於企業對員工發展的持續投入。與通用課程不同，這些客製化舉措旨在解決特定的組織目標、特定產業挑戰和獨特的企業文化。這種客製化能夠顯著提升領導溝通、銷售簡報和團隊凝聚力，進而為企業帶來更高的感知價值和投資報酬率。因此，企業仍然是培訓機構最值得信賴且最有價值的客戶群。

預計混合式學習領域在預測期內將實現最高的複合年成長率。

混合式學習預計將在預測期內呈現最高的成長率，因為它有效地結合了數位化模組的靈活性和麵授課程的有效性。這種模式吸引了現代學習者，讓他們先進行自主進度的線上理論學習，然後與導師進行有價值的互動練習。對於需要培訓分散員工的企業而言，它提供了一種經濟高效且擴充性的解決方案。此外，其在實現學習目標方面的顯著成效，使其越來越受到青睞，逐漸取代了純線上和完全面授的模式。

佔比最大的地區：

預計北美將在預測期內佔據最大的市場佔有率。這項優勢源自於其成熟的企業環境，職涯發展已成為企業發展的重中之重。該地區匯集了許多全球企業總部、科技公司，並擁有強大的創業生態系統，從而持續高產地滿足了對精英溝通培訓的需求。此外，眾多成熟可靠的培訓機構的存在，也營造了競爭激烈卻又充滿活力的市場環境，進一步鞏固了其主導地位。

複合年成長率最高的地區：

預計亞太地區在預測期內將實現最高的複合年成長率。這一快速成長主要得益於該地區經濟的快速擴張、跨國公司的崛起以及對專業技能發展的日益重視。此外，越來越多的專業和大學生為了在就業市場中獲得競爭優勢，也催生了龐大的新消費群體。企業和個人的共同需求，使亞太地區成為全球市場的重要成長引擎。

免費客製化服務：

訂閱本報告的用戶可從以下免費自訂選項中選擇一項：

  • 公司簡介
    • 對最多三家其他公司進行全面分析
    • 對主要企業進行SWOT分析（最多3家公司）
  • 區域分類
    • 根據客戶興趣對主要國家進行市場估算、預測和複合年成長率分析（註：基於可行性檢查）
  • 競爭基準化分析
    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 引言

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
  • 分析材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代產品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球公共演講培訓市場（依培訓類型分類）

  • 一對一高階主管輔導
  • VILT（線上虛擬講師主導培訓）
  • 自訂進度線上課程/MOOC
  • 為企業量身訂製的方案
  • 教育和青年項目
  • 媒體/發言人及危機溝通培訓

6. 全球公共演講培訓市場（依技能重點分類）

  • 演講稿撰寫/故事敘述
  • 示範結構和視覺設計
  • 聲音、發音和語言
  • 肢體語言和舞台表現力
  • 減輕焦慮，建立自信
  • 銷售和投資者示範培訓
  • 小組討論和會議管理
  • 媒體採訪與思想領導力

7. 全球公共演講培訓市場以交付方式分類

  • 面對面（現場/異地）
  • 虛擬直播
  • 自主學習型數位學習
  • 混合式學習
  • 按需輔導應用程式

8. 全球公共演講培訓市場（依最終使用者分類）

  • 公司
  • 個人專業人士和企業家
  • 學術機構
  • 政府機構和非營利組織
  • 培訓合作夥伴和顧問

9. 全球公共演講培訓市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併（M&A）
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 公司簡介

  • Dale Carnegie & Associates, Inc.
  • Toastmasters International
  • Decker Communications, Inc.
  • Duarte, Inc.
  • The Ariel Group, LLC
  • RADA Business
  • Speakeasy, Inc.
  • Impact Factory Limited
  • UK Body Talk Limited
  • The Humphrey Group Inc.
  • The Presentation Company
  • Ginger Leadership Communications
  • London Speech Workshop
  • Media Training Worldwide
  • Cegos Group
  • SecondNature International
Product Code: SMRC32319

According to Stratistics MRC, the Global Public Speaking Training Market is accounted for $3.6 billion in 2025 and is expected to reach $6.2 billion by 2032, growing at a CAGR of 7.8% during the forecast period. Public speaking training helps individuals develop the confidence and skills needed to communicate effectively in front of an audience. It focuses on improving speech delivery, body language, voice modulation, and audience engagement. Through practice and feedback, participants learn to organize their thoughts clearly, manage stage fright, and deliver persuasive presentations. This training is valuable for professionals, students, and leaders who want to enhance their communication abilities and make a strong impression when speaking publicly.

Market Dynamics:

Driver:

Rising demand for effective communication skills in corporate leadership

In today's competitive landscape, clear and persuasive communication is directly linked to executive effectiveness, team productivity, and stakeholder confidence. Companies are increasingly investing in public speaking training to equip their leaders with the skills to articulate vision, manage crises, and inspire teams. This strategic focus on developing soft skills as a core competency ensures a steady influx of corporate funding into the market, fueling its expansion as organizations recognize the tangible ROI from articulate leadership.

Restraint:

High cost of personalized coaching

One-on-one sessions with seasoned experts command premium prices, making them prohibitively expensive for individuals, freelancers, and small to medium-sized enterprises. This cost structure limits the market primarily to large corporations and affluent individuals, thereby restricting the overall addressable market. Furthermore, the perception of training as a discretionary expense, rather than a necessity, often leads to budget cuts during economic downturns, exacerbating this challenge.

Opportunity:

Integration of VR and AI for realistic practice

A substantial market opportunity lies in the integration of immersive technologies like Virtual Reality (VR) and Artificial Intelligence (AI). These tools can create low-risk, simulated environments for practice, ranging from boardroom presentations to large auditoriums. AI-powered analytics can provide instant, objective feedback on pacing, filler words, and body language. This technological adoption democratizes access to high-quality practice sessions, makes training more scalable and engaging, and appeals to a tech-savvy generation, potentially unlocking new customer segments beyond traditional corporate clients.

Threat:

Cultural and language barriers in global expansion

For training providers looking to expand internationally, significant threats arise from deep-seated cultural and language nuances. Presentation styles, gestures, humor, and audience engagement norms vary drastically across cultures; a technique that succeeds in one region may fail in another. Additionally, while English is common in business, effective training often requires localization to resonate fully. This necessitates costly investments in local linguists and cultural experts, increasing operational complexity and potentially hindering the seamless global rollout of standardized training programs.

Covid-19 Impact:

The pandemic initially disrupted the public speaking training market, causing widespread cancellations of in-person workshops and events. This led to a sharp, immediate decline in revenue for traditional service providers. However, it also acted as a powerful catalyst for digital transformation. The market witnessed a rapid and permanent shift towards virtual and online training platforms to meet the surge in remote work and digital communication needs. This period accelerated the adoption of blended learning models and forced providers to innovate, ultimately expanding the market's reach to a global, remote audience.

The corporate custom programs segment is expected to be the largest during the forecast period

The corporate custom programs segment is expected to account for the largest market share during the forecast period driven by sustained enterprise investment in employee development. Unlike generic courses, these tailored initiatives are designed to address specific organizational goals, industry-specific challenges, and distinct corporate cultures. This customization delivers measurable improvements in leadership communication, sales pitches, and team cohesion, ensuring a higher perceived value and return on investment for businesses. Consequently, corporations continue to be the most reliable and high-value client segment for training providers.

The blended learning segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the blended learning segment is predicted to witness the highest growth rate as it effectively merges the flexibility of digital modules with the impact of live sessions. This model appeals to modern learners by allowing self-paced online theory learning followed by invaluable, interactive practice with coaches. It offers a cost-effective and scalable solution for organizations training a distributed workforce. Moreover, its demonstrated effectiveness in achieving learning outcomes ensures its growing preference over purely online or entirely in-person formats.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This dominance is anchored in a mature corporate landscape where professional development is a well-established priority. The high concentration of global corporate headquarters, technology firms, and a strong entrepreneurial ecosystem in the region creates consistent, high demand for elite communication training. Furthermore, the presence of numerous established and reputable training providers creates a competitive, yet thriving, market environment that reinforces its leading position.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This surge is fueled by the region's rapid economic expansion, the proliferation of multinational companies, and a growing emphasis on professional skill development. Additionally, the rising number of professionals and university students seeking a competitive edge in the job market is creating a vast new consumer base. This combination of corporate and individual demand positions APAC as the key growth engine for the global market.

Key players in the market

Some of the key players in Public Speaking Training Market include Dale Carnegie & Associates, Inc., Toastmasters International, Decker Communications, Inc., Duarte, Inc., The Ariel Group, LLC, RADA Business, Speakeasy, Inc., Impact Factory Limited, UK Body Talk Limited, The Humphrey Group Inc., The Presentation Company, Ginger Leadership Communications, London Speech Workshop, Media Training Worldwide, Cegos Group, and SecondNature International.

Key Developments:

In July 2025, Dale Carnegie launched its "High Impact Presentations" course, aimed at transforming nervous speakers into confident communicators by teaching how to structure presentations, engage audiences, and influence effectively. This course features video-recorded presentations with one-on-one coaching to build strengths and address weaknesses.

Training Types Covered:

  • 1:1 executive coaching
  • Live virtual instructor-led training (VILT)
  • Self-paced online courses/MOOCs
  • Corporate custom programs
  • Academic & youth programs
  • Media/spokesperson & crisis communication training

Skill Focus Covered:

  • Speechwriting & storytelling
  • Presentation structure & visual design
  • Voice, diction & pronunciation
  • Body language & stage presence
  • Anxiety reduction & confidence building
  • Sales & investor pitch training
  • Panel moderation & meeting facilitation
  • Media interviews & thought leadership

Delivery Modes Covered:

  • In-person (on-site/off-site)
  • Virtual live
  • Self-paced digital
  • Blended learning
  • On-demand coaching apps

End Users Covered:

  • Enterprises
  • Individual professionals & entrepreneurs
  • Academic institutions
  • Government & nonprofits
  • Training partners & consultancies

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Public Speaking Training Market, By Training Type

  • 5.1 Introduction
  • 5.2 1:1 executive coaching
  • 5.3 Live virtual instructor-led training (VILT)
  • 5.4 Self-paced online courses/MOOCs
  • 5.5 Corporate custom programs
  • 5.6 Academic & youth programs
  • 5.7 Media/spokesperson & crisis communication training

6 Global Public Speaking Training Market, By Skill Focus

  • 6.1 Introduction
  • 6.2 Speechwriting & storytelling
  • 6.3 Presentation structure & visual design
  • 6.4 Voice, diction & pronunciation
  • 6.5 Body language & stage presence
  • 6.6 Anxiety reduction & confidence building
  • 6.7 Sales & investor pitch training
  • 6.8 Panel moderation & meeting facilitation
  • 6.9 Media interviews & thought leadership

7 Global Public Speaking Training Market, By Delivery Mode

  • 7.1 Introduction
  • 7.2 In-person (on-site/off-site)
  • 7.3 Virtual live
  • 7.4 Self-paced digital
  • 7.5 Blended learning
  • 7.6 On-demand coaching apps

8 Global Public Speaking Training Market, By End User

  • 8.1 Introduction
  • 8.2 Enterprises
  • 8.3 Individual professionals & entrepreneurs
  • 8.4 Academic institutions
  • 8.5 Government & nonprofits
  • 8.6 Training partners & consultancies

9 Global Public Speaking Training Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Dale Carnegie & Associates, Inc.
  • 11.2 Toastmasters International
  • 11.3 Decker Communications, Inc.
  • 11.4 Duarte, Inc.
  • 11.5 The Ariel Group, LLC
  • 11.6 RADA Business
  • 11.7 Speakeasy, Inc.
  • 11.8 Impact Factory Limited
  • 11.9 UK Body Talk Limited
  • 11.10 The Humphrey Group Inc.
  • 11.11 The Presentation Company
  • 11.12 Ginger Leadership Communications
  • 11.13 London Speech Workshop
  • 11.14 Media Training Worldwide
  • 11.15 Cegos Group
  • 11.16 SecondNature International

List of Tables

  • Table 1 Global Public Speaking Training Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Public Speaking Training Market Outlook, By Training Type (2024-2032) ($MN)
  • Table 3 Global Public Speaking Training Market Outlook, By 1:1 Executive Coaching (2024-2032) ($MN)
  • Table 4 Global Public Speaking Training Market Outlook, By Live Virtual Instructor-Led Training (VILT) (2024-2032) ($MN)
  • Table 5 Global Public Speaking Training Market Outlook, By Self-Paced Online Courses/MOOCs (2024-2032) ($MN)
  • Table 6 Global Public Speaking Training Market Outlook, By Corporate Custom Programs (2024-2032) ($MN)
  • Table 7 Global Public Speaking Training Market Outlook, By Academic & Youth Programs (2024-2032) ($MN)
  • Table 8 Global Public Speaking Training Market Outlook, By Media/Spokesperson & Crisis Communication Training (2024-2032) ($MN)
  • Table 9 Global Public Speaking Training Market Outlook, By Skill Focus (2024-2032) ($MN)
  • Table 10 Global Public Speaking Training Market Outlook, By Speechwriting & Storytelling (2024-2032) ($MN)
  • Table 11 Global Public Speaking Training Market Outlook, By Presentation Structure & Visual Design (2024-2032) ($MN)
  • Table 12 Global Public Speaking Training Market Outlook, By Voice, Diction & Pronunciation (2024-2032) ($MN)
  • Table 13 Global Public Speaking Training Market Outlook, By Body Language & Stage Presence (2024-2032) ($MN)
  • Table 14 Global Public Speaking Training Market Outlook, By Anxiety Reduction & Confidence Building (2024-2032) ($MN)
  • Table 15 Global Public Speaking Training Market Outlook, By Sales & Investor Pitch Training (2024-2032) ($MN)
  • Table 16 Global Public Speaking Training Market Outlook, By Panel Moderation & Meeting Facilitation (2024-2032) ($MN)
  • Table 17 Global Public Speaking Training Market Outlook, By Media Interviews & Thought Leadership (2024-2032) ($MN)
  • Table 18 Global Public Speaking Training Market Outlook, By Delivery Mode (2024-2032) ($MN)
  • Table 19 Global Public Speaking Training Market Outlook, By In-Person (On-site/Off-site) (2024-2032) ($MN)
  • Table 20 Global Public Speaking Training Market Outlook, By Virtual Live (2024-2032) ($MN)
  • Table 21 Global Public Speaking Training Market Outlook, By Self-Paced Digital (2024-2032) ($MN)
  • Table 22 Global Public Speaking Training Market Outlook, By Blended Learning (2024-2032) ($MN)
  • Table 23 Global Public Speaking Training Market Outlook, By On-Demand Coaching Apps (2024-2032) ($MN)
  • Table 24 Global Public Speaking Training Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global Public Speaking Training Market Outlook, By Enterprises (2024-2032) ($MN)
  • Table 26 Global Public Speaking Training Market Outlook, By Individual Professionals & Entrepreneurs (2024-2032) ($MN)
  • Table 27 Global Public Speaking Training Market Outlook, By Academic Institutions (2024-2032) ($MN)
  • Table 28 Global Public Speaking Training Market Outlook, By Government & Nonprofits (2024-2032) ($MN)
  • Table 29 Global Public Speaking Training Market Outlook, By Training Partners & Consultancies (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.