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市場調查報告書
商品編碼
1871857
數位徽章市場預測至2032年:按類型、憑證類型、產品供應、部署、最終用戶和地區分類的全球分析Digital Badges Market Forecasts to 2032 - Global Analysis By Type (Achievement and Contribution Badges, Participation and Recognition Badges and Certification Badges), Credential Type, Offering, Deployment Mode, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球數位徽章市場價值將達到 2.3 億美元,到 2032 年將達到 7.7 億美元,在預測期內的複合年成長率為 18.5%。
數位徽章是透過學習或實踐活動獲得的技能、成就或證書的虛擬呈現。它可作為個人能力的檢驗指標,由教育機構、專業組織和線上平台頒發。每個徽章都包含元資料,詳細說明頒發機構、獲得標準和成就證明,從而確保真實性和透明度。數位徽章可在社群媒體、數位作品集和專業網路中共用,有助於提升就業能力和促進終身學習。透過認可正式和非正式的成就,數位徽章彌合了教育與就業需求之間的差距,推動了數位生態系統中個人化學習和基於技能的認證。
線上學習日益普及
學習者希望獲得可攜式的證書,以證明他們在虛擬平台上的技能掌握和參與。教育機構和企業正在利用徽章來推動學習進度、追蹤熟練程度並支持個人化學習路徑。與學習管理系統 (LMS)、行動應用和認證平台的整合提高了證書的可見度和參與度。從幼兒園到高中 (K-12) 教育、高等教育到職業培訓項目,對靈活、檢驗且以學習者為中心的認證工具的需求日益成長。這種趨勢正在重塑整個數位學習生態系統的認證策略。
缺乏標準化和互通性
許多徽章缺乏一致的元資料檢驗或與公認框架的一致性,這降低了雇主和教育機構對其的信任度。企業在將徽章與能力、資格和職業發展路徑進行匹配方面面臨挑戰。缺乏通用通訊協定和跨平台相容性進一步加劇了徽章推廣和認可的困難。供應商必須投資於開放標準、區塊鏈檢驗和資格註冊系統,以提高信任度和易用性。在碎片化、多提供者的學習環境中,這些挑戰持續阻礙徽章的廣泛應用。
提高結果的可移植性、共用和認可度
該平台支援即時發布、社交共用,並可與數位作品集和履歷整合。學習者可以利用徽章在求職申請和職業網路中展示他們的技能、參與度和微證書。與職業服務、人才平台和認證生態系統的整合,提高了徽章的可見度和影響力。成人學習者、自由工作者和企業培訓生對透明、可疊加且符合雇主需求的證書的需求日益成長。這一機遇拓展了徽章在終身學習和職業發展中的作用。
雇主認知度和接受度較低
許多負責人仍然不熟悉徽章框架、元資料和檢驗流程,這降低了信任度和採用率。企業在將徽章資料整合到招募系統和績效追蹤系統方面面臨挑戰。雇主參與度不足和行業支持不夠進一步限制了徽章的價值和認可。供應商必須提供雇主工具包、特定產業框架和投資回報率指標,以推動徽章的採用。這些限制持續限制徽章在直接就業學習路徑中的認可度。
疫情加速了全球教育和勞動力系統中數位化學習認證和遠距技能發展的進程。封鎖措施擾亂了線下教學,推動了對線上課程、微證書和數位證書的需求。各大平台紛紛擴展徽章功能,涵蓋大規模開放式線上課程(MOOC)、訓練營和企業培訓,以支持參與度和學習成果追蹤。公共和私營部門對認證基礎設施、元資料標準和雇主拓展的投資激增。技能檢驗、職業準備和數位檔案袋等概念也日益受到政策制定者和消費者的關注。
預計在預測期內,認證徽章細分市場將佔據最大的市場佔有率。
由於認證徽章與正規學習證書和專業標準相契合,預計在預測期內,認證徽章領域將佔據最大的市場佔有率。平台為學術和企業專案中的課程完成、技能習得和認證獲得頒發徽章。與學習管理系統 (LMS)、認證註冊機構和職業平台的整合,增強了徽章的可見性和檢驗。高等教育、職業培訓和企業培訓領域對可疊加、符合標準且獲得雇主認可的徽章的需求日益成長。供應商正在提供元資料豐富、安全可靠且可互通的徽章,以促進認證和流動性。
預計在預測期內,同業核准徽章細分市場將呈現最高的複合年成長率。
在預測期內,同儕核准徽章領域預計將迎來最高的成長率,這主要得益於社群檢驗、協作和非正式學習平台的擴展。學習者可以透過同儕互評、計劃貢獻以及在網路和學習社群中的社交認可來獲得徽章。這些平台支援核准流程、信任訊號以及在開放和混合環境中的去中心化檢驗。與社交平臺、團隊學習和社群認證的整合能夠提升參與度和可信度。青少年、成人學習者和專業網路對包容性強、參與度高且與聲譽掛鉤的徽章的需求日益成長。這一領域在非正式學習和同儕主導評認證模式中正獲得廣泛關注。
預計在預測期內,北美將佔據最大的市場佔有率,這主要得益於教育科技的成熟度、機構投資以及數位徽章認證基礎設施的完善。企業和教育機構正在學術、企業和政府計畫中採用該平台,以支持技能檢驗和學習者參與。對元資料標準、區塊鏈檢驗和雇主拓展的投資有助於擴充性和可靠性。主要供應商、研究機構和政策框架的存在正在推動生態系統的深化和普及。企業正在調整其徽章策略,使其與員工發展、數位化學習和職業流動性目標相契合。
預計亞太地區在預測期內將實現最高的複合年成長率,因為行動學習、技能發展和數位轉型在該地區各經濟體中融合發展。印度、中國、印尼和越南等國家正在各個教育階段(包括K-12、高等教育和職業培訓)推廣徽章平台。政府支持的計畫正在都市區地區推動教育科技孵化、數位證書和勞動力技能提升。本地供應商提供行動優先、多語言和文化適應性強的解決方案,以滿足不同學習者的需求。正規和非正規教育系統對擴充性、全面且符合認證標準的徽章基礎設施的需求日益成長。亞太地區正在成為徽章創新和部署的成長引擎。
According to Stratistics MRC, the Global Digital Badges Market is accounted for $0.23 billion in 2025 and is expected to reach $0.77 billion by 2032 growing at a CAGR of 18.5% during the forecast period. Digital badges are virtual representations of skills, achievements, or credentials earned through learning or performance-based activities. They serve as verifiable indicators of an individual's competencies, awarded by educational institutions, professional organizations, or online platforms. Each badge contains metadata detailing the issuer, criteria for earning, and evidence of accomplishment, ensuring authenticity and transparency. Digital badges can be shared across social media, digital portfolios, or professional networks, enhancing employability and lifelong learning. By recognizing both formal and informal achievements, digital badges bridge the gap between education and workforce requirements, promoting personalized learning and skill-based credentialing in a digital ecosystem.
Growing adoption of online learning
Learners seek portable credentials that validate skills achievements and participation across virtual platforms. Institutions and enterprises use badges to incentivize progress track mastery and support personalized learning pathways. Integration with LMS systems mobile apps and credentialing platforms enhances visibility and engagement. Demand for flexible verifiable and learner-centric recognition tools is rising across K-12 higher education and workforce programs. This momentum is reshaping credentialing strategies across digital learning ecosystems.
Lack of standardization and interoperability
Many badges lack consistent metadata validation and alignment with recognized frameworks which reduces employer and institutional confidence. Enterprises face challenges in mapping badges to competencies qualifications and career pathways. Absence of universal protocols and cross-platform compatibility further complicates scaling and recognition. Vendors must invest in open standards blockchain verification and credential registries to improve trust and usability. These issues continue to hinder adoption across fragmented and multi-provider learning environments.
Enhanced portability, shareability and recognition of achievements
Platforms support real-time issuance social sharing and integration with digital portfolios and resumes. Learners use badges to showcase skills participation and microcredentials across job applications and professional networks. Integration with career services talent platforms and credentialing ecosystems improves visibility and impact. Demand for transparent stackable and employer-aligned credentials is rising across adult learners freelancers and corporate trainees. This opportunity is expanding badge relevance across lifelong learning and career mobility.
Limited awareness and acceptance among employers
Many hiring managers remain unfamiliar with badge frameworks metadata and validation processes which reduce trust and uptake. Enterprises face challenges in integrating badge data into recruitment systems and performance tracking. Lack of employer engagement and industry endorsement further restricts badge value and visibility. Vendors must offer employer toolkits sector-specific frameworks and ROI metrics to improve adoption. These limitations continue to constrain badge recognition across employment-linked learning pathways.
The pandemic accelerated digital learning credentialing and remote skill development across global education and workforce systems. Lockdowns disrupted in-person instruction and increased demand for online courses micro credentials and digital recognition. Platforms scaled badge issuance across MOOCs boot camps and corporate training to support engagement and achievement tracking. Investment in credentialing infrastructure metadata standards and employer outreach surged across public and private sectors. Public awareness of skill validation career readiness and digital portfolios increased across policy and consumer circles.
The certification badges segment is expected to be the largest during the forecast period
The certification badges segment is expected to account for the largest market share during the forecast period due to their alignment with formal learning credentialing and professional standards. Platforms issue badges for course completion skill mastery and qualification attainment across academic and enterprise programs. Integration with LMS systems credential registries and career platforms enhances visibility and verification. Demand for stackable standards-aligned and employer-recognized badges is rising across higher education vocational training and corporate learning. Vendors offer metadata-rich secure and interoperable badges to support recognition and mobility.
The peer-endorsed badges segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the peer-endorsed badges segment is predicted to witness the highest growth rate as platforms expand across community validation collaboration and informal learning. Learners receive badges based on peer review project contribution and social recognition across networks and learning communities. Platforms support endorsement workflows trust signals and decentralized validation across open and hybrid environments. Integration with social platforms team-based learning and community credentials enhances engagement and authenticity. Demand for inclusive participatory and reputation-linked badges is rising across youth adult learners and professional networks. This segment is gaining traction across informal learning and peer-driven credentialing models.
During the forecast period, the North America region is expected to hold the largest market share due to its edtech maturity institutional investment and credentialing infrastructure across digital badges. Enterprises and institutions deploy platforms across academic corporate and government programs to support skill validation and learner engagement. Investment in metadata standards blockchain verification and employer outreach supports scalability and trust. Presence of leading vendors research institutions and policy frameworks drives ecosystem depth and adoption. Firms align badge strategies with workforce development digital learning and career mobility goals.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as mobile learning skill development and digital transformation converge across regional economies. Countries like India China Indonesia and Vietnam scale badge platforms across K-12 higher education and vocational training. Government-backed programs support edtech incubation digital credentialing and workforce readiness across urban and rural zones. Local providers offer mobile-first multilingual and culturally adapted solutions tailored to diverse learner profiles. Demand for scalable inclusive and recognition-aligned badge infrastructure is rising across formal and informal education systems. Asia Pacific is emerging as a growth engine for badge innovation and deployment.
Key players in the market
Some of the key players in Digital Badges Market include Credly Inc., Accredible Inc., Open Badge Factory Ltd., ForAllSystems Inc., Skilljar Inc., Nocti Business Solutions Inc., Basno Inc., Sertifier Inc., Learning Machine Technologies Inc., Discendum Oy, Portfolium Inc., Accredify Pte Ltd., Class Central Inc. and CertifyMe Inc.
In August 2025, Accredible introduced Digital Credential Transcripts, a unified interface that aggregates a learner's badges, certificates, and microcredentials into a single, shareable transcript. This innovation bridges the gap between education and employment by offering a comprehensive, verifiable record of skills and achievements.
In January 2025, Credly launched enhanced analytics and badge portability features to celebrate its 100 millionth badge issuance milestone. The updates included AI-driven skill mapping, employer verification tools, and LinkedIn integration for badge visibility.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.