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1848344

2032 年微證書和數位徽章市場預測：按類型、提供者、最終用戶、垂直行業和地區進行的全球分析

Micro-Credential and Digital Badges Market Forecasts to 2032 - Global Analysis By Type, Provider, End User, Industry Vertical, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球微證書和數位徽章市場預計在 2025 年達到 3.127 億美元，到 2032 年將達到 10.021 億美元，預測期內的複合年成長率為 18.1%。

微證書和數位徽章由檢驗的數位徽章和微認證組成，代表專業人士和學習者的特定技能、成就和學習成果。其成長動力源自於敏捷技能再培訓的需求、雇主對精細化證書的偏好，以及能夠安全頒發、展示和檢驗的平台。與學習生態系統、專業網路和招募工具的整合，提高了可發現性和可移植性。標準化工作、行業協會的核准以及可堆疊的證書途徑，提高了認知度和雇主信任度，並支持跨行業的廣泛採用。

對基於技能的認證的需求

市場成長的一個關鍵驅動力是對基於技能的認證的需求日益成長，而非傳統學位。雇主越來越重視科技、醫療保健和數位行銷等領域的特定、可驗證的能力。微證書可以有效檢驗這些精準的技能組合，為職業發展提供更靈活、更經濟的途徑。這種轉變迫使大學和培訓機構擴大其服務範圍，直接推動市場成長，並鞏固了這種模式的重要性，因為學習者尋求在競爭激烈的就業市場中提供即時價值和相關性的有針對性的教育。

缺乏標準化

缺乏一個用於頒發、檢驗和評估數位徽章嚴謹性的通用框架，會造成混亂，並導致對其價值的認知出現差異。這種碎片化會阻礙對不同頒發機構資格的一致性衡量，從而損害雇主的信任。因此，這種模糊性會阻礙教育機構和學習者投資於缺乏既定、可識別的品質基準和可移植性的系統，從而減緩市場成長。

與產業領導者夥伴關係

與領先的科技公司和企業合作，確保課程與當前勞動力需求技能直接契合。這種契合顯著提升了證書對學習者的就業價值。此外，此類夥伴關係還能提升徽章的可信度和品牌認知度，鼓勵更廣泛的採用，並使教育機構能夠利用企業培訓預算，從而釋放新的豐厚收益來源。

雇主意識有限

儘管數位徽章市場發展迅速，但許多招募經理和人力資源部門對數位徽章並不熟悉，或不願將其與傳統學位和證書同等重視。這種懷疑態度可能會降低學習者的投資報酬率，並阻礙其參與。為了使市場完全成熟，需要全行業齊心協力，讓雇主了解這些證書作為衡量候選人能力的可靠指標的嚴謹性和相關性。

COVID-19影響：

疫情是微證書市場蓬勃發展的重要催化劑。大規模的封鎖擾亂了傳統教育和企業培訓，迫使其迅速轉向線上和靈活的學習模式。這加劇了經濟不確定性，並促使專業人士尋求高效的技能提升和再培訓方案，以在動盪的就業市場中保持競爭力。這種環境與微證書的提案主張完美契合，促使尋求以遠端且經濟高效的方式彌補技能差距的個人和組織紛紛採用微證書。

預計微證書領域將成為預測期內最大的領域

預計在預測期內，微證書領域將佔據最大的市場佔有率，因為它提供了一種專注的、基於能力的替代方案，可以取代冗長的學位課程。其吸引力在於，它能夠檢驗資料分析、網路安全和計劃管理等高成長領域的特定技能。此外，其模組化特性允許持續學習，這在當今快速發展的技術格局中至關重要。高等教育機構將此類課程納入其課程體系，企業也將其用於員工發展，這有力地鞏固了該領域的領先地位。

預計企業學習者（技能提升和再培訓）領域在預測期內將以最高的複合年成長率成長

預計企業學習者（技能提升和再培訓）領域將在預測期內實現最高成長率，這得益於企業迫切需要確保其員工隊伍面向未來。數位轉型和技術淘汰的加速，使得持續的技能提升和再培訓成為一項策略要務。企業擴大與證書提供者合作，打造客製化課程，以有效彌補關鍵技能缺口。企業在學習和發展方面的投資推動了這一趨勢，將微證書定位為可擴展且有效的解決方案，以保持組織的競爭力和敏捷性。

佔比最大的地區：

在預測期內，北美預計將佔據最大的市場佔有率，這得益於其強大的技術基礎設施、領先的大學和教育科技公司的集中，以及企業對數位學習工具的早期採用。該地區對職業發展的重視和激烈的市場競爭鼓勵個人和組織投資於特定技能的認證。此外，該地區完善的企業培訓預算架構和主要認證頒發機構的存在，創造了一個成熟的生態系統，有助於其保持主導地位並推動穩定的市場收益。

複合年成長率最高的地區：

預計亞太地區在預測期內將實現最高的複合年成長率，這得益於其龐大的年輕人口和快速發展的數位經濟。各國政府正積極推動技能型教育，以提高就業能力和經濟競爭力。此外，網路普及率和智慧型手機的普及也使得數位憑證更加普及。新興產業對熟練勞動力的需求日益成長，加上公共和私營部門對教育科技的大量投資，全部區域加速採用微證書創造了肥沃的土壤。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 二手研究資料
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球微證書和數位徽章市場（按類型）

  • 微證書
  • 數位徽章

6. 全球微證書和數位徽章市場（按提供者）

  • 大學和學術機構
  • 社區大學和技術學校
  • 教育科技公司和 MOOC 提供商
  • 企業培訓提供者/內部學院
  • 專業和非營利組織
  • 獨立內容創作者和顧問

7. 全球微證書和數位徽章市場（按最終用戶）

  • 學術學習者（K-12 和高等教育）
  • 企業學習者（技能提升與再培訓）
  • 政府和公共部門僱員
  • 失業者和轉業者

8. 全球微證書和數位徽章市場（按垂直行業）

  • 資訊科技（IT）和通訊
  • 醫療保健和生命科學
  • 製造業和工業
  • BFSI（銀行、金融服務和保險）
  • 零售與電子商務
  • 能源和公共產業
  • 其他行業

9. 全球微證書和數位徽章市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Accredible
  • BadgeCert
  • BCdiploma
  • Certif-ID International GmbH
  • Concentric Sky
  • Credly
  • Degreed
  • Digital Promise
  • Disprz
  • EduCTX
  • Franklin University
  • Instructure
  • Mozilla Foundation
  • Open Badges
  • PeopleCert
  • Pearson
  • Parchment
  • Rockinfo
  • Sertifier
  • Skillsoft
Product Code: SMRC31559

According to Stratistics MRC, the Global Micro-Credential and Digital Badges Market is accounted for $312.7 million in 2025 and is expected to reach $1002.1 million by 2032 growing at a CAGR of 18.1% during the forecast period. Micro-credential and digital badges consist of verifiable digital badges and micro-certifications representing specific skills, achievements, and learning outcomes for professionals and learners. Growth is fueled by the need for agile reskilling, employer preference for granular credentialing, and platforms enabling secure issuance, display, and verification. Integration with learning ecosystems, professional networks, and hiring tools boosts discoverability and portability. Standardization efforts, endorsement by industry bodies, and stackable credential pathways increase recognition and employer trust, supporting broader adoption across sectors

Market Dynamics:

Driver:

Demand for Skill-Based Recognition

The primary catalyst for market growth is the escalating demand for skill-based recognition over traditional degrees. Employers increasingly prioritize specific, demonstrable competencies in fields like technology, healthcare, and digital marketing. Micro-credentials efficiently verify these precise skill sets, offering a more agile and cost-effective pathway for career advancement. This shift is compelling universities and training providers to expand their offerings, directly fueling market expansion as learners seek targeted education that provides immediate value and relevance in a competitive job market, thereby solidifying the model's importance.

Restraint:

Lack of Standardization

The absence of a common framework for issuing, verifying, and assessing the rigor of digital badges leads to confusion and variability in their perceived value. This fragmentation can erode employer trust, as they cannot consistently gauge the merit of a credential from different issuers. Consequently, this ambiguity slows market growth by making institutions and learners hesitant to invest in a system that lacks established, recognizable quality benchmarks and portability.

Opportunity:

Partnerships with Industry Leaders

Collaborations with major technology firms and corporations ensure that the curriculum is directly aligned with current, in-demand workforce skills. This alignment significantly enhances the employment value of the credentials for learners. Moreover, these partnerships lend considerable credibility and brand recognition to the badges, encouraging broader adoption and allowing educational providers to tap into corporate training budgets, thus unlocking a new, lucrative revenue stream.

Threat:

Limited Employer Recognition

While growing, many hiring managers and HR departments remain unfamiliar with digital badges or are hesitant to value them equally alongside conventional degrees and certifications. This skepticism can diminish the return on investment for learners, potentially discouraging participation. For the market to mature fully, a concerted industry-wide effort is required to educate employers on the rigor and validity of these credentials as reliable indicators of candidate proficiency.

Covid-19 Impact:

The pandemic acted as a significant accelerant for the micro-credential market. Widespread lockdowns disrupted traditional education and corporate training, forcing a rapid shift to online and flexible learning models. The resulting economic uncertainty prompted professionals to seek efficient upskilling and reskilling options to remain competitive in a volatile job market. This environment perfectly aligned with the value proposition of micro-credentials, leading to a surge in adoption from both individuals and organizations looking to address skill gaps remotely and cost-effectively.

The micro-credentials segment is expected to be the largest during the forecast period

The micro-credentials segment is expected to account for the largest market share during the forecast period as they offer a focused, competency-based alternative to lengthy degree programs. Their appeal lies in providing verifiable evidence of specific skills in high-growth areas like data analytics, cybersecurity, and project management. Furthermore, their modular nature allows for continuous learning, which is essential in today's rapidly evolving technological landscape. This segment's leadership is reinforced by strong adoption from higher education institutions integrating them into their offerings and corporations using them for targeted employee development.

The corporate learners (Upskilling and Reskilling) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the corporate learners (Upskilling and Reskilling) segment is predicted to witness the highest growth rate driven by the urgent need for businesses to future-proof their workforce. The accelerating pace of digital transformation and technological obsolescence has made continuous upskilling and reskilling a strategic imperative. Companies are increasingly partnering with credential providers to create tailored programs that close critical skill gaps efficiently. This trend is fueled by corporate investments in learning and development, positioning micro-credentials as a scalable and effective solution for maintaining a competitive and agile organization.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its robust technological infrastructure, high concentration of leading universities and ed-tech companies, and early corporate adoption of digital learning tools. The region's strong emphasis on professional development and a highly competitive job market encourage both individuals and organizations to invest in skill-specific credentials. Additionally, well-established frameworks for corporate training budgets and the presence of major credential-issuing bodies create a mature ecosystem that sustains its dominant position and drives consistent market revenue.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR propelled by its vast, young population and rapidly expanding digital economy. Governments are actively promoting skill-based education to bolster employability and economic competitiveness. Moreover, the increasing internet penetration and smartphone adoption are making digital credentials more accessible. The growing need for a skilled workforce in emerging sectors, coupled with significant investments in educational technology from both public and private entities, creates a fertile ground for the accelerated adoption of micro-credentials across the region.

Key players in the market

Some of the key players in Micro-Credential and Nanodegree Market include Accredible, BadgeCert, BCdiploma, Certif-ID International GmbH, Concentric Sky, Credly, Degreed, Digital Promise, Disprz, EduCTX, Franklin University, Instructure, Mozilla Foundation, Open Badges, PeopleCert, Pearson, Parchment, Rockinfo, Sertifier, and Skillsoft.

Key Developments:

In April 2025, eCampusOntario is partnering with BCdiploma to deliver an upgraded Digital Credentials Wallet for Ontario's publicly-supported postsecondary institutions. This collaboration marks a significant step forward in the secure and verifiable delivery of academic credentials across the province. By leveraging BCdiploma's blockchain-based technology, eCampusOntario aims to enhance credential transparency, mobility, and trust, empowering both learners and institutions with a modern, tamper-proof solution for issuing diplomas, certificates, and microcredentials.

In February 2025, Digital Promise and Verizon today announced that 34 Title 1 middle and high schools from nine districts across the country will join the Verizon Innovative Learning Schools program in the fall. Through the continued partnership between Digital Promise and Verizon, the Verizon Innovative Learning Schools program works side-by-side with schools and districts to get internet-connected devices into the hands of students and to enhance how teachers use technology in the classroom through dedicated coaches, professional development, and community building, with an ultimate goal of sustainable digital access throughout the school district.

In October 2024, Digital Promise launched a free, open-source badging technology to support institutions in issuing badges. This initiative aims to make digital credentialing more accessible and standardized.

Types Covered:

  • Micro-credentials
  • Digital Badges

Providers Covered:

  • Universities and Academic Institutions
  • Community Colleges and Vocational Schools
  • EdTech Companies and MOOC Providers
  • Corporate Training Providers and In-House Academies
  • Professional Associations and Non-Profit Organizations
  • Independent Content Creators and Consultants

End Users Covered:

  • Academic Learners (K-12 and Higher Education)
  • Corporate Learners (Upskilling and Reskilling)
  • Government Bodies and Public Sector Employees
  • Unemployed Individuals and Career Switchers

Industry Verticals Covered:

  • Information Technology (IT) and Telecommunications
  • Healthcare and Life Sciences
  • Manufacturing and Industrial
  • BFSI (Banking, Financial Services, and Insurance)
  • Retail and E-commerce
  • Energy and Utilities
  • Other Industry Verticals

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Micro-Credential and Digital Badges Market, By Type

  • 5.1 Introduction
  • 5.2 Micro-credentials
  • 5.3 Digital Badges

6 Global Micro-Credential and Digital Badges Market, By Provider

  • 6.1 Introduction
  • 6.2 Universities and Academic Institutions
  • 6.3 Community Colleges and Vocational Schools
  • 6.4 EdTech Companies and MOOC Providers
  • 6.5 Corporate Training Providers and In-House Academies
  • 6.6 Professional Associations and Non-Profit Organizations
  • 6.7 Independent Content Creators and Consultants

7 Global Micro-Credential and Digital Badges Market, By End User

  • 7.1 Introduction
  • 7.2 Academic Learners (K-12 and Higher Education)
  • 7.3 Corporate Learners (Upskilling and Reskilling)
  • 7.4 Government Bodies and Public Sector Employees
  • 7.5 Unemployed Individuals and Career Switchers

8 Global Micro-Credential and Digital Badges Market, By Industry Vertical

  • 8.1 Introduction
  • 8.2 Information Technology (IT) and Telecommunications
  • 8.3 Healthcare and Life Sciences
  • 8.4 Manufacturing and Industrial
  • 8.5 BFSI (Banking, Financial Services, and Insurance)
  • 8.6 Retail and E-commerce
  • 8.7 Energy and Utilities
  • 8.8 Other Industry Verticals

9 Global Micro-Credential and Digital Badges Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Accredible
  • 11.2 BadgeCert
  • 11.3 BCdiploma
  • 11.4 Certif-ID International GmbH
  • 11.5 Concentric Sky
  • 11.6 Credly
  • 11.7 Degreed
  • 11.8 Digital Promise
  • 11.9 Disprz
  • 11.10 EduCTX
  • 11.11 Franklin University
  • 11.12 Instructure
  • 11.13 Mozilla Foundation
  • 11.14 Open Badges
  • 11.15 PeopleCert
  • 11.16 Pearson
  • 11.17 Parchment
  • 11.18 Rockinfo
  • 11.19 Sertifier
  • 11.20 Skillsoft

List of Tables

  • Table 1 Global Micro-Credential and Digital Badges Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Micro-Credential and Digital Badges Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Micro-Credential and Digital Badges Market Outlook, By Micro-credentials (2024-2032) ($MN)
  • Table 4 Global Micro-Credential and Digital Badges Market Outlook, By Digital Badges (2024-2032) ($MN)
  • Table 5 Global Micro-Credential and Digital Badges Market Outlook, By Provider (2024-2032) ($MN)
  • Table 6 Global Micro-Credential and Digital Badges Market Outlook, By Universities and Academic Institutions (2024-2032) ($MN)
  • Table 7 Global Micro-Credential and Digital Badges Market Outlook, By Community Colleges and Vocational Schools (2024-2032) ($MN)
  • Table 8 Global Micro-Credential and Digital Badges Market Outlook, By EdTech Companies and MOOC Providers (2024-2032) ($MN)
  • Table 9 Global Micro-Credential and Digital Badges Market Outlook, By Corporate Training Providers and In-House Academies (2024-2032) ($MN)
  • Table 10 Global Micro-Credential and Digital Badges Market Outlook, By Professional Associations and Non-Profit Organizations (2024-2032) ($MN)
  • Table 11 Global Micro-Credential and Digital Badges Market Outlook, By Independent Content Creators and Consultants (2024-2032) ($MN)
  • Table 12 Global Micro-Credential and Digital Badges Market Outlook, By End User (2024-2032) ($MN)
  • Table 13 Global Micro-Credential and Digital Badges Market Outlook, By Academic Learners (K-12 and Higher Education) (2024-2032) ($MN)
  • Table 14 Global Micro-Credential and Digital Badges Market Outlook, By Corporate Learners (Upskilling and Reskilling) (2024-2032) ($MN)
  • Table 15 Global Micro-Credential and Digital Badges Market Outlook, By Government Bodies and Public Sector Employees (2024-2032) ($MN)
  • Table 16 Global Micro-Credential and Digital Badges Market Outlook, By Unemployed Individuals and Career Switchers (2024-2032) ($MN)
  • Table 17 Global Micro-Credential and Digital Badges Market Outlook, By Industry Vertical (2024-2032) ($MN)
  • Table 18 Global Micro-Credential and Digital Badges Market Outlook, By Information Technology (IT) and Telecommunications (2024-2032) ($MN)
  • Table 19 Global Micro-Credential and Digital Badges Market Outlook, By Healthcare and Life Sciences (2024-2032) ($MN)
  • Table 20 Global Micro-Credential and Digital Badges Market Outlook, By Manufacturing and Industrial (2024-2032) ($MN)
  • Table 21 Global Micro-Credential and Digital Badges Market Outlook, By BFSI (Banking, Financial Services, and Insurance) (2024-2032) ($MN)
  • Table 22 Global Micro-Credential and Digital Badges Market Outlook, By Retail and E-commerce (2024-2032) ($MN)
  • Table 23 Global Micro-Credential and Digital Badges Market Outlook, By Energy and Utilities (2024-2032) ($MN)
  • Table 24 Global Micro-Credential and Digital Badges Market Outlook, By Other Industry Verticals (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.