![]() |
市場調查報告書
商品編碼
1857039
全球無糖天然甜味劑市場:預測(至2032年)-按產品類型、形態、應用、通路和地區分類的分析Zero-Sugar Natural Sweeteners Market Forecasts to 2032 - Global Analysis By Product Type (Stevia, Monk Fruit, Allulose, Erythritol, Tagatose, and Other Product Types), Form (Solid, Liquid, and Blends), Application, Distribution Channel, and By Geography |
||||||
根據 Stratistics MRC 的數據,預計 2025 年全球無糖天然甜味劑市場規模將達到 44 億美元,到 2032 年將達到 65 億美元,預測期內複合年成長率為 5.8%。
無糖天然甜味劑包括甜菊糖、羅漢果和赤藻醣醇混合物,這些都是植物來源低熱量替代品,用於飲料和包裝食品中,既能降低熱量攝入,又能滿足潔淨標示的要求。消費者健康意識的提高、糖尿病盛行率的上升以及監管激勵措施正在推動其普及。未來的成長將取決於先進的混合和風味遮罩技術(這些技術能夠去除後味並保留甜味)、與糖的成本競爭力,以及在各個市場獲得一致的監管批准,從而使主要品牌能夠廣泛進行再生產。
據美國農業部稱,對甜菊糖和羅漢果等無糖天然甜味劑的需求正在成長,過去三年美國對這些成分的進口量增加了 27%。
糖尿病和肥胖等全球健康問題日益嚴重
糖尿病、肥胖症和METABOLIC INC.症候群等文明病的日益增多,促使消費者尋求健康的糖替代品。這些飲食偏好的改變顯著推動了對無糖天然甜味劑的需求,這類甜味劑既能提供甜味,又不會增加血糖值或增加卡路里攝取。此外,意識提升宣傳活動、營養標籤法規以及政府的健康相關措施也促進了天然甜味劑的普及。同時,人們對體重管理、機能性食品和糖尿病友善產品的日益關注,也使天然甜味劑成為更受歡迎的選擇,從而推動了全球市場的擴張。
消費者對「天然」宣傳的懷疑與困惑
儘管無糖天然甜味劑越來越受歡迎,但許多消費者仍然對產品的真實性、安全性和標籤聲明持懷疑態度。誤導性的行銷以及「天然」定義缺乏標準化,加劇了消費者的猶豫和接受度下降。此外,消費者對口味和潛在餘味的不確定性也阻礙了主流消費者的嘗試。不同地區的監管力道不一,也使全球推廣更加複雜。鑑於這種疑慮阻礙了產品的普及,製造商必須加大投入,加強教育、提高標籤透明度、尋求第三方認證並改進口味,以增強消費者信心並推動市場長期成長。
透過混合配方進行產品創新,以改善口感和功能性。
將甜菊糖、羅漢果、赤藻醣醇和其他天然來源的甜味劑混合物進行創新,蘊藏著巨大的成長機會。混合配方有助於克服口味上的局限,降低苦味,提高溶解度,從而拓展其在飲料、烘焙點心和乳製品中的應用。此外,功能性混合物還有其他益處,例如富含膳食纖維、益生元和降血糖作用,能夠吸引注重健康的消費者。產品多樣化使製造商能夠實現產品差異化,獲得面積優勢,並在全球擴展不同食品和飲料品類的應用,從而支持市場擴張和消費者維繫。
來自人工甜味劑和糖醇的競爭
無糖天然甜味劑面臨來自成熟人工甜味劑(例如阿斯巴甜、蔗糖素和木糖醇等糖醇類)的激烈競爭。這些替代品對生產商極具吸引力,因為它們通常成本低廉、口感穩定且易於擴充性。此外,人工甜味劑長期以來建立的品牌知名度和廣泛的分銷管道可能會阻礙天然替代品的市場滲透。而且,新興市場對價格較為敏感的消費者也可能限制天然替代品的普及。
新冠疫情加速了消費者對健康和免疫力的關注,從而增加了對天然低熱量產品的需求。供應鏈中斷最初影響了原料採購,進而影響了生產進度和成本。然而,隨著網路購物和電子商務的普及,天然甜味劑品牌得以觸及更多消費者。此外,疫情期間人們健康意識的增強也強化了對無糖產品的偏好,推動了封鎖結束後銷售的復甦。總而言之,新冠疫情既是短期管理挑戰,也是長期發展動力,提高了消費者對更健康甜味劑替代品的認知,並持續激發了他們對這類產品的興趣。
預計在預測期內,甜菊糖苷細分市場將成為最大的細分市場。
預計在預測期內,甜菊糖苷將佔據最大的市場佔有率。憑藉其良好的安全性和廣泛的市場接受度,甜菊糖苷在無糖天然甜味劑市場中持續佔據主導地位。其在主流飲料、烘焙產品和乳製品中的應用推動了品牌推廣,而全球監管機構的核准和推薦也促進了其市場滲透。此外,製造商正將甜菊糖苷與其他天然甜味劑結合使用,以最佳化口感和功能,進一步鞏固其市場主導地位。消費者的強烈偏好,加上不斷創新和供應充足,正在鞏固其全球主導地位。
預計在預測期內,食品飲料行業的複合年成長率將最高。
預計食品飲料產業在預測期內將實現最高成長率。低卡路里、糖尿病患者適用和機能飲料需求的不斷成長,正推動該行業快速採用無糖天然甜味劑。軟性飲料、果汁、即飲茶和乳製品替代品等飲品擴大添加甜菊糖和羅漢果,以打造潔淨標示產品。此外,監管機構對風味增強、減糖措施和更健康配方的支持,也為該行業帶來了更多成長機會。該行業廣泛的消費群體、重複消費模式以及創新主導的產品發布,確保了其持續的高成長率,使食品飲料產業成為全球成長最快的應用領域。
預計北美將在預測期內佔據最大的市場佔有率。日益增強的健康意識、肥胖和糖尿病盛行率的上升以及消費者對健康產品的強勁支出,都鞏固了該地區的領先地位。天然甜味劑的廣泛供應、完善的零售網路以及積極的行銷宣傳活動,都促進了其普及。此外,有利的法律規範和衛生部門的核准也有助於其快速滲透市場。主要供應商在飲料、乳製品和糖果甜點等領域的佈局和產品創新,進一步鞏固了其市場領導地位。
預計亞太地區在預測期內將實現最高的複合年成長率。快速的都市化、可支配收入的增加以及消費者健康意識的提高是推動天然甜味劑市場普及的關鍵因素。糖尿病和肥胖症盛行率的上升,以及消費者對潔淨標示和低糖產品的需求,正在推動市場擴張。此外,政府的積極舉措、零售和電商管道的拓展以及全球和區域製造商的進入,都在加速天然甜味劑的供應。消費者對天然成分的文化接受度以及對更健康替代品的偏好,也促進了市場的強勁成長,使亞太地區成為該市場成長最快的地區。
According to Stratistics MRC, the Global Zero-Sugar Natural Sweeteners Market is accounted for $4.4 billion in 2025 and is expected to reach $6.5 billion by 2032 growing at a CAGR of 5.8% during the forecast period. Zero-sugar natural sweeteners include plant-derived and low-calorie alternatives stevia, monk fruit, erythritol blends used to reformulate beverages and packaged foods for reduced caloric impact while meeting clean-label demands. Consumer health awareness, diabetes prevalence, and regulatory encouragement drive adoption. Growth depends on advanced blending and flavor-masking technologies that remove aftertaste while preserving sweetness, cost competitiveness versus sugar, and consistent regulatory clearance across markets to enable widescale reformulation by major brands.
According to the USDA, demand for zero-sugar natural sweeteners like stevia and monk fruit has grown, with U.S. imports of these ingredients rising by 27% over the past three years.
Rising global health issues like diabetes and obesity
The increasing prevalence of lifestyle-related diseases such as diabetes, obesity, and metabolic syndrome has driven consumers to seek healthier alternatives to sugar. This shift in dietary preference has significantly boosted demand for zero-sugar natural sweeteners, which offer sweetness without contributing to blood sugar spikes or excessive caloric intake. Furthermore, rising awareness campaigns, nutrition labeling regulations, and health-focused government initiatives have encouraged adoption. Additionally, growing interest in weight management, functional foods, and diabetic-friendly products positions natural sweeteners as a preferred option, supporting market expansion globally.
Consumer skepticism and confusion over "natural" claims
Despite the growing popularity of zero-sugar natural sweeteners, many consumers remain skeptical about product authenticity, safety, and labeling claims. Misleading marketing and lack of standardized definitions for "natural" can cause hesitation, slowing adoption. Additionally, uncertainty over taste profiles and potential aftertastes discourages trial among mainstream consumers. Regulatory scrutiny varies across regions, complicating global launches. This skepticism restricts widespread penetration, requiring manufacturers to invest in education, transparent labeling, third-party certifications, and taste improvements to reassure consumers and stimulate long-term market growth.
Product innovation in blends to improve taste and functionality
Innovation in sweetener blends combining stevia, monk fruit, erythritol, and other natural sources presents a major growth opportunity. Blended formulations help overcome taste limitations, reduce bitterness, and enhance solubility, expanding use in beverages, baked goods, and dairy products. Moreover, functional blends offer additional benefits such as fiber content, prebiotics, or low glycemic response, appealing to health-conscious consumers. By targeting product versatility, manufacturers can differentiate offerings, gain shelf-space advantage, and increase adoption across diverse food and beverage categories globally, supporting market expansion and consumer retention.
Competition from artificial sweeteners and sugar alcohols
Zero-sugar natural sweeteners face strong competition from established artificial sweeteners like aspartame, sucralose, and sugar alcohols such as xylitol. These alternatives often offer lower cost, consistent taste, and proven scalability, making them attractive for manufacturers. Moreover, longstanding brand recognition and extensive distribution channels of artificial sweeteners may hinder market penetration for natural variants. Additionally, price sensitivity among consumers in emerging markets can limit adoption.
The Covid-19 pandemic accelerated consumer focus on health and immunity, increasing demand for natural and low-calorie products. Supply chain disruptions initially affected raw material sourcing, impacting production timelines and costs. However, heightened online grocery shopping and e-commerce adoption allowed natural sweetener brands to reach wider audiences. Moreover, health-conscious behavior during the pandemic reinforced preference for sugar-free options, supporting sales recovery post-lockdown. Overall, Covid-19 acted as both a short-term operational challenge and a long-term driver, establishing stronger consumer awareness and sustained interest in healthier sweetening alternatives.
The stevia segment is expected to be the largest during the forecast period
The stevia segment is expected to account for the largest market share during the forecast period. With its well-established safety profile and wide acceptance, stevia continues to capture majority consumption across the zero-sugar natural sweetener market. Its inclusion in mainstream beverages, bakery items, and dairy products enhances brand adoption, while global regulatory approval and endorsements facilitate easier market penetration. Additionally, manufacturers leverage stevia in combination with other natural sweeteners to optimize taste and functionality, further solidifying its dominant market share. Strong consumer preference, coupled with innovation and accessibility, reinforces its leadership position worldwide.
The food & beverages segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the food & beverages segment is predicted to witness the highest growth rate. Rising demand for low-calorie, diabetic-friendly, and functional beverages is driving rapid adoption of zero-sugar natural sweeteners in this sector. Beverages such as soft drinks, juices, ready-to-drink teas, and dairy alternatives increasingly incorporate stevia or monk fruit for clean-label positioning. Moreover, flavor enhancement, sugar reduction initiatives, and regulatory support for healthier formulations amplify growth opportunities. The segment's wide consumer reach, repeat consumption patterns, and innovation-driven product launches ensure sustained high growth rates and make food & beverages the fastest-growing application globally.
During the forecast period, the North America region is expected to hold the largest market share. High health awareness, growing incidence of obesity and diabetes, and strong consumer spending on wellness products underpin regional dominance. Widespread availability of natural sweeteners, well-established retail networks, and active marketing campaigns reinforce adoption. Additionally, supportive regulatory frameworks and endorsements from health authorities facilitate faster market penetration. The presence of major vendors and innovation in product offerings across beverages, dairy, and confectionery further strengthens leadership.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, rising disposable incomes, and growing health consciousness among consumers are key drivers for natural sweetener adoption. Increasing prevalence of diabetes and obesity, combined with demand for clean-label and sugar-reduced products, fuels market expansion. Moreover, favorable government initiatives, expansion of retail and e-commerce channels, and entry of global and regional manufacturers accelerate availability. Cultural acceptance of natural ingredients and preference for healthier alternatives contribute to strong growth, positioning Asia Pacific as the fastest-growing region in the market.
Key players in the market
Some of the key players in Zero-Sugar Natural Sweeteners Market include Cargill, Incorporated, Archer Daniels Midland Company (ADM), Ingredion Incorporated, Tate & Lyle PLC, Roquette Freres S.A., DuPont de Nemours, Inc., Ajinomoto Co., Inc., Nestle S.A., Wilmar International Limited, Asahi Group Holdings, Ltd., PureCircle Ltd., GLG Life Tech Corporation, Evolva Holding S.A., Zydus Wellness Ltd., Celanese Corporation, B&G Foods, Inc., Dohler GmbH, McNeil Nutritionals, LLC, Matsutani Chemical Industry Co., Ltd., and Zhucheng Haotian Pharm Co., Ltd.
In May 2024, Roquette announced the launch of NUTRALYS(R) PRISTA, a new range of clean-label pea proteins, and highlighted its comprehensive portfolio of plant-based ingredients, including polyols and soluble fibers, for creating zero-sugar and sugar-reduced food and beverages.
In April 2024, Ajinomoto Health & Nutrition announced the launch of a new processing aid for allulose production, designed to help manufacturers improve the efficiency and scalability of producing the popular zero-sugar, low-calorie sweetener.
In April 2024, Nestle announced a significant sugar reduction achievement, revealing that over 90% of its mainstream beverage portfolio in Europe is now made with zero-sugar recipes, utilizing a combination of sweeteners and flavors to maintain taste.
In February 2024, Asahi Soft Drinks announced the release of a new "Mitsuya Cider Water" beverage in Japan, which is sweetened with stevia and erythritol to achieve a zero-sugar formulation, expanding its lineup of healthier carbonated drinks.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.