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1856811

車載商務與配送整合市場預測至2032年：依商務類型、整合類型、車輛類型、最終用戶與地區分類的全球分析

In-Car Commerce & Delivery Integration Market Forecasts to 2032 - Global Analysis By Commerce Type, Integration Type, Vehicle Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 預測，全球車載商務和配送整合市場規模預計將在 2025 年達到 14 億美元，並在 2032 年達到 84 億美元，預測期內複合年成長率 (CAGR) 為 29.1%。車載商務和配送整合允許駕駛員透過車載資訊娛樂系統進行購物和收貨。

這款整合式應用程式使用戶能夠在駕駛過程中訂餐、支付油費和管理小包裹。這項創新融合了便利性和互聯性，將汽車轉變為數位化中心，實現無縫銜接的行動交易。它透過簡化日常任務、支援智慧智慧運輸並重新定義消費者與服務的互動方式，提升了使用者體驗，使汽車不僅僅是交通工具，更是即時商務和互動平台。

根據《汽車世界》報導，聯網汽車正在整合商業平台，使駕駛員能夠在行駛途中訂購食品、燃料和服務。

車載數位支付方式的普及率不斷提高

消費者對便利、無現金行動支付方式的日益青睞，正推動車載數位支付市場成長。在追求便利生活方式和行動錢包普及的推動下，汽車製造商正將安全支付系統直接整合到車載資訊娛樂平台中。在與金融科技公司合作以及智慧車載介面發展趨勢的推動下，這一趨勢正在提升車內商務體驗，實現燃油、停車、通行費和零售商消費的即時支付。監管機構的支持以及消費者對安全車載支付解決方案日益成長的信任，進一步加速了這一趨勢的普及。

車輛整合成本

跨車型整合成本仍然是廣泛應用的主要障礙。部署嵌入式支付系統需要硬體升級、軟體客製化以及跨不同車輛平台的兼容性，這推高了原始設備製造商 (OEM) 的支出。此外，對老舊車輛進行售後改裝也會增加複雜性和成本。小型汽車製造商和車隊營運商也面臨預算限制。因此，各公司正在尋求擴充性的模組化解決方案和共用平台策略，以降低整合成本並加速市場滲透。

與零售商和配送公司建立合作關係

與零售商和配送公司的合作，為車載商務帶來了巨大的成長機會。透過合作，用戶可以直接在車內介面購買燃油、食品雜貨、餐點以及最後一公里配送等服務，享受一體化的購物體驗。在連網汽車生態系統和數位市場蓬勃發展的推動下，這些夥伴關係有助於開展會員忠誠度計畫、個人化促銷活動和便利支付。此外，與物流和電商平台的整合，能夠實現即時配送追蹤和訂單自動履行，從而提升消費者參與度，並為汽車製造商和服務提供者開闢新的獲利管道。

用戶資料安全和濫用風險

使用者資料的安全性和濫用對車載商務的普及構成重大威脅。連網汽車平台收集敏感的支付、位置和行為數據，這增加了其遭受網路攻擊和隱私洩露的風險。不遵守資料保護條例可能導致聲譽受損和經濟處罰。為了降低風險，汽車製造商和技術供應商正在投資先進的加密技術、多因素身份驗證和即時監控。確保建立強大的網路安全框架對於維護消費者信任和支援車載數位商務的發展至關重要。

新冠疫情的影響：

新冠疫情使得非接觸式支付和遠端訂購變得至關重要，加速了車載商務和配送一體化的普及。受日益成長的健康擔憂和旅行限制的影響，消費者越來越依賴車載數位化交易進行加油、停車和快速購物。汽車製造商紛紛加快整合安全支付系統，並與配送平台合作，確保服務不間斷。疫情過後，人們對便利性、安全性和數位化優先體驗的關注將繼續推動對連網汽車生態系統的投資，從而支持全球市場的持續擴張。

預計在預測期內，燃油支付板塊將成為最大的板塊。

由於消費者廣泛接受非接觸式和行動端燃油交易，預計燃油支付領域在預測期內將佔據最大的市場佔有率。車載資訊娛樂系統整合安全付款閘道，使駕駛者能夠無縫完成燃油支付。此外，與加油站網路的合作、會員忠誠度計畫以及即時油價更新也提升了用戶體驗。該領域受益於穩定的需求、高交易頻率以及數位汽車支付在各類車輛中日益普及。

預計嵌入式應用領域在預測期內將實現最高的複合年成長率。

由於用於商務、娛樂和配送服務的連網汽車應用發展迅速，嵌入式應用領域預計在預測期內將實現最高成長率。這些應用與車載資訊系統、雲端平台和人工智慧主導的個人化功能相整合，可實現流暢的車內交易。汽車製造商對智慧汽車軟體的投資不斷增加，與金融科技公司和零售商的合作日益密切，以及消費者對數位化優先體驗的偏好不斷增強，都在加速嵌入式應用的普及，使其成為車載商務市場擴張的關鍵驅動力。

佔比最大的地區：

由於人口密度高、聯網汽車普及率高以及消費者對無現金交易的偏好日益成長，亞太地區預計將在預測期內佔據最大的市場佔有率。中國、日本和韓國等國家正透過智慧型手機的高普及率、數位支付基礎設施以及物聯網車載技術的整合來推動市場成長。此外，政府對智慧運輸計畫的支持以及消費者在車載技術方面不斷成長的支出，也進一步鞏固了亞太地區在車載商務和配送一體化生態系統中的領先地位。

複合年成長率最高的地區：

在預測期內，北美預計將呈現最高的複合年成長率，這主要得益於連網汽車平台的快速擴張、金融科技的普及以及消費者對無縫數位化體驗的強烈偏好。美國和加拿大正見證著車載商務與燃油、停車、通行費和零售支付的日益融合。此外，汽車製造商、技術供應商和配送公司之間的合作，以及有利的法規結構，正在促進創新並加速技術應用，確保北美繼續保持車載數位商務的關鍵成長市場地位。

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    • 根據客戶興趣對主要國家進行市場估算、預測和複合年成長率分析（註：基於可行性檢查）
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    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球車載商務和配送整合市場（依商務類型分類）

  • 食物訂購
  • 燃油支付
  • 零售購物
  • 支付停車費
  • 雜貨
  • 訂閱服務

6. 全球車載商務和配送整合市場（依整合類型分類）

  • 嵌入式應用
  • 語音助理
  • 螢幕介面
  • 行動連結
  • 導航基地

7. 全球車載商務和配送整合市場（依車輛類型分類）

  • 搭乘用車
  • 豪華轎車
  • 共享出行

8. 全球車載商務和配送整合市場（依最終用戶分類）

  • 促進要素
  • 乘客
  • 通勤者
  • 商務旅客
  • 其他最終用戶

9. 全球車載商務和配送整合市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與併購
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • Amazon
  • Walmart
  • Shell
  • ExxonMobil
  • PayPal
  • Visa Inc.
  • Mastercard
  • Ford Motor Company
  • GM（OnStar）
  • Tesla
  • BMW
  • Toyota
  • General Motors
  • AutoZone
  • Domino's Pizza
  • Uber
Product Code: SMRC31683

According to Stratistics MRC, the Global In-Car Commerce & Delivery Integration Market is accounted for $1.4 billion in 2025 and is expected to reach $8.4 billion by 2032 growing at a CAGR of 29.1% during the forecast period. In-Car Commerce & Delivery Integration enables drivers to make purchases or receive deliveries through their vehicle's infotainment system. With integrated apps, users can order food, pay for fuel, or manage parcels while driving. This innovation merges convenience with connectivity, turning vehicles into digital hubs for seamless, on-the-go transactions. It enhances user experience by streamlining everyday tasks, supporting smart mobility, and redefining how consumers interact with services-making cars not just transport tools but platforms for real-time commerce and engagement.

According to Automotive World, connected vehicles are integrating commerce platforms that allow drivers to order food, fuel, and services en route, turning cars into transactional hubs.

Market Dynamics:

Driver:

Rising in-vehicle digital payment adoption

Rising in-vehicle digital payment adoption is propelling market growth as consumers increasingly prefer seamless, cashless transactions while on the move. Fueled by convenience-driven lifestyles and expanding mobile wallet penetration, automotive OEMs are integrating secure payment systems directly into infotainment platforms. Spurred by partnerships with fintech firms and smart vehicle interfaces, this trend enhances in-car commerce experiences, enabling fuel, parking, toll, and retail payments in real time. Adoption is further accelerated by regulatory encouragement and increasing consumer trust in secure automotive payment solutions.

Restraint:

Integration cost across vehicle models

Integration cost across vehicle models remains a key restraint for widespread adoption. Deploying embedded payment systems requires hardware upgrades, software customization, and compatibility across diverse vehicle platforms, driving up OEM expenditure. Additionally, aftermarket retrofitting for older fleets adds complexity and cost. The high financial investment may limit adoption to premium vehicles initially, while smaller automakers and fleet operators face budget constraints. Companies are thus exploring scalable modular solutions and shared-platform strategies to reduce integration costs and encourage market penetration.

Opportunity:

Partnerships with retail and delivery firms

Partnerships with retail and delivery firms present significant growth opportunities in in-car commerce. Collaboration enables integrated purchase experiences for fuel, groceries, meals, and last-mile deliveries directly from the vehicle interface. Spurred by the rise of connected vehicle ecosystems and digital marketplaces, these partnerships facilitate loyalty programs, personalized promotions, and seamless payments. Moreover, integration with logistics and e-commerce platforms enables real-time delivery tracking and automated order fulfillment, strengthening consumer engagement and opening new monetization channels for automakers and service providers alike.

Threat:

User data security and misuse risks

User data security and misuse risks pose a major threat to in-car commerce adoption. Connected vehicle platforms collect sensitive payment, location, and behavioral data, increasing exposure to cyberattacks and privacy breaches. Non-compliance with data protection regulations may result in reputational damage and financial penalties. To mitigate risks, OEMs and tech providers are investing in advanced encryption, multi-factor authentication, and real-time monitoring. Ensuring robust cybersecurity frameworks is critical to maintain consumer confidence and support the growth of digital in-vehicle transactions.

Covid-19 Impact:

The COVID-19 pandemic accelerated adoption of in-car commerce and delivery integration as contactless payment and remote ordering became essential. Spurred by heightened health concerns and mobility restrictions, consumers increasingly relied on digital in-vehicle transactions for fuel, parking, and quick-commerce orders. Automakers expedited integration of secure payment systems and partnered with delivery platforms to ensure uninterrupted services. Post-pandemic, the focus on convenience, safety, and digital-first experiences continues to drive investments in connected vehicle ecosystems, supporting sustained market expansion globally.

The fuel payment segment is expected to be the largest during the forecast period

The fuel payment segment is expected to account for the largest market share during the forecast period, resulting from widespread consumer adoption of contactless and mobile-based fuel transactions. Fueled by the integration of secure payment gateways in infotainment systems, drivers can complete refueling payments seamlessly. Additionally, partnerships with fuel station networks, loyalty programs, and real-time fuel price updates are enhancing user experience. The segment benefits from consistent demand, high transaction frequency, and growing acceptance of digital automotive payments across multiple vehicle classes.

The embedded app segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the embedded app segment is predicted to witness the highest growth rate, propelled by the increasing development of connected vehicle applications for commerce, entertainment, and delivery services. Fueled by integration with telematics, cloud platforms, and AI-driven personalization, these apps provide frictionless in-car transactions. Growing OEM investment in smart vehicle software, partnerships with fintech and retail firms, and rising consumer inclination toward digital-first experiences are accelerating adoption, making embedded apps a key driver of in-car commerce market expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to its dense urban population, rapid adoption of connected vehicles, and increasing preference for cashless transactions. Countries such as China, Japan, and South Korea are driving market growth through high smartphone penetration, digital payment infrastructure, and integration of IoT-enabled automotive technologies. Moreover, government support for smart mobility initiatives and rising consumer spending on in-vehicle tech are consolidating Asia Pacific's leadership in the in-car commerce and delivery integration ecosystem.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with the rapid expansion of connected vehicle platforms, widespread fintech adoption, and strong consumer preference for seamless digital experiences. The U.S. and Canada are witnessing growing integration of in-car commerce with fuel, parking, toll, and retail payments. Additionally, collaborations between automakers, technology providers, and delivery firms, combined with favorable regulatory frameworks, are fostering innovation, accelerating adoption, and ensuring North America remains a key growth market in the in-vehicle digital commerce sector.

Key players in the market

Some of the key players in In-Car Commerce & Delivery Integration Market include Amazon, Walmart, Shell, ExxonMobil, PayPal, Visa Inc., Mastercard, Ford Motor, GM (OnStar), Tesla, BMW, Toyota, General Motors, AutoZone, Domino's, Uber, and Lyft.

Key Developments:

In October 2025, Amazon announced the expansion of its "Amazon Key In-Car Delivery" service to include Walmart and AutoZone orders. Through the Alexa Auto platform, drivers can now grant secure, one-time vehicle access for a wider range of packages and same-day auto part deliveries directly to their parked car.

In September 2025, GM (OnStar) launched its new "Marketplace Rewards" program. The enhanced in-vehicle platform now syncs driver preferences with loyalty programs at partners like ExxonMobil and Shell, allowing users to seamlessly pay for fuel and earn points directly through their car's infotainment screen, with automatic routing to the selected station.

In August 2025, Ford Motor unveiled a deep integration of Domino's "Dom Carside Delivery" into the latest version of its SYNC(R) system. The feature allows Ford drivers to pre-order and pay for pizza, automatically notifying the restaurant of their arrival and enabling hands-free trunk delivery upon authentication at the store.

Commerce Types Covered:

  • Food Ordering
  • Fuel Payment
  • Retail Shopping
  • Parking Payment
  • Groceries
  • Subscription Services

Integration Types Covered:

  • Embedded App
  • Voice Assistant
  • Screen Interface
  • Mobile Link
  • Navigation-Based

Vehicle Types Covered:

  • Passenger Cars
  • Luxury Cars
  • Shared Mobility

End Users Covered:

  • Drivers
  • Passengers
  • Commuters
  • Business Travelers
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global In-Car Commerce & Delivery Integration Market, By Commerce Type

  • 5.1 Introduction
  • 5.2 Food Ordering
  • 5.3 Fuel Payment
  • 5.4 Retail Shopping
  • 5.5 Parking Payment
  • 5.6 Groceries
  • 5.7 Subscription Services

6 Global In-Car Commerce & Delivery Integration Market, By Integration Type

  • 6.1 Introduction
  • 6.2 Embedded App
  • 6.3 Voice Assistant
  • 6.4 Screen Interface
  • 6.5 Mobile Link
  • 6.6 Navigation-Based

7 Global In-Car Commerce & Delivery Integration Market, By Vehicle Type

  • 7.1 Introduction
  • 7.2 Passenger Cars
  • 7.3 Luxury Cars
  • 7.4 Shared Mobility

8 Global In-Car Commerce & Delivery Integration Market, By End User

  • 8.1 Introduction
  • 8.2 Drivers
  • 8.3 Passengers
  • 8.4 Commuters
  • 8.5 Business Travelers
  • 8.6 Other End Users

9 Global In-Car Commerce & Delivery Integration Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Amazon
  • 11.2 Walmart
  • 11.3 Shell
  • 11.4 ExxonMobil
  • 11.5 PayPal
  • 11.6 Visa Inc.
  • 11.7 Mastercard
  • 11.8 Ford Motor Company
  • 11.9 GM (OnStar)
  • 11.10 Tesla
  • 11.11 BMW
  • 11.12 Toyota
  • 11.13 General Motors
  • 11.14 AutoZone
  • 11.15 Domino's Pizza
  • 11.16 Uber

List of Tables

  • Table 1 Global In-Car Commerce & Delivery Integration Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global In-Car Commerce & Delivery Integration Market Outlook, By Commerce Type (2024-2032) ($MN)
  • Table 3 Global In-Car Commerce & Delivery Integration Market Outlook, By Food Ordering (2024-2032) ($MN)
  • Table 4 Global In-Car Commerce & Delivery Integration Market Outlook, By Fuel Payment (2024-2032) ($MN)
  • Table 5 Global In-Car Commerce & Delivery Integration Market Outlook, By Retail Shopping (2024-2032) ($MN)
  • Table 6 Global In-Car Commerce & Delivery Integration Market Outlook, By Parking Payment (2024-2032) ($MN)
  • Table 7 Global In-Car Commerce & Delivery Integration Market Outlook, By Groceries (2024-2032) ($MN)
  • Table 8 Global In-Car Commerce & Delivery Integration Market Outlook, By Subscription Services (2024-2032) ($MN)
  • Table 9 Global In-Car Commerce & Delivery Integration Market Outlook, By Integration Type (2024-2032) ($MN)
  • Table 10 Global In-Car Commerce & Delivery Integration Market Outlook, By Embedded App (2024-2032) ($MN)
  • Table 11 Global In-Car Commerce & Delivery Integration Market Outlook, By Voice Assistant (2024-2032) ($MN)
  • Table 12 Global In-Car Commerce & Delivery Integration Market Outlook, By Screen Interface (2024-2032) ($MN)
  • Table 13 Global In-Car Commerce & Delivery Integration Market Outlook, By Mobile Link (2024-2032) ($MN)
  • Table 14 Global In-Car Commerce & Delivery Integration Market Outlook, By Navigation-Based (2024-2032) ($MN)
  • Table 15 Global In-Car Commerce & Delivery Integration Market Outlook, By Vehicle Type (2024-2032) ($MN)
  • Table 16 Global In-Car Commerce & Delivery Integration Market Outlook, By Passenger Cars (2024-2032) ($MN)
  • Table 17 Global In-Car Commerce & Delivery Integration Market Outlook, By Luxury Cars (2024-2032) ($MN)
  • Table 18 Global In-Car Commerce & Delivery Integration Market Outlook, By Shared Mobility (2024-2032) ($MN)
  • Table 19 Global In-Car Commerce & Delivery Integration Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global In-Car Commerce & Delivery Integration Market Outlook, By Drivers (2024-2032) ($MN)
  • Table 21 Global In-Car Commerce & Delivery Integration Market Outlook, By Passengers (2024-2032) ($MN)
  • Table 22 Global In-Car Commerce & Delivery Integration Market Outlook, By Commuters (2024-2032) ($MN)
  • Table 23 Global In-Car Commerce & Delivery Integration Market Outlook, By Business Travelers (2024-2032) ($MN)
  • Table 24 Global In-Car Commerce & Delivery Integration Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.