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市場調查報告書
商品編碼
1856801
寵物遠端醫療和處方箋配送市場預測至2032年:按服務類型、動物類型、經營模式、分銷管道、最終用戶和地區分類的全球分析Pet Telehealth & Prescription Delivery Market Forecasts to 2032 - Global Analysis By Service Type, Animal Type, Business Model, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的數據,預計 2025 年全球寵物遠端醫療和處方箋配送市場規模將達到 3.689 億美元,到 2032 年將達到 13.453 億美元,預測期內複合年成長率為 20.3%。
寵物遠端醫療和處方箋配送服務將遠距獸醫諮詢與寵物處方藥宅配中結合。寵物飼主可以透過線上平台和行動應用程式獲得遠端健康檢查、診斷和醫療建議。處方箋配送服務可確保及時便捷地取得動物用藥品、營養補充品和保健產品。該服務平台服務於忙碌的偏遠地區飼主飼主,支援預防保健、慢性病管理和緊急就診,從而改善寵物健康狀況並減少不必要的就診次數。
據美國動物醫院協會稱,虛擬護理平台的整合正在擴大獸醫服務的覆蓋範圍,尤其是在後續就診和慢性病管理方面。
寵物醫療保健支出增加
受寵物飼養量增加和動物健康意識提升的推動,全球寵物醫療保健支出顯著成長。飼主優先考慮預防性護理、慢性病管理和遠端諮詢,以求便利和經濟。寵物擬人化的趨勢也促使人們投資先進的診斷、營養和遠端醫療。此外,保險覆蓋範圍的擴大和可支配收入的增加也支撐了獸醫支出的成長。因此,能夠讓寵物主人便捷地聯繫到執照獸醫的遠端醫療平台在都市區和郊區市場正迅速普及。
線上診斷服務有限
儘管遠距遠端醫療服務的應用日益普及,但其有限的診斷能力仍然是一個顯著的限制。許多疾病需要進行身體檢查、影像學檢查和實驗室檢測,而這些無法完全透過遠距會診替代。缺乏觸診往往限制了治療的準確性和後續護理。此外,區域對線上處方權限的限制也阻礙了全面服務的提供。這些限制使得將線上會診與線下獸醫網路結合的混合醫療模式勢在必行。因此,擴展遠距離診斷基礎設施對於彌合當前的能力差距至關重要。
基於訂閱的健康照護模式
基於訂閱模式的健康管理模式為長期客戶維繫和穩定的收入來源提供了強大的機會。這些計劃將定期遠距問診、藥物治療和預防保健提醒等服務打包在一起,旨在改善寵物健康狀況。消費者越來越傾向於選擇價格合理、便捷且持續的月度計劃。此外,人工智慧驅動的健康追蹤工具的整合也實現了個人化護理。與保險公司和寵物電商的合作進一步強化了這些模式。因此,定期付費的數位化健康管理計劃正在成為遠端保健系統中的關鍵成長要素。
與線下獸醫診所網路的競爭
傳統獸醫醫院和診所正面臨遠端醫療擴張帶來的持續威脅。許多寵物飼主仍然傾向於在遇到複雜或緊急情況時進行面對面諮詢。擁有忠實客戶群和先進診斷能力的成熟離線網路,往往被數位平台所超越。此外,獸醫協會有時對遠距處方和治療的可靠性持懷疑態度。這種競爭格局迫使遠端醫療提供者更加重視品質保證、快速回應和後續追蹤。建立混合服務聯盟對於增強市場韌性和贏得客戶信任至關重要。
疫情期間,由於封鎖措施限制了人們前往獸醫診所就診,寵物遠端醫療服務的普及速度顯著加快。飼主紛紛轉向線上諮詢,尋求緊急護理、行為指導和藥物續方。這種數位轉型使遠距獸醫互動成為常態,並深刻改變了寵物護理習慣。在旅行限制期間,處方箋配送平台也蓬勃發展。疫情過後,人們對遠端醫療的便利性和信任度依然很高,融合線上線下診療的混合模式持續成長。因此,數位化賦能的寵物健康生態系統正在推動市場持續擴張。
預計在預測期內,線上影片諮詢細分市場將達到最大規模。
由於能夠模擬即時獸醫互動,預計在預測期內,即時視訊諮詢領域將佔據最大的市場佔有率。寵物飼主青睞視訊診斷和治療指導的即時性和個人化。診所和平台正在整合高清串流媒體和人工智慧輔助的症狀分流技術,以提高診斷的準確性。此外,與聊天式諮詢相比,即時視訊諮詢更能提升信任度和依從性。智慧型手機和網路的普及將進一步鞏固該領域在全球的領先地位。
預計在預測期內,犬類市場將以最高的複合年成長率成長。
預計在預測期內,犬類市場將呈現最高的成長率,這主要得益於較高的市場滲透率和頻繁的就診。犬飼主表現出強烈的意願,願意透過遠端醫療管道投資於預防、行為和慢性病照護。提供特定犬種資訊和健康追蹤服務的平台也進一步提升了這一市場的需求。此外,與犬類健康品牌夥伴關係推出訂閱式藥物服務也增強了使用者參與度。犬類文明病和行動障礙的日益增多,持續推動全球犬類市場的成長。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於都市區寵物擁有量的成長以及數位醫療的普及。日本、中國和印度等國的行動獸醫應用正經歷快速成長。不斷壯大的中產階級和日益成長的可支配收入提升了遠端醫療的可負擔性和可近性。此外,該地區的電商平台也不斷增強其藥品配送能力。各國政府為促進寵物健康數位化而採取的舉措進一步加速了市場滲透,鞏固了亞太地區的主導地位。
在預測期內,北美預計將呈現最高的複合年成長率,這主要得益於其強大的技術整合能力和高昂的寵物醫療保健支出。成熟的遠距遠端醫療提供者和完善的獸醫監管系統促進了技術的快速創新。該地區寵物保險和訂閱模式的廣泛應用增強了市場的永續性。此外,人們對遠距行為和慢性病管理的日益關注也推動了市場擴張。人工智慧診斷和數位化處方履約的整合進一步促進了成長,使北美成為發展最快的區域市場。
According to Stratistics MRC, the Global Pet Telehealth & Prescription Delivery Market is accounted for $368.9 million in 2025 and is expected to reach $1345.3 million by 2032 growing at a CAGR of 20.3% during the forecast period. Pet Telehealth & Prescription Delivery is a service model that combines veterinary teleconsultations with home delivery of prescribed medications for pets. It enables pet owners to access remote health assessments, diagnostics, and medical advice via online platforms or mobile applications. Prescription delivery ensures timely and convenient access to veterinary drugs, supplements, and wellness products. This market serves busy or remote pet owners, supporting preventive care, chronic disease management, and emergency consultations while enhancing pet health and reducing unnecessary clinic visits.
According to the American Animal Hospital Association, the integration of virtual care platforms is expanding veterinary access, particularly for follow-up consultations and chronic condition management.
Rising pet healthcare expenditure
Driven by increasing pet ownership and heightened awareness of animal well-being, global expenditure on pet healthcare is rising significantly. Owners are prioritizing preventive care, chronic disease management, and teleconsultations for convenience and cost efficiency. The growing trend of pet humanization encourages investment in advanced diagnostics, nutrition, and telemedicine. Furthermore, the surge in insurance coverage and disposable income supports greater veterinary spending. Consequently, telehealth platforms offering seamless access to licensed veterinarians are witnessing accelerated adoption across urban and suburban markets.
Limited diagnostic scope online
Despite growing adoption, the limited diagnostic capability of telehealth services remains a key restraint. Many conditions require physical examination, imaging, or lab testing that virtual consultations cannot fully replace. The absence of tactile assessment often limits treatment accuracy and follow-up care. Additionally, regional restrictions on online prescription authority hinder comprehensive service delivery. These limitations necessitate hybrid care models integrating digital consultations with offline vet networks. Hence, expanding tele-diagnostic infrastructure is vital to bridging current capability gaps.
Subscription-based wellness care models
Subscription-based wellness models present strong opportunities for long-term customer retention and steady revenue streams. These plans bundle regular teleconsultations, medication delivery, and preventive care reminders, enhancing pet health outcomes. Consumers increasingly prefer predictable, affordable monthly plans that offer convenience and continuity. Moreover, integration of AI-driven health tracking tools personalizes care delivery. Partnerships with insurers and e-commerce pet pharmacies further strengthen these models. Consequently, recurring digital wellness plans are emerging as a major growth enabler in the telehealth ecosystem.
Competition from offline veterinary networks
Traditional veterinary clinics and hospitals pose an ongoing threat to telehealth expansion. Many pet owners still prefer in-person consultations for complex or emergency cases. Established offline networks with loyal clientele and advanced diagnostic capabilities often overshadow digital platforms. Additionally, vet associations sometimes express skepticism toward remote prescription and treatment reliability. This competitive landscape pressures telehealth providers to emphasize quality assurance, quick response times, and follow-up support. Building hybrid service alliances remains essential for market resilience and customer trust.
The pandemic significantly accelerated the adoption of pet telehealth services as lockdowns restricted physical veterinary visits. Owners turned to virtual consultations for urgent care, behavioral advice, and medication renewals. This digital shift normalized remote veterinary interactions, leading to lasting changes in pet care habits. Prescription delivery platforms also thrived amid mobility restrictions. Post-pandemic, convenience and trust in telehealth remain strong, with hybrid models blending digital and in-clinic care sustaining momentum. Consequently, the market continues to expand through digitally enabled pet wellness ecosystems.
The live video consultations segment is expected to be the largest during the forecast period
The live video consultations segment is expected to account for the largest market share during the forecast period, resulting from its ability to replicate real-time veterinary interactions. Pet owners value the immediacy and personalized nature of video-based diagnosis and treatment guidance. Clinics and platforms are integrating HD streaming and AI-assisted symptom triage to enhance accuracy. Additionally, live video improves trust and compliance compared to chat-based consultations. Increasing smartphone penetration and internet accessibility further bolster this segment's dominance globally.
The dogs segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dogs segment is predicted to witness the highest growth rate, propelled by high adoption rates and frequent veterinary engagement. Canine owners exhibit strong willingness to invest in preventive, behavioral, and chronic care through telehealth channels. Platforms offering breed-specific insights and wellness tracking further appeal to this segment. Moreover, partnerships with dog wellness brands for subscription medications strengthen engagement. The rise in canine lifestyle diseases and mobility issues continues to fuel segment acceleration worldwide.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rising pet ownership in urban centers and increasing digital health adoption. Countries such as Japan, China, and India are witnessing rapid growth in mobile veterinary applications. Expanding middle-class populations and rising disposable incomes support telehealth affordability. Additionally, regional e-commerce platforms are enhancing medication delivery capabilities. Government initiatives promoting pet health digitalization further accelerate market penetration, solidifying Asia Pacific's leadership position.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong technological integration and high pet healthcare spending. Established telehealth providers and well-regulated veterinary frameworks foster rapid innovation. The region's widespread use of pet insurance and subscription models enhances market sustainability. Additionally, growing awareness of remote behavioral and chronic care management supports expansion. Integration of AI-based diagnostics and digital prescription fulfillment further propels growth, positioning North America as the fastest-evolving regional market.
Key players in the market
Some of the key players in Pet Telehealth & Prescription Delivery Market include PetMed Express, Inc., Chewy, Inc., Trupanion, Inc., PetIQ, Inc., Petco Health and Wellness Company, Inc., Amazon.com, Inc., Walmart Inc., CVS Health Corporation, Walgreens Boots Alliance, Inc., GoodRx Holdings, Inc., Central Garden & Pet Company, Freshpet, Inc., Heska Corporation, Zoetis Inc., Elanco Animal Health Incorporated, and Dechra Pharmaceuticals PLC.
In September 2025, Chewy, Inc. launched its "Chewy Health Connect" platform, a fully integrated service that synchronizes real-time telehealth consultations with automated prescription refills and same-day delivery, all managed within a single pet owner dashboard.
In August 2025, Zoetis Inc. introduced the "Vetscan Imagine" home-use diagnostic kit, which pairs with a telehealth vet to analyze ear swabs or skin samples, enabling remote diagnosis of common infections and immediate digital prescription authorization to a local pharmacy.
In July 2025, Petco Health and Wellness Company, Inc. announced the national expansion of its "Vetco Telehealth" subscription, offering unlimited virtual vet visits for a monthly fee, including direct-to-doorstep delivery of prescribed medications, foods, and supplements from its stores.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.