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市場調查報告書
商品編碼
1836390
2032 年寵物遠端醫療服務市場預測:按服務類型、動物類型、經營模式、技術、最終用戶和地區進行的全球分析Telehealth Services for Pets Market Forecasts to 2032 - Global Analysis By Service Type, Animal Type, Business Model, Technology, End User and By Geography |
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根據 Stratistics MRC 的數據,全球寵物遠端醫療服務市場預計在 2025 年達到 3.69 億美元,到 2032 年將達到 13.454 億美元,預測期內的複合年成長率為 20.3%。
寵物遠端醫療服務是指透過視訊通話、行動應用程式和雲端基礎系統等數位平台遠端提供獸醫護理和醫療諮詢。這些服務使寵物飼主無需親自前往診所即可獲得專家建議、監測寵物健康狀況並獲得早期診斷。遠端醫療整合了人工智慧、穿戴式裝置和電子健康記錄等技術,用於追蹤生命徵象、檢測疾病和管理慢性病。這提高了便利性,減少了出行時間,並在維持高獸醫實踐標準的同時,支持護理的連續性。隨著寵物擁有率的上升和動物疾病的流行,這種方法尤其重要。
動物疾病日益流行
寵物和牲畜中感染疾病和慢性病發病率的不斷上升是遠距遠端醫療服務發展的主要驅動力。寵物飼主尋求及時的醫療建議和遠端監控,以管理糖尿病、關節炎和呼吸道感染疾病等疾病。遠端醫療平台提供早期診斷和持續護理,減少了實地就診的需求。隨著人們對動物健康的認知不斷提高以及對預防性醫療保健的需求不斷增加,這一趨勢進一步加劇了對數位獸醫解決方案的需求,並推動了市場成長。
監管和許可挑戰
監管和許可方面的挑戰嚴重阻礙了寵物遠端醫療服務的擴展。不同地區法律不一致、遠距獸醫護理指南不明確以及跨境諮詢的限制造成了營運障礙。這些複雜性減緩了服務部署,阻礙了投資,並限制了數位平台的存取。如果沒有標準化的法規和簡化的許可程序,遠端醫療提供者將難以擴大規模,最終將減緩市場成長,並減少寵物飼主獲得遠距獸醫護理的機會。
技術進步
技術創新為獸醫護理領域的遠端醫療服務提供了重大機會。人工智慧、穿戴式健康追蹤器和雲端基礎電子健康記錄的整合實現了即時監測和預測性診斷。行動應用程式和智慧型裝置使寵物飼主能夠追蹤生命徵象並接收異常健康模式的警報。這些進步提高了服務效率,提高了診斷準確性,並支持個人化治療方案。隨著科技的不斷發展,遠端醫療平台有望徹底改變全球寵物醫療保健服務。
對護理品質的擔憂
對護理品質的擔憂是寵物遠端醫療服務發展的一大障礙。有限的體檢能力令人質疑診斷的準確性和治療的有效性,尤其是在複雜或緊急情況下。寵物飼主和獸醫可能由於感知風險和缺乏信任而不願採用虛擬諮詢。這些擔憂減緩了市場滲透,並降低了用戶興趣,因此需要製定嚴格的標準和混合護理模式,以確保一致、高品質的獸醫治療結果。
由於封鎖和保持社交距離限制了人們前往實體診所就診,新冠疫情加速了寵物遠端醫療服務的普及。寵物飼主轉向線上諮詢,進行例行體檢、行為諮詢、慢性病管理等。獸醫診所迅速將其服務數位化,採用行動應用程式和視訊平台。這種轉變不僅確保了危機期間照護的連續性,也凸顯了遠端醫療的長期可行性,並為疫情後的持續成長奠定了基礎。
畜牧業預計將成為預測期內最大的產業
由於動物健康在農業中具有重要的經濟意義,預計畜牧業將在預測期內佔據最大的市場佔有率。農民越來越依賴遠距獸醫諮詢來管理牛健康、預防疾病爆發並降低死亡率。遠端醫療能夠及時介入並有效監測大型動物族群,最大限度地降低差旅和營運成本。隨著畜牧業在全球範圍內,尤其是在發展中地區的擴張,數位化獸醫解決方案對於維持生產力和動物福利至關重要。
行動應用領域預計將在預測期內實現最高複合年成長率
行動應用程式領域預計將在預測期內實現最高成長率,因為其方便用戶使用的介面、即時連接以及與穿戴式裝置的整合使其成為尋求便捷醫療保健解決方案的寵物飼主的理想選擇。應用程式提供預約安排、症狀追蹤和視訊諮詢等功能,提高了可訪問性和參與度。隨著智慧型手機普及率和數位素養的提高,行動平台正成為獸醫遠端醫療的首選管道,推動市場的快速擴張。
預計亞太地區將在預測期內佔據最大的市場佔有率。亞太地區寵物數量的成長、可支配收入的提高以及人們對動物健康的日益重視,共同促成了這一主導地位。中國、印度和日本等國家寵物擁有量正在激增,這推動了對優質獸醫護理的需求。政府支持數位醫療基礎設施建設的舉措以及行動技術的廣泛應用,進一步推動了遠端醫療服務的普及。
預計北美將在預測期內實現最高的複合年成長率,因為該地區受益於先進的獸醫基礎設施、較高的寵物擁有率以及數位醫療的廣泛接受。對遠端醫療的監管支援以及對人工智慧主導平台的投資將增強其服務能力。美國和加拿大在技術創新方面處於領先地位,新興企業和成熟企業都在提供尖端解決方案。這種充滿活力的生態系統使北美成為該行業的關鍵成長引擎。
According to Stratistics MRC, the Global Telehealth Services for Pets Market is accounted for $369.0 million in 2025 and is expected to reach $1345.4 million by 2032 growing at a CAGR of 20.3% during the forecast period. Telehealth Services for Pets refer to the delivery of veterinary care and medical consultation remotely through digital platforms, including video calls, mobile apps, and cloud-based systems. These services enable pet owners to access professional advice, monitor animal health, and receive early diagnoses without visiting a clinic physically. Telehealth integrates technologies such as artificial intelligence, wearable devices, and electronic health records to track vital signs, detect illnesses, and manage chronic conditions. It enhances convenience, reduces travel time, and supports continuous care while maintaining high standards of veterinary practice. This approach is especially vital amid rising pet ownership and increasing prevalence of animal diseases.
Rising Prevalence of Animal Diseases
The increasing incidence of infectious and chronic diseases among pets and livestock is a major driver for telehealth services. Pet owners are seeking timely medical advice and remote monitoring to manage conditions like diabetes, arthritis, and respiratory infections. Telehealth platforms offer early diagnosis and continuous care, reducing the need for physical visits. This trend is amplified by growing awareness of animal health and the need for preventive care, fueling demand for digital veterinary solutions, thus it drives the growth of the market.
Regulatory and Licensing Challenges
Regulatory and licensing challenges significantly impede the expansion of telehealth services for pets. Inconsistent laws across regions, unclear guidelines for remote veterinary care, and restrictions on cross-border consultations create operational barriers. These complexities delay service deployment, discourage investment, and limit access to digital platforms. Without standardized regulations and streamlined licensing procedures, telehealth providers struggle to scale, ultimately slowing market growth and reducing the availability of remote veterinary care for pet owners.
Advancements in Technology
Technological innovations present vast opportunities for telehealth services in veterinary care. Integration of artificial intelligence, wearable health trackers, and cloud-based electronic health records enables real-time monitoring and predictive diagnostics. Mobile apps and smart devices allow pet owners to track vital signs and receive alerts for abnormal health patterns. These advancements enhance service efficiency, improve diagnostic accuracy, and support personalized treatment plans. As technology evolves, telehealth platforms are poised to revolutionize pet healthcare delivery globally.
Concerns over Quality of Care
Concerns over quality of care significantly hinder the growth of telehealth services for pets. Limited physical examination capabilities raise doubts about diagnostic accuracy and treatment effectiveness, especially in complex or emergency cases. Pet owners and veterinarians may hesitate to adopt virtual consultations due to perceived risks and lack of trust. These apprehensions slow market penetration, reduce user engagement, and necessitate robust standards and hybrid care models to ensure consistent, high-quality veterinary outcomes.
The COVID-19 pandemic accelerated the adoption of telehealth services for pets, as lockdowns and social distancing restricted access to physical clinics. Pet owners turned to virtual consultations for routine checkups, behavioral advice, and chronic disease management. Veterinary practices rapidly digitized their services, embracing mobile apps and video platforms. This shift not only ensured continuity of care during the crisis but also highlighted the long-term viability of telehealth, setting the stage for sustained growth post-pandemic.
The livestock segment is expected to be the largest during the forecast period
The livestock segment is expected to account for the largest market share during the forecast period due to the economic importance of animal health in agriculture. Farmers increasingly rely on remote veterinary consultations to manage herd health, prevent disease outbreaks, and reduce mortality rates. Telehealth enables timely interventions and efficient monitoring of large animal populations, minimizing travel and operational costs. As livestock farming scales globally, especially in developing regions, digital veterinary solutions become indispensable for maintaining productivity and welfare.
The mobile applications segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the mobile applications segment is predicted to witness the highest growth rate as their user-friendly interfaces, real-time connectivity, and integration with wearable devices make them ideal for pet owners seeking convenient healthcare solutions. Apps offer features like appointment scheduling, symptom tracking, and video consultations, enhancing accessibility and engagement. As smartphone penetration rises and digital literacy improves, mobile platforms will become the preferred channel for veterinary telehealth, driving rapid market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share because of region's growing pet population, rising disposable incomes, and increasing awareness of animal health contribute to this dominance. Countries like China, India, and Japan are witnessing a surge in pet ownership and demand for quality veterinary care. Government initiatives supporting digital health infrastructure and the proliferation of mobile technology further bolster the adoption of telehealth services.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to region benefits from advanced veterinary infrastructure, high pet ownership rates, and widespread acceptance of digital healthcare. Regulatory support for telemedicine and investments in AI-driven platforms enhance service delivery. The U.S. and Canada lead in innovation, with startups and established players offering cutting-edge solutions. This dynamic ecosystem positions North America as a key growth engine for the industry.
Key players in the market
Some of the key players in Telehealth Services for Pets Market include Airvet, Vetster, GuardianVets, Ask.Vet, TeleVet, Anipanion, TeleTails, Animan Technologies, VitusVet, Petzam, FirstVet, Petriage, PetDesk, Virtuwoof and Whiskers Worldwide.
In July 2024, PetDesk has joined forces with Veterinary Management Groups (VMG) to provide a unified technology solution for veterinary clinics, combining scheduling, communication, marketing, and telephony tools to streamline operations, improve client engagement, and support practice growth.
In April 2022, Foley & Lardner LLP represented PetMed Express in its partnership with Vetster, enabling PetMed's millions of customers to access telehealth vet services, while Vetster gains exclusive prescribing via PetMed and integrated delivery of pet medications.
Table
Table
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.