![]() |
市場調查報告書
商品編碼
1856790
城市微出行即服務 (MaaS) 市場預測至 2032 年:按車輛類型、經營模式、出行類型、支付模式、最終用戶和區域分類的全球分析Urban Micromobility-as-a-Service (MaaS) Market Forecasts to 2032 - Global Analysis By Vehicle Type (E-Scooters, E-Mopeds, Bicycles, Electric Skateboards, and Standing E-scooters), Business Model, Trip Type, Payment Model, End User and By Geography |
||||||
根據 Stratistics MRC 的數據,全球城市微旅行即服務 (MaaS) 市場預計到 2025 年將達到 2,176 億美元,到 2032 年將達到 4,691 億美元,預測期內複合年成長率為 11.6%。
城市出行即服務 (MaaS) 是一種提供輕型車輛短期使用權的交通模式。該系統提供數位化共用旅遊解決方案,例如電動Scooter、自行車和電動自行車,用於城市出行。乘客通常使用智慧型手機應用程式來尋找、解鎖和支付車費。此服務的特點是靈活性強,無需固定站點即可實現點對點出行。城市出行即服務專為短途出行而設計,透過解決乘客在城市內的「最後一公里」出行難題,與公共交通形成互補。
根據國際交通論壇的說法,智慧城市計畫正在加速微出行即服務 (MaaS) 的普及,為短途城市通勤和首公里連接提供永續的、低排放氣體的交通途徑。
政府永續性舉措
政府的永續性舉措,以及城市政策對低排放氣體和共用交通途徑的推廣,是推動城市微出行即服務(MaaS)市場發展的關鍵因素。世界各國政府都在鼓勵使用電動自行車、電動Scooter和共用旅行網路,以緩解交通堵塞並減少碳排放。補貼、稅收優惠和智慧出行計劃正在推動這些服務的大規模普及。隨著城市向永續交通生態系統轉型,微出行解決方案正成為全球市場智慧城市規劃和「最後一公里」連接框架不可或缺的一部分。
高昂的維修和車輛管理成本
高昂的維護和車隊管理成本是城市微出行即服務 (MaaS) 市場的主要限制因素。頻繁的設備磨損、人為破壞和電池劣化都會增加營運成本。此外,在動態需求區域之間平衡車輛分配需要對物流和勞動力管理進行大量投資。車隊營運商必須不斷升級硬體和軟體,以確保安全合規性和可靠性。這些持續性成本限制了擴充性,尤其對於新興企業和小型營運商更是如此,因此需要透過預測性維護、模組化設計和節能營運等創新來保持盈利。
與智慧城市交通系統的融合
與智慧城市交通系統的整合為城市微出行即服務 (MaaS) 市場帶來了變革性的機會。透過將電動Scooter和電動自行車網路與公共運輸平台連接起來,城市可以建立無縫銜接的多模態出行生態系統。透過物聯網和人工智慧進行資料整合,可以實現交通服務之間的即時協調,最佳化路線效率並緩解交通堵塞。此類夥伴關係不僅提升了通勤者的便利性,也協助實現環保目標。數位基礎設施與共用出行的融合,使微出行成為全球下一代永續城市交通模式的基石。
安全問題和事故責任
安全問題和責任風險一直是城市微出行即服務 (MaaS) 市場的持續威脅。涉及電動Scooter和電動自行車的事故不斷增加,引發公眾關注和監管挑戰。營運商面臨複雜的保險、責任索賠以及因基礎設施不足和騎行者不安全行為而導致的聲譽風險。這些問題可能導致城市加強監管並限制營運區域。為了降低風險,行業相關人員正在投資於騎行者培訓、先進的煞車系統和基於人工智慧的防碰撞技術,以提高公共和合規性。
新冠疫情初期,由於封鎖措施,微旅行服務一度受到衝擊,但隨後隨著消費者尋求非接觸式個人出行方式,微出行服務加速復甦。都市區通勤者青睞電動Scooter和電動自行車,將其視為安全且能保持社交距離的公共運輸替代方案。營運商也積極調整營運模式,採取衛生措施並推出靈活的租賃模式。疫情過後,各大城市意識到微出行在建構韌性城市交通體系中的重要作用,並將其納入復甦策略。因此,新冠疫情再形成了消費者的出行模式,並促進了共用、低排放微出行解決方案的長期普及。
預計在預測期內,電動Scooter細分市場將成為最大的細分市場。
由於便利、經濟實惠和環保等優勢,電動Scooter車預計將在預測期內佔據最大的市場佔有率。其緊湊的設計、便捷的停靠方式和短途高效的續航里程,使電動Scooter成為「最後一公里」出行的理想選擇。都市區消費者越來越傾向選擇電動Scooter進行通勤和休閒旅行。營運商正在擴大車隊規模,並整合物聯網系統,以實現即時監控和效能分析。這些因素共同促成了電動Scooter在不斷發展的城市微出行生態系統中佔據主導地位。
預計在預測期內,車站類型細分市場將實現最高的複合年成長率。
預計在預測期內,基於站點的共享出行模式將實現最高成長率。基於站點的系統能夠減少擁塞、提高車輛運轉率並增強服務的可預測性。與公共交通樞紐的整合有助於實現多模態。此外,集中式充電和維護最大限度地減少了停機時間。在智慧停靠技術和永續性目標的推動下,基於站點的微出行模式正在迅速發展,尤其是在那些尋求結構化、空間高效且環境友善的城市交通框架的城市中。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於快速的都市化、數位化以及政府對清潔交通的大力投入。中國、日本和韓國等國家在電動Scooter共享基礎設施和智慧運輸整合方面處於領先地位。智慧型手機普及率的不斷提高和基於應用程式的支付系統的普及也推動了市場擴張。此外,有利的監管政策和消費者對共用車輛日益成長的接受度,使亞太地區成為微出行創新和部署的關鍵中心。
預計在預測期內,北美地區將實現最高的複合年成長率,這主要得益於對永續通勤方式日益成長的需求以及對微型交通基礎設施的大力投資。在城市夥伴關係的支持下,電動Scooter和電動自行車共享計畫在美國和加拿大正迅速普及。充電網路、數據分析和用戶安全技術的進步進一步推動了這一成長。北美在短途出行脫碳方面的努力使其成為全球出行即服務 (MaaS) 市場的高成長地區。
According to Stratistics MRC, the Global Urban Micromobility-as-a-Service (MaaS) Market is accounted for $217.6 billion in 2025 and is expected to reach $469.1 billion by 2032 growing at a CAGR of 11.6% during the forecast period. Urban Micromobility-as-a-Service (MaaS) is a transportation model providing short-term access to lightweight vehicles. This system offers shared, digitally-enabled mobility solutions like electric scooters, bicycles, and e-bikes for urban travel. Users typically locate, unlock, and pay for vehicles via a smartphone application. The service is characterized by its flexibility, allowing for point-to-point trips without fixed stations. It is designed for short-distance travel, functioning as a complement to public transit by addressing the "first and last mile" of a user's journey within a city.
According to the International Transport Forum, micromobility-as-a-service adoption is accelerating due to smart city initiatives, offering sustainable, low-emission transport options for short-distance urban commutes and first-mile connectivity.
Supportive government sustainability initiatives
Supportive government sustainability initiatives serve as a major driver for the Urban Micromobility-as-a-Service Market, reinforced by urban policies promoting low-emission and shared transportation modes. Governments worldwide are encouraging the adoption of e-bikes, e-scooters, and shared mobility networks to reduce congestion and carbon emissions. Subsidies, tax incentives, and smart mobility infrastructure projects are propelling large-scale deployment. As cities transition toward sustainable transportation ecosystems, micromobility solutions are becoming integral components of smart urban planning and last-mile connectivity frameworks across global markets.
High maintenance and fleet management costs
High maintenance and fleet management costs present a significant restraint in the Urban Micromobility-as-a-Service Market. Frequent equipment wear, vandalism, and battery degradation increase operational expenses. Additionally, balancing vehicle distribution across dynamic demand zones requires substantial investment in logistics and workforce management. Fleet operators must continuously upgrade hardware and software to ensure safety compliance and reliability. These recurring costs limit scalability, particularly for startups and small operators, necessitating innovations in predictive maintenance, modular design, and energy-efficient operations to maintain profitability.
Integration with smart city transport systems
Integration with smart city transport systems offers a transformative opportunity for the Urban Micromobility-as-a-Service Market. By linking e-scooter and e-bike networks with public transit platforms, cities can create seamless, multimodal mobility ecosystems. Data integration through IoT and AI enables real-time coordination between transport services, optimizing route efficiency and reducing traffic congestion. Such partnerships enhance commuter convenience while supporting environmental goals. This convergence of digital infrastructure and shared mobility establishes micromobility as a cornerstone of next-generation sustainable urban transportation models worldwide.
Safety concerns and accident liabilities
Safety concerns and accident liabilities represent a persistent threat to the Urban Micromobility-as-a-Service Market. Increasing incidents involving e-scooters and e-bikes raise public scrutiny and regulatory challenges. Operators face insurance complexities, liability claims, and reputational risks stemming from inadequate infrastructure or unsafe rider behavior. These concerns can lead to stricter city regulations and restricted operational zones. To mitigate risks, industry stakeholders are investing in rider education, advanced braking systems, and AI-based collision avoidance technologies to enhance public safety and compliance.
The Covid-19 pandemic initially disrupted micromobility services due to lockdown restrictions but later accelerated their recovery as consumers sought contactless and personal transport options. Urban commuters favored e-scooters and e-bikes as safe, socially distanced alternatives to public transit. Operators adapted by deploying sanitization measures and flexible rental models. Post-pandemic, cities recognized micromobility's role in resilient urban transport, integrating it into recovery strategies. Consequently, Covid-19 reshaped consumer mobility patterns, strengthening long-term adoption of shared, low-emission micro-transport solutions.
The E-scooters segment is expected to be the largest during the forecast period
The E-scooters segment is expected to account for the largest market share during the forecast period, resulting from widespread adoption driven by convenience, affordability, and environmental compatibility. Compact design, easy docking, and short-range efficiency make e-scooters ideal for last-mile connectivity. Urban consumers increasingly prefer them for commuting and leisure travel. Operators are expanding fleets and integrating IoT systems for real-time monitoring and performance analytics. These factors collectively reinforce e-scooters as the dominant segment within the evolving urban micromobility ecosystem.
The station-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the station-based segment is predicted to witness the highest growth rate, propelled by city regulations favoring organized and safe parking solutions. Station-based systems reduce clutter, improve fleet utilization, and enhance service predictability. Integration with public transit hubs facilitates multimodal connectivity. Moreover, centralized charging and maintenance operations minimize downtime. Supported by smart docking technology and sustainability goals, station-based micromobility models are rapidly expanding, especially in cities seeking structured, space-efficient, and eco-friendly urban transport frameworks.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to dense urbanization, rapid digitalization, and government investments in clean transportation. Countries like China, Japan, and South Korea are leading in e-scooter sharing infrastructure and smart mobility integration. Increasing smartphone penetration and app-based payment systems support market expansion. Furthermore, favorable regulatory policies and growing consumer adoption of shared vehicles make Asia Pacific the dominant hub for micromobility innovation and deployment.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with rising demand for sustainable commuting alternatives and robust investment in micro-transport infrastructure. The United States and Canada are witnessing rapid adoption of e-scooter and e-bike sharing programs supported by city partnerships. Advancements in charging networks, data analytics, and user safety technologies further strengthen growth. North America's commitment to decarbonizing short-distance mobility positions it as a high-growth region within the global MaaS landscape.
Key players in the market
Some of the key players in Urban Micromobility-as-a-Service (MaaS) Market include Lime, Bird, Tier, Dott, Voi, Spin, Helbiz, Bolt, Uber Jump, Lyft, Neuron, Superpedestrian, Razor, Wind Mobility, Biketown, and Citi Bike.
In June 2025, Tier introduced the "Tier Universal" e-scooter platform, an accessible vehicle design featuring a wider deck for stability, a seated option, and auditory guidance to support riders with varying mobility needs.
In March 2025, Neuron Mobility expanded its "Rider Accountability" safety program, incorporating mandatory in-app tutorials and helmet selfie verification for new users in all its North American markets to promote safer riding practices.
In May 2025, Lime launched 3,000 LimeGliders (new seated scooters) in Seattle, making it the first city globally to receive this option, which supplements their e-bike and stand-up scooter fleet.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.