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市場調查報告書
商品編碼
1848417
動物遠端醫療平台市場預測至2032年:按服務類型、動物類型、技術、應用、最終用戶和地區分類的全球分析Veterinary Telehealth Platforms Market Forecasts to 2032 - Global Analysis By Service Type (Teleconsulting, Telemonitoring, Teleradiology, Diagnostics & Imaging, and Real-Time Chat), Animal Type, Technology, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,全球獸醫遠端醫療平台市場預計到 2025 年將達到 4 億美元,到 2032 年將達到 15 億美元,在預測期內以 20% 的複合年成長率成長。
動物遠端醫療平台是一種數位化服務,它透過視訊、聊天或電話將寵物飼主與執照獸醫聯繫起來,進行遠端諮詢。這些平台為寵物主人提供便利的按需專家諮詢服務,解決諸如輕微疾病、行為問題和術後護理等非緊急問題。它們改善了人們獲得獸醫專業知識的途徑,尤其是在偏遠地區,並有助於初步評估,確定是否需要面對面諮詢。
據美國獸醫協會稱,自疫情爆發以來,遠端醫療蓬勃發展,使得在農村和都市區對寵物進行遠距諮詢、慢性病管理和行為評估成為可能。
寵物醫療保健支出增加
全球寵物擁有率的上升以及人們對動物福利投入意願的增強,正在推動獸醫遠端醫療的普及。寵物飼主優先考慮便利、經濟且持續的醫療服務。人們對透過虛擬平台進行預防性醫療保健和慢性病管理的認知不斷提高,也促進了相關服務的使用。此外,整合遠距離診斷和處方服務的數位健康生態系統正在增強市場競爭力。寵物醫療保健支出不斷成長的趨勢,正在推動已開發經濟體和新興經濟體對遠端諮詢和遠端監測平台的需求。
農村地區缺乏網路存取
偏遠和農村地區網路連線有限,嚴重阻礙了獸醫遠端醫療的推廣。許多開發中地區的牲畜飼養者和小動物看護者面臨寬頻存取不穩定的問題,限制了獸醫與客戶之間的即時溝通和診斷效率。此外,數位素養不足也進一步限制了遠距醫療服務的普及。儘管基礎設施有所改善,但農村地區的數位落差仍然是一個長期存在的問題,限制遠端醫療解決方案在農業和動物保健服務不足領域的市場滲透和擴充性。
擴展到畜牧管理
遠端醫療解決方案在畜牧管理領域的拓展蘊藏著巨大的市場機會。遠端監測系統使養殖戶能夠及早發現疾病跡象,並有效率地追蹤畜群健康指標。物聯網感測器與遠端獸醫諮詢的結合,提高了決策的準確性,降低了死亡率。此外,大型畜牧企業正在採用虛擬平台進行營養指導和育種最佳化。這種數位轉型正在為農業生態系統開闢新的成長途徑,該生態系統正尋求以技術主導的動物健康管理解決方案。
與傳統獸醫診所的競爭
實體獸醫診所的廣泛存在對遠端醫療平台構成了競爭挑戰。許多寵物飼主仍傾向於親自就診,以便進行身體檢查並獲得即時的治療保障。此外,由於虛擬環境診斷的局限性,獸醫可能對採用數位化管道持謹慎態度。提供混合醫療模式的成熟診所可能會發現自己被純粹的遠端醫療服務提供者所超越。因此,在實體診所繼續主導全球日常和緊急動物護理的情況下,如何在便利性和可靠性之間取得平衡仍然是一項關鍵挑戰。
疫情加速了獸醫遠端醫療的普及。寵物飼主越來越依賴線上諮詢進行預防保健、後續觀察和行為指導。獸醫專業人員也開始採用數位化工具來維繫與客戶的關係並有效率地管理工作。此外,疫情後遠距醫療的常態化鞏固了其作為主流諮詢管道的地位。因此,市場經歷了持續的數位轉型,對雲端平台、數據分析和寵物健康生態系統的投入不斷增加。
預計在預測期內,遠距諮詢領域將成為最大的細分市場。
由於人們對便利、即時的獸醫諮詢需求日益成長,預計在預測期內,遠距會診領域將佔據最大的市場佔有率。寵物飼主更傾向於透過線上諮詢來解決輕微的健康問題、進行行為評估、續開處方等。獸醫們也正在利用這些平台來接觸客戶並提高營運效率。全天候線上支援帶來的便利性以及與電子處方箋服務的更緊密整合,進一步推動了遠距會診的普及。因此,遠距會診已成為全球獸醫遠端醫療生態系統的重要組成部分。
預計在預測期內,伴侶動物細分市場將以最高的複合年成長率成長。
預計在預測期內,伴侶動物領域將實現最高成長率,這主要得益於寵物收養的激增以及人類與動物之間日益深厚的情感紐帶。寵物飼主對預防保健和慢性病監測意識的提高,推動了遠端醫療的普及。此外,犬貓個人化獸醫服務的興起也提升了數位參與度。寵物穿戴式健康追蹤器的日益普及,與線上問診相輔相成,進一步推動了已開發市場該領域的強勁成長。
預計亞太地區在預測期內將佔據最大的市場佔有率。
在預測期內,北美預計將呈現最高的複合年成長率,這主要得益於其強大的數位基礎設施和高昂的獸醫服務成本。該地區成熟的寵物醫療保健生態系統,以及對遠端醫療美國和加拿大拓展基於訂閱的遠端諮詢服務。此外,支持虛擬寵物護理的監管進步具有擴充性,進一步鞏固了北美作為獸醫遠端醫療創新成長最快中心的地位。
According to Stratistics MRC, the Global Veterinary Telehealth Platforms Market is accounted for $0.4 billion in 2025 and is expected to reach $1.5 billion by 2032 growing at a CAGR of 20% during the forecast period. Veterinary telehealth platforms are digital services that connect pet owners with licensed veterinarians via video calls, chat, or phone for remote consultations. These platforms provide convenient, on-demand access to professional advice for non-emergency issues like minor ailments, behavioral questions, or post-operative care. They improve access to veterinary expertise, especially in remote areas, and help triage cases to determine if an in-person visit is necessary, offering a valuable supplement to traditional clinic services.
According to the American Veterinary Medical Association, telehealth adoption surged post-pandemic, enabling remote consultations, chronic care management, and behavioral assessments for pets across rural and urban areas.
Rising pet healthcare expenditure
The global rise in pet ownership and increased willingness to invest in animal well-being are driving veterinary telehealth adoption. Pet owners are prioritizing accessible, cost-effective, and continuous care for their animals. Growing awareness of preventive healthcare and chronic disease management through virtual platforms enhances service utilization. Additionally, digital health ecosystems integrating remote diagnostics and prescription services are strengthening the market. This upward trend in pet healthcare spending reinforces demand for teleconsultation and telemonitoring platforms across developed and emerging economies.
Lack of internet access in rural areas
Limited internet connectivity in remote and rural locations poses a major barrier to veterinary telehealth expansion. Many livestock owners and small animal caregivers in developing regions face inconsistent broadband access. This restricts real-time communication and diagnostic efficiency between veterinarians and clients. Moreover, inadequate digital literacy further limits the adoption of virtual care services. Despite infrastructural advancements, rural digital divide issues persist, constraining market penetration and the scalability of telehealth solutions in agricultural and underserved animal health sectors.
Expansion to livestock management
The extension of telehealth solutions beyond companion animals into livestock management offers a significant market opportunity. Remote monitoring systems enable farmers to detect early signs of disease and track herd health parameters efficiently. Integration of IoT-enabled sensors with veterinary teleconsulting enhances decision-making accuracy and reduces mortality rates. Additionally, large-scale animal husbandry operations are embracing virtual platforms for nutrition guidance and breeding optimization. This digital transition opens new growth avenues in agricultural ecosystems seeking technology-driven animal health management solutions.
Competition from traditional veterinary clinics
The widespread presence of conventional veterinary clinics poses competitive challenges to telehealth platforms. Many pet owners still prefer in-person consultations for physical examination and immediate treatment assurance. Additionally, veterinarians may hesitate to adopt digital channels due to diagnostic limitations in virtual settings. Established clinics offering hybrid care models could overshadow pure-play telehealth providers. Thus, balancing convenience with trust and reliability remains a critical challenge, as physical clinics continue to dominate routine and emergency animal care services globally.
The pandemic acted as a catalyst for veterinary telehealth adoption, as lockdowns restricted in-person visits. Pet owners increasingly relied on virtual consultations for preventive care, follow-ups, and behavioral advice. Veterinary professionals embraced digital tools to maintain client relationships and manage workload efficiently. Moreover, the normalization of remote services post-pandemic has solidified telehealth as a mainstream care channel. Consequently, the market experienced a lasting digital transformation, with increased investment in cloud platforms, data analytics, and integrated pet wellness ecosystems.
The teleconsulting segment is expected to be the largest during the forecast period
The teleconsulting segment is expected to account for the largest market share during the forecast period, resulting from rising demand for accessible, real-time veterinary advice. Pet owners prefer virtual consultations for minor health issues, behavioral assessments, and medication refills. Veterinarians leverage these platforms to enhance client reach and operational efficiency. The convenience of 24/7 online support and improved integration with e-prescription services further drives adoption. Consequently, teleconsulting has emerged as the cornerstone of the veterinary telehealth ecosystem globally.
The companion animals segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the companion animals segment is predicted to witness the highest growth rate, propelled by the surge in pet adoption and emotional human-animal bonding. Increasing awareness of preventive care and chronic condition monitoring among pet owners boosts telehealth utilization. Moreover, the rise of personalized veterinary services tailored for dogs and cats enhances digital engagement. The growing popularity of wearable health trackers for pets complements virtual consultations, fueling strong growth in this segment across developed markets.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, Attributed to
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with its strong digital infrastructure and high veterinary service costs. The region's well-established pet healthcare ecosystem, coupled with early adoption of telemedicine platforms, fuels rapid growth. Major industry players are expanding subscription-based teleconsultation services across the U.S. and Canada. Furthermore, regulatory advancements supporting virtual care for pets enhance scalability, reinforcing North America's position as the fastest-growing hub for veterinary telehealth innovation.
Key players in the market
Some of the key players in Veterinary Telehealth Platforms Market include Airvet, Dutch, Chewy, PetDesk, Televet, Vetster, Pawp, AskVet, Bond Vet, Anipanion, Fuzzy, Vetchat, Petriage, FirstVet, GuardianVet, and WhiskerDocs.
In September 2025, Chewy launched "Chewy Health Connect," a fully integrated telehealth platform within its existing app. The service seamlessly connects pet owners with licensed veterinarians for video consultations and allows for direct prescription fulfillment through the user's Chewy pharmacy account.
In August 2025, Vetster announced a new partnership with PetDesk to integrate its telehealth services directly into the appointment scheduling workflows of thousands of veterinary clinics. This allows clinics to offer their own branded virtual visits to existing clients, managed through the PetDesk platform.
In July 2025, Dutch unveiled its new "Dutch for Specialties" service, providing scheduled video consultations with boarded veterinary behaviorists, dermatologists, and nutritionists. This expansion addresses the growing demand for specialized care beyond general wellness and urgent care.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.