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市場調查報告書
商品編碼
1813415
遠端醫療醫療獸醫諮詢市場預測至 2032 年:按服務類型、動物類型、交付方式、最終用戶和地區進行的全球分析Telehealth Vet Consultations Market Forecasts to 2032 - Global Analysis By Service Type, Animal Type, Delivery Mode, End User and By Geography |
根據 Stratistics MRC 的數據,全球遠端醫療醫療獸醫諮詢市場預計在 2025 年達到 1.5843 億美元,到 2032 年將達到 5.4491 億美元,預測期內複合年成長率為 19.3%。
遠端醫療醫療獸醫服務透過實現與獸醫的遠距諮詢,徹底改變了寵物接受醫療照護的方式。透過視訊會議、聊天應用程式和專用平台,寵物飼主可以在家中尋求專家建議,最大限度地減少壓力並節省時間。這些線上諮詢可以幫助獸醫評估輕微的健康問題,提供行為建議,並有效地管理後續護理。遠端醫療也使居住在偏遠和服務不足地區的人們受益,因為他們可以快速獲得獸醫專業知識。雖然虛擬諮詢無法取代緊急情況下的面對面諮詢,但它們是預防保健、持續治療監測以及維持寵物看護者和獸醫專業人員之間持續溝通的有效解決方案。
根據獸醫虛擬護理協會 (VVCA) 的報道,其 2024 年行業報告分析了全球整體超過 50 萬次虛擬護理互動中的 200 多萬個資料點,強調了獸醫遠端醫療在獲得醫療服務方面日益成長的作用和可衡量的影響。
寵物擁有量增加
全球寵物飼主的上升推動了遠端獸醫服務的需求。隨著寵物成為家庭中不可或缺的成員,飼主越來越尋求快速且方便的醫療諮詢。遠端醫療諮詢提供了一個實用的替代方案,使寵物看護者能夠在家中解決輕微的健康問題、預防保健和行為問題。此外,全球寵物數量的成長直接促進了遠端醫療醫療獸醫市場的擴張,因為數位諮詢能夠在寵物護理方面提供及時、專業的指導,同時減少頻繁就診的需求。
體檢能力有限
遠端獸醫服務的一個主要限制是缺乏實際檢查能力。許多疾病,包括內傷和感染疾病,都需要身體檢查、實驗室篩檢或無法遠端完成的診斷程序。因此,僅依賴虛擬會診可能會導致誤診,並延誤適當的治療。雖然遠端醫療對於輕微問題和預防性建議有效,但其無法提供全面的臨床評估,限制了其在複雜病例中的應用,最終限制了遠端醫療獸醫市場的擴張。
拓展尚未開發的農村市場
遠端醫療醫療獸醫服務為傳統獸醫診所稀缺的農村和偏遠地區提供了重要的擴張機會。這些地區的寵物飼主和畜牧養殖戶往往難以獲得及時的獸醫護理,導致診斷和治療延誤。透過提供虛擬諮詢、遠端監控和線上指導,獸醫服務提供者可以有效填補這一空白。這種擴展不僅提高了服務的可近性,還透過提供便利和快速的醫療回應增強了客戶忠誠度。此外,它使獸醫無需實體基礎設施即可覆蓋更大的地理區域,從而推動市場成長並產生社會影響。
合規與法律障礙
遠端醫療醫療獸醫服務面臨來自不同地區不同監管和法律要求的巨大威脅。許多國家對獸醫執業、許可和遠距醫療都有嚴格的指導方針,這使得跨境服務變得複雜。不遵守這些規定可能會導致法律處罰、罰款或服務終止。此外,遠端醫療特定法律的模糊性可能會給服務提供者帶來責任和患者照護標準的不確定性。應對這種監管環境需要持續的監控和調整,這會增加營運成本。因此,監管和法律挑戰仍然是一個持續的威脅,可能會阻礙市場擴張,並減緩某些司法管轄區對遠端醫療獸醫解決方案的採用。
新冠疫情大大改變了獸醫服務格局,診所關閉和社交距離規定限制了面對面就診。這種情況加速了遠端醫療獸醫諮詢的普及,使寵物飼主能夠遠距獲得醫療建議、預防保健和緊急支援。對數位工具的熟悉程度不斷提高,促使獸醫和客戶都開始接受虛擬醫療解決方案。服務提供者迅速採用了線上諮詢、遠端監控和遠端醫療平台,導致需求短期激增。即使在限制措施放寬後,許多飼主仍然為了方便而使用遠端醫療服務,這標誌著獸醫護理服務領域的持久變革,並具有長期市場成長的潛力。
遠距醫療領域預計將成為預測期內最大的領域
預計遠距諮詢領域將在預測期內佔據最大的市場佔有率。到2024年,遠距諮詢領域將引領獸醫遠端醫療市場,佔43.9%的佔有率。這一成長源於寵物擁有量的成長以及對遠程獸醫服務的需求等因素。數位通訊的進步使獸醫能夠透過視訊、電話和聊天等方式遠端提供醫療建議,從而改善治療效果並最大限度地減少面對面就診的需求。此外,遠距諮詢的成長反映了該行業正向更便利、更有效率的獸醫護理解決方案轉變。
預計預測期內基於網路的平台部分將以最高的複合年成長率成長。
預計在預測期內,基於網路的平台細分市場將實現最高成長率,這得益於雲端基礎解決方案的廣泛採用、網際網路基礎設施的進步以及遠端獸醫諮詢需求的不斷成長等因素。這些平台具有可訪問性、可擴展性和整合能力等優勢,越來越受到獸醫專業人士和寵物主人的歡迎。因此,基於網路的平台已成為獸醫行業提供遠端醫療服務的首選。
預計北美將在預測期內佔據最大的市場佔有率。這一領先地位得益於其強大的醫療基礎設施、較高的寵物擁有率以及對動物保健的大量投資等因素。該地區先進的技術環境支援遠端醫療服務的廣泛應用,提高了寵物飼主的可近性。此外,慢性動物疾病和通用感染疾病的發生率不斷上升,推動了對遠距獸醫諮詢的需求。知名市場參與者的存在進一步鞏固了北美在獸醫遠端醫療市場的主導地位。
預計亞太地區在預測期內的複合年成長率最高。推動這一成長的因素包括寵物主人數量的增加、行動和網路基礎設施的改善,以及對經濟實惠且便捷的獸醫護理服務日益成長的需求。中國和印度等國家寵物擁有量正在成長,這推動了對獸醫服務的需求。遠端保健解決方案作為一種經濟高效的方式來滿足這一日益成長的需求,正日益受到認可。此外,政府對醫療技術的支持和投資也進一步推動了該地區獸醫遠端醫療的發展。
According to Stratistics MRC, the Global Telehealth Vet Consultations Market is accounted for $158.43 million in 2025 and is expected to reach $544.91 million by 2032 growing at a CAGR of 19.3% during the forecast period. Telehealth veterinary services have transformed the way pets receive medical attention by enabling remote consultations with veterinarians. Using video conferencing, chat apps, and specialized platforms, pet owners can seek professional advice from home, minimizing stress and saving time. These online visits help vets evaluate minor health issues, give behavioral recommendations, and manage follow-up care efficiently. Telehealth also benefits those living in remote or underserved regions by providing quicker access to veterinary expertise. Although virtual consultations cannot replace in-person care during emergencies, they are an effective solution for preventive care, ongoing treatment monitoring, and maintaining continuous communication between pet caregivers and veterinary professionals.
According to the Veterinary Virtual Care Association (VVCA), their 2024 Industry Report analyzed over 2 million data points from more than half a million virtual care interactions globally, highlighting the growing role and measurable impact of veterinary telehealth on access to care.
Increased pet ownership
The growing number of pet owners worldwide has driven demand for remote veterinary services. As pets become integral family members, owners increasingly seek fast and convenient access to medical advice. Telehealth consultations offer a practical alternative, allowing pet caregivers to address minor health issues, preventive care, and behavioral concerns from home. Moreover, the rising global pet population has therefore directly contributed to the expansion of the telehealth veterinary market, as digital consultations reduce the need for frequent clinic visits while providing timely, professional guidance for pet care.
Limited physical examination capabilities
A major limitation of telehealth veterinary services is the lack of hands-on examination capabilities. Many conditions, including internal injuries or infections, need physical evaluation, lab tests, or diagnostic procedures that cannot be completed remotely. This may result in misdiagnosis or delays in proper treatment when relying solely on virtual consultations. Although telehealth works well for minor issues and preventive advice, its inability to provide full clinical assessments restricts its use for complex cases, consequently limiting the expansion of the telehealth veterinary market.
Expansion into untapped rural markets
Telehealth veterinary services present a significant opportunity to penetrate rural and remote regions where traditional veterinary clinics are scarce. Pet owners and livestock farmers in these areas often struggle to access timely veterinary care, leading to delayed diagnoses and treatment. By offering virtual consultations, remote monitoring, and online guidance, veterinary providers can bridge this gap effectively. This expansion not only increases service accessibility but also strengthens customer loyalty by providing convenience and faster healthcare response. Furthermore, it enables veterinarians to manage larger geographic territories without the need for physical infrastructure, driving both market growth and social impact.
Compliance and legal obstacles
Telehealth veterinary services face significant threats from varying regulations and legal requirements across different regions. Many countries have strict guidelines governing veterinary practice, licensing, and remote consultations, making cross-border services complex. Non-compliance with these regulations can result in legal penalties, fines, or suspension of services. Additionally, ambiguity in telehealth-specific laws may create uncertainty for providers regarding liability and patient care standards. Navigating these regulatory landscapes requires continuous monitoring and adaptation, which increases operational costs. Consequently, regulatory and legal challenges remain a persistent threat, potentially hindering market expansion and delaying the adoption of telehealth veterinary solutions in certain jurisdictions.
The COVID-19 pandemic significantly transformed the veterinary services landscape by limiting in-person clinic visits due to lockdowns and social distancing rules. This situation accelerated the adoption of telehealth veterinary consultations, allowing pet owners to access medical advice, preventive care, and urgent support remotely. Increased familiarity with digital tools encouraged both veterinarians and clients to embrace virtual healthcare solutions. Providers rapidly implemented online consultations, remote monitoring, and telemedicine platforms, leading to a surge in short-term demand. Even after restrictions eased, many pet owners continued utilizing telehealth services for convenience, indicating a lasting change in veterinary care delivery and long-term market growth potential.
The teleconsultation segment is expected to be the largest during the forecast period
The teleconsultation segment is expected to account for the largest market share during the forecast period. The teleconsulting segment led the veterinary telehealth market in 2024, capturing a 43.9% share. This surge is driven by factors like increased pet ownership and the demand for remote veterinary services. Digital communication advancements have enabled veterinarians to offer medical advice remotely via video, phone, or chat, improving treatment outcomes and minimizing the need for in-person visits. Moreover, teleconsulting's growth reflects the industry's shift towards more accessible and efficient veterinary care solutions.
The web-based platforms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the web-based platforms segment is predicted to witness the highest growth rate. This is due to factors like the widespread adoption of cloud-based solutions, advancements in internet infrastructure, and the rising demand for remote veterinary consultations. These platforms offer advantages such as accessibility, scalability, and integration capabilities, making them increasingly popular among veterinary professionals and pet owners. Consequently, web-based platforms are emerging as the leading choice for delivering telehealth services in the veterinary industry.
During the forecast period, the North America region is expected to hold the largest market share. This leadership is driven by factors such as a robust healthcare infrastructure, high pet ownership, and substantial investments in animal healthcare. The region's advanced technological environment supports the widespread adoption of telehealth services, enhancing accessibility for pet owners. Moreover, the rising incidence of chronic and zoonotic diseases in animals has heightened the demand for remote veterinary consultations. The presence of prominent market players further consolidates North America's position as the dominant region in the veterinary telehealth market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This expansion is fueled by factors such as rising pet ownership, improvements in mobile and internet infrastructure, and an increasing need for affordable and accessible veterinary care. Nations like China and India are observing a rise in pet adoption, leading to a greater demand for veterinary services. Telehealth solutions are being embraced as a cost-effective and efficient means to address this growing need. Moreover, government support and investments in healthcare technology are further boosting the development of veterinary telehealth in the region.
Key players in the market
Some of the key players in Telehealth Vet Consultations Market include Vetster, TeleVet, VetNOW, Petriage, WhiskerDocs, Fuzzy, Airvet, GuardianVets, TeleTails, VitusVet, FirstVet, PetDesk, Whiskers Worldwide, Wagg Vets, Dutch Inc and Anipanion.
In August 2024, Whiskerdocs(R) is proud to announce that its 3rd patent, U.S. Patent 11,894,144, Animal Health Decision Support System and Methods, was granted earlier this year. This invention relates generally to a system and method for integrating pet health records, and more specifically to an integrated pet health record that is configured to collect, store, maintain, analyze, and provide recommendations about a pet's health from a variety of sources.
In January 2023, Veterinary telemedicine company FirstVet is partnering with Fletch to embed a pet insurance marketplace for its US users. FirstVet raised ~$96 million and it entered the US in late 2020. The company operates in six other countries including the UK, Germany, Sweden, Norway, Denmark, and Finland.
In June 2022, PetMed Express, Inc. (PetMeds) and Vetster have collaborated in the hopes to expand access to telehealth for pets and their owners. The partnership will expand telemedicine access to 70,000 veterinarians and over 2 million pet parents. Additionally, through the agreement, PetMeds becomes the exclusive e-commerce provider of pet medications for Vetster, and Vetster becomes the exclusive provider of telehealth and telemedicine services to PetMeds' customers.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.