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市場調查報告書
商品編碼
1836398
2032 年園藝和花卉市場預測:按產品類型、栽培類型、技術、分銷管道、應用、最終用戶和地區進行的全球分析Horticulture & Floriculture Market Forecasts to 2032 - Global Analysis By Product Type, Cultivation Type, Technology, Distribution Channel, Application, End User, and By Geography |
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根據 Stratistics MRC 的數據,全球園藝和花卉市場預計在 2025 年達到 1,108 億美元,到 2032 年將達到 1,734 億美元,預測期內複合年成長率為 6.6%。
園藝和花卉栽培涉及水果、蔬菜、觀賞植物和花卉的種植、生產和商業化。消費者對健康飲食、城市景觀計劃和美學偏好的日益成長正在推動市場需求。受控環境農業、水耕和溫室栽培的技術進步正在提高生產力和品質。此外,政府支持和出口機會也推動著這個產業的成長。都市化、可支配收入的增加以及人們對永續和專業化園藝實踐日益成長的興趣是推動該行業全球擴張的關鍵因素。
根據印度國家園藝委員會的數據,2023-24 年印度的花卉產量將達到 2,284,000 噸散花和 947,000 噸切花,種植面積為 285,000 公頃。
都市化與美感偏好
都市化和生活方式的轉變對園藝和花卉市場產生了重大影響。隨著城市空間的擴大,人們越來越青睞家庭園藝和室內植物,這源自於美感偏好和改善居住環境的願望。這一趨勢在千禧世代和Z世代中尤其明顯,他們更青睞綠色植物,因為它既美觀又能促進心理健康。此外,可支配收入的增加使消費者有能力投資高品質的觀賞植物和花卉,進一步推動了市場的成長。
氣候依賴
園藝和花卉產業極易受氣候條件影響,對生產穩定性構成重大挑戰。洪水、熱浪和暴風雨等極端天氣事件會破壞運輸基礎設施,導致貨物延誤,並導致新鮮切花等生鮮產品滯銷。此外,氣候變遷也會影響開花模式和產量,導致觀賞作物產量下降,市場價值會改變。
電子商務的成長
電子商務的興起為園藝和花卉產業帶來了巨大的機會。線上平台能夠直接接觸更廣泛的客戶群,讓消費者能夠方便地購買植物、花卉和園藝用品。這種轉變對中小企業尤其有利,因為它們可以接觸到喜歡網路購物的居住者和園藝愛好者。線上園藝社群和社群媒體平台的興起也激發了消費者的興趣,並有助於擴大市場。
病蟲害爆發
病蟲害的爆發對園藝和花卉產業構成重大威脅,影響作物的產量和品質。過度施肥和灌溉會為病蟲害的蔓延創造有利條件,例如植物快速生長和有利於真菌病害滋生的潮濕環境。此外,害蟲和病原體的出現和復發,加上對現有農藥抗藥性的快速發展,加劇了病蟲害防治的挑戰。
新冠疫情對園藝和花卉產業造成了重大影響。供應鏈中斷造成了巨大的經濟損失,尤其是對於鮮切花等生鮮產品。例如,在封鎖初期,荷蘭花卉種植者銷毀了約4億株未售出的鮮花。然而,疫情也激發了人們對家庭花園和室內植物的興趣,導致消費者對園藝產品的需求激增。
作物產業預計將成為預測期內最大的產業
預計作物領域將在預測期內佔據最大的市場佔有率。這一成長主要源於人們對用於裝飾、送禮和活動等各種用途的觀賞植物和花卉的需求不斷成長。文化意義和美學偏好進一步推動了花卉產品的需求。此外,栽培技術和永續實踐的進步也有助於提高生產效率和產品質量,從而支持該領域的擴張。
垂直農業領域預計將在預測期內實現最高的複合年成長率
預計垂直農業領域將在預測期內實現最高成長率。這一成長得益於最佳化空間和資源利用的創新農業技術的日益普及。垂直農業能夠在土地有限的城市環境中實現包括花卉作物的全年生產。水耕和氣氣耕等技術的進步進一步提高了生產力和永續性,使垂直農業成為未來園藝實踐中一個頗具吸引力的選擇。
預計在預測期內,歐洲將佔據最大的市場佔有率。尤其是荷蘭,其影響力特別顯著,佔全球花卉出口的40%,引領歐洲大陸。全球最大的花卉競標-位於阿爾斯梅爾的Royal FloraHolland,每天的競標超過10萬筆,彰顯了荷蘭在全球花卉貿易中的關鍵地位。此外,80%的荷蘭花農採用環保做法,強化了荷蘭對永續花卉生產的承諾,並進一步支持了該地區的發展。
預計亞太地區在預測期內的複合年成長率最高。中國、印度、日本和韓國等國家對切花、觀賞植物和綠葉的需求不斷成長,推動了這一成長。該地區多樣化的農業氣候條件、不斷壯大的中階人口以及不斷成長的可支配收入,共同推動了市場的快速成長。政府在花卉種植基礎設施方面的措施和投資也進一步推動了該產業的成長。
According to Stratistics MRC, the Global Horticulture & Floriculture Market is accounted for $110.8 billion in 2025 and is expected to reach $173.4 billion by 2032 growing at a CAGR of 6.6% during the forecast period. Horticulture & floriculture encompass the cultivation, production, and commercialization of fruits, vegetables, ornamental plants, and flowers. Rising consumer awareness of healthy diets, urban landscaping projects, and aesthetic preferences are fueling market demand. Technological advancements in controlled environment agriculture, hydroponics, and greenhouse cultivation are enhancing productivity and quality. Additionally, government support and export opportunities are driving growth. Increasing urbanization, disposable income, and interest in sustainable and specialty horticulture practices are key factors contributing to the sector's expansion globally.
According to the National Horticulture Board (India), India produced 2284 thousand tonnes of loose flowers and 947 thousand tonnes of cut flowers in 2023-24, cultivated across 285 thousand hectares.
Urbanization & Aesthetic Preferences
Urbanization and changing lifestyles are significantly influencing the horticulture and floriculture markets. As urban spaces expand, there's a growing inclination towards home gardening and indoor plants, driven by aesthetic preferences and the desire to enhance living environments. This trend is particularly evident among millennials and Gen Z consumers, who prioritize greenery for its aesthetic appeal and mental well-being benefits. Additionally, increased disposable incomes enable consumers to invest in high-quality ornamental plants and flowers, further propelling market growth.
Climate Dependency
The horticulture and floriculture sectors are highly susceptible to climatic conditions, posing significant challenges to production stability. Extreme weather events such as floods, heatwaves, and storms can disrupt transportation infrastructure and delay shipments, rendering perishable products like cut flowers unsellable. Moreover, climate change affects flowering patterns and productivity, leading to reduced yields and altered market values of ornamental crops.
E-commerce Growth
The rise of e-commerce presents a substantial opportunity for the horticulture and floriculture industries. Online platforms facilitate direct access to a broader customer base, enabling consumers to purchase plants, flowers, and gardening supplies conveniently. This shift is particularly advantageous for small and medium-sized enterprises, allowing them to reach urban dwellers and gardening enthusiasts who prefer online shopping. The growing trend of online gardening communities and social media platforms also contributes to increased consumer engagement and market expansion.
Pest and Disease Outbreaks
Pest and disease outbreaks pose significant threats to the horticulture and floriculture industries, impacting crop yields and quality. Excessive use of fertilizers and irrigation can create conditions that favor pest and disease proliferation, such as rapid plant growth and moist environments conducive to fungal diseases. Additionally, the emergence and re-emergence of pests and pathogens, coupled with rapid resistance development to available pesticides, exacerbate the challenges of pest and disease control.
The COVID-19 pandemic had a profound impact on the horticulture and floriculture industries. Disruptions in supply chains led to significant financial losses, particularly for perishable items like cut flowers. For instance, Dutch flower growers destroyed approximately 400 million unsold flowers during the early months of the lockdown. However, the pandemic also spurred interest in home gardening and indoor plants, leading to a surge in consumer demand for horticultural products.
The floriculture crops segment is expected to be the largest during the forecast period
The floriculture crops segment is expected to account for the largest market share during the forecast period. This growth is driven by the increasing demand for ornamental plants and flowers for various applications, including decoration, gifting, and events. Cultural significance and aesthetic preferences further bolster the demand for floriculture products. Additionally, advancements in cultivation techniques and sustainable practices contribute to enhanced production efficiency and product quality, supporting the segment's expansion.
The vertical farming segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the vertical farming segment is predicted to witness the highest growth rate. This growth is attributed to the increasing adoption of innovative farming techniques that optimize space and resource utilization. Vertical farming allows for year-round production of crops, including floriculture products, in urban environments with limited land availability. Technological advancements such as hydroponics and aeroponics further enhance productivity and sustainability, making vertical farming an attractive option for future horticultural practices.
During the forecast period, the Europe region is expected to hold the largest market share. The Netherlands is particularly influential, leading the continent with a 40% share of global flower exports. The Royal FloraHolland auction in Aalsmeer, the world's largest flower auction, processes over 100,000 transactions daily, underscoring the Netherlands' pivotal role in the global floriculture trade. Additionally, 80% of Dutch flower farms have adopted eco-friendly practices, reinforcing the country's commitment to sustainable flower production which further fuelling the region's growth.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Countries like China, India, Japan, and South Korea are driving this growth through increasing demand for cut flowers, ornamental plants, and foliage. The region's diverse agro-climatic conditions, expanding middle-class population, and rising disposable incomes contribute to the burgeoning market potential. Government initiatives and investments in floriculture infrastructure further support sector growth.
Key players in the market
Some of the key players in Horticulture & Floriculture Market include Dummen Orange, Ball Horticultural Company, Sakata Seed Corporation, Takii & Co., Ltd., Florensis, Beekenkamp Group, Syngenta Flowers, Selecta One, Vilmorin & Cie, DLF Group, Costa Farms, Royal Van Zanten, Rijk Zwaan, Enza Zaden, and Greenyard.
In June 2025, Syngenta Flowers has announced the launch of its redesigned website, delivering a tailored digital experience focused on customer needs and powered by innovative technology.The new platform addresses a critical industry need by providing region-specific product access across the Americas, Europe, Africa, the Middle East and Asia-Pacific regions, ensuring customers only see products available in their specific market, eliminating confusion and streamlining the selection process.
In April 2025, Dummen Orange consolidated its 2025 Flower Trials at its De Kwakel location to showcase its full product range with indoor and outdoor plant displays. They also launched a digital app providing growers worldwide with cultivation knowledge and support for their varieties, improving grower planning and product quality.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.