花卉栽培市場規模、佔有率及成長分析（依產品類型、花卉種類、最終用途、通路及地區）－產業預測，2025-2032

2023 年全球花卉市場規模價值為 568 億美元，預計將從 2024 年的 603.8 億美元成長到 2032 年的 984.3 億美元，預測期內（2025-2032 年）的複合年成長率為 6.3%。

全球花卉市場蓬勃發展，這得益於消費者生活方式的不斷演變以及各種場合（包括個人使用、活動和禮品）對鮮花日益成長的需求。線上和線下鮮花銷售對此需求貢獻巨大，尤其是在情人節、聖誕節和母親節等鮮花旺季，這些節日總合創造了花卉行業年收益的59%。研究表明，77%的鮮花購買是機會驅動的，其中生日和周年紀念日佔年銷售額的29%。此外，電子商務的蓬勃發展以及網際網路和智慧型手機在全球的廣泛使用也推動了花卉產業的發展。供應鏈中物流的增強和即時資訊共用使配送速度更快、成本效益更高，從而支持了整體市場的擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

花卉栽培市場規模（依產品類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 切花
• 盆栽
• 花壇植物
• 室內植物
• 其他

花卉市場規模（以花卉類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 玫瑰
• 菊花
• 鬱金香
• 尤里
• 非洲菊
• 康乃馨
• 德克薩斯藍鈴花
• 小蒼蘭
• 繡球花
• 其他

花卉市場規模（依最終用途分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 個人
• 機構/活動
• 飯店、度假村和水療中心
• 產業
• 其他

花卉市場規模（依通路分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 線上
  • 電商平台
• 離線
  • 專賣店
  • 專利權
  • 花店/亭子
  • 超級市場/大賣場

各地區花卉市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Ball Horticultural Company（USA）
• Selecta One（Germany）
• Beekenkamp Plants（Netherlands）
• Oserian Development Company（Kenya）
• Karuturi Global Ltd.（India）
• The Kariki Group（Kenya）
• Multiflora（Colombia）
• Karen Roses（Kenya）
• Green Circle Growers（USA）
• Costa Farms（USA）
• Monrovia Nursery Company（USA）
• Florist Holland（Netherlands）
• Danziger Group（Israel）
• Esmeralda Farms（USA）
• Royal FloraHolland（Netherlands）
• Bloom & Wild（UK）
• The Bouqs Company（USA）
• 1-800-Flowers.com（USA）

結論和建議

Global Floriculture Market size was valued at USD 56.8 billion in 2023 and is poised to grow from USD 60.38 billion in 2024 to USD 98.43 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global floriculture market is thriving, propelled by evolving consumer lifestyles and an increased demand for flowers in various settings, including personal use, events, and gifting. Notably, online and offline flower sales contribute significantly to this demand, especially during peak floral holidays like Valentine's Day, Christmas, and Mother's Day, which collectively generate 59% of annual revenue for floristry businesses. Research indicates that 77% of flower purchases are occasion-driven, with birthdays and anniversaries accounting for 29% of yearly sales. Furthermore, the booming e-commerce sector and the rise of internet and smartphone usage worldwide are facilitating the growth of the floriculture industry. Enhanced logistics and real-time information sharing within the supply chain are further enabling faster, cost-effective deliveries, thus supporting overall market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Floriculture market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Floriculture Market Segments Analysis

Global Floriculture Market is segmented by Product Type, Flower Type, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Cut flowers, Potted plants, Bedding plants, Foliage plants and Others. Based on Flower Type, the market is segmented into Rose, Chrysanthemum, Tulip, Lily, Gerbera, Carnations, Texas bluebell, Freesia, Hydrangea and Others. Based on End Use, the market is segmented into Personal use, Institutions/events, Hotels, resorts, & spas, Industrial and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Floriculture Market

The global floriculture market is witnessing substantial growth driven by the rising adoption of internet and smartphone technologies. In 2024, online flower retailers like Bloom & Wild and Ferns N Petals reported impressive revenue increases, highlighting a shift toward digital purchasing. Virtual trade networks have improved operational efficiencies by providing real-time tracking and facilitating seamless logistics, especially enhancing cold chain management. This trend is particularly pronounced in urban environments where consumers increasingly seek prompt, fresh, and personalized flower delivery services. As a result, the integration of technology in the floriculture industry is transforming consumer purchasing behaviors and overall market dynamics.

Restraints in the Global Floriculture Market

The Global Floriculture market faces significant challenges due to its dependence on climate conditions. Unpredictable weather events, such as unexpected rainfall or prolonged droughts, can severely impact flower cultivation. For instance, in 2024, weather irregularities in Ethiopia and Kenya disrupted shipments to Europe, highlighting the vulnerability of this industry. Additionally, rising fuel costs and shipping delays create further obstacles within global supply chains, jeopardizing the freshness of flowers and leading to increased waste, particularly among cut flowers known for their limited shelf life. These factors pose substantial restraints on the market's growth and sustainability.

Market Trends of the Global Floriculture Market

The global floriculture market is experiencing a notable shift driven by advancements in biotechnology for flower breeding. This trend is characterized by the development of flowers with enhanced longevity, climate resilience, and distinct visual appeal. A highlight of this innovation is the introduction of a genetically unmodified blue chrysanthemum by Japanese researchers in 2025, showcasing the market's move towards unique offerings. These biotechnological advancements not only meet the aesthetic demands of luxury clients but also address sustainability concerns by reducing waste through longer-lasting blooms. As a result, florists are diversifying their product lines, appealing to environmentally conscious consumers while elevating the floriculture industry's market potential.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Floriculture Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Cut flowers
• Potted plants
• Bedding plants
• Foliage plants
• Others

Global Floriculture Market Size by Flower Type & CAGR (2025-2032)

• Market Overview
• Rose
• Chrysanthemum
• Tulip
• Lily
• Gerbera
• Carnations
• Texas bluebell
• Freesia
• Hydrangea
• Others

Global Floriculture Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Personal use
• Institutions/events
• Hotels, resorts, & spas
• Industrial
• Others

Global Floriculture Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • E-commerce platforms
• Offline
  • Specialty stores
  • Franchises
  • Florists & kiosks
  • Supermarkets/Hypermarkets

Global Floriculture Market Size & CAGR (2025-2032)

• North America (Product Type, Flower Type, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flower Type, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flower Type, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flower Type, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flower Type, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ball Horticultural Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Selecta One (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beekenkamp Plants (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oserian Development Company (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karuturi Global Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kariki Group (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karen Roses (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Circle Growers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monrovia Nursery Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Florist Holland (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danziger Group (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esmeralda Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal FloraHolland (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloom & Wild (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bouqs Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1-800-Flowers.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations