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2032 年自主無人機廣告看板市場預測:按類型、有效載荷容量、技術、應用、最終用戶和地區進行的全球分析

Autonomous Drone-Based Billboard Market Forecasts to 2032 - Global Analysis By Type (Fixed-wing Drones, Hybrid Drones, Multi-rotor Drones, and Other Types), Payload Capacity, Technology, Application, End User and By Geography

出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據,全球自主無人機廣告看板市場預計在 2025 年達到 16.1 億美元,到 2032 年將達到 60.3 億美元,預測期內的複合年成長率為 20.7%。

自主無人機廣告看板是一種創新的行銷工具,利用無人機自主展示廣告,無需人工操作。這些無人機配備數位顯示器和投影儀,在人工智慧和即時追蹤的引導下,沿著預設路線飛行。它們突破了傳統廣告看板的固定性和地理限制,提供了一種靈活、引人注目的行動廣告解決方案,能夠在人流量大的區域和活動期間吸引受眾。

創新廣告的需求不斷增加

品牌擴大使用空中展示來吸引人群密集的都市區和活動場所的觀眾注意力。無人機導航、GPS 精度和有效載荷穩定性的技術進步正在提升宣傳活動的有效性。廣告商正在採用無人機來獲得傳統靜態指示牌無法提供的即時互動行銷體驗。新興趨勢包括可程式設計燈光秀和人工智慧驅動的內容最佳化,以實現精準的通訊。這些創新正在鼓勵更多企業將無人機廣告納入其促銷策略。

隱私和公眾認知問題

在公共場所拍攝影像和影片的無人機正引起越來越多的消費者警惕和監管審查。地方政府部門正在實施飛行限制和安全指南,這可能會推遲無人機的部署。圍繞無人機的負面宣傳也影響了大眾的接受度。小型企業在確保遵守不斷變化的隱私和安全法規方面面臨挑戰。儘管人們對空中廣告技術的興趣日益濃厚,但所有這些因素都在減緩其普及速度。

與人工智慧和機器學習的整合

配備人工智慧演算法的無人機可以根據觀眾參與度和環境因素動態調整飛行路徑、燈光和內容。機器學習能夠進行預測分析,從而選擇最佳的宣傳活動投放時機和地點。新興趨勢包括個人化內容展示和使用機載感測器的自動化性能監控。各公司正在探索將無人機與擴增實境 (AR) 和行動平台結合的混合解決方案,以提供身臨其境型廣告體驗。這些技術進步有望提高投資報酬率 (ROI) 並擴大市場應用。

來自替代數位媒體的競爭

數位螢幕、社群媒體宣傳活動和擴增實境(AR) 廣告正日益吸引行銷預算。其他戶外和體驗式廣告技術的快速創新可能會分散潛在客戶的注意力。此外,設備成本和監管障礙也增加了新無人機服務供應商的進入門檻。企業必須不斷創新,以使其產品差異化,並在市場中保持競爭力。如果無法跟上不斷發展的數位媒體趨勢,其成長潛力可能會受到限制。

COVID-19的影響:

新冠疫情最初限制了活動、集會和公共展覽,擾亂了市場活動。由於封鎖和戶外工作的限制,無人機廣告計劃被推遲。然而,這場危機加速了人們對非接觸式廣告解決方案和自主技術的興趣。企業開始將無人機用於戶外實況活動和虛擬推廣,凸顯了其適應性。遠端監控和自主機隊管理方面的投資增加成為一項重大發展。疫情過後,企業逐漸意識到無人機廣告看板是一種具有韌性和靈活性的行銷管道。

預計多旋翼無人機市場在預測期內將佔據最大佔有率

預計多旋翼無人機將在預測期內佔據最大的市場佔有率。這是因為這些無人機因其穩定性、機動性和精準定位而備受青睞,而這些特性對於廣告看板應用至關重要。電池壽命、有效載荷能力和降噪方面的技術改進正在提高營運效率。新興趨勢包括模組化有效載荷系統和用於自主飛行協調的整合人工智慧。多旋翼無人機廣泛應用於商業活動、體育場和城市宣傳活動。它們的多功能性和可靠性使其成為全球廣告商的首選。

活動管理公司部門預計在預測期內以最高的複合年成長率成長

由於無人機在體驗式行銷和實況活動推廣中的應用日益廣泛,預計活動管理公司細分市場將在預測期內實現最高成長率。人工智慧無人機和可程式設計照明技術正在打造沉浸式的觀眾體驗。各公司正在探索將無人機與LED顯示器和擴增實境結合的混合解決方案。營運效率的提升、人力需求的減少以及部署的靈活性正在加速無人機的普及。這個細分市場反映了娛樂和企業活動中追求創新且具有影響力的廣告的趨勢。

佔比最高的地區

由於快速的都市化和不斷成長的行銷支出,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度和日本等國家正在大力投資無人機基礎設施和基於事件的廣告技術。政府對商用無人機的使用和智慧城市計畫的支持正在推動其應用。新興趨勢包括大規模無人機燈光秀和整合行銷宣傳活動。本地新興企業與全球技術供應商之間的合作正在推動創新。消費者意識的不斷提升和高人口密度使其成為無人機廣告成長的理想地區。

複合年成長率最高的地區:

在預測期內,北美預計將呈現最高的複合年成長率,這得益於技術領先地位和創新。美國和加拿大正在率先推出自主無人機系統、基於人工智慧的內容最佳化以及支援商業無人機營運的法律規範。無人機感測器、飛行安全和機隊管理的先進研發正在加速市場應用。與擴增實境 (AR)、物聯網 (IoT) 和數據分析的整合提高了宣傳活動的準確性和參與度。高額的行銷預算和強大的品牌影響力進一步推動了成長。該地區將繼續為自主無人機廣告看板技術樹立全球標竿。

免費客製化服務:

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  • 公司簡介
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  • 區域細分
    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率(註:基於可行性檢查)
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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球自主無人機廣告看板市場(按類型)

  • 固定翼無人機
  • 混合無人機
  • 多旋翼無人機
  • 其他類型

6. 全球自主無人機廣告看板市場(依有效載荷容量)

  • 小型(少於5公斤)
  • 中型(5-15公斤)
  • 大號(15公斤或以上)

7. 全球自主無人機廣告看板市場(按技術)

  • GPS導航
  • 人工智慧和自主飛行控制
  • 即時顯示和投影系統

8. 全球自主無人機廣告看板市場(按應用)

  • 廣告和行銷
  • 緊急公告和警報
  • 活動推廣
  • 其他用途

9. 全球自主無人機廣告看板市場(按最終用戶)

  • 零售與消費品牌
  • 政府和公共服務
  • 媒體與娛樂
  • 活動管理公司
  • 其他最終用戶

第10章全球自主無人機廣告看板市場(按地區)

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第 12 章:公司概況

  • DroneCast
  • Drone Advertising Inc.
  • Promo Drone
  • Drone Aerial Services
  • Sustainable Skylines
  • Alpha Drones USA
  • EHang Holdings
  • DJI Innovations
  • Parrot SA
  • Fly4Future
  • Anduril Industries
  • AIRO Group
  • Zipline
  • Verity Studios
  • Lumasky Drone Show
Product Code: SMRC31420

According to Stratistics MRC, the Global Autonomous Drone-Based Billboard Market is accounted for $1.61 billion in 2025 and is expected to reach $6.03 billion by 2032 growing at a CAGR of 20.7% during the forecast period. Autonomous Drone-Based Billboards are innovative marketing tools that employ drones to showcase advertisements autonomously, without manual operation. Fitted with digital displays or projectors, these drones follow programmed routes guided by AI and real-time tracking. They offer flexible, eye-catching, and mobile advertising solutions, capable of engaging audiences in busy locations or during events, overcoming the fixed nature and geographical constraints of conventional billboards.

Market Dynamics:

Driver:

Increasing demand for innovative advertising

Brands are increasingly leveraging aerial displays to capture audience attention in crowded urban and event spaces. Technological advancements in drone navigation, GPS precision, and payload stabilization are enhancing campaign effectiveness. Advertisers are adopting drones for real-time, interactive marketing experiences that traditional static signage cannot provide. Emerging trends include programmable light shows and AI-driven content optimization for targeted messaging. These innovations are encouraging more companies to integrate drone-based advertising into their promotional strategies.

Restraint:

Privacy and public perception concerns

Consumers are increasingly wary of drones capturing images or videos in public spaces, creating regulatory scrutiny. Municipal authorities are imposing flight restrictions and safety guidelines, which can delay deployments. Negative media coverage of drone incidents has also affected public acceptance. Smaller companies face difficulties in ensuring compliance with evolving privacy and safety regulations. These factors collectively slow adoption despite growing interest in aerial advertising technologies.

Opportunity:

Integration with AI and machine learning

Drones equipped with AI algorithms can dynamically adapt flight paths, lighting, and content based on audience engagement and environmental factors. Machine learning enables predictive analytics for optimal campaign timing and location selection. Emerging trends include personalized content displays and automated performance monitoring using onboard sensors. Companies are exploring hybrid solutions combining drones with AR or mobile platforms for immersive advertising experiences. These technological advancements are expected to drive higher ROI and broader market adoption.

Threat:

Competition from alternative digital media

Digital screens, social media campaigns, and augmented reality advertising are increasingly attracting marketing budgets. Rapid innovation in other outdoor and experiential advertising technologies could divert potential customers. Additionally, barriers to entry for new drone service providers are rising due to equipment costs and regulatory hurdles. Companies must continuously innovate to differentiate their offerings and maintain market relevance. Failure to keep pace with evolving digital media trends could limit growth potential.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted market activities by limiting events, gatherings, and public displays. Drone advertising projects were postponed due to lockdowns and restrictions on outdoor operations. However, the crisis accelerated interest in contactless advertising solutions and autonomous technologies. Companies began leveraging drones for live outdoor events and virtual promotions, highlighting their adaptability. Increased investment in remote monitoring and automated fleet management emerged as key developments. Post-pandemic, businesses are increasingly recognizing drone billboards as a resilient and flexible marketing channel.

The multi-rotor dronessegment is expected to be the largest during the forecast period

The multi-rotor drones segment is expected to account for the largest market share during the forecast period, due to these drones are favoured for their stability, maneuverability, and precise positioning, which are crucial for billboard applications. Technological improvements in battery life, payload capacity, and noise reduction are enhancing their operational efficiency. Emerging trends include modular payload systems and integrated AI for autonomous flight adjustments. Multi-rotor drones are widely adopted across commercial events, sports arenas, and city campaigns. Their versatility and reliability make them the preferred choice among advertisers globally.

The event management companies segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the event management companies segment is predicted to witness the highest growth rate, due to increasing adoption of drones for experiential marketing and live event promotions. AI-enabled drones and programmable lighting technologies are enabling immersive audience experiences. Companies are exploring hybrid solutions combining drones with LED panels or augmented reality. Operational efficiency, low manpower requirements, and flexibility of deployment contribute to faster adoption. This segment reflects a trend toward innovative, high-impact advertising in entertainment and corporate events.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization and increasing marketing expenditures. Countries such as China, India, and Japan are investing heavily in drone infrastructure and event-based advertising technologies. Government support for commercial drone usage and smart city initiatives is encouraging adoption. Emerging trends include large-scale drone light shows and integrated marketing campaigns. Collaborations between regional startups and global technology providers are fostering innovation. Rising consumer awareness and high population density make the region ideal for drone-based advertising growth.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by technological leadership and innovation. The U.S. and Canada are pioneering autonomous drone systems, AI-based content optimization, and regulatory frameworks supporting commercial drone operations. Advanced R&D in drone sensors, flight safety, and fleet management is accelerating market adoption. Integration with AR, IoT, and data analytics enhances campaign precision and engagement. High marketing budgets and strong brand presence further stimulate growth. The region continues to set global benchmarks for autonomous drone-based billboard technologies.

Key players in the market

Some of the key players in Autonomous Drone-Based Billboard Market include DroneCast, Drone Advertising Inc., Promo Drone, Drone Aerial Services, Sustainable Skylines, Alpha Drones USA, EHang Holdings, DJI Innovations, Parrot SA, Fly4Future, Anduril Industries, AIRO Group, Zipline, Verity Studios, and Lumasky Drone Show.

Key Developments:

In September2025, EHang Holdings Limited announced a strategic partnership with China Road and Bridge Corporation ("CRBC"). Both parties will leverage their leading advantages in their respective fields to carry out all-round cooperation in aspects such as the promotion and sales of EHang's pilotless aerial vehicle, scenario-based applications, and infrastructure construction, accelerating the growth of the global low-altitude economy.

In August2025, DJI announced DJI Mic 3, an ultralight wireless microphone offering powerful performance and unmatched versatility. Building on previous generations of the DJI Mic series, Mic 3 supports up to four transmitters and eight receivers, making multi-camera production and group recordings effortless. It is also the first in the series to feature an adaptive gain control that automatically prevents clipping or dynamically balances the volume, along with three voice tone presets and two-level noise cancelling.

Types Covered:

  • Fixed-wing Drones
  • Hybrid Drones
  • Multi-rotor Drones
  • Other Types

Payload Capacities Covered:

  • Small (<5 kg)
  • Medium (5-15 kg)
  • Large (>15 kg)

Technologies Covered:

  • GPS-enabled Navigation
  • AI & Autonomous Flight Control
  • Real-time Display & Projection Systems

Applications Covered:

  • Advertising & Marketing
  • Emergency Announcements & Alerts
  • Event Promotions
  • Other Applications

End Users Covered:

  • Retail & Consumer Brands
  • Government & Public Services
  • Media & Entertainment
  • Event Management Companies
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Autonomous Drone-Based Billboard Market, By Type

  • 5.1 Introduction
  • 5.2 Fixed-wing Drones
  • 5.3 Hybrid Drones
  • 5.4 Multi-rotor Drones
  • 5.5 Other Types

6 Global Autonomous Drone-Based Billboard Market, By Payload Capacity

  • 6.1 Introduction
  • 6.2 Small (<5 kg)
  • 6.3 Medium (5-15 kg)
  • 6.4 Large (>15 kg)

7 Global Autonomous Drone-Based Billboard Market, By Technology

  • 7.1 Introduction
  • 7.2 GPS-enabled Navigation
  • 7.3 AI & Autonomous Flight Control
  • 7.4 Real-time Display & Projection Systems

8 Global Autonomous Drone-Based Billboard Market, By Application

  • 8.1 Introduction
  • 8.2 Advertising & Marketing
  • 8.3 Emergency Announcements & Alerts
  • 8.4 Event Promotions
  • 8.5 Other Applications

9 Global Autonomous Drone-Based Billboard Market, By End User

  • 9.1 Introduction
  • 9.2 Retail & Consumer Brands
  • 9.3 Government & Public Services
  • 9.4 Media & Entertainment
  • 9.5 Event Management Companies
  • 9.6 Other End Users

10 Global Autonomous Drone-Based Billboard Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 DroneCast
  • 12.2 Drone Advertising Inc.
  • 12.3 Promo Drone
  • 12.4 Drone Aerial Services
  • 12.5 Sustainable Skylines
  • 12.6 Alpha Drones USA
  • 12.7 EHang Holdings
  • 12.8 DJI Innovations
  • 12.9 Parrot SA
  • 12.10 Fly4Future
  • 12.11 Anduril Industries
  • 12.12 AIRO Group
  • 12.13 Zipline
  • 12.14 Verity Studios
  • 12.15 Lumasky Drone Show

List of Tables

  • Table 1 Global Autonomous Drone-Based Billboard Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Autonomous Drone-Based Billboard Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Autonomous Drone-Based Billboard Market Outlook, By Fixed-wing Drones (2024-2032) ($MN)
  • Table 4 Global Autonomous Drone-Based Billboard Market Outlook, By Hybrid Drones (2024-2032) ($MN)
  • Table 5 Global Autonomous Drone-Based Billboard Market Outlook, By Multi-rotor Drones (2024-2032) ($MN)
  • Table 6 Global Autonomous Drone-Based Billboard Market Outlook, By Other Types (2024-2032) ($MN)
  • Table 7 Global Autonomous Drone-Based Billboard Market Outlook, By Payload Capacity (2024-2032) ($MN)
  • Table 8 Global Autonomous Drone-Based Billboard Market Outlook, By Small (<5 kg) (2024-2032) ($MN)
  • Table 9 Global Autonomous Drone-Based Billboard Market Outlook, By Medium (5-15 kg) (2024-2032) ($MN)
  • Table 10 Global Autonomous Drone-Based Billboard Market Outlook, By Large (>15 kg) (2024-2032) ($MN)
  • Table 11 Global Autonomous Drone-Based Billboard Market Outlook, By Technology (2024-2032) ($MN)
  • Table 12 Global Autonomous Drone-Based Billboard Market Outlook, By GPS-enabled Navigation (2024-2032) ($MN)
  • Table 13 Global Autonomous Drone-Based Billboard Market Outlook, By AI & Autonomous Flight Control (2024-2032) ($MN)
  • Table 14 Global Autonomous Drone-Based Billboard Market Outlook, By Real-time Display & Projection Systems (2024-2032) ($MN)
  • Table 15 Global Autonomous Drone-Based Billboard Market Outlook, By Application (2024-2032) ($MN)
  • Table 16 Global Autonomous Drone-Based Billboard Market Outlook, By Advertising & Marketing (2024-2032) ($MN)
  • Table 17 Global Autonomous Drone-Based Billboard Market Outlook, By Emergency Announcements & Alerts (2024-2032) ($MN)
  • Table 18 Global Autonomous Drone-Based Billboard Market Outlook, By Event Promotions (2024-2032) ($MN)
  • Table 19 Global Autonomous Drone-Based Billboard Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 20 Global Autonomous Drone-Based Billboard Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Autonomous Drone-Based Billboard Market Outlook, By Retail & Consumer Brands (2024-2032) ($MN)
  • Table 22 Global Autonomous Drone-Based Billboard Market Outlook, By Government & Public Services (2024-2032) ($MN)
  • Table 23 Global Autonomous Drone-Based Billboard Market Outlook, By Media & Entertainment (2024-2032) ($MN)
  • Table 24 Global Autonomous Drone-Based Billboard Market Outlook, By Event Management Companies (2024-2032) ($MN)
  • Table 25 Global Autonomous Drone-Based Billboard Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.