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市場調查報告書
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1776744

AR/VR - 2032 年零售市場身臨其境型購物趨勢預測：按組件、沉浸式模式、組織規模、零售垂直領域、零售通路採用、技術、應用和地區進行全球趨勢分析

AR/VR in Retail - Immersive Shopping Trends Market Forecasts to 2032 - Global Analysis by Component, Immersion Mode, Organization Size, Retail Vertical, Retail Channel Adoption, Technology, Application and Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球零售市場的 AR/VR身臨其境型購物趨勢預計在 2025 年達到 99.8 億美元，到 2032 年將達到 470.7 億美元，預測期內的複合年成長率為 24.8%。

零售業中的 AR/VR 技術正在透過將數位體驗與實體空間融合，徹底改變消費者的購物方式。擴增實境)讓消費者能夠在現實世界中直覺地看到商品，而虛擬實境 (VR) 則能夠在任何地方營造沉浸式的店內環境。這些技術能夠提升顧客參與度、降低退貨率，並打造個人化的購物體驗。隨著身臨其境型技術日益普及，各大品牌紛紛利用它來提升銷售量、提升忠誠度，並提升整體顧客體驗。

根據 Vertebrae 執行長共用的見解，採用 AR 可以將轉換率提高高達 90%，尤其是當其融入產品視覺化和虛擬試穿體驗時，而 Shopify 報告稱，AR 內容可以將轉換率提高高達 250%，尤其是當客戶使用行動 AR 工具與 3D 模型進行互動並將產品放置在自己的環境中時。

增強客戶體驗和參與度

AR/VR技術的融合顯著改變了顧客的購物體驗，帶來了傳統零售業所不具備的沉浸式互動環境。這些技術實現了虛擬試穿，讓顧客在購買前能夠直覺地看到商品。此外，AR購物助理和互動式顯示器還能打造個人化的購物旅程，提升顧客滿意度。此外，360度全景產品視圖和虛擬展示室還能打造引人入勝的品牌體驗，進而提升顧客忠誠度和重複購買率。

技術限制和相容性問題

硬體限制，包括處理能力不足、圖形效能問題以及跨平台的裝置相容性，都是無縫使用者體驗的障礙。需要強大的網路基礎設施來支援即時資料處理和渲染，這使得實施過程更加複雜。在 AR/VR互動中收集個人資料的隱私和安全問題進一步加劇了部署策略的複雜性。此外，對專業技術知識和持續軟體更新的需求增加了營運成本，並使零售商難以在所有客戶接觸點保持一致的服務品質。

虛擬展示室及擴大線上業務

虛擬展示室讓顧客足不出戶即可探索3D商店環境，提供細緻的產品視覺化與空間感知，彌合網路購物下購物之間的差距。主導的虛擬助理與預測分析的整合，帶來超個人化的購物體驗，提升客戶參與。此外，虛擬環境全天候24小時運作，不受地理限制，使零售商能夠持續服務不同時區的客戶。虛擬商店的永續性也吸引了具有環保意識的消費者，它在保持全面產品供應的同時，減少了對實體零售空間的需求。

內容過載和使用者疲勞

消費者認知度有限，對虛擬購物環境的導航不熟悉，可能會導致購物體驗受挫，最終放棄。對於技術水平較低、可能更喜歡傳統購物方式的消費者來說，使用 VR 設備和導航介面的學習曲線會給他們帶來挑戰。此外，這些技術的沉浸式特性可能會導致長時間使用時出現身體不適和疲勞，這可能會阻礙消費者使用 AR/VR 零售應用。

COVID-19的影響：

新冠疫情加速了零售業 AR/VR 的應用，企業紛紛尋求創新解決方案，以便在封鎖和保持社交距離的措施期間與顧客保持互動。零售商大力投資虛擬技術，以彌補實體店關閉的影響，Flipkart 等公司甚至收購 AR 業務以提升電商體驗。此外，疫情也刺激了網路購物行為的成長，催生了對虛擬試穿和身臨其境型產品視覺化工具的需求。向非接觸式購物體驗的轉變，使 AR/VR 成為在不確定時期確保業務永續營運的關鍵技術。

預計大型企業板塊在預測期內將佔據最大佔有率

大型企業預計將在預測期內佔據最大的市場佔有率，因為它們擁有應用AR/VR所需的充足資金和技術力。這些企業擁有投資先進AR/VR解決方案所需的基礎設施、專業知識和預算，能夠提供全面的客戶體驗。大型企業可以在多個地點和客戶接觸點部署這些技術，從而持有於規模經濟。此外，大型企業通常引領零售業的技術創新，制定行業標準，較小的競爭對手最終會效仿，從而確保其持續的優勢。

混合實境(MR) 領域預計將在預測期內實現最高複合年成長率

在預測期內，混合實境(MR) 領域預計將實現最高成長率，這得益於其獨特的定位，介於純 VR 的沉浸感和 AR 的便利性之間。混合實境(MR) 技術透過將數位疊加層與現實環境無縫融合，有效地彌合了虛擬與現實購物體驗之間的差距。此外，輕量級透視攝影機和人工智慧空間映射演算法的進步，使 MR 在零售用例中更加熟悉且易於使用。此外，零售商擴大將 MR 用於虛擬室內設計諮詢和個人化造型課程等應用，這些應用需要感知數位內容和實體空間，同時保持視覺沉浸感，這使得 MR 成為下一代零售體驗的正確選擇。

佔比最大的地區：

在預測期內，北美預計將佔據最大的市場佔有率，這得益於其精通技術的消費群和對數位創新的早期採用。該地區的消費者對新科技的接受度很高，71% 的消費者表示有興趣在購物體驗中使用 AR。此外，北美領先的零售商正在大幅增加對 AR/VR 的投資。此外，核心技術公司的存在和強大的數位基礎設施支援 AR/VR 解決方案的快速部署和擴展。該地區強大的電商基礎和社交商務的融合為 AR/VR 零售的採用和市場擴張創造了理想條件。

複合年成長率最高的地區：

受數位化快速發展和新興經濟體智慧型手機普及率不斷提升的推動，亞太地區預計將在預測期內呈現最高的複合年成長率。該地區龐大的人口規模和不斷壯大的中產階級，正在推動人們對AR/VR技術所能帶來的創新購物體驗的需求。此外，政府為支持零售業數位轉型和技術應用而推出的舉措，正在加速主要國家的市場發展。此外，該地區的製造能力和成本優勢將使AR/VR硬體生產更加經濟實惠，使更廣泛的消費者群體能夠享受這些技術。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球AR/VR-零售市場身臨其境型購物趨勢（按組件）

  • 硬體
    • 頭戴式裝置 (HMD)
    • AR眼鏡/智慧眼鏡
    • VR頭戴裝置
    • 追蹤和互動設備
    • 身臨其境型顯示系統
    • 感應器
  • 軟體
    • AR/VR開發平台及SDK
    • 3D建模和內容創建工具
    • 雲端基礎的AR/VR平台
    • 基於Web的AR/VR（WebAR/WebVR）介面
  • 服務
    • 專業服務
    • 託管服務

6. 全球AR/VR-身臨其境型購物在零售市場的趨勢（以沉浸式模式）

  • 被動沉浸
  • 主動沉浸
  • 協作沉浸

7. 全球AR/VR-零售市場身臨其境型購物趨勢（按組織規模）

  • 主要企業
  • 小型企業

8. 全球零售市場 AR/VR身臨其境型購物趨勢（依零售垂直產業）

  • 時尚與服飾
  • 美容與化妝品
  • 家居用品和家具
  • 家電
  • 食物/飲料
  • 汽車零售
  • 奢侈品
  • 雜貨店和百貨公司
  • 其他零售業務

9. 全球AR/VR-零售市場身臨其境型購物趨勢（依零售通路採用）

  • 實體店面
  • 電商平台
  • 混合零售商

第 10 章。全球 AR/VR- 零售市場身臨其境型購物趨勢（按技術）

  • 擴增實境（AR）
    • 基於標記的擴增實境
    • 無標記擴增實境
    • 基於投影的擴增實境
  • 虛擬實境（VR）
    • 非身臨其境型VR
    • 半身臨其境型VR
    • 完全身臨其境型現實
  • 混合實境

第 11 章全球 AR/VR- 零售市場身臨其境型購物趨勢（按應用）

  • 虛擬試衣間
  • 店內導航和互動式資訊亭
  • 虛擬商店模擬
  • 3D產品可視化
  • 身臨其境型廣告、行銷與品牌參與
  • 員工培訓與發展
  • 遠距購物和直播商務

12. 全球AR/VR-身臨其境型購物在零售市場的趨勢（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第13章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第14章 公司概況

  • Matterport, Inc.
  • FXGear, Inc.
  • Koncept VR
  • Panedia Pty Ltd
  • Subvrsive, Inc.
  • VIAR
  • Visualise Creative Ltd.
  • VREI
  • Scapic Innovations Pvt. Ltd.
  • WeMakeVR
  • Google LLC（Alphabet Inc.）
  • Microsoft Corporation
  • Amazon Web Services, Inc.
  • Shopify Inc.
  • Snap Inc.
  • Apple Inc.
  • Meta Platforms, Inc.
  • Perfect Corp.
Product Code: SMRC30075

According to Stratistics MRC, the Global AR/VR in Retail - Immersive Shopping Trends Market is accounted for $9.98 billion in 2025 and is expected to reach $47.07 billion by 2032 growing at a CAGR of 24.8% during the forecast period. AR/VR in retail is transforming how consumers shop by blending digital experiences with physical spaces. Augmented reality lets shoppers visualize products in real-world settings, while virtual reality creates immersive store environments from anywhere. These technologies enhance engagement, reduce return rates, and personalize shopping journeys. As immersive tech becomes more accessible, brands are leveraging it to boost sales, loyalty, and overall customer experience.

According to insights shared by Vertebrae's CEO, AR implementations can boost conversion rates by up to 90%, especially when integrated into product visualization and virtual try-on experiences. Shopify has also reported that AR content can increase conversion rates by up to 250%, particularly when customers interact with 3D models or place products in their environment using mobile AR tools.

Market Dynamics:

Driver:

Enhanced customer experience and engagement

The integration of AR/VR technologies significantly transforms customer shopping experiences by providing immersive, interactive environments that traditional retail cannot match. These technologies enable virtual try-ons, allowing customers to visualize products before purchasing, which increases confidence and reduces return rates. Moreover, AR shopping assistants and interactive displays create personalized shopping journeys that enhance customer satisfaction. Furthermore, the ability to provide 360-degree product views and virtual showrooms creates engaging brand experiences that drive customer loyalty and repeat purchases.

Restraint:

Technological limitations and compatibility issues

Hardware limitations, including insufficient processing power, graphics performance issues, and device compatibility across multiple platforms, create barriers for seamless user experiences. The need for robust network infrastructure to support real-time data processing and rendering adds complexity to implementation. Privacy and security concerns regarding personal data collection during AR/VR interactions further complicate deployment strategies. Moreover, the requirement for specialized technical expertise and continuous software updates increases operational costs, making it challenging for retailers to maintain consistent service quality across all customer touchpoints.

Opportunity:

Expansion of virtual showrooms and online presence

Virtual showrooms enable customers to explore 3D store environments from home, providing detailed product visualization and spatial awareness that bridges the gap between online and in-store shopping. The integration of AI-driven virtual assistants and predictive analytics creates hyper-personalized shopping experiences that enhance customer engagement. Additionally, virtual environments operate around the clock without geographic constraints, allowing retailers to serve customers across different time zones continuously. The sustainability aspect of virtual storefronts also appeals to environmentally conscious consumers, reducing the need for physical retail space while maintaining comprehensive product offerings.

Threat:

Content overload and user fatigue

Limited consumer awareness and unfamiliarity with navigating virtual shopping environments can lead to frustration and abandonment of the shopping experience. The learning curve associated with VR device usage and interface navigation poses challenges for less tech-savvy consumers who may prefer traditional shopping methods. Additionally, the immersive nature of these technologies can cause physical discomfort or fatigue during extended use, potentially deterring customers from engaging with AR/VR retail applications.

Covid-19 Impact:

The COVID-19 pandemic accelerated AR/VR adoption in retail as businesses sought innovative solutions to maintain customer engagement during lockdowns and social distancing measures. Retailers made substantial investments in virtual technologies to compensate for physical store closures, with companies like Flipkart acquiring AR businesses to enhance e-commerce experiences. Additionally, the pandemic drove increased online shopping behavior, creating demand for virtual try-ons and immersive product visualization tools. The shift toward contactless shopping experiences positioned AR/VR as essential technologies for maintaining business continuity during uncertain times.

The large enterprises segment is expected to be the largest during the forecast period

The large enterprises segment is expected to account for the largest market share during the forecast period due to their substantial financial resources and technical capabilities required for AR/VR implementation. These organizations possess the infrastructure, expertise, and budget necessary to invest in sophisticated AR/VR solutions that deliver comprehensive customer experiences. Large enterprises benefit from economies of scale when deploying these technologies across multiple locations and customer touchpoints. Furthermore, large enterprises often lead technological innovation in retail, setting industry standards that smaller competitors eventually follow, ensuring their continued dominance.

The mixed reality (MR) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the mixed reality (MR) segment is predicted to witness the highest growth rate due to its unique positioning between pure VR immersion and AR convenience. Mixed reality (MR) technology effectively bridges the gap between virtual and physical shopping experiences by seamlessly blending digital overlays with real-world environments. Additionally, advances in lighter pass-through cameras and AI-powered spatial-mapping algorithms make MR more accessible and user-friendly for retail applications. Moreover, retailers are increasingly adopting MR for applications like virtual interior design consultations and personalized styling sessions that require both digital content and physical space awareness, while maintaining visual immersion positions it as the preferred choice for next-generation retail experiences.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its tech-savvy consumer base and early adoption of digital innovations. The region's consumers demonstrate high receptivity to new technologies, with 71% expressing interest in using AR for shopping experiences. Furthermore, major North American retailers are significantly increasing their AR/VR investments. Additionally, the presence of leading technology companies and robust digital infrastructure supports rapid deployment and scaling of AR/VR solutions. The region's strong e-commerce foundation and social commerce integration create ideal conditions for AR/VR retail adoption and market expansion.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rapid digitization and increasing smartphone penetration across emerging economies. The region's large population base and growing middle class create substantial demand for innovative shopping experiences that AR/VR technologies can fulfill. Moreover, government initiatives supporting digital transformation and technology adoption in retail sectors accelerate market development across key countries. Furthermore, the region's manufacturing capabilities and cost advantages enable more affordable AR/VR hardware production, making these technologies accessible to broader consumer segments.

Key players in the market

Some of the key players in AR/VR in Retail - Immersive Shopping Trends Market include Matterport, Inc., FXGear, Inc., Koncept VR, Panedia Pty Ltd, Subvrsive, Inc., VIAR, Visualise Creative Ltd., VREI, Scapic Innovations Pvt. Ltd., WeMakeVR, Google LLC (Alphabet Inc.), Microsoft Corporation, Amazon Web Services, Inc., Shopify Inc., Snap Inc., Apple Inc., Meta Platforms, Inc. and Perfect Corp.

Key Developments:

In February 2025, Matterport was officially acquired by CoStar Group for about US $1.6 billion, accelerating its push into advanced 3D digital twin solutions for retail and real estate.

In May 2024, Google announced integrating its 3D "Beam" video conferencing (formerly Project Starline) into Google Meet and Zoom, partnering with HP; the HP "Dimension" unit is expected in 2025 for US $24,999.

Components:

  • Hardware
  • Software
  • Services

Immersion Modes Covered:

  • Passive Immersion
  • Active Immersion
  • Collaborative Immersion

Organization Sizes Covered:

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

Retail Verticals Covered:

  • Fashion & Apparel
  • Beauty & Cosmetics
  • Home Goods & Furniture
  • Consumer Electronics
  • Grocery & Food & Beverage
  • Automotive Retail
  • Luxury Goods
  • General Merchandise & Department Stores
  • Other Retail Verticals

Retail Channel Adoptions Covered:

  • Brick-and-Mortar Stores
  • E-commerce Platforms
  • Hybrid Retailers

Technologies Covered:

  • Augmented Reality (AR)
  • Virtual Reality (VR)
  • Mixed Reality (MR)

Applications Covered:

  • Virtual Try-On & Fitting Rooms
  • In-Store Navigation & Interactive Kiosks
  • Virtual Store Simulation
  • 3D Product Visualization
  • Immersive Advertising, Marketing & Brand Engagement
  • Staff Training & Development
  • Remote Shopping & Live Streaming Commerce

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global AR/VR in Retail - Immersive Shopping Trends Market, By Component

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 Head-Mounted Devices (HMDs)
    • 5.2.2 AR Glasses / Smart Glasses
    • 5.2.3 VR Headsets
    • 5.2.4 Tracking & Interaction Devices
    • 5.2.5 Immersive Display Systems
    • 5.2.6 Sensors
  • 5.3 Software
    • 5.3.1 AR/VR Development Platforms & SDKs
    • 5.3.2 3D Modeling & Content Creation Tools
    • 5.3.3 Cloud-Based AR/VR Platforms
    • 5.3.4 Web-Based AR/VR (WebAR/WebVR) Interfaces
  • 5.4 Services
    • 5.4.1 Professional Services
    • 5.4.2 Managed Services

6 Global AR/VR in Retail - Immersive Shopping Trends Market, By Immersion Mode

  • 6.1 Introduction
  • 6.2 Passive Immersion
  • 6.3 Active Immersion
  • 6.4 Collaborative Immersion

7 Global AR/VR in Retail - Immersive Shopping Trends Market, By Organization Size

  • 7.1 Introduction
  • 7.2 Large Enterprises
  • 7.3 Small and Medium-sized Enterprises (SMEs)

8 Global AR/VR in Retail - Immersive Shopping Trends Market, By Retail Vertical

  • 8.1 Introduction
  • 8.2 Fashion & Apparel
  • 8.3 Beauty & Cosmetics
  • 8.4 Home Goods & Furniture
  • 8.5 Consumer Electronics
  • 8.6 Grocery & Food & Beverage
  • 8.7 Automotive Retail
  • 8.8 Luxury Goods
  • 8.9 General Merchandise & Department Stores
  • 8.10 Other Retail Verticals

9 Global AR/VR in Retail - Immersive Shopping Trends Market, By Retail Channel Adoption

  • 9.1 Introduction
  • 9.2 Brick-and-Mortar Stores
  • 9.3 E-commerce Platforms
  • 9.4 Hybrid Retailers

10 Global AR/VR in Retail - Immersive Shopping Trends Market, By Technology

  • 10.1 Introduction
  • 10.2 Augmented Reality (AR)
    • 10.2.1 Marker-based AR
    • 10.2.2 Marker-less AR
    • 10.2.3 Projection-based AR
  • 10.3 Virtual Reality (VR)
    • 10.3.1 Non-Immersive VR
    • 10.3.2 Semi-Immersive VR
    • 10.3.3 Fully Immersive VR
  • 10.4 Mixed Reality (MR)

11 Global AR/VR in Retail - Immersive Shopping Trends Market, By Application

  • 11.1 Introduction
  • 11.2 Virtual Try-On & Fitting Rooms
  • 11.3 In-Store Navigation & Interactive Kiosks
  • 11.4 Virtual Store Simulation
  • 11.5 3D Product Visualization
  • 11.6 Immersive Advertising, Marketing & Brand Engagement
  • 11.7 Staff Training & Development
  • 11.8 Remote Shopping & Live Streaming Commerce

12 Global AR/VR in Retail - Immersive Shopping Trends Market, By Geography

  • 12.1 Introduction
  • 12.2 North America
    • 12.2.1 US
    • 12.2.2 Canada
    • 12.2.3 Mexico
  • 12.3 Europe
    • 12.3.1 Germany
    • 12.3.2 UK
    • 12.3.3 Italy
    • 12.3.4 France
    • 12.3.5 Spain
    • 12.3.6 Rest of Europe
  • 12.4 Asia Pacific
    • 12.4.1 Japan
    • 12.4.2 China
    • 12.4.3 India
    • 12.4.4 Australia
    • 12.4.5 New Zealand
    • 12.4.6 South Korea
    • 12.4.7 Rest of Asia Pacific
  • 12.5 South America
    • 12.5.1 Argentina
    • 12.5.2 Brazil
    • 12.5.3 Chile
    • 12.5.4 Rest of South America
  • 12.6 Middle East & Africa
    • 12.6.1 Saudi Arabia
    • 12.6.2 UAE
    • 12.6.3 Qatar
    • 12.6.4 South Africa
    • 12.6.5 Rest of Middle East & Africa

13 Key Developments

  • 13.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 13.2 Acquisitions & Mergers
  • 13.3 New Product Launch
  • 13.4 Expansions
  • 13.5 Other Key Strategies

14 Company Profiling

  • 14.1 Matterport, Inc.
  • 14.2 FXGear, Inc.
  • 14.3 Koncept VR
  • 14.4 Panedia Pty Ltd
  • 14.5 Subvrsive, Inc.
  • 14.6 VIAR
  • 14.7 Visualise Creative Ltd.
  • 14.8 VREI
  • 14.9 Scapic Innovations Pvt. Ltd.
  • 14.10 WeMakeVR
  • 14.11 Google LLC (Alphabet Inc.)
  • 14.12 Microsoft Corporation
  • 14.13 Amazon Web Services, Inc.
  • 14.14 Shopify Inc.
  • 14.15 Snap Inc.
  • 14.16 Apple Inc.
  • 14.17 Meta Platforms, Inc.
  • 14.18 Perfect Corp.

List of Tables

  • Table 1 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Hardware (2024-2032) ($MN)
  • Table 4 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Head-Mounted Devices (HMDs) (2024-2032) ($MN)
  • Table 5 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By AR Glasses / Smart Glasses (2024-2032) ($MN)
  • Table 6 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By VR Headsets (2024-2032) ($MN)
  • Table 7 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Tracking & Interaction Devices (2024-2032) ($MN)
  • Table 8 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Immersive Display Systems (2024-2032) ($MN)
  • Table 9 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Sensors (2024-2032) ($MN)
  • Table 10 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Software (2024-2032) ($MN)
  • Table 11 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By AR/VR Development Platforms & SDKs (2024-2032) ($MN)
  • Table 12 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By 3D Modeling & Content Creation Tools (2024-2032) ($MN)
  • Table 13 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Cloud-Based AR/VR Platforms (2024-2032) ($MN)
  • Table 14 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Web-Based AR/VR (WebAR/WebVR) Interfaces (2024-2032) ($MN)
  • Table 15 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Services (2024-2032) ($MN)
  • Table 16 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Professional Services (2024-2032) ($MN)
  • Table 17 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Managed Services (2024-2032) ($MN)
  • Table 18 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Immersion Mode (2024-2032) ($MN)
  • Table 19 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Passive Immersion (2024-2032) ($MN)
  • Table 20 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Active Immersion (2024-2032) ($MN)
  • Table 21 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Collaborative Immersion (2024-2032) ($MN)
  • Table 22 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Organization Size (2024-2032) ($MN)
  • Table 23 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 24 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2024-2032) ($MN)
  • Table 25 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Retail Vertical (2024-2032) ($MN)
  • Table 26 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Fashion & Apparel (2024-2032) ($MN)
  • Table 27 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Beauty & Cosmetics (2024-2032) ($MN)
  • Table 28 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Home Goods & Furniture (2024-2032) ($MN)
  • Table 29 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Consumer Electronics (2024-2032) ($MN)
  • Table 30 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Grocery & Food & Beverage (2024-2032) ($MN)
  • Table 31 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Automotive Retail (2024-2032) ($MN)
  • Table 32 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Luxury Goods (2024-2032) ($MN)
  • Table 33 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By General Merchandise & Department Stores (2024-2032) ($MN)
  • Table 34 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Other Retail Verticals (2024-2032) ($MN)
  • Table 35 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Retail Channel Adoption (2024-2032) ($MN)
  • Table 36 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Brick-and-Mortar Stores (2024-2032) ($MN)
  • Table 37 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By E-commerce Platforms (2024-2032) ($MN)
  • Table 38 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Hybrid Retailers (2024-2032) ($MN)
  • Table 39 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Technology (2024-2032) ($MN)
  • Table 40 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Augmented Reality (AR) (2024-2032) ($MN)
  • Table 41 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Marker-based AR (2024-2032) ($MN)
  • Table 42 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Marker-less AR (2024-2032) ($MN)
  • Table 43 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Projection-based AR (2024-2032) ($MN)
  • Table 44 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Virtual Reality (VR) (2024-2032) ($MN)
  • Table 45 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Non-Immersive VR (2024-2032) ($MN)
  • Table 46 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Semi-Immersive VR (2024-2032) ($MN)
  • Table 47 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Fully Immersive VR (2024-2032) ($MN)
  • Table 48 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Mixed Reality (MR) (2024-2032) ($MN)
  • Table 49 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Application (2024-2032) ($MN)
  • Table 50 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Virtual Try-On & Fitting Rooms (2024-2032) ($MN)
  • Table 51 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By In-Store Navigation & Interactive Kiosks (2024-2032) ($MN)
  • Table 52 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Virtual Store Simulation (2024-2032) ($MN)
  • Table 53 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By 3D Product Visualization (2024-2032) ($MN)
  • Table 54 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Immersive Advertising, Marketing & Brand Engagement (2024-2032) ($MN)
  • Table 55 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Staff Training & Development (2024-2032) ($MN)
  • Table 56 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Remote Shopping & Live Streaming Commerce (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.