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1833585

2032 年平板手機和超級手機市場預測：按作業系統、螢幕大小、RAM 容量、價格分佈、分銷管道、最終用戶和地區進行的全球分析

Phablets and Superphones Market Forecasts to 2032 - Global Analysis By Operating System (Android, Windows, and iOS), Screen Size, RAM Capacity, Price Range, Distribution Channel, End User and By Geography

出版日期: 2025年10月01日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，全球平板手機和超級手機市場預計在 2025 年達到 418.1 億美元，到 2032 年將達到 851.7 億美元，預測期內的複合年成長率為 10.7%。

平板手機和超級手機是兼具智慧型手機便攜性和平板電腦功能的行動小工具。平板手機配備大螢幕，可增強媒體、遊戲和生產力；而超級手機則擁有卓越的性能、先進的相機、快速的處理速度和強大的連接能力。這些設備旨在提升用戶體驗，介於標準智慧型手機和平板電腦之間，吸引了那些既追求便利性又追求強大多任務處理功能的用戶。

內容消費需求不斷成長

串流影音、手機遊戲和社群媒體等高頻寬應用程式的激增，推動了對更大、更高解析度顯示器的需求。消費者擴大將設備作為主要的娛樂螢幕，追求卓越的視聽體驗。 5G 技術的推出實現了更快的下載速度和超高清內容的無縫串流播放。此外，雲端遊戲服務和擴增實境應用程式的成長，也要求強大的處理器和寬大的螢幕來實現最佳互動。這一趨勢促使製造商優先考慮顯示品質、電池壽命和身臨其境型音響技術。

尺寸和便攜性問題

許多用戶覺得大尺寸平板手機單手握持笨重，攜帶不方便。這導致智慧型手機越來越傾向於更小巧、更便攜的款式，尤其是在生活方式活躍的人群中。製造商正試圖透過採用窄邊框和折疊式顯示器的設計來緩解這一問題，以便在不犧牲螢幕空間的情況下縮小尺寸。然而，在顯示器尺寸和便攜性之間找到平衡仍然是一個重大挑戰。這項限制因素可能會限制某些較重視便利性而非螢幕大小的消費者群體的市場滲透率。

整合人工智慧和機器學習

AI晶片組透過學習使用模式並動態調整電力消耗最佳化電池管理。在計算攝影領域，AI演算法實現了諸如卓越的低照度性能、自動場景識別和專業級編輯等高級功能。語音助理正變得更加情境化和預測性，從而提供更個人化的使用者體驗。新興趨勢包括AI驅動的遊戲效能提升器和即時語言翻譯。這些智慧功能正成為重要的購買標準，為創新和高階定價策略開闢了新的途徑。

供應鏈中斷

過度依賴顯示器、晶片組和感測器等先進組件的集中供應，可能導致嚴重的生產延遲。天災、疫情和工廠停工等事件可能導致關鍵材料短缺，影響製造業產量和產品上市時間。儘管企業正在實現供應商多元化，並投資於庫存預測工具，但複雜性仍然是一個重大風險。此類中斷會導致組件成本上升、產品發布延遲以及無法滿足消費者需求，直接威脅市場穩定。

COVID-19的影響：

疫情最初導致大規模供應鏈中斷和工廠關閉，導致生產短缺和產品發布延遲。隨著封鎖措施的實施，消費者支出轉向遠距辦公、線上教育和家庭娛樂等必需的設備，從而推動了對大螢幕行動電話的需求。這段時期也加速了消費者透過電商管道購買電子產品的普及。疫情也凸顯了設備作為連結中心樞紐的重要性，強化了功能豐富的平板手機的價值提案。最終，這場危機凸顯了這些設備在日常生活中的核心作用，並塑造了未來的產品開發重點。

預計 Android 市場在預測期內將佔據最大佔有率

預計在預測期內，Android 設備將佔據最大的市場佔有率，因為它們涵蓋了從價格分佈到高階的價格分佈價格分佈。這種廣泛的普及性使得全球廣大消費者能夠輕鬆使用搭載 Android 系統的平板手機。該作業系統的開放原始碼特性鼓勵了眾多製造商的創新，從而不斷推出具有多樣化功能的新機型。關鍵發展包括與Google人工智慧服務的深度整合以及增強用戶介面和功能的自訂皮膚。此外，該平台在新興市場（這些市場更青睞大螢幕以促進媒體消費）的主導地位鞏固了其主導地位。

預計預測期內教育機構部門的複合年成長率最高

由於數位學習平台和電子教科書的加速普及，預計教育領域將在預測期內達到最高成長率。平板手機和超級手機是互動學習、視訊講座和協作計劃的多功能工具。擴增實境(AR) 應用的整合，帶來身臨其境型教育體驗，是推動該領域應用的關鍵新興趨勢。教育科技 (EdTech) 的發展正在創造獨特的應用程式，這些應用程式利用大型高解析度顯示器，更好地視覺化複雜的主題。政府推廣數位素養的措施和一對一設備計畫也在推動採購。

佔比最大的地區：

在預測期內，亞太地區預計將佔據最大的市場佔有率，因為該地區人口眾多、中階迅速成長，以及 5G 網路基礎設施不斷擴大。中國、印度和韓國等國家是主要製造商的所在地，也是世界上最大的行動裝置消費國。關鍵發展包括積極的行銷、強大的本地供應鏈以及根據當地偏好客製化的平價安卓平板手機的廣泛採用。這些國家擁有強大的行動媒體消費和遊戲文化，這推動了對更大螢幕和更強大效能的持續需求。政府對本地生產和技術創新的支持進一步加強了該地區在全球市場的主導地位。

複合年成長率最高的地區：

預計北美將在預測期內實現最高的複合年成長率，這得益於其消費者可支配收入較高且傾向於率先採用先進技術。該市場的特點是升級週期短，對配備最新功能（例如折疊式顯示器和先進人工智慧功能）的高階超級手機需求強勁。關鍵發展包括營運商的大力推廣以及成熟的行動應用和服務生態系統。 5G 的高普及率和主要參與者之間的競爭格局將推動持續的創新和行銷投資。科技巨頭的入駐以及重視最尖端科技的文化，為時尚平板手機和超級手機的普及率實現最高成長率創造了肥沃的土壤。

免費客製化服務：

此報告的訂閱者可以使用以下免費自訂選項之一：

公司簡介
- 全面分析其他市場參與者（最多 3 家公司）
- 主要企業的SWOT分析（最多3家公司）
區域細分
- 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
競爭基準化分析
- 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 其他歐洲國家
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 其他亞太地區
南美洲
- 阿根廷
- 巴西
- 智利
- 其他南美
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第12章重大進展

協議、夥伴關係、合作和合資企業
收購與合併
新產品發布
業務擴展
其他關鍵策略

第13章：企業概況

Apple
Samsung
Xiaomi
OPPO
vivo
Transsion
Huawei
Honor
Google
Motorola
Sony
Nokia
ASUS
ZTE
TCL

簡介目錄圖表

Product Code: SMRC31418

According to Stratistics MRC, the Global Phablets and Superphones Market is accounted for $41.81 billion in 2025 and is expected to reach $85.17 billion by 2032 growing at a CAGR of 10.7% during the forecast period. Phablets and superphones are mobile gadgets blending smartphone portability with tablet functionality. Phablets feature bigger displays for better media, gaming, and productivity, whereas superphones boast premium performance, advanced cameras, faster processing, and robust connectivity. Designed to enhance user experience, these devices fill the space between standard smartphones and tablets, appealing to users seeking both convenience and high-performance multitasking capabilities.

Market Dynamics:

Driver:

Increasing demand for content consumption

The proliferation of high-bandwidth applications like streaming video, mobile gaming, and social media is intensifying the need for larger, high-resolution displays. Consumers are increasingly using their devices as primary screens for entertainment, necessitating superior visual and audio experiences. The rollout of 5G technology is enabling faster download speeds and seamless streaming of ultra-high-definition content. Furthermore, the growth of cloud gaming services and augmented reality applications demands powerful processors and expansive screens for optimal interaction. This trend is encouraging manufacturers to prioritize display quality, battery life, and immersive sound technologies.

Restraint:

Size and portability concerns

Many users find oversized phablets cumbersome to hold with one hand and difficult to carry comfortably. This can lead to a preference for smaller, more pocketable smartphones, particularly among users with active lifestyles. Manufacturers are attempting to mitigate this through designs with slimmer bezels and foldable displays, which offer compactness without sacrificing screen real estate. However, the fundamental trade-off between display size and portability remains a significant challenge. This restraint potentially limits market penetration among certain consumer segments who prioritize convenience over screen size.

Opportunity:

Integration of AI and machine learning

AI chipsets are optimizing battery management by learning usage patterns and dynamically adjusting power consumption. In computational photography, AI algorithms enable advanced features like superior low-light performance, automated scene recognition, and professional-grade editing. Voice assistants are becoming more contextual and predictive, offering a more personalized user experience. Emerging trends also include AI-driven performance boosters for gaming and real-time language translation. These intelligent features are becoming a critical purchasing criterion, opening new avenues for innovation and premium pricing strategies.

Threat:

Supply chain disruptions

A heavy reliance on a concentrated source for advanced components like displays, chipsets, and sensors can lead to severe production delays. Events like natural disasters, pandemics, or factory shutdowns can cause shortages of critical materials, impacting manufacturing output and time-to-market. While companies are diversifying suppliers and investing in inventory forecasting tools, the complexity remains a significant risk. Such disruptions can lead to increased component costs, delayed product launches, and an inability to meet consumer demand, directly threatening market stability.

Covid-19 Impact:

The pandemic initially caused major supply chain halts and factory closures, leading to production shortages and delayed launches. With lockdowns enforced, consumer spending shifted towards devices essential for remote work, online education, and home entertainment, boosting demand for larger-screen phones. This period accelerated the adoption of e-commerce channels for purchasing electronic goods. It also highlighted the importance of devices as central hubs for connectivity, reinforcing the value proposition of multifunctional phablets. The crisis ultimately underscored the central role of these devices in daily life, shaping future product development priorities.

The android segment is expected to be the largest during the forecast period

The android segment is expected to account for the largest market share during the forecast period, due to its extensive presence across diverse price points, from budget to premium tiers. This wide availability makes Android-powered phablets accessible to a vast global consumer base. The open-source nature of the operating system encourages innovation from a multitude of manufacturers, leading to a constant stream of new models with varied features. Key developments include deeper integration of Google's AI services and custom skins that enhance user interface and functionality. Furthermore, the platform's dominance in emerging markets, where large screens are highly valued for media consumption, solidifies its leading position.

The educational institutions segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the educational institutions segment is predicted to witness the highest growth rate, due to the accelerating adoption of digital learning platforms and e-textbooks. Phablets and superphones serve as versatile tools for interactive learning, video lectures, and collaborative projects. The integration of augmented reality (AR) applications for immersive educational experiences is a key emerging trend driving adoption in this sector. Educational technology (EdTech) developments are creating tailored applications that leverage large, high-resolution displays for better visualization of complex subjects. Government initiatives promoting digital literacy and one-device-per-student programs are also fuelling procurement.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to its massive population, rapidly growing middle class, and expanding 5G network infrastructure. Countries like China, India, and South Korea are home to leading manufacturers and are also among the world's largest consumers of mobile devices. Key developments include aggressive marketing, strong local supply chains, and the prevalence of affordable Android phablets tailored to regional preferences. The culture of heavy mobile media consumption and mobile gaming in these countries consistently drives demand for larger screens and powerful performance. Government support for local manufacturing and technological innovation further strengthens the region's dominant position in the global market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to high consumer disposable income and a strong propensity for early adoption of advanced technologies. The market is characterized by rapid upgrade cycles and strong demand for premium superphones with the latest features, such as foldable displays and advanced AI capabilities. Key developments include robust carrier promotions and a well-established ecosystem for mobile applications and services. High penetration of 5G and a competitive landscape among key players drive continuous innovation and marketing investments. The presence of tech giants and a culture that values cutting-edge technology creates a fertile ground for the highest growth rate in the adoption of sophisticated phablets and superphones.

Key players in the market

Some of the key players in Phablets and Superphones Market include Apple, Samsung, Xiaomi, OPPO, vivo, Transsion, Huawei, Honor, Google, Motorola, Sony, Nokia, ASUS, ZTE, and TCL.

Key Developments:

In September2025, Samsung Electronics and TELUS announced that they will deploy Canada's first commercial Radio Access Network Intelligent Controller (RIC), marking a significant milestone toward fully software-based, AI-powered networks. Samsung will provide its RIC solution, including open multi-vendor support and a rich suite of applications as part of Samsung CognitiV Network Operations Suite (NOS).

In July2025, Bandai Namco Holdings Inc. and Sony Group Corporation announced the signing of a strategic business alliance agreement. Sony also agreed with existing shareholders of Bandai Namco to acquire 16 million Bandai Namco shares held by those shareholders for approximately 68 billion yen. With the acquisition of these shares, Sony will become a shareholder holding approximately 2.5% of the total issued shares of Bandai Namco.

Operating Systems Covered:

Android
Windows
iOS

Screen Sizes Covered:

5.0 - 5.9 Inches
6.0 - 6.9 Inches
7.0 Inches & Above

RAM Capacities Covered:

2 GB - 4 GB
4 GB - 6 GB
6 GB - 8 GB
Above 8 GB

Price Ranges Covered:

Low-End Devices
Mid-Range Devices
Premium Devices

Distribution Channels Covered:

Online Retail
Offline Retail

End Users Covered:

Individual Consumers
Enterprises
Government & Public Sector
Educational Institutions
Other End Users

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Phablets and Superphones Market, By Operating System

5.1 Introduction
5.2 Android
5.3 Windows
5.4 iOS

6 Global Phablets and Superphones Market, By Screen Size

6.1 Introduction
6.2 5.0 - 5.9 Inches
6.3 6.0 - 6.9 Inches
6.4 7.0 Inches & Above

7 Global Phablets and Superphones Market, By RAM Capacity

7.1 Introduction
7.2 2 GB - 4 GB
7.3 4 GB - 6 GB
7.4 6 GB - 8 GB
7.5 Above 8 GB

8 Global Phablets and Superphones Market, By Price Range

8.1 Introduction
8.2 Low-End Devices
8.3 Mid-Range Devices
8.4 Premium Devices

9 Global Phablets and Superphones Market, By Distribution Channel

9.1 Introduction
9.2 Online Retail
9.3 Offline Retail
- 9.3.1 Brand Stores
- 9.3.2 Telecom Operators
- 9.3.3 Multi-brand Retailers

10 Global Phablets and Superphones Market, By End User

10.1 Introduction
10.2 Individual Consumers
10.3 Enterprises
10.4 Government & Public Sector
10.5 Educational Institutions
10.6 Other End Users

11 Global Phablets and Superphones Market, By Geography

11.1 Introduction
11.2 North America
- 11.2.1 US
- 11.2.2 Canada
- 11.2.3 Mexico
11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 Italy
- 11.3.4 France
- 11.3.5 Spain
- 11.3.6 Rest of Europe
11.4 Asia Pacific
- 11.4.1 Japan
- 11.4.2 China
- 11.4.3 India
- 11.4.4 Australia
- 11.4.5 New Zealand
- 11.4.6 South Korea
- 11.4.7 Rest of Asia Pacific
11.5 South America
- 11.5.1 Argentina
- 11.5.2 Brazil
- 11.5.3 Chile
- 11.5.4 Rest of South America
11.6 Middle East & Africa
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 Qatar
- 11.6.4 South Africa
- 11.6.5 Rest of Middle East & Africa

12 Key Developments

12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling

13.1 Apple
13.2 Samsung
13.3 Xiaomi
13.4 OPPO
13.5 vivo
13.6 Transsion
13.7 Huawei
13.8 Honor
13.9 Google
13.10 Motorola
13.11 Sony
13.12 Nokia
13.13 ASUS
13.14 ZTE
13.15 TCL

簡介目錄圖表

List of Tables

Table 1 Global Phablets and Superphones Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Phablets and Superphones Market Outlook, By Operating System (2024-2032) ($MN)
Table 3 Global Phablets and Superphones Market Outlook, By Android (2024-2032) ($MN)
Table 4 Global Phablets and Superphones Market Outlook, By Windows (2024-2032) ($MN)
Table 5 Global Phablets and Superphones Market Outlook, By iOS (2024-2032) ($MN)
Table 6 Global Phablets and Superphones Market Outlook, By Screen Size (2024-2032) ($MN)
Table 7 Global Phablets and Superphones Market Outlook, By 5.0 - 5.9 Inches (2024-2032) ($MN)
Table 8 Global Phablets and Superphones Market Outlook, By 6.0 - 6.9 Inches (2024-2032) ($MN)
Table 9 Global Phablets and Superphones Market Outlook, By 7.0 Inches & Above (2024-2032) ($MN)
Table 10 Global Phablets and Superphones Market Outlook, By RAM Capacity (2024-2032) ($MN)
Table 11 Global Phablets and Superphones Market Outlook, By 2 GB - 4 GB (2024-2032) ($MN)
Table 12 Global Phablets and Superphones Market Outlook, By 4 GB - 6 GB (2024-2032) ($MN)
Table 13 Global Phablets and Superphones Market Outlook, By 6 GB - 8 GB (2024-2032) ($MN)
Table 14 Global Phablets and Superphones Market Outlook, By Above 8 GB (2024-2032) ($MN)
Table 15 Global Phablets and Superphones Market Outlook, By Price Range (2024-2032) ($MN)
Table 16 Global Phablets and Superphones Market Outlook, By Low-End Devices (2024-2032) ($MN)
Table 17 Global Phablets and Superphones Market Outlook, By Mid-Range Devices (2024-2032) ($MN)
Table 18 Global Phablets and Superphones Market Outlook, By Premium Devices (2024-2032) ($MN)
Table 19 Global Phablets and Superphones Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 20 Global Phablets and Superphones Market Outlook, By Online Retail (2024-2032) ($MN)
Table 21 Global Phablets and Superphones Market Outlook, By Offline Retail (2024-2032) ($MN)
Table 22 Global Phablets and Superphones Market Outlook, By Brand Stores (2024-2032) ($MN)
Table 23 Global Phablets and Superphones Market Outlook, By Telecom Operators (2024-2032) ($MN)
Table 24 Global Phablets and Superphones Market Outlook, By Multi-brand Retailers (2024-2032) ($MN)
Table 25 Global Phablets and Superphones Market Outlook, By End User (2024-2032) ($MN)
Table 26 Global Phablets and Superphones Market Outlook, By Individual Consumers (2024-2032) ($MN)
Table 27 Global Phablets and Superphones Market Outlook, By Enterprises (2024-2032) ($MN)
Table 28 Global Phablets and Superphones Market Outlook, By Government & Public Sector (2024-2032) ($MN)
Table 29 Global Phablets and Superphones Market Outlook, By Educational Institutions (2024-2032) ($MN)
Table 30 Global Phablets and Superphones Market Outlook, By Other End Users (2024-2032) ($MN)