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市場調查報告書
商品編碼
1822511
2032 年線上軟性技能發展市場預測:按技能類型、交付模式、最終用戶和地區進行的全球分析Soft Skills Development Online Market Forecasts to 2032 - Global Analysis By Skill Type, Delivery Mode, End User and By Geography |
根據 Stratistics MRC 的數據,全球線上軟性技能開發市場預計在 2025 年達到 41 億美元,到 2032 年將達到 97 億美元,預測期內的複合年成長率為 12.9%。
線上軟性技能發展市場提供用於學習溝通、領導力、團隊合作、情緒智商和解決問題的數位平台。解決方案包括數位學習模組、網路研討會、遊戲化內容和人工智慧主導的評估。需求的促進因素包括員工技能提升、遠距辦公趨勢以及企業重視人際溝通技能。企業培訓計畫和尋求職業發展的個人學習者推動了市場的成長。
根據世界經濟論壇的調查,批判性思考和協作等軟性技能對於未來的勞動力至關重要,到 2025 年,超過 50% 的員工需要重新接受技能培訓。
遠距工作增加
遠距辦公的發展優先考慮了有效的虛擬溝通和團隊協調,加速了對線上軟性技能開發的需求。遠距團隊需要更強的人際交往能力來維持生產力和公司文化,這促使雇主投資擴充性的數位軟性技能專案。此外,靈活的時間表和全球團隊結構使非同步、講師主導和線上直播培訓更具吸引力,從而增加了註冊和訂閱模式。雇主也重視與績效和留任率掛鉤的可衡量成果。
缺乏個人化學習
缺乏個人化學習路徑限制了許多軟性技能平台的有效性。當內容不相關或重複時,學習者會失去參與度,從而降低完成率並損害組織的投資報酬率。此外,自我調整評估工具的使用受限會阻礙準確的技能評估,減緩學習進度並阻礙認證。為了保持競爭力,供應商必須投資於人工智慧驅動的個人化、輔導和模組化課程,以適應學習者的學習進度和基於角色的能力。如果沒有這些,企業負責人可能很快就會轉向混合教室解決方案。
與企業培訓計畫整合
與企業培訓計畫的整合提供了重要的成長途徑,使軟性技能能夠直接融入員工發展路徑。將課程與能力框架和績效指標結合,使提供者能夠展示業務影響力並論證預算分配的合理性。此外,與人力資源資訊系統 (HRIS)、學習管理系統 (LMS) 和學習與發展 (L&D) 團隊的整合,有助於無縫註冊、進展追蹤和技能檢驗。此類整合為公司創造了經常性收益來源,並擴展了入職培訓、領導力梯隊和繼任計畫等使用案例,從而增強了長期採用率和企業價值。它們還促進了大規模客製化、報告和管理者主導的輔導。
與傳統訓練方法競爭
鑑於面對面研討會和課堂輔導在互動性和體驗式學習方面的優勢,來自傳統培訓方式的競爭仍然是一個切實的威脅。與供應商建立穩固關係的公司可能更傾向於採用成熟的面對面課程來進行高風險的領導力發展,從而減緩公司向線上模式的轉型。此外,相關人員質疑僅靠數位方法能否實現行為改變的深度。為了緩解這個問題,線上服務提供者必須展示可衡量的行為改變,擁抱混合式學習,並提供與課堂學習成果相符的強大輔助服務。否則,客戶流失可能會上升,成長機會也會受到限制。
新冠疫情加速了線上軟性技能培訓的普及,因為學習與發展團隊被迫將預算從課堂活動轉向線上授課。為了滿足緊迫的需求,培訓機構擴展了數位化服務,擴展了現場講師指導的課程,並增強了協作工具。然而,由於部分地區網路連線受限,以及初期參與度下降,他們不得不重新設計內容,採用更短、互動性更強的模式。疫情過後,混合式教學方法和以分析主導的留存策略成為標準做法,並在全球推廣。
預計虛擬講師指導的培訓部分將成為預測期內最大的部分
預計在預測期內,講師主導的虛擬培訓將佔據最大的市場佔有率,因為它將即時引導與遠端存取的便利性相結合,提供高度參與度和即時回饋。企業更傾向於這種形式的領導力和溝通研討會,因為互動可以推動成果。此外,可擴展的虛擬教室對於地理位置分散的團隊來說經濟高效,既能降低差旅成本,又能維持講師主導的教學方式。服務提供者正在投資富媒體、分組討論室引導和評估工具,以維持參與度並展示學習成果的遷移和可衡量的績效成果。
預計在預測期內,團隊合作和協作部分將以最高的複合年成長率成長。
隨著企業更加重視跨職能協調和遠端協作技能,預計團隊合作與協作領域將在預測期內實現最高成長率。數位轉型計劃正在增加對教授虛擬協作、衝突解決和包容性溝通的結構化課程的需求。此外,模擬團隊場景和同儕學習的工具也越來越受歡迎,從而能夠顯著改善專案提供。將協作模擬與學習管理系統 (LMS) 分析相結合的供應商能夠更好地利用企業預算,專注於提升全球團隊的生產力和文化。
預計北美將在預測期內佔據最大市場佔有率,這得益於其成熟的企業學習與發展生態系統、高科技應用以及在員工發展方面的大量支出。許多大型企業和人力資源技術買家的總部都設在北美,這使得其能夠快速採購和試點推廣。此外,廣泛的遠距辦公和強大的寬頻基礎設施支援線上專案的廣泛部署。市場現有企業和現有供應商持續利用分析、認證和企業整合等技術進行創新,以在疫情後抓住企業預算和充足的培訓資源。
預計亞太地區將在預測期內實現最高的複合年成長率,因為快速的數位化、不斷成長的企業培訓預算以及龐大的潛在勞動力市場正在創造對可擴展軟性技能解決方案的強勁需求。新興經濟體正在投資提陞技能,以支持其服務業和國際業務流程的成長。此外,行動優先學習和區域語言內容正在降低採用門檻。與全球平台合作的本地供應商正在加速企業和中小企業的市場滲透。政府舉措和企業技能再培訓計畫正在進一步推動快速採用。
According to Stratistics MRC, the Global Soft Skills Development Online Market is accounted for $4.1 billion in 2025 and is expected to reach $9.7 billion by 2032 growing at a CAGR of 12.9% during the forecast period. The online soft skills development market offers digital platforms for learning communication, leadership, teamwork, emotional intelligence, and problem-solving. Solutions include e-learning modules, webinars, gamified content, and AI-driven assessments. Demand is fueled by workforce upskilling, remote work trends, and organizational emphasis on interpersonal competencies. Market growth is supported by corporate training programs and individual learners seeking career advancement.
According to World Economic Forum, soft skills like critical thinking and collaboration are essential for the future workforce, with over 50% of employees needing reskilling by 2025.
Rise in remote work
Rise in remote work has accelerated demand for online soft skills development, as organizations prioritize effective virtual communication and team coordination. Remote teams require stronger interpersonal competencies to maintain productivity and culture, prompting employers to invest in scalable, digital soft-skills programs. Furthermore, flexible schedules and global teams make asynchronous and live instructor-led online training appealing, increasing enrollments and subscription models. Employers also value measurable outcomes tied to performance and retention.
Lack of personalized learning
Lack of personalized learning pathways limits the effectiveness of many soft skills platforms, as one-size-fits-all modules fail to address individual learner profiles and job-specific gaps. Learners disengage when content is irrelevant or repetitious, reducing completion rates and undermining ROI for organizations. Additionally, limited access to adaptive assessment tools prevents precise skill diagnostics, slowing progress and hampering credentialing efforts. To remain competitive, providers must invest in AI-driven personalization, coaching, and modular curricula that adapt to learner pace and role-specific competencies. Without this, corporate buyers may revert to blended classroom solutions quickly.
Integration with corporate training programs
Integration with corporate training programs presents a major growth avenue, enabling soft skills offerings to be embedded directly into employee development pathways. By aligning courses with competency frameworks and performance metrics, providers can demonstrate business impact and justify budget allocations. Moreover, partnerships with HRIS, LMS, and L&D teams facilitate seamless enrollment, progress tracking, and skills validation. This integration creates recurring enterprise revenue streams and expands use cases across onboarding, leadership pipelines, and succession planning, strengthening long-term adoption and enterprise value. It also drives customization, reporting, and manager-led coaching at scale.
Competition from traditional training methods
Competition from traditional training methods remains a tangible threat, as in-person workshops and classroom coaching retain perceived advantages in interactivity and experiential learning. Corporates with established vendor relationships may prefer proven face-to-face programs for high-stakes leadership development, slowing enterprise migration to online formats. Additionally, some stakeholders question the depth of behavioral change achievable through digital modalities alone. To mitigate this, online providers need to demonstrate measurable behavior transfer, incorporate blended learning, and provide robust facilitation to match classroom outcomes. Failure to do so risks client churn and constrained growth opportunities.
The Covid-19 pandemic accelerated adoption of online soft skills training as lockdowns forced L&D teams to shift budgets from classroom events to virtual delivery. Providers scaled digital offerings, expanded live instructor-led sessions, and enhanced collaboration tools to meet urgent demand. However, uneven access to reliable connectivity in some regions limited reach, and initial engagement dips required redesigning content for shorter, more interactive formats. Post-pandemic, blended approaches and analytics-driven retention strategies became standard practice, globally widespread.
The instructor-led virtual training segment is expected to be the largest during the forecast period
The instructor-led virtual training segment is expected to account for the largest market share during the forecast period because it combines real-time facilitation with the convenience of remote access, delivering high engagement and immediate feedback. Corporates favor this format for leadership and communication workshops where interaction drives outcomes. Furthermore, scalable virtual classrooms reduce travel costs while preserving instructor-led pedagogy, making them cost-effective for geographically distributed teams. Providers are investing in enriched media, breakout-room facilitation, and assessment tools to sustain participation and prove learning transfer and measurable performance outcomes.
The teamwork & collaboration segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the teamwork & collaboration segment is predicted to witness the highest growth rate as organizations place greater emphasis on cross-functional coordination and remote collaboration skills. Digital transformation projects increase demand for structured programs that teach virtual collaboration, conflict resolution, and inclusive communication. Additionally, tools that simulate team-based scenarios and peer learning are gaining traction, enabling measurable improvements in project delivery. Vendors that integrate collaborative simulations with LMS analytics are well-positioned to capture enterprise budgets focused on productivity and culture across global teams.
During the forecast period, the North America region is expected to hold the largest market share driven by mature corporate L&D ecosystems, high technology adoption, and significant spend on employee development. Many large enterprises and HR tech buyers are headquartered here, enabling rapid procurement and pilot scaling. Furthermore, widespread remote work practices and strong broadband infrastructure support extensive online program deployment. Market incumbents and established providers continue to innovate with analytics, certification, and enterprise integrations to capture corporate budgets and strong post-pandemic training allocations.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR because rapid digital adoption, expanding corporate training budgets, and a large addressable workforce create strong demand for scalable soft skills solutions. Emerging economies are investing in upskilling to support service-sector growth and international business processes. Additionally, mobile-first learning and regional language content lower barriers to adoption. Local providers partnering with global platforms are accelerating market penetration across enterprises and SMBs. Government initiatives and corporate reskilling programs further boost uptake rapidly.
Key players in the market
Some of the key players in Soft Skills Development Online Market include Coursera, Inc., Udemy, Inc., LinkedIn Learning, Skillsoft, Pluralsight, Inc., Cornerstone OnDemand, Inc., BetterUp, Inc., FranklinCovey Co., Dale Carnegie Training, Skillshare, Inc., FutureLearn Limited, edX, Simplilearn (Simplilearn Solutions Pvt. Ltd.), MasterClass, Inc., Kaplan, Inc., and Korn Ferry.
In September 2025, Coursera announced "Skill Tracks," a tailored, data-backed learning solution designed to accelerate critical skills development across functional teams, focusing on both technical and soft skills. The 2025 Global Skills Report highlights a surge in key soft skills like communication and strategic thinking alongside tech trends.
In April 2024, Cornerstone OnDemand Inc., a market leader in learning and talent solutions, today announced at Learning Technologies the launch of Cornerstone Learning Fundamentals, an all-in-one learning solution for mid-sized organizations. Learning Fundamentals combines out-of-the-box, pre-packaged learning management products and services, expertly curated learning pathways, and a consumer-grade learner experience optimized specifically for mid-sized organizations to transform learning and development.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.