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市場調查報告書
商品編碼
1822503
2032 年共享微出行市場預測:按車輛類型、推進類型、服務模式、最終用戶和地區進行的全球分析Shared Micro-Mobility Market Forecasts to 2032 - Global Analysis By Vehicle Type (Electric Scooters, E-Bikes, Conventional Bikes, and Other Vehicle Types), Propulsion Type (Electric, and Human-Powered), Service Model, End User and By Geography |
根據 Stratistics MRC 的數據,全球共享微型交通工具市場預計在 2025 年達到 22.6 億美元,到 2032 年將達到 49.6 億美元,預測期內的複合年成長率為 11.9%。
共享微出行市場包括電動Scooter、自行車和電動自行車等小型交通途徑的租賃服務,用於短程都市區通勤。日益嚴重的都市區擁塞、環境問題以及「最後一哩路」互聯互通的需求正在刺激市場擴張。服務提供者提供基於應用程式的平台,方便用戶使用和支付車輛費用。永續性計畫、電池效率的技術進步以及專用自行車道等城市基礎設施建設正在推動共享微出行市場的成長。法律規範正在不斷發展,以確保安全性以及與公共交通的融合,同時,消費者趨勢也轉向經濟實惠、便利且環保的出行解決方案。
據NITI Aayog稱,包括電動自行車和Scooter在內的共享出行可以減少高達25%的城市擁塞和排放氣體,尤其是在一線和二線城市。
經濟實惠的近距離旅行需求
對經濟實惠的近距離出行的需求是共享微出行市場的主要驅動力。日益嚴重的都市區擁塞和私家車擁有成本的上升,促使消費者轉向共享電動自行車和電動Scooter等便利、低成本的替代方案。此外,日益成長的環境問題促使人們關注永續的交通解決方案,進一步推動了市場成長。政府推動綠色交通基礎設施和智慧城市發展的措施正在加速其應用。此外,簡化租賃和支付流程的行動應用程式的普及也提高了用戶的便利性。總的來說,這些因素在整個預測期內對共享微出行市場的全球擴張做出了重大貢獻。
需求的季節性波動
使用模式隨季節變化顯著,寒冷或陰雨天氣會顯著降低消費者對電動Scooter和電動自行車等服務的使用率。這導致營運商收益來源不穩定,並使車隊管理變得複雜。此外,冬季漫長或極端天氣頻繁的城市全年使用量較低,影響盈利和投資者信心。營運商還需要進行額外的基礎設施投資並提供獎勵來緩解這些波動,從而增加營運成本。因此,季節性波動阻礙了市場的持續擴張,並對服務供應商的策略規劃構成了重大挑戰。
向二線和三線城市擴張
向二、三線城市擴張為共享微出行市場帶來了巨大的成長機會。隨著大都會圈以外的都市化加速,中小城市面臨日益嚴重的交通堵塞和公共交通基礎設施不足的問題。這些地區日益尋求永續、高效且經濟實惠的出行解決方案。透過建立進入門檻低、競爭較少的在地化網路,共享微出行服務提供者可以利用相對尚未開發的市場。此外,政府對新興城市中心最後一哩連接的支持也為市場滲透創造了有利條件。
維護和營運成本高
頻繁使用共享電動Scooter和電動自行車會導致車輛磨損加速,需要定期維護和更換零件,推高營運成本。此外,普遍存在的破壞和盜竊行為也迫使企業不得不投資保全和保險,這進一步增加了成本。部分地區基礎設施受限,也增加了調度和平衡成本。此外,電池續航時間不穩定以及頻繁充電的需求也帶來了額外的財務負擔。這些因素對共享微出行服務提供者的盈利和擴充性構成了挑戰,限制了市場擴張。
由於封鎖、出行限制以及日益成長的健康擔憂,新冠疫情嚴重擾亂了共享微出行市場。疫情初期,公共和共用交通工具的使用量驟降,客流量也大幅下降。然而,在解除封鎖後,由於消費者對非接觸式、保持社交距離的出行方式的偏好,市場逐漸復甦。該行業利用數位平台和衛生通訊協定來恢復信任和需求。此外,疫情帶來的認知加速了向永續的個人出行解決方案的轉變。整體而言,疫情重新定義了市場動態,創造了長期機遇,同時也挑戰營運商快速適應不斷變化的消費者期望。
電動自行車市場預計將成為預測期內最大的市場
預計電動自行車將在預測期內佔據最大的市場佔有率。電動自行車將踏板輔助與電力相結合,為短途城市通勤提供了高效的解決方案,使其比純電動Scooter更加多功能。其大容量電池和符合人體工學的設計提供了更長的續航里程和舒適度,吸引了包括工作成年人和老年騎手在內的廣泛用戶。此外,優惠的法規、某些地區的補貼以及日益增強的環保意識正在推動消費者的採用。車隊營運商優先考慮電動自行車,因為它們的破壞發生率低且易於在各種地形上使用,從而推動了該細分市場在共享微出行市場的主導地位。
預計預測期內電力部門的複合年成長率最高。
預計電動車領域將在預測期內實現最高成長率。消費者對零排放汽車的日益成長的偏好以及政府獎勵電動車出行的政策是這一趨勢的主要驅動力。電動Scooter和電動機車在都市區和半都市區市場中頗具吸引力,因為它們與傳統燃油汽車相比價格更實惠。此外,電池效率和物聯網連接方面的技術進步實現了即時車隊管理,從而提高了營運可靠性。投資者和新興企業越來越關注電氣化,這推動了電動車共用服務數量的成長。這些因素共同推動了電動車領域在全球的快速普及。
預計亞太地區將在預測期內佔據最大的市場佔有率。高城市人口密度、日益嚴重的交通堵塞和不斷上升的污染水平是中國、印度和日本等國家面臨的主要促進因素。智慧城市計劃和政府推動永續交通基礎建設的舉措,為微出行的普及創造了有利環境。此外,智慧型手機的快速普及和不斷擴展的數位支付生態系統也提升了服務的可近性。在有利的法規結構和經濟高效的解決方案的支持下,本地營運商正在主導市場。龐大的消費群加上城市發展計劃,正在鞏固該地區的領導地位。
預計北美將在預測期內實現最高的複合年成長率。這一成長主要源自於美國和加拿大政府不斷增強的環保意識、城市擁塞以及對綠色出行解決方案的大力支持。領先的科技公司和新興企業對創新經營模式和物聯網整合的投資將推動市場擴張。消費者可支配收入的提高、基礎設施的完善以及有利的法規將推動共享微出行服務的普及。此外,推廣「最後一哩路」互聯互通和永續性的宣傳活動也正在激發用戶的興趣。這些因素共同推動了需求,使北美成為共享微出行市場成長最快的地區。
According to Stratistics MRC, the Global Shared Micro-Mobility Market is accounted for $2.26 billion in 2025 and is expected to reach $4.96 billion by 2032 growing at a CAGR of 11.9% during the forecast period. The Shared Micro-Mobility Market includes rental services for compact transportation options like electric scooters, bicycles, and e-bikes, aimed at short-distance urban commuting. Rising urban congestion, environmental concerns, and the need for last-mile connectivity fuel market expansion. Providers offer app-based platforms facilitating easy vehicle access and payments. Growth is supported by sustainability initiatives, technological advancements in battery efficiency, and city infrastructure upgrades such as bike lanes. Regulatory frameworks are evolving to ensure safety and integration with public transport, while consumer trends shift toward affordable, convenient, and eco-friendly mobility solutions.
According to NITI Aayog, shared mobility including e-bikes and scooters can reduce urban congestion and emissions by up to 25%, especially in Tier 1 and Tier 2 cities.
Demand for affordable short-distance travel
The demand for affordable short-distance travel is a key driver of the shared micro-mobility market. With increasing urban congestion and the rising cost of private vehicle ownership, consumers are shifting towards convenient, low-cost alternatives such as shared e-bikes and e-scooters. Moreover, the growing emphasis on sustainable transportation solutions due to rising environmental concerns further propels market growth. Government initiatives promoting green mobility infrastructure and smart city developments are accelerating adoption. Additionally, the proliferation of mobile applications facilitating easy rental and payment processes enhances user convenience. Collectively, these factors contribute significantly to expanding the shared micro-mobility market globally throughout the forecast period.
Seasonal demand fluctuations
Usage patterns vary significantly across different seasons, with colder and rainy weather conditions drastically reducing consumer adoption of services like e-scooters and e-bikes. This leads to inconsistent revenue streams for operators and complicates fleet management. Furthermore, cities experiencing long winters or extreme weather conditions see lower year-round utilization rates, which impacts profitability and investor confidence. Operators must also invest in additional infrastructure or offer incentives to mitigate these fluctuations, increasing operational costs. Consequently, seasonal volatility hinders consistent market expansion and presents a key challenge in strategic planning for service providers.
Expansion into tier-2 and tier-3 cities
Expansion into tier-2 and tier-3 cities presents a significant growth opportunity for the shared micro-mobility market. As urbanization accelerates beyond major metropolitan areas, smaller cities face growing traffic congestion and inadequate public transport infrastructure. These regions increasingly demand sustainable, efficient, and cost-effective mobility solutions. Shared micro-mobility providers can capitalize on the relatively untapped market by establishing localized networks with lower entry barriers and reduced competition. Additionally, government support for last-mile connectivity in emerging urban centers fosters favorable conditions for market penetration.
High maintenance and operational costs
Frequent usage of shared e-scooters and e-bikes leads to accelerated wear and tear, demanding regular servicing and part replacement, which escalates operational expenses. Moreover, vandalism and theft are prevalent issues, requiring investment in security measures and insurance, further increasing costs. Infrastructure limitations in some regions contribute to higher costs associated with fleet distribution and balancing. In addition, fluctuating battery life and the need for frequent charging cycles impose additional financial burdens. These factors challenge the profitability and scalability of shared micro-mobility providers, restraining market expansion.
The COVID-19 pandemic significantly disrupted the shared micro-mobility market due to lockdowns, travel restrictions, and heightened health concerns. During the early phase of the pandemic, ridership plummeted as public and shared transport usage declined sharply. However, post-lockdown periods witnessed a gradual recovery, driven by consumer preference for contactless, socially distanced travel alternatives. The sector leveraged digital platforms and hygiene protocols to rebuild trust and demand. Additionally, pandemic-related awareness accelerated the shift towards sustainable and individual mobility solutions. Overall, the pandemic redefined market dynamics, creating long-term opportunities while challenging operators to adapt swiftly to evolving consumer expectations.
The E-Bikes segment is expected to be the largest during the forecast period
The E-Bikes segment is expected to account for the largest market share during the forecast period. E-bikes offer an efficient solution for short-distance urban commuting by combining pedal assistance with electric power, making them more versatile than purely electric scooters. Their larger battery capacity and ergonomic design provide extended range and comfort, appealing to a broader demographic, including working professionals and older user. Moreover, favorable regulations, subsidies in certain regions, and growing environmental awareness enhance consumer adoption. Fleet operators prioritize e-bikes due to lower vandalism rates and higher usability in varied terrains, driving the segment's dominance in the shared micro-mobility market.
The electric segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the electric segment is predicted to witness the highest growth rate. Rising consumer preference for zero-emission vehicles and government policies incentivizing electric mobility are key drivers for this trend. The affordability of electric scooters and bikes compared to traditional fuel-based vehicles makes them attractive in urban and semi-urban markets. Furthermore, technological advancements in battery efficiency and IoT connectivity enable real-time fleet management, enhancing operational reliability. Investors and startups increasingly focus on electrification, expanding the number of shared electric mobility services. Collectively, these factors are accelerating the rapid adoption of the electric segment globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. High urban population density, escalating traffic congestion, and rising pollution levels in countries such as China, India, and Japan are major contributors. Government initiatives promoting smart city projects and sustainable transport infrastructure create a conducive environment for micro-mobility adoption. Additionally, rapid smartphone penetration and growing digital payment ecosystems enhance service accessibility. Local operators, supported by favorable regulatory frameworks and cost-effective solutions, dominate the market. The vast consumer base coupled with urban development projects strengthens the region's leadership.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. This growth is driven by rising environmental awareness, urban congestion, and increasing government support for green mobility solutions in the United States and Canada. The presence of major technology players and start-ups investing in innovative business models and IoT integration boosts market expansion. High consumer disposable income, infrastructure improvements, and favorable regulations encourage the adoption of shared micro-mobility services. Moreover, awareness campaigns promoting last-mile connectivity and sustainability are driving user interest. These factors collectively create an accelerating demand trajectory, making North America the fastest-growing region within the shared micro-mobility market.
Key players in the market
Some of the key players in Shared Micro-Mobility Market include Lime, Bird Global, Inc., Lyft, Inc., Uber Technologies, Inc., Didi Chuxing, Bolt Technology OU, Voi Technology, TIER Mobility, Dott, Yulu, Mobike (Meituan Bike), Helbiz, Beam Mobility Holdings, Hellobike, and Micro Mobility Systems AG.
In September 2025, Lime collaborated with HELLO CYCLING to launch shared vehicle ports in Japan, aiming to improve urban mobility in the region.
In June 2025, Bird unveiled its new fleet of e-scooters and e-bikes, including the Bird Explorer and Bird Journey models, designed for casual riders and daily commuters, respectively.
In April 2025, Uber announced strategic partnership with May Mobility to deploy thousands of autonomous vehicles, with initial launch planned for Arlington, Texas by end of 2025.
In October 2024, TIER and Dott completed their merger, with all operations unified under the Dott brand name. The combined entity operates 250,000 vehicles across 427 cities in 21 countries with 10 million active users.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.