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市場調查報告書

商品編碼

1818031

2032 年按需沙龍服務市場預測：按服務類型、平台類型、經營模式、最終用戶和地區進行的全球分析

On-demand Salon Services Market Forecasts to 2032 - Global Analysis By Service Type, Platform Type, Business Model, End User and By Geography

出版日期: 2025年09月07日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，全球按需沙龍服務市場預計在 2025 年達到 59.3 億美元，到 2032 年將達到 70.1 億美元，預測期內的複合年成長率為 2.4%。

按需沙龍服務是利用科技賦能的美容和儀容護理解決方案，直接將服務送到顧客所需地點。這些服務透過行動應用程式和線上平台提供，涵蓋髮型設計、護膚、化妝、水療護理等，並由執照專業人士提供。這些服務旨在方便快捷，無需旅行和預約沙龍。這種模式滿足了消費者日益成長的需求，即在住宅和企業環境中享受靈活安排時間、個人化護理以及便利的高品質美容體驗。

根據《創新與創業研究日誌，印度美容院產業是健康領域的主要貢獻者，預計年成長率為15-20%，主要得益於人們美容意識的提升和生活方式的改變。值得注意的是，女性貢獻了該行業約85%的收益。

都市區消費能力增強

消費者對便利性和高品質服務的需求日益成長，這導致基於應用程式的美容院預訂量激增。千禧世代和職場人士，尤其是在都市區，正透過優先考慮省時的美容解決方案來推動這一趨勢。此外，智慧型手機付款管道的普及使得美容院服務的取得比以往任何時候都更加便利。這種轉變促使服務供應商擴展其產品線，並投資於技術支援平台，以滿足不斷變化的消費者期望。

高昂的客戶獲取和行銷成本

大都會圈的激烈競爭導致企業積極進行行銷宣傳活動、與網紅合作以及以折扣主導的促銷活動，所有這些都推高了營運成本。此外，在碎片化的市場中建立品牌忠誠度需要持續投資於用戶體驗、應用開發和客戶支援。此外，招募專業技能人才和維護服務品質的成本也加重了財務負擔。所有這些因素都阻礙了盈利，尤其對於新興企業和中型企業而言。

新興國家尚未開發的市場以及我們的服務組合的多樣化

在二、三線城市，人們對專業美容服務的興趣日益濃厚，這為社群平台的擴張創造了機會。此外，豐富您的服務組合，涵蓋健康療法、皮膚科諮詢和新娘套餐，可以吸引更廣泛的客戶群。人工智慧個人化工具和虛擬試穿技術的整合也開啟了新的互動管道。與美妝品牌和培訓學院建立策略夥伴關係，可以進一步提升您服務的可信度和影響力。

經濟放緩和可自由支配支出下降

宏觀經濟不穩定對按需美容服務市場構成重大威脅。在經濟低迷時期，消費者往往會削減非必要支出，包括美容和理髮服務。這種消費行為的改變可能會導致預訂量減少和平均交易額下降。此外，通膨壓力可能會推高耗材和物流成本，從而擠壓服務供應商的淨利率。因此，市場相關人員必須建立具有韌性的經營模式，以抵禦消費者情緒和經濟狀況的波動。

COVID-19的影響：

疫情最初因封鎖、安全隱患和保持社交距離等措施擾亂了按需美容服務市場。然而，由於消費者避免前往人潮擁擠的美容院，疫情也加速了消費者朝向居家美容解決方案的轉變。各平台紛紛推出嚴格的衛生通訊協定、非接觸式支付以及配備個人防護裝備的專業人員，以恢復消費者信任。這場危機加速了數位化的普及，許多服務供應商推出了虛擬諮詢和DIY套件，以保持與消費者的聯繫。即使在危機加劇之後，對安全、個人化和便利美容體驗的需求仍在持續成長，重塑了競爭格局。

預測期內，染髮和護髮市場預計將成為最大的市場

由於使用頻率高且消費者對美髮的興趣日益濃厚，染髮和護髮領域預計將在預測期內佔據最大的市場佔有率。這些服務通常需要專業知識，因此非常適合按需提供。季節性趨勢、時尚潮流和社群媒體曝光也推動著人們對髮型和髮色的探索。提供客製化護理和品牌產品線的護理機構在都市區消費者中越來越受歡迎。

預計自有品牌平台部分在預測期內將以最高的複合年成長率成長

預計自有品牌平台細分市場將在預測期內實現最高成長率，這得益於其掌控服務品質、定價和客戶體驗的能力。技術基礎設施能夠最佳化調度、整合回饋和忠誠度計畫，進而提升用戶留存率。隨著消費者對可靠衛生服務的需求日益成長，自有品牌平台已具備快速擴張的有利條件。對基於人工智慧的個人化和客戶關係管理工具的投資正在進一步加速其成長軌跡。

比最大的地區

預計北美將在預測期內佔據最大的市場佔有率，這得益於其成熟的美妝產業、高昂的消費支出以及數位平台的廣泛應用。該地區對自我護理和健康的重視推動了對居家美容服務的需求。領先的公司正在利用先進的預訂系統、訂閱模式和行動應用程式來簡化服務交付。此外，知名美妝品牌和熟練專業人士的存在也支持市場擴張。

複合年成長率最高的地區：

由於快速的都市化、不斷成長的可支配收入以及日益增強的美容意識，預計亞太地區將在預測期內實現最高的複合年成長率。在印度、中國和印尼等國家，對價格實惠且便利的美容服務的需求正在激增。本地新興企業正在透過本地語言介面、在地化服務產品和彈性價格設定模式進行創新，以滿足不同人群的需求。政府推動創業和數位包容的措施也促進了市場的發展。

免費客製化服務：

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公司簡介
- 對最多三家其他市場公司進行全面分析
- 主要企業的SWOT分析（最多3家公司）
區域細分
- 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
競爭基準化分析
- 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 其他歐洲國家
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 其他亞太地區
南美洲
- 阿根廷
- 巴西
- 智利
- 南美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第10章：重大進展

協議、夥伴關係、合作和合資企業
收購與合併
新產品發布
業務擴展
其他關鍵策略

第11章公司概況

GlamSquad
Priv
StyleSeat
Urban Company
Soothe
The Stylisted
Zeel
Booksy
Handy
Treatwell
Yes Madam
Beaute a la Carte
Blow Ltd.
Mobile Styles
Ruuby
Vensette

簡介目錄圖表

Product Code: SMRC30994

According to Stratistics MRC, the Global On-demand Salon Services Market is accounted for $5.93 billion in 2025 and is expected to reach $7.01 billion by 2032 growing at a CAGR of 2.4% during the forecast period. On-demand salon services are technology-enabled beauty and grooming solutions delivered directly to clients at their preferred location. Facilitated through mobile apps or online platforms, these services include hair styling, skincare, makeup, and spa treatments performed by certified professionals. Designed for convenience and time efficiency, they eliminate the need for travel or salon appointments. This model supports flexible scheduling, personalized care, and growing consumer demand for accessible, high-quality beauty experiences in residential or corporate settings

According to the Journal of Innovation and Entrepreneurship Research, the Indian beauty salon industry contributes significantly to the wellness sector, with annual growth rates estimated between 15% and 20%, driven largely by rising beauty consciousness and lifestyle changes. Notably, women account for approximately 85% of the industry's revenue.

Market Dynamics:

Driver:

Increased spending power in urban areas

Consumers are increasingly seeking convenience without compromising on quality, leading to a surge in app-based salon bookings. Urban millennials and working professionals, in particular, are driving this trend by prioritizing time-efficient grooming solutions. Additionally, the proliferation of smartphones and digital payment platforms has made access to salon services more seamless than ever. This shift is encouraging service providers to expand their offerings and invest in tech-enabled platforms to meet evolving consumer expectations.

Restraint:

High customer acquisition and marketing costs

Intense competition in metropolitan regions has led to aggressive marketing campaigns, influencer partnerships, and discount-driven promotions, all of which inflate operational costs. Moreover, building brand loyalty in a fragmented market requires continuous investment in user experience, app development, and customer support. The cost of onboarding skilled professionals and maintaining service quality further adds to the financial burden. These factors collectively hinder profitability, especially for startups and mid-sized players.

Opportunity:

Untapped markets in emerging economies & service portfolio diversification

Tier II and Tier III cities are witnessing increased interest in professional beauty services, creating opportunities for localized platforms to scale. Furthermore, diversifying service portfolios to include wellness therapies, dermatological consultations, and bridal packages can attract a broader customer base. Integration of AI-driven personalization tools and virtual try-on technologies also opens new avenues for engagement. Strategic partnerships with cosmetic brands and training academies can further enhance service credibility and reach.

Threat:

Economic downturns and reduced discretionary spending

Macroeconomic instability poses a significant threat to the on-demand salon services market. During economic slowdowns, consumers tend to cut back on non-essential expenditures, including beauty and grooming services. This shift in spending behavior can lead to reduced bookings and lower average transaction values. Additionally, inflationary pressures may increase the cost of consumables and logistics, squeezing margins for service providers. Market players must therefore build resilient business models that can withstand fluctuations in consumer sentiment and economic conditions.

Covid-19 Impact:

The pandemic initially disrupted the on-demand salon services market due to lockdowns, safety concerns, and social distancing norms. However, it also catalyzed a shift toward home-based grooming solutions as consumers avoided crowded salons. Platforms responded by implementing stringent hygiene protocols, contactless payments, and PPE-equipped professionals to restore consumer confidence. The crisis accelerated digital adoption, with many providers launching virtual consultations and DIY kits to maintain engagement. Post-pandemic, the demand for safe, personalized, and convenient salon experiences continues to grow, reshaping the competitive landscape.

The hair coloring & treatment segment is expected to be the largest during the forecast period

The hair coloring & treatment segment is expected to account for the largest market share during the forecast period due to their high frequency of use and growing consumer interest in aesthetic enhancement. These services often require professional expertise, making them ideal for on-demand delivery. Seasonal trends, fashion influences, and social media exposure are also driving experimentation with hair styles and colors. Providers offering customized treatments and branded product lines are gaining traction among urban clientele.

The proprietary brand platforms segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the proprietary brand platforms segment is predicted to witness the highest growth rate driven by their ability to control service quality, pricing, and customer experience. tech infrastructure enables better scheduling, feedback integration, and loyalty programs, enhancing user retention. As consumers increasingly seek trusted and hygienic services, proprietary platforms are well-positioned to scale rapidly. Investments in AI-based personalization and CRM tools are further accelerating their growth trajectory.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to its mature beauty industry, high consumer spending, and widespread adoption of digital platforms. The region's emphasis on self-care and wellness has created a robust demand for at-home salon services. Leading players are leveraging advanced booking systems, subscription models, and mobile apps to streamline service delivery. Additionally, the presence of established cosmetic brands and skilled professionals supports market expansion.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization, rising disposable incomes, and increasing beauty consciousness. Countries like India, China, and Indonesia are witnessing a surge in demand for affordable and accessible grooming services. Local startups are innovating with vernacular interfaces, regional service offerings, and flexible pricing models to cater to diverse demographics. Government initiatives promoting entrepreneurship and digital inclusion are also contributing to market acceleration.

Key players in the market

Some of the key players in On-demand Salon Services Market include GlamSquad, Priv, StyleSeat, Urban Company, Soothe, The Stylisted, Zeel, Booksy, Handy, Treatwell, Yes Madam, Beaute a la Carte, Blow Ltd., Mobile Styles, Ruuby, and Vensette.

Key Developments:

In September 2025, Urban Company launched its IPO with strong investor interest, aiming to fund tech upgrades and marketing. The offering includes both fresh equity and OFS. It marks a major milestone in India's home services market.

In April 2025, Soothe expanded its on-demand wellness platform to luxury residential communities. The initiative includes massage, skincare, and aromatherapy services. It reflects rising demand for in-home wellness experiences.

In April 2025, Yes Madam introduced a zero-commission model for high-performing service professionals. The move supports financial freedom and sets a new benchmark in India's gig economy. It was announced via LinkedIn by CEO Mayank Arya.

Service Types Covered:

Hair Styling & Haircut
Hair Coloring & Treatment
Nail Care
Skin Care
Massage & Spa Services
Bridal & Event Packages
Other Service Types

Platform Types Covered:

Web Portals
Mobile Apps
Aggregator Platforms
Proprietary Brand Platforms
Other Platform Types

Business Models Covered:

Freelancer-Based
Salon-at-Home Services
Subscription-Based Models
Franchise-Based On-demand Models
Other Business Models

End Users Covered:

Unisex
Women
Men
Senior Citizens

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 End User Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global On-demand Salon Services Market, By Service Type

5.1 Introduction
5.2 Hair Styling & Haircut
5.3 Hair Coloring & Treatment
5.4 Nail Care
5.5 Skin Care
5.6 Massage & Spa Services
5.7 Bridal & Event Packages
5.8 Other Service Types

6 Global On-demand Salon Services Market, By Platform Type

6.1 Introduction
6.2 Web Portals
6.3 Mobile Apps
6.4 Aggregator Platforms
6.5 Proprietary Brand Platforms
6.6 Other Platform Types

7 Global On-demand Salon Services Market, By Business Model

7.1 Introduction
7.2 Freelancer-Based
7.3 Salon-at-Home Services
7.4 Subscription-Based Models
7.5 Franchise-Based On-demand Models
7.6 Other Business Models

8 Global On-demand Salon Services Market, By End User

8.1 Introduction
8.2 Unisex
8.3 Women
8.4 Men
8.5 Senior Citizens

9 Global On-demand Salon Services Market, By Geography

9.1 Introduction
9.2 North America
- 9.2.1 US
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 Italy
- 9.3.4 France
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 Japan
- 9.4.2 China
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 New Zealand
- 9.4.6 South Korea
- 9.4.7 Rest of Asia Pacific
9.5 South America
- 9.5.1 Argentina
- 9.5.2 Brazil
- 9.5.3 Chile
- 9.5.4 Rest of South America
9.6 Middle East & Africa
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 Qatar
- 9.6.4 South Africa
- 9.6.5 Rest of Middle East & Africa

10 Key Developments

10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling

11.1 GlamSquad
11.2 Priv
11.3 StyleSeat
11.4 Urban Company
11.5 Soothe
11.6 The Stylisted
11.7 Zeel
11.8 Booksy
11.9 Handy
11.10 Treatwell
11.11 Yes Madam
11.12 Beaute a la Carte
11.13 Blow Ltd.
11.14 Mobile Styles
11.15 Ruuby
11.16 Vensette

簡介目錄圖表

List of Tables

Table 1 Global On-demand Salon Services Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global On-demand Salon Services Market Outlook, By Service Type (2024-2032) ($MN)
Table 3 Global On-demand Salon Services Market Outlook, By Hair Styling & Haircut (2024-2032) ($MN)
Table 4 Global On-demand Salon Services Market Outlook, By Hair Coloring & Treatment (2024-2032) ($MN)
Table 5 Global On-demand Salon Services Market Outlook, By Nail Care (2024-2032) ($MN)
Table 6 Global On-demand Salon Services Market Outlook, By Skin Care (2024-2032) ($MN)
Table 7 Global On-demand Salon Services Market Outlook, By Massage & Spa Services (2024-2032) ($MN)
Table 8 Global On-demand Salon Services Market Outlook, By Bridal & Event Packages (2024-2032) ($MN)
Table 9 Global On-demand Salon Services Market Outlook, By Other Service Types (2024-2032) ($MN)
Table 10 Global On-demand Salon Services Market Outlook, By Platform Type (2024-2032) ($MN)
Table 11 Global On-demand Salon Services Market Outlook, By Web Portals (2024-2032) ($MN)
Table 12 Global On-demand Salon Services Market Outlook, By Mobile Apps (2024-2032) ($MN)
Table 13 Global On-demand Salon Services Market Outlook, By Aggregator Platforms (2024-2032) ($MN)
Table 14 Global On-demand Salon Services Market Outlook, By Proprietary Brand Platforms (2024-2032) ($MN)
Table 15 Global On-demand Salon Services Market Outlook, By Other Platform Types (2024-2032) ($MN)
Table 16 Global On-demand Salon Services Market Outlook, By Business Model (2024-2032) ($MN)
Table 17 Global On-demand Salon Services Market Outlook, By Freelancer-Based (2024-2032) ($MN)
Table 18 Global On-demand Salon Services Market Outlook, By Salon-at-Home Services (2024-2032) ($MN)
Table 19 Global On-demand Salon Services Market Outlook, By Subscription-Based Models (2024-2032) ($MN)
Table 20 Global On-demand Salon Services Market Outlook, By Franchise-Based On-demand Models (2024-2032) ($MN)
Table 21 Global On-demand Salon Services Market Outlook, By Other Business Models (2024-2032) ($MN)
Table 22 Global On-demand Salon Services Market Outlook, By End User (2024-2032) ($MN)
Table 23 Global On-demand Salon Services Market Outlook, By Unisex (2024-2032) ($MN)
Table 24 Global On-demand Salon Services Market Outlook, By Women (2024-2032) ($MN)
Table 25 Global On-demand Salon Services Market Outlook, By Men (2024-2032) ($MN)
Table 26 Global On-demand Salon Services Market Outlook, By Senior Citizens (2024-2032) ($MN)