沙龍服務市場規模、佔有率、成長分析（按服務類型、最終用戶和地區）- 產業預測（2025 年至 2032 年）

全球沙龍服務市場預計將在 2023 年達到 2,320 億美元，從 2024 年的 2,510.2 億美元成長到 2032 年的 4,715.6 億美元，在預測期內（2025-2032 年）的複合年成長率為 8.2%。

全球沙龍服務市場正在經歷顯著成長，這得益於人們日益成長的整裝儀容意識、不斷上升的可支配收入以及數位預訂平台和專利權的興起。社群媒體的影響力鼓勵消費者優先考慮整裝儀容，從而推動了對沙龍服務的需求。線上預訂和價格比較使市場更容易進入和透明。包括人工智慧和機器學習在內的技術進步使得客製化護理成為可能，並培養了客戶忠誠度。男士美容市場也在快速擴張，進一步加速了市場的發展。諸如用於虛擬試穿體驗的擴增實境和用於沉浸式體驗的虛擬實境等創新解決方案正在改變服務交付方式，而採用這些技術的沙龍將在蓬勃發展的市場中獲得競爭優勢。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

沙龍服務市場規模（按服務類型和複合年成長率）（2025-2032）

• 市場概覽
• 護髮
• 護膚
• 指甲護理

沙龍服務市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概覽
• 男性
• 女士

沙龍服務市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Great Clips, Inc
• Regis Corporation
• Dessange International
• Ulta Beauty, Inc
• The Lounge Hair Salon
• Seva Beauty
• Skin Rich
• Aveda, LLC.
• Estee Lauder
• Lakme Salon
• Beauty Connection Spa
• Kao Corporation
• SalonZen
• Sally Beauty Holdings

結論和建議

Global Salon Services Market size was valued at USD 232.0 billion in 2023 and is poised to grow from USD 251.02 billion in 2024 to USD 471.56 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

The global salon services market is witnessing significant growth, driven by an increase in grooming awareness, enhanced disposable income, and the rise of digital booking platforms alongside franchise expansion. The influence of social media has led consumers to prioritize personal appearance, thereby boosting demand for salon services. Online appointment bookings and price comparisons are making the market more accessible and transparent. Technological advancements, including AI and machine learning, enable tailored treatments and foster customer loyalty. The men's grooming segment is also expanding rapidly, contributing to market acceleration. Innovative solutions such as augmented reality for virtual try-ons and virtual reality for immersive experiences are transforming service delivery, positioning salons that adopt these technologies competitively in a thriving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Salon Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Salon Services Market Segments Analysis

Global Salon Services Market is segmented by Service Type, End User and region. Based on Service Type, the market is segmented into Hair Care, Skin Care and Nail Care. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Salon Services Market

The growth of the Global Salon Services market is significantly driven by increasing disposable income, which shifts lifestyle priorities towards appearance, self-care, and overall well-being. This trend highlights the importance of grooming as a key factor in both personal and professional success, thereby enhancing demand for salon services. Additionally, the rising popularity of gifting experiences related to salon offerings, such as gift vouchers and spa packages, plays a vital role in propelling market expansion. As people invest more in their personal grooming and self-care routines, the salon services market is poised for remarkable growth opportunities.

Restraints in the Global Salon Services Market

The Global Salon Services market faces noteworthy constraints due to the ongoing necessity for substantial investment in high-quality equipment, premium beauty products, stringent hygiene protocols, employee training, and maintaining infrastructure, all of which contribute to rising operational expenses. Unlike technology-driven or product-centric enterprises, salon services heavily rely on direct physical interactions, thereby constraining avenues for automation and scalability. Additionally, the escalating prices of beauty products and equipment imports due to inflation exert further financial pressure on salons, hindering their ability to operate efficiently and potentially limiting their growth within an increasingly competitive environment.

Market Trends of the Global Salon Services Market

The Global Salon Services market is experiencing a robust shift towards sustainable and eco-friendly practices, driven by heightened consumer awareness and demand for environmentally responsible options. Salons are increasingly opting for organic, cruelty-free, and vegan products, reflecting a commitment to ethical beauty standards. Innovations such as low-flow water fixtures, energy-efficient dryers, and LED lighting are becoming commonplace as establishments seek to minimize their ecological footprint. This strategic move towards sustainability not only aligns with evolving regulatory frameworks but also resonates with discerning consumers who prioritize environmentally conscious brands, ultimately shaping the future landscape of the salon industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Salon Services Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Hair Care
• Skin Care
• Nail Care

Global Salon Services Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Salon Services Market Size & CAGR (2025-2032)

• North America (Service Type, End User)
  • US
  • Canada
• Europe (Service Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Great Clips, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regis Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dessange International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ulta Beauty, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Lounge Hair Salon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seva Beauty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skin Rich
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aveda, LLC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lakme Salon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beauty Connection Spa
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SalonZen
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Beauty Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations