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市場調查報告書
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1813473

2032 年再商務市場預測：依產品類型、經營模式、銷售管道和地區進行的全球分析

Recommerce Market Forecasts to 2032 - Global Analysis By Product Category, Business Model, Sales Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球二手商務市場規模預計在 2025 年將達到 889.6 億美元，預測期內複合年成長率為 11.2%，到 2032 年將達到 1870.3 億美元。二手商務是指透過線上或線下管道轉售二手產品，透過延長產品生命週期來促進循環經濟。此模式應用於電子產品、時尚產品、家具和家電領域，使消費者和企業能夠以更低的價格出售二手商品，同時減少對環境的影響。二手商務平台提供產品翻新、認證和保固服務，以維護產品的價值和信任。

根據印度品牌股權基金會 (IBEF) (2025 年 8 月) 的數據，印度翻新電子產品市場規模可能從 2021 年 3 月的約 50 億美元成長到 2026 年 3 月的 110 億美元。

提高成本意識和永續性意識

通貨膨脹加劇和消費者成本意識增強，推動了以價值為導向的二手商品需求。此外，向永續消費的重大轉變，其特徵是減少廢棄物和延長產品生命週期，也是主要促進因素。對環境、社會和管治(ESG) 因素的日益重視，鼓勵消費者選擇轉售作為快時尚和新產品製造的可行替代方案，從而有效地將經濟成長與資源枯竭脫鉤，並促進循環經濟模式的發展。

保證和保固限制

阻礙市場快速成長的關鍵因素是標準化品質保證和提供可靠保固的固有挑戰。二手商品的多樣性為買家帶來了關於產品狀況、真實性和使用壽命的感知和實際風險。此外，缺乏統一的評級標準以及進行全面維修流程的高昂成本可能會削弱消費者的信任。這些限制通常會限制購買頻率，從而削弱市場對那些厭惡風險、更重視傳統零售保固和退貨政策安全性的人的吸引力。

進軍電子產品、家具及奢侈品領域

從服裝等核心類別拓展到電子產品、家具和正品奢侈品等更高價值的領域，為市場參與者帶來了巨大的機會。這些類別的平均售價高，剩餘價值高，非常適合轉售。此外，電子產品電池健康認證和分級以及奢侈品真偽鑑定的技術進步正在減少傳統的障礙。這種策略多元化使平台能夠提高每筆交易的價值，並吸引更廣泛、更富裕的消費者群體，以可負擔的價格分佈購買奢侈品。

來自分類和快時尚的競爭

分類廣告平台最大限度地降低了交易費用，為分散市場提供了低成本的替代方案。同時，快時尚品牌激進的定價和快速的存貨周轉直接與轉售價值提案競爭，並蠶食了對價格敏感的客戶。這種雙重壓力迫使純轉售平台不斷創新，提供諸如認證、物流和策展等附加價值服務，以證明其營運模式的合理性，並在競爭激烈的零售環境中維持客戶忠誠度。

COVID-19的影響：

新冠疫情是二手電商市場的主要催化劑。封鎖和經濟不確定性增強了消費者的成本意識，推動了對平價替代品的需求。同時，環保意識的增強和網路購物的激增，促使消費者採用數位管道購買二手商品。此外，封鎖期間的大規模衣櫃清理活動，導致大量商品湧入線上平台。這場供給、需求和數位化應用的完美風暴，加速了市場數年的成長，並鞏固了二手商品在主流零售模式中的地位。

服裝和時尚產業預計將成為預測期內最大的產業

預計服裝和時尚細分市場將在預測期內佔據最大市場佔有率，這得益於高產品周轉率和強勁的消費者接受度。快時尚對環境的影響正在推動向循環經濟的永續轉變，使服飾成為二手商務參與者的關鍵切入點。此外，服裝產品大量生產、成本相對較低且標準化，使其成為線上轉售的理想選擇。此外，成熟的零售模式和與大件商品相比更便捷的物流，進一步鞏固了該細分市場在全球轉售領域的主導地位。

預計預測期內，P2P平台部分將以最高的複合年成長率成長

在預計預測期內， P2P市場將實現最高成長率，這得益於其輕資產經營模式和直接的消費者對消費者互動。 P2P平台透過促進交易而非處理庫存來最大限度地降低營運成本，從而實現快速擴展和地理擴張。此模式透過去中介化傳統的代銷流程，為賣家帶來更高的回報，並為買家帶來更低的價格。此外，安全付款閘道、信任建立機制和方便用戶使用介面等方面的技術進步正在降低感知風險，並刺激更廣泛的應用，從而推動該細分市場實現卓越的年複合成長率。

佔比最大的地區：

預計北美將在預測期內佔據最大的市場佔有率，這得益於消費者可支配收入較高、永續性趨勢的早期採用以及成熟的電商基礎設施。該地區擁有多家二手交易先驅，並擁有強烈的品牌導向，樂於購買二手奢侈品和高階商品。發達的逆向物流網路和先進的數位素養促進了無縫交易。先進的市場驅動力和配套基礎設施的融合鞏固了北美作為二手商務市場主導地位。

複合年成長率最高的地區：

預計亞太地區在預測期內將呈現最高的複合年成長率，這得益於龐大的年輕數位數位原民群體和快速壯大的中階。隨著智慧型手機的普及和社交商務的興起，再商務正逐漸融入日常數位生活。此外，日益成長的環境問題和對價值的強烈追求正在加速其普及。市場正從日本基地擴展到中國和印度等高成長經濟體，這些地區的平台正在透過在地化模式進行創新。巨大的成長潛力使亞太地區成為全球成長最快的再商務市場。

經營模式

  • P2P平台
  • 企業對消費者平台
  • 混合模型

免費客製化服務：

此報告的訂閱者可以使用以下免費自訂選項之一：

  • 公司簡介
    • 全面分析其他市場參與者（最多 3 家公司）
    • 主要企業的SWOT分析（最多3家公司）
  • 區域細分
    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 二手研究資料
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章全球再商務市場（依產品類型）

  • 服裝和時尚
  • 電子產品和小工具
  • 家具和電器
  • 書籍和媒體
  • 其他產品類型

第6章 全球再商務市場（依經營模式）

  • P2P平台
  • B2C平台
  • 混合模式

第7章 全球再商務市場依銷售管道

  • 網路商城
  • 實體店面
  • 行動應用程式

第8章全球再商務市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第9章：主要進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第10章：企業概況

  • Amazon
  • Alibaba
  • Apple Inc.
  • Back Market
  • Depop
  • eBay
  • Etsy
  • Lululemon Athletica
  • Patagonia
  • Poshmark
  • Rakuten
  • The RealReal
  • ThredUp
  • Trove
  • Vinted
  • Walmart
Product Code: SMRC30922

According to Stratistics MRC, the Global Recommerce Market is accounted for $88.96 billion in 2025 and is expected to reach $187.03 billion by 2032 growing at a CAGR of 11.2% during the forecast period. Recommerce involves the resale of used products through online or offline channels, promoting a circular economy by extending product lifecycles. It applies to electronics, fashion, furniture, and appliances, enabling consumers and businesses to sell pre-owned items at lower prices while reducing environmental impact. Recommerce platforms offer product refurbishment, authentication, and warranty services to maintain value and trust.

According to the India Brand Equity Foundation (IBEF) (August 2025), the refurbished electronics goods market in India could grow to US$ 11 billion in gross value by March 2026, up from approximately US$ 5 billion in March 2021.

Market Dynamics:

Driver:

Rising cost-consciousness and sustainability awareness

Rising inflation and cost-consciousness among consumers are driving demand for value-oriented, pre-owned goods. Additionally, a profound shift towards sustainable consumption, characterized by the desire to reduce waste and extend product lifecycles, is a significant motivator. This growing environmental, social, and governance (ESG) focus encourages consumers to choose recommerce as a viable alternative to fast fashion and new product manufacturing, effectively decoupling economic growth from resource depletion and fostering a circular economy model.

Restraint:

Quality assurance and warranty limitations

A primary restraint inhibiting more rapid market growth is the inherent challenge of standardizing quality assurance and providing robust warranty protection. The heterogeneous nature of pre-owned goods creates perceived and real risks for buyers regarding product condition, authenticity, and functional longevity. Moreover, the lack of universal grading standards and the high cost of implementing thorough refurbishment processes can erode consumer confidence. This limitation often restricts purchase frequency and limits the market's appeal to more risk-averse demographics who prioritize the security offered by traditional retail warranties and return policies.

Opportunity:

Expansion into electronics, furniture, and luxury goods

Significant opportunity exists for market players to expand beyond core categories like apparel into high-value segments such as consumer electronics, home furniture, and authenticated luxury goods. These categories boast high average selling prices and strong residual value, making them ideal for recommerce. Additionally, technological advancements in certification and grading for electronics' battery health or luxury item authentication are mitigating traditional barriers. This strategic diversification allows platforms to capture greater value per transaction and attract a broader, more affluent consumer base seeking premium products at accessible price points.

Threat:

Competition from classifieds and fast fashion

Classified platforms offer minimal transaction fees, presenting a low-cost alternative that fragments the market. Concurrently, the aggressive pricing and rapid inventory turnover of fast fashion brands directly compete with recommerce's value proposition, potentially cannibalizing price-sensitive customers. This dual pressure forces dedicated recommerce platforms to continuously innovate their value-added services, such as authentication, logistics, and curation, to justify their operational models and maintain customer loyalty in a crowded retail landscape.

Covid-19 Impact:

The COVID-19 pandemic acted as a significant catalyst for the recommerce market. Lockdowns and economic uncertainty amplified consumer cost-consciousness, driving demand for affordable alternatives. Simultaneously, heightened environmental awareness and a surge in online shopping acclimatized consumers to digital purchasing channels for secondhand goods. Furthermore, widespread closet clear-outs during lockdowns created a massive supply influx onto online platforms. This perfect storm of increased supply, demand, and digital adoption accelerated market growth by several years, solidifying recommerce's position within the mainstream retail paradigm

The apparel and fashion segment is expected to be the largest during the forecast period

The apparel and fashion segment is expected to account for the largest market share during the forecast period fueled by high product turnover and strong consumer adoption. Fast fashion's environmental impact has driven sustainable shifts towards circularity, making clothing a primary entry point for recommerce participants. Additionally, the high volume, relatively low cost, and standardized nature of apparel items make them ideal for online resale. Moreover, well-established retail paradigms and the ease of logistics compared to bulkier items further cement this segment's leading position within the global recommerce landscape.

The peer-to-peer platforms segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the peer-to-peer platforms segment is predicted to witness the highest growth rate, driven by its asset-light business model and direct consumer-to-consumer engagement. P2P platforms minimize overhead by facilitating transactions rather than handling inventory, allowing for rapid scalability and geographic expansion. This model offers sellers higher returns and buyers lower prices by disintermediating the traditional consignment process. Furthermore, technological advancements in secure payment gateways, trust-building mechanisms, and user-friendly interfaces are reducing perceived risks, fueling increased adoption and propelling the segment's exceptional compound annual growth rate

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, underpinned by high consumer disposable income, early adoption of sustainability trends, and a mature e-commerce infrastructure. The region hosts several established recommerce pioneers and boasts a strong culture of brand consciousness that readily accepts purchasing pre-owned premium and luxury goods. Well-developed logistics networks for reverse logistics and a high degree of digital literacy facilitate seamless transactions. This confluence of advanced market drivers and supportive infrastructure consolidates North America's position as the dominant recommerce market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by its massive, digitally-native youth population and rapidly expanding middle class. Increasing smartphone penetration and the proliferation of social commerce are integrating recommerce into daily digital life. Moreover, growing environmental concerns and a strong value-seeking mentality are accelerating adoption. The market is expanding from its base in Japan to high-growth economies like China and India, where platforms are innovating with localized models. This immense growth potential positions Asia Pacific as the fastest-evolving recommerce market globally.

Key players in the market

Some of the key players in Recommerce Market include Amazon, Alibaba, Apple Inc., Back Market, Depop, eBay, Etsy, Lululemon Athletica, Patagonia, Poshmark, Rakuten, The RealReal, ThredUp, Trove, Vinted, and Walmart.

Key Developments:

In May 2025, Amazon published a comprehensive guide on "Reselling in Amazon Stores," highlighting that over 60% of sales come from independent sellers, with US sellers averaging $290,000+ in annual sales.

In May 2025, Inaugural Recommerce Day launched the first-ever "Recommerce Day" with homepage takeover, partnering with Alicia Silverstone to promote pre-loved shopping

In April 2023, Etsy, along with Reverb and Depop, listed over 100 million items with circular attributes, promoting sustainable shopping practices.

Product Categories Covered:

  • Apparel and Fashion
  • Electronics and Gadgets
  • Furniture and Home Appliances
  • Books and Media
  • Other Product Categories

Business Models:

  • Peer-to-Peer Platforms
  • Business-to-Consumer Platforms
  • Hybrid Models

Sales Channels Covered:

  • Online Marketplaces
  • Physical Stores
  • Mobile Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Recommerce Market, By Product Category

  • 5.1 Introduction
  • 5.2 Apparel and Fashion
  • 5.3 Electronics and Gadgets
  • 5.4 Furniture and Home Appliances
  • 5.5 Books and Media
  • 5.6 Other Product Categories

6 Global Recommerce Market, By Business Model

  • 6.1 Introduction
  • 6.2 Peer-to-Peer Platforms
  • 6.3 Business-to-Consumer Platforms
  • 6.4 Hybrid Models

7 Global Recommerce Market, By Sales Channel

  • 7.1 Introduction
  • 7.2 Online Marketplaces
  • 7.3 Physical Stores
  • 7.4 Mobile Applications

8 Global Recommerce Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Amazon
  • 10.2 Alibaba
  • 10.3 Apple Inc.
  • 10.4 Back Market
  • 10.5 Depop
  • 10.6 eBay
  • 10.7 Etsy
  • 10.8 Lululemon Athletica
  • 10.9 Patagonia
  • 10.10 Poshmark
  • 10.11 Rakuten
  • 10.12 The RealReal
  • 10.13 ThredUp
  • 10.14 Trove
  • 10.15 Vinted
  • 10.16 Walmart

List of Tables

  • Table 1 Global Recommerce Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Recommerce Market Outlook, By Product Category (2024-2032) ($MN)
  • Table 3 Global Recommerce Market Outlook, By Apparel and Fashion (2024-2032) ($MN)
  • Table 4 Global Recommerce Market Outlook, By Electronics and Gadgets (2024-2032) ($MN)
  • Table 5 Global Recommerce Market Outlook, By Furniture and Home Appliances (2024-2032) ($MN)
  • Table 6 Global Recommerce Market Outlook, By Books and Media (2024-2032) ($MN)
  • Table 7 Global Recommerce Market Outlook, By Other Product Categories (2024-2032) ($MN)
  • Table 8 Global Recommerce Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 9 Global Recommerce Market Outlook, By Peer-to-Peer Platforms (2024-2032) ($MN)
  • Table 10 Global Recommerce Market Outlook, By Business-to-Consumer Platforms (2024-2032) ($MN)
  • Table 11 Global Recommerce Market Outlook, By Hybrid Models (2024-2032) ($MN)
  • Table 12 Global Recommerce Market Outlook, By Sales Channel (2024-2032) ($MN)
  • Table 13 Global Recommerce Market Outlook, By Online Marketplaces (2024-2032) ($MN)
  • Table 14 Global Recommerce Market Outlook, By Physical Stores (2024-2032) ($MN)
  • Table 15 Global Recommerce Market Outlook, By Mobile Applications (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.