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市場調查報告書
商品編碼
1813472

2032 年線上二手貨市場預測：按產品類型、平台類型、用戶類型、最終用戶和地區進行的全球分析

Online Thrifting Market Forecasts to 2032 - Global Analysis By Product Type, Platform Type, User Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球線上二手貨市場規模預計在 2025 年將達到 190.8 億美元，預測期內複合年成長率為 13.6%，到 ​​2032 年將達到 465.9 億美元。線上二手貨是指透過網路平台和應用程式以數位方式買賣二手服裝及配件。它為消費者提供價格實惠、永續的時尚產品，同時延長產品生命週期並減少廢棄物。市場將個人賣家、二手商店和品牌與尋求獨特、復古或折扣服裝的買家聯繫起來。線上二手貨吸引了具有環保意識的消費者和廉價的消費者，促進了時尚產業的循環經濟。

據Capital One Shopping Research稱，約有93%的美國人使用網路平台購買二手商品，研究也顯示，到2023年，美國二手市場將產生約530億美元的收益。

永續消費主義的成長與 Z 世代的接受

一個關鍵的市場驅動力是消費者加速轉向永續時尚，這從根本上改變了購買模式。身為數位原民，Z世代正迅速擁抱循環經濟原則，並倡導二手購物作為浪費型快時尚的道德替代方案。他們熱衷於透過二手物品來表達獨特的自我，再加上社群媒體平台的激增，這些平台將二手購物正常化並推崇起來，從而創造了強勁的需求面成長。他們的價值觀與線上二手購物的核心價值主張完美契合，使其成為一個重要且持久的消費群體，並透過他們的倡導和消費積極推動市場擴張。

庫存品質和規模不一致

與千篇一律的新品不同，二手產品獨一無二，因此難以在數位化平台上準確呈現。這種不一致會增加消費者對購買風險的認知，進而導致更高的退貨率和顧客不滿。此外，管理和評級大量不統一的庫存需要先進的物流和專業知識，這會增加平台的營運成本。在產品異質性顯著的市場中，克服此障礙對於建立消費者信任和實現可擴展性至關重要。

影響者與社交商務的整合

影響者提供真實的故事和產品檢驗，有效地為其龐大的粉絲策劃選擇，並闡明二手購物流程。平台可以利用這一點，直接在社群媒體應用程式中提供無縫的購物體驗，利用可購物的貼文和二手商品直播。這種策略利用社區主導的發現和衝動購買，以低成本吸引新客戶。它還將二手購物從一項實際任務轉變為引人入勝、具有社交聯繫的零售娛樂體驗。

來自快時尚和折扣店的競爭

市場面臨著來自快時尚和折扣零售商的強大威脅，這些零售商正迅速擁抱永續發展概念。這些老牌企業在供應鏈速度、行銷預算和尺寸一致性方面擁有顯著優勢，這使得他們能夠提供模仿復古風格的全新超低價產品。他們採用的服飾回收計劃雖然往往只是表面功夫，但可能會讓消費者感到困惑，並削弱他們獨特的正宗二手服裝價值提案。此外，他們強大的數位廣告影響力可能會掩蓋小型二手經銷商的平台，在日益擁擠和競爭激烈的線上零售環境中，威脅到客戶的獲取和保留。

COVID-19的影響：

新冠疫情是線上二手市場蓬勃發展的重要催化劑。實體店的關閉迫使消費者迅速轉向電商，並引入了一批新的消費群體進入數位二手平台。日益成長的衛生擔憂最初帶來了挑戰，但加強的衛生通訊協定緩解了這些擔憂。此外，經濟不確定性增加了消費者對價值主導購物的需求，而封鎖措施也增加了消費者在線上二手平台上的互動時間。這段期間將線上二手市場的普及速度加快了約三到五年，永久改變了消費者的行為，並鞏固了其作為主流零售通路的地位。

服飾市場預計將成為預測期內最大的市場

服飾細分市場預計將在預測期內佔據最大的市場佔有率，因為其在二手交易生態系統中佔據高頻消費類別的根本地位。該領域涵蓋了大量且持續不斷的商品，從日常服飾到高階復古單品和設計師單品，確保了多樣化且可補充的庫存，從而吸引著廣泛的人群。該細分市場受益於高周轉率和對服裝的普遍需求，使其成為大多數平台產品的核心。此外，服飾是自我表達和時尚實驗的主要載體，推動著尋求獨特、實惠且永續的衣櫥選擇的消費者持續且反覆參與。

預計 Z 世代細分市場在預測期內將以最高複合年成長率成長

預計Z世代群體將在預測期內呈現最高成長率。身為數位原民，他們精於二手交易平台的營運，其堅定的永續性有助於消除二手商品一直以來的污名。此外，他們更重視個性和體驗式消費，而不是購買新商品，並將二手購物視為一種自我表達和精心策劃的形式。這群人日益成長的購買力及其對市場趨勢的影響力將推動其指數級成長，使其成為未來擴張中最重要、最具活力的消費群體。

佔比最大的地區：

預計北美將在預測期內佔據最大的市場佔有率。這個主導地位歸功於ThredUp和The RealReal等成熟的電商平台，它們贏得了消費者的信任和品牌認知。該地區擁有較高的電商滲透率和成熟的物流基礎設施，可實現無縫托運和配送。強大的永續性文化和蓬勃發展的時尚轉售文化進一步推動了這一趨勢。此外，高額的可支配收入使得人們能夠頻繁購買價格實惠的二手商品和奢侈品，從而鞏固了北美在全球線上二手市場收益領先地位。

複合年成長率最高的地區：

預計亞太地區在預測期內的複合年成長率最高。這一爆炸式成長的驅動力來自於快速數位化、不斷成長的年輕人口以及行動商務的興起。都市化的加速和環保意識的增強，正在改變消費者對循環時尚的態度。本地平台的創新推動了市場發展，例如社交優先的轉售應用程式和二手服裝直播活動，這些創新與當地購物偏好產生了深刻共鳴。此外，日益壯大的中階追求價值和品牌多樣性，這帶來了巨大的尚未開發的機遇，使亞太地區成為全球成長最快的二手服飾市場。

平台類型

  • 線上二手貨平台
  • 網路商城
  • 社群媒體平台

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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 二手研究資料
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章全球線上二手貨市場（依產品類型）

  • 衣服
  • 配件
  • 鞋類
  • 包包
  • 其他產品類型

6. 全球線上二手市場（依平台類型）

  • 線上二手交易平台
  • 網路商城
  • 社群媒體平台

7. 全球線上二手市場（按使用者類型）

  • 私人賣家
  • 小型企業/回收店
  • 大型經銷商

8. 全球線上二手市場（依最終用戶分類）

  • Z 世代
  • 千禧世代
  • 其他年齡段

9. 全球線上二手市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Poshmark
  • ThredUp
  • The RealReal
  • Depop
  • Vinted
  • Vestiaire Collective
  • eBay
  • Mercari
  • Rebag
  • Fashionphile
  • Beyond Retro
  • Grailed
  • Swap.com
  • Tradesy
Product Code: SMRC30921

According to Stratistics MRC, the Global Online Thrifting Market is accounted for $19.08 billion in 2025 and is expected to reach $46.59 billion by 2032 growing at a CAGR of 13.6% during the forecast period. Online thrifting refers to the digital buying and selling of secondhand clothing and accessories through web platforms or apps. It enables consumers to access affordable, sustainable fashion while extending product life cycles and reducing waste. Marketplaces connect individual sellers, thrift stores, and brands with buyers seeking unique, vintage, or discounted apparel. Online thrifting appeals to environmentally conscious consumers and budget shoppers, fostering a circular economy in the fashion industry.

According to Capital One Shopping Research, approximately 93% of Americans utilize online platforms for purchasing secondhand products. The research also shows that in 2023, the U.S. secondhand market generated an estimated $53 billion in revenue.

Market Dynamics:

Driver:

Growth in sustainable consumerism and Gen Z adoption

The primary market driver is the accelerating consumer shift towards sustainable fashion, fundamentally altering purchasing paradigms. Gen Z, as digital natives, are early adopters who champion circular economy principles, viewing thrifting as an ethical alternative to wasteful fast fashion. Their propensity for unique self-expression through vintage items, combined with the ubiquity of social media platforms that normalize and celebrate secondhand shopping, creates powerful demand-side growth. This demographic's values are seamlessly aligned with the core value proposition of online thrifting, making them a critical and enduring consumer base that actively fuels market expansion through advocacy and spending.

Restraint:

Inconsistent inventory quality and sizing

Unlike uniform new goods, secondhand items are singular, making accurate digital representation challenging. This inconsistency elevates perceived purchase risk, potentially leading to higher return rates and customer dissatisfaction. Moreover, managing and grading a vast, non-uniform inventory requires sophisticated logistics and expertise, increasing operational overhead for platforms. Overcoming this restraint is crucial for building consumer trust and achieving scalability in a market where product heterogeneity is a defining characteristic.

Opportunity:

Integration with influencer and social commerce

Influencers provide authentic storytelling and product validation, effectively curating selections for their vast followings and demystifying the thrifting process. Platforms can leverage this by facilitating seamless shopping experiences directly within social media apps, utilizing shoppable posts and live-streamed thrift hauls. This strategy taps into community-driven discovery and impulse purchasing, acquiring new customers at a lower cost. Additionally, it transforms the act of thrifting from a utilitarian task into an engaging, socially connected retail entertainment experience.

Threat:

Competition from fast fashion and discount retailers

The market faces a potent threat from fast fashion and discount retailers who are rapidly co-opting sustainability narratives. These established players possess significant advantages in supply chain speed, marketing budgets, and consistent sizing, allowing them to offer new, ultra-low-price goods that mimic vintage styles. Their embrace of clothing recycling programs, while often superficial, can create consumer confusion and dilute the unique value proposition of genuine thrift. Furthermore, their immense digital advertising power can overshadow smaller thrift platforms, threatening customer acquisition and retention in an increasingly crowded and competitive online retail landscape.

Covid-19 Impact:

The COVID-19 pandemic acted as a significant catalyst for the online thrifting market. Physical store closures forced a rapid consumer shift to e-commerce, introducing a new demographic to digital secondhand platforms. Heightened hygiene concerns initially posed a challenge, but enhanced sanitation protocols mitigated these apprehensions. Moreover, economic uncertainties increased demand for value-driven shopping, while lockdowns provided consumers more time to engage with online resale platforms. This period accelerated the adoption of online thrifting by an estimated three to five years, permanently altering consumer behavior and solidifying its position as a mainstream retail channel.

The clothing segment is expected to be the largest during the forecast period

The clothing segment is expected to account for the largest market share during the forecast period due to its fundamental position as a high-frequency consumption category within the thrifting ecosystem. It encompasses a vast and continuous inflow of product, from everyday wear to high-end vintage and designer pieces, ensuring a diverse and replenishable inventory that appeal to a broad audience. The segment benefits from high turnover rates and the universal need for apparel, making it the core offering of most platforms. Additionally, clothing is a primary vector for self-expression and fashion experimentation, driving consistent and repeat engagement from consumers seeking unique, affordable, and sustainable wardrobe options.

The Generation Z segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the Generation Z segment is predicted to witness the highest growth rate, as they are the demographic cohort most intrinsically aligned with the values of online thrifting. Their digital nativity makes them adept at navigating resale platforms, while their strong advocacy for sustainability overshadows the stigma historically associated with secondhand goods. Moreover, they prioritize individuality and experiential spending over brand-new ownership, viewing thrifting as a form of curation and self-expression. This group's increasing purchasing power and influence on market trends will drive exponential growth, making them the most critical and dynamic consumer segment for future expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This dominance is attributed to well-established marketplaces like ThredUp and The RealReal, which have cultivated widespread consumer trust and brand recognition. The region exhibits high e-commerce penetration and a mature logistics infrastructure, enabling seamless consignment and delivery. A strong cultural emphasis on sustainability and a robust fashion resale culture further drive adoption. Additionally, high disposable incomes allow for frequent purchases of both affordable secondhand items and luxury consignment, solidifying North America's position as the revenue leader in the global online thrifting market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This explosive growth is fueled by rapid digitalization, a massive and growing youth population, and the proliferation of mobile commerce. Increasing urbanization and environmental awareness are shifting consumer attitudes towards circular fashion. The market is being propelled by local platform innovation, such as social-first resale apps and live streaming thrift events, which resonate deeply with regional shopping preferences. Moreover, a growing middle class seeking value and brand diversity presents a vast, untapped opportunity, positioning APAC as the fastest-growing thrifting market globally.

Key players in the market

Some of the key players in Online Thrifting Market include Poshmark, ThredUp, The RealReal, Depop, Vinted, Vestiaire Collective, eBay, Mercari, Rebag, Fashionphile, Beyond Retro, Grailed, Swap.com, and Tradesy.

Key Developments:

In January 2025, Poshmark announced collaboration with Klarna to enable shoppers to list past Klarna purchases on Poshmark, facilitating seamless resale opportunities.

In April 2024, ThredUp introduced a program where customers can earn Goldie shopping credit by sending in gently-worn items, promoting sustainable fashion practices.

Product Types Covered:

  • Clothing
  • Accessories
  • Footwear
  • Bags
  • Other Product Types

Platform Types:

  • Online Thrift Platforms
  • Online Marketplaces
  • Social Media Platforms

User Types Covered:

  • Individual Sellers
  • Small Businesses/Thrift Stores
  • Large Resellers

End Users Covered:

  • Generation Z
  • Millennials
  • Other Age Groups

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Online Thrifting Market, By Product Type

  • 5.1 Introduction
  • 5.2 Clothing
  • 5.3 Accessories
  • 5.4 Footwear
  • 5.5 Bags
  • 5.6 Other Product Types

6 Global Online Thrifting Market, By Platform Type

  • 6.1 Introduction
  • 6.2 Online Thrift Platforms
  • 6.3 Online Marketplaces
  • 6.4 Social Media Platforms

7 Global Online Thrifting Market, By User Type

  • 7.1 Introduction
  • 7.2 Individual Sellers
  • 7.3 Small Businesses/Thrift Stores
  • 7.4 Large Resellers

8 Global Online Thrifting Market, By End User

  • 8.1 Introduction
  • 8.2 Generation Z
  • 8.3 Millennials
  • 8.4 Other Age Groups

9 Global Online Thrifting Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Poshmark
  • 11.2 ThredUp
  • 11.3 The RealReal
  • 11.4 Depop
  • 11.5 Vinted
  • 11.6 Vestiaire Collective
  • 11.7 eBay
  • 11.8 Mercari
  • 11.9 Rebag
  • 11.10 Fashionphile
  • 11.11 Beyond Retro
  • 11.12 Grailed
  • 11.13 Swap.com
  • 11.14 Tradesy

List of Tables

  • Table 1 Global Online Thrifting Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Online Thrifting Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Online Thrifting Market Outlook, By Clothing (2024-2032) ($MN)
  • Table 4 Global Online Thrifting Market Outlook, By Accessories (2024-2032) ($MN)
  • Table 5 Global Online Thrifting Market Outlook, By Footwear (2024-2032) ($MN)
  • Table 6 Global Online Thrifting Market Outlook, By Bags (2024-2032) ($MN)
  • Table 7 Global Online Thrifting Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 8 Global Online Thrifting Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 9 Global Online Thrifting Market Outlook, By Online Thrift Platforms (2024-2032) ($MN)
  • Table 10 Global Online Thrifting Market Outlook, By Online Marketplaces (2024-2032) ($MN)
  • Table 11 Global Online Thrifting Market Outlook, By Social Media Platforms (2024-2032) ($MN)
  • Table 12 Global Online Thrifting Market Outlook, By User Type (2024-2032) ($MN)
  • Table 13 Global Online Thrifting Market Outlook, By Individual Sellers (2024-2032) ($MN)
  • Table 14 Global Online Thrifting Market Outlook, By Small Businesses/Thrift (2024-2032) ($MN) Stores (2024-2032)
  • Table 15 Global Online Thrifting Market Outlook, By Large Resellers ($MN)
  • Table 16 Global Online Thrifting Market Outlook, By End User (2024-2032) ($MN)
  • Table 17 Global Online Thrifting Market Outlook, By Generation Z (2024-2032) ($MN)
  • Table 18 Global Online Thrifting Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 19 Global Online Thrifting Market Outlook, By Other Age Groups (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.