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市場調查報告書
商品編碼
1813416
2032 年泳裝市場預測:按產品類型、通路、材料/布料類型和地區進行的全球分析Swimwear Market Forecasts to 2032 - Global Analysis By Product Type (Women's Swimwear, Men's Swimwear, Kids' Swimwear, Plus-size Swimwear and Other Product Categories), Distribution Channel, Material & Fabric Type and By Geography |
根據 Stratistics MRC 的數據,全球泳裝市場預計在 2025 年達到 226.6 億美元,到 2032 年將達到 358.9 億美元,預測期內的複合年成長率為 6.79%。
泳裝是指專為游泳、海灘活動和水上休閒而設計的服裝。泳裝款式多樣,包括比基尼、連身泳衣、泳褲和防曬衣,以適應各種體型和時尚偏好。現代泳裝兼具時尚感和功能性,採用快乾、防紫外線和舒適的彈性布料。它還透過流行的色彩、印花和設計彰顯時尚。受海灘旅遊、休閒旅行和水上運動參與度的提升所推動,全球對泳裝的需求不斷成長,使其成為時尚和運動服飾產業的重要細分領域。
根據世界游泳協會統計,游泳仍是全球參與度最高的奧運項目之一,2024年巴黎奧運將設立35個獎牌項目。從自由式到混合泳繼電器,游泳項目種類繁多,推動了對訓練、業餘和精英級別專業泳裝的持續需求。
增加水上運動和健身的參與度
越來越多的人參與游泳、水中有氧運動、衝浪和相關運動,推動了泳裝的需求。現代消費者要求服裝確保在水中環境中行動自如、經久耐用且舒適。健康和健身趨勢進一步推動了對功能性泳裝的需求。為了滿足這項需求,製造商正在創新軟性材料、快乾技術和人體工學設計。運動員和休閒愛好者也在影響市場成長。隨著水上休閒成為全球主流生活方式,人們對時尚且強大的泳裝的偏好持續成長,這是市場的主要驅動力。
需求的季節性波動
泳裝銷售受季節趨勢影響很大,夏季和假期季節需求達到高峰,淡季銷售量則下降。這些波動給製造商和零售商管理庫存和確保穩定收益帶來了挑戰。品牌通常依靠促銷策略和多樣化的產品系列來維持全年銷售。中小企業在需求低迷時期難以有效管理庫存,而大型企業則面臨庫存過剩帶來的倉儲和成本挑戰。因此,泳裝採購的季節性特徵限制了市場的穩定擴張,影響了盈利,並使全球泳裝產業難以穩定成長。
網路零售與電子商務的興起
線上零售和電子商務的擴張為泳裝公司開闢了新的前景。越來越多的消費者選擇線上平台,以獲得便利的購物體驗、豐富的選擇和極具競爭力的價格。社群媒體、網紅行銷和數位宣傳活動使品牌能夠與全球受眾建立聯繫。虛擬試穿、客製化尺寸和訂閱模式等功能提升了客戶體驗。電子商務降低了小型和新興品牌的進入門檻,所需的投資比傳統零售更少。數位化環境使企業能夠更快地適應趨勢,進入更廣闊的市場,並擁有更高的銷售潛力,這使得線上零售成為泳裝行業的一個重要成長機會。
品牌間競爭激烈
無論是老牌還是新興的泳裝製造商,都面臨著激烈的競爭。許多品牌生產雷同的泳裝設計,導致降價和利潤下降。快時尚泳裝的蓬勃發展給中價格分佈品牌帶來了越來越大的壓力。持續的技術創新和高昂的行銷費用進一步推高了營運成本。規模較小的公司難以脫穎而出,而規模較大的公司則必須竭盡全力維護其市場佔有率。線上零售平台增加了新進入者的可及性,也加劇了競爭。競爭對全球泳裝市場的成長和穩定構成了重大風險,因為競爭對手之間的競爭會限制定價能力、降低淨利率並挑戰品牌忠誠度。
新冠疫情為全球泳裝產業帶來了嚴峻挑戰。由於封鎖、旅行限制以及泳池、海灘、度假村和健身房的關閉,消費者需求大幅下降。季節性採購中斷導致庫存過剩,對製造商和零售商造成了經濟損失。供應鏈中斷減緩了原料採購和產品分銷。消費者支出轉向必需品,進一步減少了泳裝銷售。雖然線上購物緩解了部分損失,但整體市場成長卻放緩。雖然復甦將是漸進的,但預計旅遊、休閒旅行和休閒的復甦將重振需求,並穩定該行業的後疫情時代運作。
預計女性用泳裝市場在預測期內將佔據最大佔有率
預計在預測期內,女性用泳裝將佔據最大的市場佔有率。高需求源自於其豐富的款式,包括比基尼、連身泳衣、坦基尼泳衣以及高階設計師品牌。時尚潮流、社群媒體影響力人士和名人代言推動了消費,而休閒旅遊、海灘旅遊和水上休閒則進一步促進了銷售。品牌和零售商正專注於時尚設計、創新材料和客製化,以滿足消費者的偏好。對時尚性和功能性的兼顧使這一細分市場極具吸引力。整體而言,女性用泳裝佔據市場主導地位,銷售額最高,並成為全球泳裝產業最具影響力的細分市場。
環保和永續材料領域預計將在預測期內實現最高複合年成長率
預計環保和永續材料領域將在預測期內實現最高成長率。人們日益增強的環保責任感、道德製造和永續生活方式意識,正在推動可生物分解、可回收和低影響材料的需求。泳裝品牌擴大使用環保材料,以吸引具有環保意識的消費者並滿足監管要求。再生聚酯纖維、有機纖維和其他永續紡織品等創新材料正日益受到歡迎,尤其是在年輕、注重潮流的人群中。環保和永續材料擁有巨大的成長機會,預計未來幾年將迅速擴張,是全球泳裝市場成長最快、最具吸引力的類別。
預計北美將在預測期內佔據最大的市場佔有率,這得益於消費者的高認知度和對品牌高級產品的偏好。游泳、水上運動、海灘度假和健身活動的積極參與推動了持續的需求。完善的零售網路、成熟的電子商務管道和社交媒體趨勢正在推動產品知名度和消費者興趣。季節性和時尚意識的購買行為進一步支持了銷售。國內外領先泳裝品牌的存在進一步鞏固了該地區的市場領導地位。此外,政府推廣體育和休閒的計劃正在促進參與和產品消費。整體而言,北美將繼續引領泳裝市場,產生可觀的收益並維持強大的全球競爭地位。
預計亞太地區在預測期內的複合年成長率最高。都市化加快、可支配收入成長以及對國際時尚潮流的日益關注推動了泳裝需求。游泳、水上運動和濱海旅遊的參與度不斷提高,為中國、印度和東南亞等國家的泳裝銷售提供了支撐。電商平台和社群媒體行銷的擴張正在提升產品知名度和消費者覆蓋率。國內外品牌都在投資以搶佔這個不斷成長的市場。在注重時尚的中產階級消費群體和日益興起的休閒活動的推動下,亞太地區已成為全球泳裝行業成長最快、前景最廣闊的地區。
According to Stratistics MRC, the Global Swimwear Market is accounted for $22.66 billion in 2025 and is expected to reach $35.89 billion by 2032 growing at a CAGR of 6.79% during the forecast period. Swimwear refers to garments made for swimming, beach activities, and aquatic recreation. This includes various designs like bikinis, one-piece suits, swim trunks, and protective rash guards, accommodating diverse body shapes and fashion tastes. Contemporary swimwear combines style with functionality, featuring materials that dry quickly, provide UV protection, and stretch for comfort. It also serves as a fashion expression, showcasing trendy colors, prints, and designs. Demand for swimwear is rising globally, fueled by growth in beach tourism, recreational travel, and participation in water sport s, making it an essential segment in both fashion and sportswear industries.
According to World Aquatics, swimming continues to be one of the most widely participated Olympic sports globally, with 35 medal events slated for Paris 2024. This breadth of competition-from freestyle to medley relays-drives consistent demand for specialized swimwear across training, amateur, and elite levels.
Rising participation in water sports and fitness activities
An increasing number of people engaging in swimming, water aerobics, surfing, and related sports are driving swimwear demand. Modern consumers want attire that ensures ease of movement, durability, and comfort in aquatic environments. A health-conscious and fitness-oriented population is further boosting the need for functional swimwear. Manufacturers are innovating with flexible fabrics, quick-dry technology, and ergonomic designs to meet this demand. Not only athletes but casual enthusiasts are influencing market expansion. With water-based recreation becoming a mainstream part of lifestyles worldwide, the preference for well-designed, high-performance swimwear is growing consistently, making it a key market driver.
Seasonal demand fluctuations
Swimwear sales are highly influenced by seasonal trends, with peak demand during summer or holiday seasons and lower sales in off-peak months. This variability creates challenges for inventory control and consistent revenue generation for manufacturers and retailers. Brands often rely on promotional strategies and varied collections to maintain sales throughout the year. Smaller companies struggle to manage inventory efficiently during low-demand periods, while larger brands face storage and cost issues for excess stock. Consequently, the seasonal nature of swimwear purchases limits steady market expansion, affecting profitability and making it harder to achieve consistent growth in the global swimwear industry.
Rise of online retail and e-commerce
The expansion of online retail and e-commerce is opening new prospects for swimwear companies. Shoppers are increasingly drawn to online platforms for convenience, diverse options, and competitive prices. Social media, influencer marketing, and digital campaigns allow brands to connect with a worldwide audience. Features like virtual try-ons, customized sizing, and subscription models enhance the customer experience. E-commerce reduces entry barriers for small and emerging brands, requiring lower investments than traditional retail. The digital environment enables faster trend adaptation, wider market access, and higher sales potential, making online retail a key growth opportunity in the swimwear sector.
Intense competition among brands
Swimwear companies are threatened by fierce competition from established and new players alike. Many brands produce similar designs, triggering price reductions and lowering profits. The growth of fast-fashion swimwear intensifies pressure on mid-range and premium brands. Continuous innovation and heavy marketing expenditure further raise operational costs. Smaller companies often struggle to stand out, while larger players must work hard to protect market share. Online retail platforms increase accessibility for newcomers, heightening competitive intensity. Intense rivalry restricts pricing power, reduces margins, and challenges brand loyalty, making competition a significant risk factor for growth and stability in the global swimwear market.
The global swimwear industry faced significant challenges due to the COVID-19 pandemic. Lockdowns, restricted travel, and the closure of pools, beaches, resorts, and gyms caused a steep decline in consumer demand. Disrupted seasonal purchasing led to excess inventory and financial losses for manufacturers and retailers. Supply chain interruptions delayed both raw material procurement and product distribution. Shifts in consumer spending toward essential items further reduced swimwear sales. While online retail helped alleviate some losses, overall market growth slowed. Recovery is gradual, and the resurgence of tourism, leisure travel, and recreational activities is expected to revive demand and stabilize operations in the post-pandemic period.
The women's swimwear segment is expected to be the largest during the forecast period
The women's swimwear segment is expected to account for the largest market share during the forecast period. High demand arises from the wide variety of styles, including bikinis, one-piece suits, tankinis, and premium designer options. Fashion trends, social media influence, and celebrity endorsements drive purchases, while leisure travel, beach tourism, and water-based recreational activities further boost sales. Brands and retailers focus on trendy designs, innovative materials, and customization to meet consumer preferences. The emphasis on both fashion and functionality makes this segment highly attractive. Overall, women's swimwear dominates the market, generating the highest revenue and representing the most influential segment in the global swimwear industry.
The eco-friendly & sustainable fabrics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the eco-friendly & sustainable fabrics segment is predicted to witness the highest growth rate. Rising awareness of environmental responsibility, ethical manufacturing, and sustainable lifestyles is boosting demand for biodegradable, recycled, and low-impact materials. Swimwear brands are increasingly using eco-conscious fabrics to appeal to environmentally aware consumers and meet regulatory requirements. Innovations like recycled polyester, organic fibers, and other sustainable textiles are gaining traction, especially among younger, trend-focused buyers. This segment offers substantial growth opportunities and is expected to expand rapidly, making eco-friendly and sustainable fabrics the fastest-growing and most attractive category within the global swimwear market.
During the forecast period, the North American region is expected to hold the largest market share, fueled by high consumer awareness and preference for branded, premium products. Strong participation in swimming, water sports, beach vacations, and fitness activities drives consistent demand. Well-established retail networks, advanced e-commerce channels, and social media trends increase product visibility and consumer engagement. Seasonal and fashion-conscious buying behaviors further support sales. The presence of major domestic and international swimwear brands reinforces the region's market leadership. Additionally, government programs promoting sports and recreational activities boost participation and product consumption. Overall, North America continues to lead the swimwear market, generating significant revenue and maintaining a strong competitive position worldwide.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Increasing urbanization, higher disposable incomes, and greater awareness of international fashion trends are driving demand. Rising participation in swimming, water sports, and coastal tourism is supporting sales in countries like China, India, and Southeast Asia. Expansion of e-commerce platforms and social media marketing is improving product visibility and consumer reach. Both domestic producers and international brands are investing to capture this growing market. The combination of fashion-conscious, middle-class consumers and increasing leisure activities positions Asia Pacific as the fastest-growing and most promising region in the global swimwear industry.
Key players in the market
Some of the key players in Swimwear Market include Adidas AG, Nike Inc., Speedo International, Arena S.p.A, PVH Corp. (Calvin Klein, Tommy Hilfiger), Quiksilver Inc., American Eagle Outfitters (Aerie), LVMH (Louis Vuitton, Dior Swimwear), H&M Group, Decathlon Group, Victoria's Secret & Co., Pentland Group (Speedo, Ellesse) and Other Emerging Players.
In June 2025, PVH Corp. announced a new licensing agreement with Herman Kay-Mystic LLC to produce select outerwear under the Calvin Klein and TOMMY HILFIGER brands. PVH Corp. is taking back its licensed women's wholesale business in North America through a multi-year initiative to directly operate core lifestyle categories, including underwear, sportswear, and jeans, for the Calvin Klein and TOMMY HILFIGER brands.
In February 2025, Adidas and Mexico's Club America Sign Partnership in Nike Snub bringing its contract with Nike Inc. to an end as of this summer. The collaboration will start in July in time for the 2025-2026 soccer seasons, the companies said in a joint statement in which no figures were mentioned. A person familiar with the situation said Adidas' contract with America more than doubles the amount of Nike's previous deal.
In October 2024, NIKE, Inc. signed a 12-year global agreement as the leagues' exclusive on-court uniform and apparel provider, delivering innovation and storytelling for the next generation of players and fans. The global extension is highlighted by new content initiatives, a comprehensive commitment to grassroots basketball, as well as the continued development of a joint membership program that delivers benefits to fans of the brands through distinctive products, content and experiences.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.