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市場調查報告書
商品編碼
1803064
2032 年塑膠中性水市場預測:按產品類型、包裝類型、塑膠中性機制、價格分佈範圍、分銷管道、最終用戶和地區進行的全球分析Plastic-Neutral Water Market Forecasts to 2032 - Global Analysis By Product Type, Packaging Type, Plastic-Neutral Mechanism, Price Tier, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球塑膠中性水市場預計在 2025 年價值 7.9 億美元,到 2032 年將達到 15.4 億美元,預測期內的複合年成長率為 10.0%。
塑膠中性水是指以包裝形式出售的飲用水,生產商透過從環境中提取等量的塑膠廢棄物來補償塑膠的使用。其理念是在塑膠使用量與透過回收、再利用和廢棄物管理工作回收的塑膠量之間取得平衡。這種方法支持永續性,最大限度地減少對生態系統的破壞,並推動瓶裝水產業的企業走向循環經濟實踐和負責任的資源管理。
消費者意識和需求不斷成長
隨著環保意識的增強,越來越多的消費者積極選擇能夠體現其永續性價值的產品。塑膠中性水品牌正受益於這一轉變,透過收集、回收和抵消額度提供平衡塑膠使用的解決方案。數位平台和網紅行銷在向公眾宣傳塑膠廢棄物及其長期影響方面發揮關鍵作用。尤其是年輕一代,他們正在推動道德和環保消費的需求。這一趨勢正在推動零售貨架、線上市場和餐飲場所的成長。對循環經濟原則的日益重視進一步刺激了市場成長和創新。
缺乏標準化認證和對綠色清洗的擔憂
儘管市場對塑膠中性的興趣日益濃厚,但由於缺乏統一的塑膠中性標準,市場仍面臨重重障礙。許多公司聲稱永續性,但並未經過第三方檢驗,這導致消費者產生困惑和不信任。消費者越來越要求明確補償的計算和檢驗方式。如果沒有明確的基準,就很難評估不同品牌對環境影響的合法性。這種缺乏透明度的情況可能會損害品牌信譽,並減緩消費者的接受度。在標準化認證系統得到廣泛實施之前,懷疑論可能會繼續阻礙市場成長。
永續包裝的創新
塑膠零排放的潮流推動了可再生和可回收材料包裝的創新。各大品牌正在探索替代材料以減少其碳足跡,例如竹纖維、可堆肥生質塑膠和可回收海洋廢棄物。這些發展不僅支持永續性目標,還能幫助產品在競爭激烈的市場中脫穎而出。智慧包裝功能,例如可掃描2D碼追蹤環境影響的功能,正引起具有環保意識的消費者的共鳴。與綠色科技公司和材料創新者的夥伴關係正在加速這一進程。包裝已成為關鍵的差異化因素,有助於打造高階定位並加深消費者參與。
轉向替代包裝
雖然無塑水提供了一種過渡性的解決方案,但它面臨著來自完全無塑包裝形式的競爭。玻璃瓶、鋁罐和紙盒因其可回收性和低環境影響而越來越受歡迎。這些替代品通常被認為更可靠,並且不依賴補償計劃。隨著無塑包裝基礎設施的完善,消費者和零售商的偏好可能會逐漸轉移,不再選擇無塑產品。這種趨勢可能會對那些嚴重依賴補償模式而非真正逐步淘汰塑膠的品牌構成挑戰。
疫情最初擾亂了供應鏈,並暫時阻礙了整個瓶裝水產業的永續性工作。衛生方面的擔憂導致一次性塑膠的使用增加,暫時阻礙了塑膠中和進程。然而,這場危機也凸顯了環境與公共健康之間的關聯。隨著復甦工作的推進,各大品牌重新將重點放在永續性和塑膠抵銷計畫上。疫情期間電商的興起為消費者教育和產品分銷創造了新的機會。自新冠疫情以來,市場已恢復成長勢頭,更加重視經抗衝擊檢驗和循環包裝模式。
預計靜水地區將成為預測期內最大的地區
隨著環保意識的不斷增強以及對低影響補水的需求,靜水市場預計將在預測期內佔據最大的市場佔有率。基於區塊鏈的可追溯性、生物分解性包裝和塑膠抵消技術的進步正在重塑消費者的期望。新興趨勢包括可再填充瓶站、QR碼影響追蹤以及與循環經濟平台的合作。關鍵發展包括零售擴張、第三方認證以及與碳中和物流的整合。這些創新正在推動品牌差異化並加速普及,尤其是在尋求永續補水解決方案的都市區消費者和注重健康的消費者群體中。
預計預測期內設施部門的複合年成長率最高。
隨著企業、飯店和大學逐步落實環境、社會和永續性(ESG) 要求並實現永續發展目標,預計機構部門將在預測期內實現最高成長率。物聯網 (IoT) 分配器、可重複使用的散裝系統和數位偏移追蹤工具等創新解決方案正在簡化業務。新興趨勢包括綠色採購政策、符合 LEED 標準的補水站以及聯合品牌的永續性宣傳活動。近期趨勢,例如與零廢棄物物流供應商合作以及融入企業社會責任報告框架,正在被尋求可衡量環境影響和聲譽價值的各個行業所採用。
由於可堆肥包裝、鋁瓶包裝和智慧水監測技術的興起,預計亞太地區將在預測期內佔據最大的市場佔有率。監管機構對一次性塑膠的嚴厲打擊正推動企業轉向環保替代品和數位基礎設施。可再填充飲水機、盒裝飲用水和基於區塊鏈的供應鏈追蹤等趨勢正日益受到關注。印度的「智慧防漏舉措」和澳洲的「國家塑膠計畫」等引人注目的政策行動正在將永續性目標與消費者需求相結合,推動整個補水生態系統的創新,並重塑產業格局。
預計北美在預測期內將呈現最高的複合年成長率,這得益於人工智慧洩漏檢測、再生PET解決方案和智慧電錶系統等先進技術的推動。日益嚴格的環境法規和不斷變化的消費者期望,正在推動可再填充形式、機能飲料的永續包裝以及區塊鏈技術帶來的透明度的採用。重大政策改革和基礎設施發展正在刺激技術創新,使得塑膠中性水合物既是合規的必需品,也是該地區日益注重環保的水市場的戰略優勢。
According to Stratistics MRC, the Global Plastic-Neutral Water Market is accounted for $0.79 billion in 2025 and is expected to reach $1.54 billion by 2032 growing at a CAGR of 10.0% during the forecast period. Plastic-Neutral Water is drinking water sold in packaging where the producer compensates for the plastic used by extracting an equal amount of plastic waste from the environment. The idea is to achieve balance between plastic usage and recovery through recycling, reuse, or waste management efforts. This approach supports sustainability, minimizes ecological harm, and drives companies in the bottled water sector toward circular economy practices and responsible resource management.
Growing consumer awareness and demand
As environmental awareness intensifies, more consumers are actively choosing products that reflect their sustainability values. Plastic-neutral water brands are benefiting from this shift, offering solutions that balance plastic use through recovery, recycling, or offset credits. Digital platforms and influencer marketing have played a key role in educating the public about plastic waste and its long-term consequences. Younger generations, in particular, are driving demand for ethical and environmentally responsible consumption. This trend is fueling growth across retail shelves, online marketplaces, and hospitality venues. The growing emphasis on circular economy principles is further accelerating market growth and innovation.
Lack of standardized certification and green-washing concerns
Despite growing interest, the market faces hurdles due to inconsistent standards around plastic neutrality. Many companies make sustainability claims without third-party validation, leading to confusion and mistrust. Consumers are increasingly demanding clarity on how offsets are calculated and verified. Without clear benchmarks, it's difficult to assess the legitimacy of different brands' environmental impact. This lack of transparency can damage brand credibility and slow consumer adoption. Until standardized certification systems are widely implemented, skepticism may continue to hinder market growth.
Innovation in sustainable packaging
The push for plastic neutrality is sparking innovation in packaging made from renewable and recyclable materials. Brands are exploring alternatives like bamboo fiber, compostable bioplastics, and reclaimed ocean waste to reduce their footprint. These developments not only support sustainability goals but also help products stand out in a competitive market. Smart packaging features, such as scannable codes for impact tracking, are resonating with environmentally conscious buyers. Partnerships with green tech firms and material innovators are accelerating progress. As packaging becomes a key differentiator, it opens doors for premium positioning and deeper consumer engagement.
Shift to alternative packaging
While plastic-neutral water offers a transitional solution, it faces competition from packaging formats that eliminate plastic entirely. Glass bottles, aluminum cans, and paper cartons are gaining popularity due to their recyclability and lower environmental impact. These alternatives are often viewed as more authentic and less reliant on offsetting schemes. As infrastructure for plastic-free packaging improves, consumer and retailer preferences may shift away from plastic-neutral options. This trend could challenge brands that depend heavily on offset models rather than true elimination.
The pandemic initially disrupted supply chains and paused sustainability initiatives across the bottled water sector. Concerns over hygiene led to increased use of single-use plastics, temporarily stalling progress toward plastic neutrality. However, the crisis also highlighted the link between environmental health and public well-being. As recovery efforts gained traction, brands renewed their focus on sustainability and plastic offset programs. The rise of e-commerce during lockdowns created new opportunities for consumer education and product distribution. Post-COVID, the market is regaining momentum with stronger commitments to verified impact and circular packaging models.
The still water segment is expected to be the largest during the forecast period
The still water segment is expected to account for the largest market share during the forecast period, due to rising eco-consciousness and demand for low-impact hydration. Advances in blockchain-based traceability, biodegradable packaging, and plastic offset technologies are reshaping consumer expectations. Emerging trends include refillable bottle stations, QR-coded impact tracking, and partnerships with circular economy platforms. Key developments involve retail expansion, third-party certification, and integration with carbon-neutral logistics. These innovations are driving brand differentiation and accelerating adoption, especially among urban and health-focused consumers seeking sustainable hydration solutions.
The institutional segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the institutional segment is predicted to witness the highest growth rate, as corporates, hotels, and universities align with ESG mandates and sustainability goals. Innovative solutions like IoT-enabled dispensers, reusable bulk systems, and digital offset tracking tools are streamlining operations. Emerging trends span green procurement policies, LEED-aligned hydration stations, and co-branded sustainability campaigns. Recent developments include partnerships with zero-waste logistics providers and integration into CSR reporting frameworks, driving adoption across sectors seeking measurable environmental impact and reputational value.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to breakthroughs in compostable packaging, aluminum bottle formats, and smart water monitoring technologies. Regulatory crackdowns on single-use plastics are pushing companies toward eco-friendly alternatives and digital infrastructure. Trends like refillable dispensers, boxed water, and blockchain-based supply chain tracking are gaining traction. Notable policy actions such as India's smart leakage initiatives and Australia's National Plastic Plan are reshaping the landscape, aligning sustainability goals with consumer demand and driving innovation across the hydration ecosystem.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by advanced technologies like AI-powered leak detection, recycled PET solutions, and smart metering systems. Rising environmental regulations and shifting consumer expectations are encouraging adoption of refillable formats, sustainable packaging for functional beverages, and blockchain-enabled transparency. Major policy reforms and infrastructure upgrades are accelerating innovation, positioning plastic-neutral hydration as both a compliance necessity and a strategic advantage in the region's increasingly eco-conscious water market.
Key players in the market
Some of the key players in Plastic-Neutral Water Market include Nestle Waters, CanO Water, Danone, Nordaq, PepsiCo, Reign Water, The Coca-Cola Company, BlueTriton Brands, JUST Water, Booster Water, Liquid Death, Svalbaroi, Boxed Water Is Better, VOSS Water, Flow Hydration, Ethos Water, PATH Water, and Open Water.
In July 2025, The Confederation of African Football (CAF) and Danone have announced an agreement, making Danone an Official Partner of the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 and the TotalEnergies CAF Women's Africa Cup of Nations. This partnership strengthens Danone's commitment to promoting health through food across the African continent, where both sports and nutrition play an essential role at every stage of life.
In July 2025, PepsiCo is proud to introduce Pepsi(R) Prebiotic Cola, the evolution of cola created to reflect the tastes and values of today's cola lovers. This innovation includes 5 grams of cane sugar, has 30 calories, and contains no artificial sweeteners. It delivers the classic crisp, refreshing taste of Pepsi with the added functional ingredient of 3 grams of prebiotic fiber.
In June 2023, OL Reign announced a two-year renewal of its partnership with Everybody Water, a purpose-driven brand focused on sustainability and equity. As the Official Water Supplier of OL Reign, Everybody Water will provide water for the club's training and matchday needs.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.