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市場調查報告書
商品編碼
1798072

2032 年馬黛茶市場預測：按產品、口味、包裝類型、分銷管道、應用和地區進行的全球分析

Yerba Mate Market Forecasts to 2032 - Global Analysis By Product, Flavor, Packaging Type, Distribution Channel, Applications and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球馬黛茶市場規模預計在 2025 年達到 12 億美元，到 2032 年將達到 21 億美元，預測期內的複合年成長率為 7.5%。

馬黛茶是一種傳統的南美飲料，由巴拉圭冬青樹（Ilex paraguariensis）的乾葉和嫩枝浸泡在熱水中製成。它散發著泥土的芬芳，略帶苦味。馬黛茶盛放在一個挖空的葫蘆中，用一種叫做「吸管」（bombilla）的金屬吸管飲用。它含有天然的咖啡因、可可鹼和抗氧化劑。馬黛茶在阿根廷、烏拉圭、巴拉圭和巴西部分地區等國家具有重要的文化意義。

根據美國零售聯合會 (NRF) 的數據，北美有超過 10,000 家零售商出售馬黛茶。

機能飲料日益流行

機能飲料日益流行，導致馬黛茶消費量大幅成長，因為消費者越來越追求含有天然咖啡因、抗氧化劑和健康成分的飲料。這種成長源於生活方式的改變，這種改變優先考慮健康和提升能量的營養，尤其是在年輕一代。人們對馬黛茶在代謝、提神醒腦和增強免疫力方面的益處日益了解，進一步提升了其全球吸引力。此外，運動員和健康達人的代言也提升了產品的知名度。都市區消費者，尤其是新興國家的消費者，對此類天然替代品表現出強烈的偏好。

季節性取決於農作物收成

季節性採收是巴拉圭冬青市場的重要限制因素，因為氣候變遷直接影響產量和品質。不可預測的天氣模式、乾旱和過量降雨會擾亂生產計劃，並加劇供應不穩定。此類波動往往會擾亂原料供應，影響價格和出口承諾。此外，巴拉圭冬青種植地域集中，增加了供應鏈中斷的風險。農民面臨著在不損害品質的情況下滿足日益成長的全球需求的挑戰。

透過風味混合實現產品多樣化

透過風味混合實現產品多樣化，為馬黛茶市場帶來了豐厚的機會，並滿足了消費者不斷變化的偏好需求。水果浸泡、草本和植物組合等創新產品正吸引著追求多樣化的年輕消費者。這些增值產品使品牌能夠實現差異化，並佔領利基市場。此外，風味馬黛茶吸引了那些不喜歡純馬黛茶濃郁泥土味的非傳統消費者。高階和手工混合飲料的日益普及也支撐了高利潤率。這種多元化策略與全球飲料創新趨勢相契合。

與咖啡和茶的競爭

來自咖啡和茶的競爭仍然是一個持續的威脅，因為這些老飲品主導著全球消費者的習慣。這兩個類別都擁有強大的零售滲透率、強大的品牌忠誠度和發達的行銷網路。咖啡和茶的便利性、多樣性和熟悉度常常被像馬黛茶這樣的新興替代飲料所掩蓋。此外，這些飲料正在向即飲形式擴展，加劇了競爭壓力。咖啡和茶市場領導也經常推出注重健康的產品，削弱了馬黛茶的健康定位。

COVID-19的影響

新冠疫情對馬黛茶市場產生了多重影響，初期供應鏈中斷和出口延遲影響了供應。封鎖和勞動力短缺擾亂了產區的採收和加工活動。然而，居家消費和健康意識的增強促進了零售銷售，尤其是電商銷售。消費者擴大尋求機能飲料，以在停工期間增強免疫力和心理健康。數位行銷宣傳活動和直銷模式蓬勃發展，有助於維持品牌知名度。疫情過後，需求動能預計將持續，但物流韌性依然至關重要。

預計馬黛茶散葉茶市場在預測期內將佔據最大佔有率

由於南美國家傳統的消費方式和文化的純正性，預計在預測期內，巴拉圭茶散葉茶將佔據最大的市場佔有率。消費者喜歡散葉茶，因為它可以控制沖泡濃度，並根據個人喜好添加草藥和香料。這個細分市場正受到純粹主義者和健康愛好者的熱烈追捧。散裝包裝也使其對普通消費者來說更具成本效益。文化產出和海外僑胞群體將進一步增強日益成長的需求。

預計預測期內，袋子和包袋部分將以最高的複合年成長率成長

預計在預測期內，包裝袋和包裝袋細分市場將迎來最高成長率，這得益於便捷型包裝的日益普及。這些包裝輕巧便攜，是單次食用和便捷消費的理想選擇。精美的設計和可重複密封的特性不僅提升了產品的新鮮度，也吸引了現代消費者。電子商務銷售額的不斷成長也進一步推動了軟性包裝在運輸成本方面的應用。永續性趨勢也推動了生物分解性和可回收包裝材料的創新。

比最大的地區

預計亞太地區將在預測期內佔據最大的市場佔有率，這得益於消費者對機能飲料意識的不斷提升，以及中國、日本和澳洲等國進口量的強勁成長。不斷提升的健康意識、都市化和可支配收入水準正在推動高階飲料的購買。各國政府和零售商正在推廣天然和植物來源飲料，將其作為健康生活方式宣傳活動的一部分。此外，西方健康趨勢的影響也加速了馬黛茶的普及。包括特色茶店在內的多元化零售基礎設施正在進一步推動該地區的需求成長。

複合年成長率最高的地區

由於健康保健飲料類別的滲透率不斷提高，預計北美地區將在預測期內實現最高的複合年成長率。美國和加拿大的消費者正迅速接受馬黛茶，將其作為咖啡和合成機能飲料的清潔替代品。知名品牌的大力推廣，加上其在超級市場和咖啡館的日益普及，使其供應量不斷增加。即飲型產品在忙碌的專業人士和學生群體中越來越受歡迎。該地區對有機和永續生產產品的青睞進一步提升了其成長前景。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 二手研究資料
    • 先決條件

第3章市場走勢分析

  • 介紹
  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球馬黛茶市場（按產品）

  • 介紹
  • 活頁馬黛茶
  • 茶包
  • RTD（即飲）飲料
  • 即溶馬黛茶粉
  • 濃縮物和萃取物

6. 全球馬黛茶市場（依口味）

  • 介紹
  • 原味/無香型
  • 調味
  • 混合

7. 全球馬黛茶市場（依包裝類型）

  • 介紹
  • 手袋和包包
  • 罐頭和瓶子
  • 小袋
  • 散裝包裝

8. 全球馬黛茶市場（按分銷管道）

  • 介紹
  • 超級市場和大賣場
  • 專賣店
  • 便利商店
  • 網上零售/電子商務
  • 直銷

9. 全球馬黛茶市場（依用途）

  • 介紹
  • 飲料
  • 營養補充品
  • 化妝品
  • 製藥

第 10 章全球馬黛茶市場（按地區）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Canarias Tea Corporation
  • Pipore
  • Kraus
  • Araucaria
  • Tarefero
  • La Merced
  • Amanda
  • Rosamonte
  • Del Pais
  • CBSe
  • Riograndense
  • Playadito
  • Mate Factor
  • Guayaki Yerba Mate
  • Taragui
  • Selecta
Product Code: SMRC30442

According to Stratistics MRC, the Global Yerba Mate Market is accounted for $1.2 billion in 2025 and is expected to reach $2.1 billion by 2032 growing at a CAGR of 7.5% during the forecast period. Yerba mate is a traditional South American beverage made by steeping dried leaves and twigs of the Ilex paraguariensis plant in hot water. The drink has a distinctive earthy and slightly bitter flavor profile. Yerba mate is prepared in a hollowed gourd and consumed through a metal straw called a bombilla. It contains naturally occurring caffeine, theobromine, and antioxidants. The beverage holds cultural significance in countries like Argentina, Uruguay, Paraguay, and parts of Brazil.

According to the National Retail Federation (NRF), Yerba Mate is accessible in over 10,000 retail stores across North America.

Market Dynamics:

Driver:

Growing popularity of functional drinks

Growing popularity of functional drinks has significantly boosted Yerba Mate consumption, as consumers increasingly seek beverages with natural caffeine, antioxidants, and health-enhancing compounds. This surge is propelled by shifting lifestyles that prioritize wellness and energy-boosting nutrition, especially among younger demographics. The rising awareness of Yerba Mate's metabolic, mental alertness, and immune-supporting benefits has further widened its global appeal. Additionally, endorsements from athletes and health influencers have amplified product visibility. Urban consumers, particularly in emerging economies, are showing a strong preference for such natural alternatives.

Restraint:

Seasonal dependency on crop harvests

Seasonal dependency on crop harvests poses a notable restraint for the Yerba Mate market, as climatic fluctuations directly impact yield and quality. Unpredictable weather patterns, droughts, and excessive rainfall can disrupt production schedules and increase supply volatility. This variability often results in inconsistent raw material availability, affecting both pricing and export commitments. Furthermore, the cultivation of Ilex paraguariensis is geographically concentrated, intensifying the risk of supply chain disruptions. Farmers face challenges in meeting rising global demand without compromising quality.

Opportunity:

Product diversification with flavored blends

Product diversification with flavored blends presents a lucrative opportunity in the Yerba Mate market, catering to evolving taste preferences. Innovations such as fruit-infused, herbal, and botanical combinations are attracting younger consumers seeking variety. These value-added offerings enable brands to differentiate themselves and capture niche markets. Additionally, flavored Yerba Mate appeals to non-traditional consumers who may not enjoy its strong earthy taste in pure form. The growing trend toward premium and artisanal blends also supports higher profit margins. This diversification strategy aligns with global beverage innovation trends.

Threat:

Competition from coffee and tea

Competition from coffee and tea remains a persistent threat, as these established beverages dominate consumer habits worldwide. Both categories have extensive retail penetration, brand loyalty, and well-developed marketing networks. The convenience, variety, and familiarity of coffee and tea often overshadow emerging alternatives like Yerba Mate. Furthermore, these beverages have expanded into ready-to-drink formats, intensifying competitive pressures. Market leaders in coffee and tea also frequently launch health-oriented variants, eroding Yerba Mate's wellness positioning.

Covid-19 Impact:

The Covid-19 pandemic created a mixed impact on the Yerba Mate market, with initial supply chain disruptions and export delays affecting availability. Lockdowns and labor shortages hindered harvesting and processing activities in producing regions. However, the surge in at-home consumption and health-conscious purchasing boosted retail sales, especially through e-commerce. Consumers increasingly sought functional beverages that could support immunity and mental wellness during lockdowns. Digital marketing campaigns and direct-to-consumer models flourished, helping brands sustain visibility. Post-pandemic, demand momentum is expected to persist, though logistics resilience remains critical.

The loose leaf yerba mate segment is expected to be the largest during the forecast period

The loose leaf yerba mate segment is expected to account for the largest market share during the forecast period, owing to its traditional consumption method and cultural authenticity in South American countries. Consumers prefer loose leaves for the ability to control brewing strength and customize blends with herbs or flavors. The segment benefits from strong adoption among purists and health enthusiasts. Bulk packaging formats also support cost efficiency for regular consumers. Cultural exports and diaspora communities further reinforce growth demand.

The Pouches & Bags segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the Pouches & Bags segment is predicted to witness the highest growth rate impelled by the rising popularity of convenience-oriented packaging. These formats are lightweight, portable, and ideal for single-serve or on-the-go consumption. Attractive designs and resealable features enhance product freshness while appealing to modern consumers. Growing e-commerce sales have further favored flexible packaging for cost-effective shipping. Sustainability trends are also driving innovation in biodegradable and recyclable pouch materials.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by expanding consumer awareness of functional beverages and strong import growth in countries like China, Japan, and Australia. Rising health consciousness, urbanization, and disposable income levels are fueling premium beverage purchases. Governments and retailers are promoting natural and plant-based drinks as part of healthy lifestyle campaigns. Additionally, the influence of Western health trends is accelerating Yerba Mate adoption. The region's diverse retail infrastructure, including specialty tea shops, further supports demand growth.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to increasing penetration in the health and wellness beverage category. Consumers in the U.S. and Canada are rapidly embracing Yerba Mate as a clean energy alternative to coffee and synthetic energy drinks. Strong marketing by leading brands, coupled with rising availability in supermarkets and cafes, is enhancing accessibility. Ready-to-drink variants are gaining traction among busy professionals and students. The region's trend toward organic and sustainably sourced products further amplifies growth prospects.

Key players in the market

Some of the key players in Yerba Mate Market include Canarias Tea Corporation, Pipore, Kraus, Araucaria, Tarefero, La Merced, Amanda, Rosamonte, Del Pais, CBSe, Riograndense, Playadito, Mate Factor, Guayaki Yerba Mate, Taragui, and Selecta.

Key Developments:

In August 2025, Yerba Madre (formerly Guayaki Yerba Mate) launched a fruit-forward summer seasonal yerba mate flavor, introducing a new limited-time offering (LTO) strategy to engage consumers with seasonal innovations.

In May 2025, Guayaki Yerba Mate officially rebranded under the new name Yerba Madre. This move underscores the brand's renewed commitment to people, planet, and ancestral heritage through a regenerative mission.

In May 2025, Playadito introduced Despalada yerba mate, a minimal-stem variant designed for a richer, longer-lasting flavor profile favored by traditional mate enthusiasts.

Products Covered:

  • Loose Leaf Yerba Mate
  • Tea Bags
  • Ready-To-Drink (RTD) Beverages
  • Instant Yerba Mate Powder
  • Concentrates & Extracts

Flavors Covered:

  • Original/Unflavored
  • Flavored
  • Blended

Packaging Types Covered:

  • Pouches & Bags
  • Cans & Bottles
  • Sachets
  • Bulk Packaging

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retail/E-commerce
  • Direct Sales

Applications Covered:

  • Beverage
  • Dietary Supplements
  • Cosmetics
  • Pharmaceuticals

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Yerba Mate Market, By Product

  • 5.1 Introduction
  • 5.2 Loose Leaf Yerba Mate
  • 5.3 Tea Bags
  • 5.4 Ready-To-Drink (RTD) Beverages
  • 5.5 Instant Yerba Mate Powder
  • 5.6 Concentrates & Extracts

6 Global Yerba Mate Market, By Flavor

  • 6.1 Introduction
  • 6.2 Original/Unflavored
  • 6.3 Flavored
  • 6.4 Blended

7 Global Yerba Mate Market, By Packaging Type

  • 7.1 Introduction
  • 7.2 Pouches & Bags
  • 7.3 Cans & Bottles
  • 7.4 Sachets
  • 7.5 Bulk Packaging

8 Global Yerba Mate Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets & Hypermarkets
  • 8.3 Specialty Stores
  • 8.4 Convenience Stores
  • 8.5 Online Retail/E-commerce
  • 8.6 Direct Sales

9 Global Yerba Mate Market, By Application

  • 9.1 Introduction
  • 9.2 Beverage
  • 9.3 Dietary Supplements
  • 9.4 Cosmetics
  • 9.5 Pharmaceuticals

10 Global Yerba Mate Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Canarias Tea Corporation
  • 12.2 Pipore
  • 12.3 Kraus
  • 12.4 Araucaria
  • 12.5 Tarefero
  • 12.6 La Merced
  • 12.7 Amanda
  • 12.8 Rosamonte
  • 12.9 Del Pais
  • 12.10 CBSe
  • 12.11 Riograndense
  • 12.12 Playadito
  • 12.13 Mate Factor
  • 12.14 Guayaki Yerba Mate
  • 12.15 Taragui
  • 12.16 Selecta

List of Tables

  • Table 1 Global Yerba Mate Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Yerba Mate Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Yerba Mate Market Outlook, By Loose Leaf Yerba Mate (2024-2032) ($MN)
  • Table 4 Global Yerba Mate Market Outlook, By Tea Bags (2024-2032) ($MN)
  • Table 5 Global Yerba Mate Market Outlook, By Ready-To-Drink (RTD) Beverages (2024-2032) ($MN)
  • Table 6 Global Yerba Mate Market Outlook, By Instant Yerba Mate Powder (2024-2032) ($MN)
  • Table 7 Global Yerba Mate Market Outlook, By Concentrates & Extracts (2024-2032) ($MN)
  • Table 8 Global Yerba Mate Market Outlook, By Flavor (2024-2032) ($MN)
  • Table 9 Global Yerba Mate Market Outlook, By Original/Unflavored (2024-2032) ($MN)
  • Table 10 Global Yerba Mate Market Outlook, By Flavored (2024-2032) ($MN)
  • Table 11 Global Yerba Mate Market Outlook, By Blended (2024-2032) ($MN)
  • Table 12 Global Yerba Mate Market Outlook, By Packaging Type (2024-2032) ($MN)
  • Table 13 Global Yerba Mate Market Outlook, By Pouches & Bags (2024-2032) ($MN)
  • Table 14 Global Yerba Mate Market Outlook, By Cans & Bottles (2024-2032) ($MN)
  • Table 15 Global Yerba Mate Market Outlook, By Sachets (2024-2032) ($MN)
  • Table 16 Global Yerba Mate Market Outlook, By Bulk Packaging (2024-2032) ($MN)
  • Table 17 Global Yerba Mate Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 18 Global Yerba Mate Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 19 Global Yerba Mate Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 20 Global Yerba Mate Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 21 Global Yerba Mate Market Outlook, By Online Retail/E-commerce (2024-2032) ($MN)
  • Table 22 Global Yerba Mate Market Outlook, By Direct Sales (2024-2032) ($MN)
  • Table 23 Global Yerba Mate Market Outlook, By Application (2024-2032) ($MN)
  • Table 24 Global Yerba Mate Market Outlook, By Beverage (2024-2032) ($MN)
  • Table 25 Global Yerba Mate Market Outlook, By Dietary Supplements (2024-2032) ($MN)
  • Table 26 Global Yerba Mate Market Outlook, By Cosmetics (2024-2032) ($MN)
  • Table 27 Global Yerba Mate Market Outlook, By Pharmaceuticals (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.