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市場調查報告書

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1672962

馬黛茶市場：按形式、應用、分銷管道和地區分類

Yerba Mate Market, By Form, By Application, By Distribution Channel, By Geography

出版日期: 2025年02月17日 | 出版商:

Coherent Market Insights | 英文 130 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年全球馬黛茶市場規模為 21 億美元，到 2032 年將達到 30.1 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 5.3%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	21億美元
效能資料	從 2020 年到 2024 年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	5.30%	2032年價值預測	30.1億美元

數字。 2025 年馬黛茶各地區市場佔有率（%）

近年來，全球馬黛茶市場經歷了顯著成長。馬黛茶是一種冬青樹，原產於拉丁美洲亞熱帶地區，可作為茶飲用。隨著人們越來越意識到馬黛茶的許多健康益處，包括提高能量水平、控制體重、抗氧化特性以及降低癌症和心臟病的風險，越來越多的人將馬黛茶納入日常飲食中。此外，消費者對草本和有機飲料的偏好轉變以及新興國家可支配收入的增加也促進了全球對馬黛茶產品的需求上升。然而，在預測期內，替代品的可用性可能會在一定程度上阻礙市場成長。

市場動態：

推動全球馬黛茶市場發展的關鍵因素包括消費者健康意識的增強以及對作為咖啡和茶替代品的有機和植物飲料的需求增加。此外，透過社群媒體和其他平台上的各種健康和保健宣傳活動，人們對馬黛茶益處的認知正在不斷提高。這促使了許多產品創新，包括馬黛茶能量飲料和膳食補充劑。然而，綠茶和咖啡等更便宜的替代品的出現帶來了重大挑戰。然而，擴大亞洲和非洲等新興市場的分銷網路以及推出巴拉圭茶汽水和雞尾酒等新的產品類型代表著新的商機。

本研究的主要特點

本報告對全球馬黛茶市場進行了詳細分析，並提供了預測期（2025-2032）的市場規模和年複合成長率（CAGR%），假設 2024 年為基準年。
它還強調了各個領域的潛在商機並解釋了該市場的引人注目的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，介紹了全球馬黛茶市場的主要企業概況。
本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球馬黛茶市場報告針對該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員將透過用於分析全球馬黛茶市場的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 2.10 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	5.30%	2032 Value Projection:	USD 3.01 Bn

The global yerba mate market has been witnessing significant growth over the past few years. Yerba mate is a species of holly native to subtropical Latin America and is consumed as a tea. Rising awareness about the various health benefits of yerba mate such as increased energy levels, weight management, antioxidant properties, reduced risk of cancer and heart diseases, etc. has prompted more people to include it in their daily diet. Additionally, changing consumer preferences towards herbal and organic beverages coupled with increasing disposable incomes in developing countries are also contributing to the rising demand for yerba mate products globally. However, availability of substitutes may hamper the market growth to some extent during the forecast period.

Market Dynamics:

The key drivers fueling the global yerba mate market include rising health consciousness among consumers and increasing demand for organic and plant-based beverages as alternatives to coffee and tea. Moreover, the growing promotion of the benefits of yerba mate through various health and wellness campaigns on social media and other platforms is creating more awareness. This is encouraging numerous product innovations including yerba mate infused energy drinks and dietary supplements. However, the availability of cheaper substitutes such as green tea and coffee poses a major challenge. Nevertheless, emerging opportunities lie in expanding distribution networks in developing Asian and African markets and introducing new product categories including yerba mate sodas, cocktails, etc.

Key Features of the Study:

This report provides in-depth analysis of the global yerba mate market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global yerba mate market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Pure Leaf Naturals, Ecoteas, Yuyo Drinks Ltd, Mate Factor, Kraus, Wisdom Natural Brands, LA Virginia S.A., Guayaki Sustainable Rainforest Products, Inc., Ohio Tea Company, Orleans Coffee, and New Mexico Tea Company.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global yerba mate market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global yerba mate market.

Detailed Segmentation-

By Form:
- Liquid Concentrate
- Powder
- Others
By Application:
- Food and Beverages
- Dietary Supplements
- Cosmetics & Personal Care
- Functional Food
By Distribution Channel:
- Hypermarkets/Supermarkets
- Online Stores
- Convenience Stores
- Specialized Drug Stores
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- Pure Leaf Naturals
- Ecoteas
- Yuyo Drinks Ltd
- Mate Factor
- Kraus
- Wisdom Natural Brands
- LA Virginia S.A.
- Guayaki Sustainable Rainforest Products, Inc.
- Ohio Tea Company
- Orleans Coffee
- New Mexico Tea Company

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Form
- Market Snippet, By Application
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
PEST Analysis
PORTER's Five Forces Analysis
Market Opportunities
Regulatory Scenario
Industry Trend
Mergers and Acquisitions

4. Global Yerba Mate Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Yerba Mate Market
Impact Analysis

5. Global Yerba Mate Market, By Form, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Liquid Concentrate
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Powder
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

6. Global Yerba Mate Market, By Application, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Food and Beverages
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Dietary Supplements
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Cosmetics & Personal Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Functional Food
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

7. Global Yerba Mate Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Hypermarkets/ Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Online Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Convenience Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Specialized Drug Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

8. Global Yerba Mate Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021-2032
North America
- Introduction
- Market Size and Forecast, By Form, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)

U.S.
Canada
Latin America
- Introduction
- Market Size and Forecast, By Form, 2020 - 2032, (US$ Bn))
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Form, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Form, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Form, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Application, 2020 - 2032 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

9. Competitive Landscape

Market Share Analysis
Company Profiles
- Pure Leaf Naturals
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Ecoteas
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Yuyo Drinks Ltd
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Mate Factor
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Kraus
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Wisdom Natural Brands
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- LA Virginia S.A.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Guayaki Sustainable Rainforest Products, Inc.
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Ohio Tea Company
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- Orleans Coffee
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates
- New Mexico Tea Company
  - Company Overview
  - Product Portfolio
  - Recent Developments/Updates

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. Section

References
Research Methodology
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馬黛茶市場：按類型、應用、通路分類：2023-2032 年全球機會分析與產業預測

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馬黛茶市場：按形式、應用、分銷管道和地區分類

Yerba Mate Market, By Form, By Application, By Distribution Channel, By Geography

目錄

第1章調查目的與前提條件

第2章市場展望

第3章市場動態、法規與趨勢分析

4. 全球馬黛茶市場-冠狀病毒（COVID-19）大流行的影響

5. 全球馬黛茶市場（依形式分類），2020 年至 2032 年

6. 2020 年至 2032 年全球馬黛茶市場（按應用）

7. 2020 年至 2032 年全球馬黛茶市場（依通路分類）

8. 2020 年至 2032 年全球馬黛茶市場（按地區分類）

第9章競爭格局

第 10 章分析師建議

第 11 章章節

Table of Contents

1. Research Objectives and Assumptions

2. Market Purview

3. Market Dynamics, Regulations, and Trends Analysis

4. Global Yerba Mate Market - Impact of Coronavirus (COVID-19) Pandemic

5. Global Yerba Mate Market, By Form, 2020-2032, (US$ Bn)

6. Global Yerba Mate Market, By Application, 2020-2032, (US$ Bn)

7. Global Yerba Mate Market, By Distribution Channel, 2020-2032, (US$ Bn)

8. Global Yerba Mate Market, By Region, 2020-2032, (US$ Bn)

9. Competitive Landscape

10. Analyst Recommendations

11. Section

馬黛茶市場：按形式、應用、分銷管道和地區分類

Yerba Mate Market, By Form, By Application, By Distribution Channel, By Geography

目錄

第1章 調查目的與前提條件

第2章 市場展望

第3章市場動態、法規與趨勢分析

4. 全球馬黛茶市場-冠狀病毒（COVID-19）大流行的影響

5. 全球馬黛茶市場（依形式分類），2020 年至 2032 年

6. 2020 年至 2032 年全球馬黛茶市場（按應用）

7. 2020 年至 2032 年全球馬黛茶市場（依通路分類）

8. 2020 年至 2032 年全球馬黛茶市場（按地區分類）

第9章競爭格局

第 10 章分析師建議

第 11 章 章節

Table of Contents

1. Research Objectives and Assumptions

2. Market Purview

3. Market Dynamics, Regulations, and Trends Analysis

4. Global Yerba Mate Market - Impact of Coronavirus (COVID-19) Pandemic

5. Global Yerba Mate Market, By Form, 2020-2032, (US$ Bn)

6. Global Yerba Mate Market, By Application, 2020-2032, (US$ Bn)

7. Global Yerba Mate Market, By Distribution Channel, 2020-2032, (US$ Bn)

8. Global Yerba Mate Market, By Region, 2020-2032, (US$ Bn)

9. Competitive Landscape

10. Analyst Recommendations

11. Section

第1章調查目的與前提條件

第2章市場展望

第 11 章章節