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市場調查報告書
商品編碼
1798040
全球米水護膚市場:2032 年預測 - 按產品、配方類型、年齡、通路和地區分析Rice Water Skincare Market Forecasts to 2032 - Global Analysis By Product, Formulation Type, Age, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球米水護膚市場預計在 2025 年將達到 21.7 億美元,預計到 2032 年將達到 44 億美元,預測期內的複合年成長率為 10.58%。
米水護膚是指將浸泡或煮沸後的米水作為天然成分用於護膚。米水富含維生素、礦物質、抗氧化劑和胺基酸,以舒緩、滋養和提亮肌膚而聞名。它具有消炎、控油、收縮毛孔、改善膚質等功效。化妝水、洗面乳或面膜。其溫和的特性使其適合所有膚質,以無化學成分的天然方式為肌膚補水、煥發光彩,並提升整體健康。
對天然和清潔美容產品的需求不斷成長
消費者越來越追求不含刺激性化學物質和合成添加劑的配方。米水以其天然營養成分和舒緩肌膚的功效而聞名,完美契合了這一趨勢。其溫和的有機特性吸引了注重健康和環保的消費者。各大品牌如今正專注於突顯天然成分,以吸引這群日益成長的消費者群體。因此,米水護膚品的普及率和市場規模都在不斷成長。
嚴格的監管要求
製造商必須遵守嚴格的安全和成分法規,從而延遲產品上市。認證流程可能非常複雜,阻礙了小品牌進入市場。頻繁的法規更新帶來了不確定性,並擾亂了供應鏈。合規成本降低了利潤率,並限制了創新投資。總體而言,這些法規減緩了市場成長,並限制了新產品的推出。
亞洲護膚傳統的文化意義
在日本、韓國和中國等國家,米水因其美膚和舒緩功效而擁有數百年的使用歷史。傳統的美容儀式強調天然和整體成分,贏得了消費者的高度信任。現代品牌正利用這些古老的做法,將其產品宣傳為真實有效。社群媒體和韓妝潮流正推動全球對米水護膚的興趣。這項文化遺產正在推動國內需求和國際採用,從而推動市場穩步成長。
原物料價格波動
中小型品牌難以管理這些成本波動,這可能會對利潤率造成壓力。此外,不可預測的價格會阻礙供應鏈效率,並使庫存計劃變得複雜。由於預算緊張,企業可能會推遲新產品的發布或減少技術創新的投資。這些財務和營運的不確定性共同減緩了市場擴張。因此,原物料價格波動對市場成長構成了重大挑戰。
新冠疫情嚴重影響了米水護膚市場,擾亂了供應鏈,限制了產能,並導致原料暫時短缺。消費行為發生了變化,推動了對居家護膚解決方案以及注重衛生和天然成分的產品的需求。電商通路激增,實體零售面臨限制,分銷策略也進行了重組。行銷和產品發布放緩,研發也面臨延遲。整體而言,市場機會與機會並存,數位化加速,全球對清潔、天然和以自我護理為中心的護膚趨勢的關注度也不斷提升。
預計米水保濕霜市場在預測期內將佔據最大佔有率
米水保濕霜預計將在預測期內佔據最大的市場佔有率,這得益於其對肌膚的有效保濕和滋養。其輕盈的配方吸引了尋求不油膩日常護膚方案的消費者。它富含維生素和抗氧化劑,能夠提升肌膚光澤和彈性,從而刺激需求。人們對天然和傳統美容療法的認知度不斷提高,進一步提升了其受歡迎程度。持續的產品創新,例如將米水與其他植物成分結合,正在擴大消費者群體並促進市場成長。
預計預測期內 Z 世代群體的複合年成長率最高。
Z世代族群預計將在預測期內實現最高成長率,這得益於他們對天然和永續美容產品的強烈偏好。他們深受社群媒體趨勢和美妝達人的深刻影響,產品認知度和接受度不斷提升。這一代人正在尋求創新和多功能的護膚解決護膚,這推動了對米水基產品的需求。 Z世代樂於嘗試小眾和新興品牌,這將加速其市場滲透。對符合道德和零殘忍配方的關注將進一步推動全球市場擴張。
由於傳統的美容習俗以及對稻米製品的文化親和力,北美預計將在預測期內佔據最大的市場佔有率。消費者對天然、草本和植物來源護膚產品表現出強烈的偏好,推動了配方和包裝的創新。人們對皮膚健康、抗衰老功效和自然療法的認知日益增強,推動了產品的採用。電商平台和社群媒體影響力人士正在顯著影響消費者的購買決策。本土品牌正與國際品牌並駕齊驅,產品發佈時也常強調永續性和環保成分。
預計亞太地區將在預測期內實現最高的複合年成長率,這得益於人們對成分透明度、道德採購和無添加劑實踐的認知不斷提高。社群媒體和美妝社群在推廣米水產品作為整體護膚方面發揮關鍵作用。優質化、產品形態創新以及與健康品牌的合作是常見的策略。雖然傳統知識尚未成熟,但韓妝和亞洲美妝潮流的影響正在推動強勁的需求。
According to Stratistics MRC, the Global Rice Water Skincare Market is accounted for $2.17 billion in 2025 and is expected to reach $4.40 billion by 2032 growing at a CAGR of 10.58% during the forecast period. Rice Water Skincare refers to the use of water in which rice has been soaked or boiled as a natural ingredient for skin care. Rich in vitamins, minerals, antioxidants, and amino acids, rice water is known to soothe, nourish, and brighten the skin. It helps in reducing inflammation, controlling oil, minimizing pores, and improving skin texture. Traditionally used in Asian beauty routines, it can be applied directly as a toner, cleanser, or face mask. Its gentle nature makes it suitable for all skin types, offering a natural, chemical-free approach to hydration, radiance, and overall skin health.
Rising demand for natural and clean beauty products
Consumers are increasingly seeking formulations free from harsh chemicals and synthetic additives. Rice water, known for its natural nutrients and skin-soothing properties, aligns perfectly with this trend. Its gentle and organic profile attracts health-conscious and eco-friendly buyers. Brands are now focusing on highlighting natural ingredients to appeal to this growing audience. As a result, rice water-based skincare products are experiencing higher adoption and market growth.
Stringent regulatory requirements
Manufacturers must comply with strict safety and ingredient regulations, delaying product launches. Certification processes can be complex, discouraging smaller brands from entering the market. Frequent updates in regulations create uncertainty and disrupt supply chains. Compliance-related expenses reduce profit margins, limiting investment in innovation. Overall, these regulations slow market growth and restrict the introduction of new products.
Cultural significance in Asian skincare traditions
Rice water has been used for centuries in countries like Japan, Korea, and China for its skin-brightening and soothing properties. Traditional beauty rituals emphasize natural and holistic ingredients, creating high consumer trust. Modern brands leverage these age-old practices to market products as authentic and effective. Social media and K-beauty trends amplify interest in rice water-based skincare globally. This cultural heritage fuels both domestic demand and international adoption, driving market growth steadily.
Fluctuating raw material prices
Small and medium-sized brands may find it difficult to manage these cost changes, which can strain their profit margins. Additionally, unpredictable prices can disturb supply chain efficiency and complicate inventory planning. Companies might postpone new product launches or reduce innovation investments due to budget pressures. These financial and operational uncertainties collectively slow down market expansion. Consequently, fluctuating raw material prices pose a significant challenge to the growth of the market.
The Covid-19 pandemic significantly impacted the Rice Water Skincare market by disrupting supply chains and limiting production capabilities, leading to temporary shortages of raw materials. Consumer behaviour shifted, with increased demand for at-home skincare solutions and products promoting hygiene and natural ingredients. E-commerce channels surged as physical retail faced restrictions, reshaping distribution strategies. Marketing and product launches slowed, while R&D faced delays. Overall, the market experienced both challenges and opportunities, accelerating digital adoption and emphasizing clean, natural, and self-care-focused skincare trends worldwide.
The rice water moisturizers segment is expected to be the largest during the forecast period
The rice water moisturizers segment is expected to account for the largest market share during the forecast period by offering effective hydration and skin nourishment. Its lightweight formulation appeals to consumers seeking non-greasy, everyday skincare solutions. Rich in vitamins and antioxidants, it enhances skin radiance and elasticity, boosting demand. Rising awareness of natural and traditional beauty remedies further fuels its popularity. Continuous product innovations, such as combining rice water with other botanicals, expand its consumer base and market growth.
The gen Z segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the gen Z segment is predicted to witness the highest growth rate due to their strong preference for natural and sustainable beauty products. They are highly influenced by social media trends and beauty influencers, increasing product awareness and adoption. This generation seeks innovative, multifunctional skincare solutions, boosting demand for rice water-based products. Gen Z's willingness to experiment with niche and emerging brands accelerates market penetration. Their focus on ethical and cruelty-free formulations further propels the market's expansion globally.
During the forecast period, the North America region is expected to hold the largest market share due to traditional beauty practices and cultural familiarity with rice-based products. Consumers show strong preference for natural, herbal, and plant-derived skincare solutions, driving innovation in formulations and packaging. Rising awareness about skin health, anti-aging benefits, and natural remedies is boosting product adoption. E-commerce platforms and social media influencers significantly influence purchasing decisions. Local brands are gaining traction alongside international players, and product launches often emphasize sustainability and eco-friendly ingredients.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rising awareness of ingredient transparency, ethical sourcing, and cruelty-free practices. Social media and beauty communities play a key role in promoting rice water products as part of holistic skincare routines. Premiumization, innovation in product formats, and collaborations with wellness brands are common strategies. While traditional knowledge is less ingrained, the influence of K-beauty and Asian beauty trends has created strong demand.
Key players in the market
Some of the key players in Rice Water Skincare Market include The Face Shop, SK-II, Plum, Beauty of Joseon, COSRX, Tatcha, Innisfree, Shiseido, Skinfood, Laneige, Sulwhasoo, Origins, Awear Beauty, Hayejin, BONIIK, JUARA Skincare and MIRABELLE COSMETICS Pvt Ltd.
In June 2025, The Face Shop's new Rice Water Bright Cleansing Balm features a multi-phase formula that melts from a solid balm into oil, gently exfoliates as a gommage, and rinses into a milky texture, effectively removing makeup, impurities, and brightening skin.
In August 2024, SK-II introduced the LXP Craftsmanship series, featuring the highest concentrated PITERA(TM) as the primary ingredient. The series includes products such as the LXP Cream, Essence, Serum, and Eye Cream, each crafted with a luxurious pottery finish and incorporating rare Gold Silk Sericin.