身體噴霧市場規模、佔有率、成長分析（按產品、性別、應用、分銷管道和地區）—2025 年至 2032 年產業預測

預計 2023 年全球身體噴霧市場價值將達到 52 億美元，並從 2024 年的 54.6 億美元成長到 2032 年的 79.8 億美元，預測期內（2025-2032 年）的複合年成長率為 4.9%。

全球身體噴霧市場正經歷強勁成長，這得益於新興消費者偏好、政府對化妝品產業的支持以及一波創新產品開發浪潮。各國政府正透過補貼和出口促進政策加強個人護理產業，鼓勵生產和推廣輕盈清新的香水產品。重大技術進步正在改變香水產業格局，尤其是人工智慧和機器學習的應用，這使得香水能夠根據個人偏好和區域氣候條件客製化高度個人化的香味。此外，各大品牌正透過採用環保包裝、無酒精配方和太陽能製造等永續實踐來滿足注重環保的消費者的需求，最終在最大程度減少環境影響的同時，提升整體消費者體驗。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

身體噴霧市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 酒精類
• 水性
• 精油基底

身體噴霧市場規模（按性別和複合年成長率） (2025-2032)

• 市場概覽
• 男性
• 女士
• 男女通用的

身體噴霧市場規模（按應用）及複合年成長率（2025-2032）

• 市場概覽
• 日常穿著
• 運動與健身
• 特殊機會

身體噴霧市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 超級市場和大賣場
• 網路零售
• 便利商店
• 藥局
• 專賣店

身體噴霧市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• Victoria's Secret（USA）
• Bath & Body Works（USA）
• Sol de Janeiro（USA）
• Dior（France）
• Chanel（France）
• The Body Shop（UK）
• L'Occitane en Provence（France）
• Phlur（USA）
• Glossier（USA）
• NEST New York（USA）
• Kopari Beauty（USA）
• Plum（India）
• Forest Essentials（India）
• Nykaa Cosmetics（India）
• Layer'r Wottagirl（India）
• Axe（UK/Netherlands）
• Nivea（Germany）
• Engage（India）
• Bella Vita Organic（India）
• Body Cupid（India）

結論和建議

Global Body Mist Market size was valued at USD 5.2 Billion in 2023 and is poised to grow from USD 5.46 Billion in 2024 to USD 7.98 Billion by 2032, growing at a CAGR of 4.9% in the forecast period (2025-2032).

The global body mist market is experiencing robust growth driven by evolving consumer preferences, supportive government initiatives for the cosmetics sector, and a wave of innovative product development. Governments are enhancing the personal care industry by offering subsidies and promoting exports, facilitating increased production and acceptance of lightweight, refreshing fragrance products. Significant advancements are transforming the fragrance landscape, particularly through the use of AI and machine learning, which allow for the creation of hyper-personalized scents tailored to individual preferences and local climate conditions. Additionally, brands are responding to eco-conscious consumer demands by adopting sustainable practices, including eco-friendly packaging, alcohol-free formulas, and solar-powered manufacturing, ultimately enhancing the overall consumer experience while minimizing environmental impact.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Body Mist market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Body Mist Market Segments Analysis

The global body mist market is segmented into product type, application, gender, distribution channel, and region. By product, the market is classified into alcohol-based body mists, water-based body mists, and essential oil-based body mists. Depending on gender, it is segmented into male, female, and unisex. According to the application, the market is daily wear, sports & fitness, and special occasions. As per distribution channel, it is categorized into supermarkets & hypermarkets, online retail, convenience stores, pharmacies, and specialty stores. Regionally, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Driver of the Global Body Mist Market

The Global Body Mist market is being significantly driven by the rising demand for clean beauty and skin-sensitive formulations, particularly those free from harsh chemicals and alcohol. This shift in consumer preference has prompted brands to innovate their body mist offerings, focusing on plant-based ingredients, essential oil infusions, and dermatologist-tested products. As consumers increasingly prioritize skin-friendly and eco-conscious options, the market is poised for robust growth. This evolving landscape reflects a strong outlook for body mist products that cater to the preferences of health-conscious individuals, underscoring the increasing importance of safe and sustainable beauty solutions.

Restraints in the Global Body Mist Market

The Global Body Mist market faces a challenge due to the lower adoption rates among male consumers compared to their female counterparts. Despite the introduction of unisex and male-targeted body mist products, male usage remains relatively limited, hindering the market's expansion in specific demographics. This disparity restricts growth potential, as the overall appeal of body mists has not yet resonated strongly with male customers. As a result, the market may struggle to fully capitalize on opportunities that could arise from a more balanced consumer base, affecting overall sales and market development. Addressing this gap could enhance market dynamics significantly.

Market Trends of the Global Body Mist Market

The Global Body Mist market is witnessing a significant trend towards sustainable and clean fragrances, driven by heightened consumer preferences for eco-friendly and health-conscious products. This shift has prompted brands to innovate by introducing plant-based, alcohol-free body mists packaged in biodegradable containers. Both major and niche players in the industry are increasingly adopting greener product development practices, aligning their offerings with global sustainability goals. As consumers become more environmentally aware, the demand for vegan, cruelty-free, and environmentally safe formulations is reshaping the market landscape, fostering a competitive edge for companies that prioritize sustainability in their product lines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Body Mist Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Alcohol-Based
• Water-Based
• Essential Oil-Based

Global Body Mist Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female
• Unisex

Global Body Mist Market Size by Application & CAGR (2025-2032)

• Market Overview
• Daily Wear
• Sports & Fitness
• Special Occasions

Global Body Mist Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Online Retail
• Convenience Stores
• Pharmacies
• Specialty Stores

Global Body Mist Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Gender, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Victoria's Secret (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sol de Janeiro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phlur (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glossier (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEST New York (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kopari Beauty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plum (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nykaa Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Layer'r Wottagirl (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axe ((UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nivea (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Engage (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bella Vita Organic (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Body Cupid (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations