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市場調查報告書
商品編碼
1798032
2032 年寵物鎮靜產品市場預測:按產品、寵物類型、形態、成分類型、通路和地區進行的全球分析Pet Calming Products Market Forecasts to 2032 - Global Analysis By Product, Pet Type, Form, Ingredient Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球寵物鎮靜產品市場預計在 2025 年達到 187.7 億美元,到 2032 年將達到 326.8 億美元,預測期內的複合年成長率為 8.24%。
寵物鎮靜產品是專門為減輕動物的壓力、焦慮和過動症而設計的,旨在促進放鬆和整體健康。這些產品適用於寵物,包括狗、貓和小型哺乳動物,以解決因分離、旅行、噪音和環境變化引起的問題。它們有多種形式,包括鎮靜零食、咀嚼物、補充劑、費洛蒙擴散器、噴霧、項圈和焦慮包。這些產品由費洛蒙、纈草根和洋甘菊等天然或合成化學物質製成,透過鎮靜寵物的神經系統或創造平靜的環境來發揮作用。它們的主要目的是改善寵物的舒適度、行為和生活品質。
提高飼主對寵物焦慮和壓力的認知
寵物飼主越來越意識到壓力的行為跡象,例如煩躁不安、攻擊性和過度吠叫,並尋求有效的解決方案。獸醫、寵物照護品牌和動物福利組織所進行的教育宣傳活動正在提升人們對寵物心理健康的認知。這種意識推動了補充劑、擴散器、零食和安撫巾等鎮靜產品的普及。社群媒體和線上社群也在傳播有關寵物壓力管理的訊息。因此,對創新天然寵物鎮靜產品的需求正在穩步成長。
一些舒緩產品的有效性尚未得到科學檢驗。
寵物飼主通常不願意投資那些缺乏可靠研究或臨床證據支持其功效的產品。這種不確定性會降低重複購買率,並降低整體採用率。零售商和經銷商也可能不願進貨未經驗證的產品。不一致的療效結果會進一步損害品牌聲譽,並在市場上引發質疑。因此,缺乏強而有力的科學依據限制了市場的成長潛力。
隨著飼主對優質照護的需求不斷增加,寵物人性化趨勢的影響力也日益增強
越來越多的寵物飼主將寵物視為家庭的一部分,這促使他們投資於高品質、安全有效的鎮靜產品。這種觀念的轉變推動了人們採用先進的配方、天然成分和專門的解決方案來緩解寵物的壓力和焦慮。優質化也推動了創新,製造商推出了各種形式的產品,例如零食、噴霧、補充劑和穿戴式裝置。隨著可支配收入的增加,飼主主人更願意購買注重預防和健康的產品。總體而言,人性化趨勢透過將寵物的心理健康與身體健康放在首位,正在顯著推動市場成長。
產品成本高昂,導致部分消費者無力負擔
天然、有機或特殊配方產品的高昂價格往往會讓精打細算的飼主望而卻步,限制其在可支配收入較低的新興經濟體的發展。即使在新興市場,高昂的價格也正在促使偏好轉向更便宜的替代品。有限的價格分佈也阻礙了重複購買,並降低了長期客戶維繫。因此,儘管人們對寵物健康的認知日益增強,但整體市場的成長潛力仍受到限制。
新冠疫情對寵物鎮靜產品市場產生了重大影響。長期的封鎖和遠距辦公導致寵物擁有量增加,飼主與寵物相處的時間也更長。這促使人們對寵物心理健康的認知不斷提高,對零食、噴霧劑和補充劑等鎮靜產品的需求也隨之增加。雖然供應鏈中斷最初影響了產品的可得性,但電子商務的成長彌補了實體店的限制。由於日常生活的變化,寵物焦慮病例的增加進一步激發了人們對這些產品的興趣。製造商紛紛推出線上促銷和宅配模式,以滿足不斷變化的消費者需求。
舒緩零食和咀嚼物市場預計將成為預測期內最大的市場
預計在預測期內,舒緩零食和咀嚼物將佔據最大的市場佔有率,因為它們為寵物提供了一種輕鬆愉悅的服用緩解壓力補充劑的方式。這些產品吸引了那些尋求非侵入性、基於獎勵的方法來管理寵物焦慮的寵物飼主。這些產品通常含有天然的鎮靜成分,例如洋甘菊、纈草根和CBD,從而增強了消費者的信任。零食和咀嚼物的便利性鼓勵了重複購買並提高了採用率。營養補充和緩解焦慮的雙重益處正在推動市場成長。
預計在預測期內,預配方製劑部分將以最高的複合年成長率成長。
混合配方細分市場結合多種活性成分,增強整體鎮靜效果,預計將在預測期內達到最高成長率。這些配方具有協同效應,可解決寵物焦慮的各種原因,包括旅行壓力、分離和環境變化。這些產品可滿足更廣泛的寵物類型和偏好,進而提高消費者的接受度。混合產品的多功能性也使製造商能夠在口味、遞送方式和健康添加劑方面進行創新。這增強了品牌差異化,並推動了市場的持續成長。
預計北美地區將在預測期內佔據最大市場佔有率,這得益於其成熟的寵物護理行業以及伴侶動物保健的高支出,尤其是在美國和加拿大。濃厚的預防性寵物保健文化正在推動對鎮靜咀嚼物、噴霧劑、擴散器和負重背心的需求。人們對寵物分離焦慮和噪音恐懼症的擔憂日益加劇,這正在影響產品創新。全球主要品牌的出現和獸醫的推薦正在增強消費者信心。此外,在強大的零售和線上分銷網路的支持下,添加CBD和功能性成分的專用配方也正流行。
在預測期內,亞太地區預計將出現最高的複合年成長率,這得益於中國、日本、印度和澳大利亞等國寵物擁有量的成長以及人們對寵物健康的意識不斷增強。都市化的加速和生活空間的縮小導致寵物壓力增大,從而推動了對鎮靜補充劑、零食和穿戴式抗焦慮輔助產品的需求。電商平台和高階寵物護理品牌正在推動這些產品的供應。採用天然草藥配方和芳香療法的創新產品越來越受歡迎。可支配收入的增加和寵物的人性化正在推動都市區和半都市區市場對相關產品的採用。
According to Stratistics MRC, the Global Pet Calming Products Market is accounted for $18.77 billion in 2025 and is expected to reach $32.68 billion by 2032 growing at a CAGR of 8.24% during the forecast period. Pet calming products are specialized items designed to reduce stress, anxiety, and hyperactivity in animals, promoting relaxation and overall well-being. These products cater to pets such as dogs, cats, and small mammals, addressing issues caused by separation, travel, loud noises, or environmental changes. They include a variety of forms, such as calming treats, chews, supplements, pheromone diffusers, sprays, collars, and anxiety wraps. These products are made with either natural or synthetic chemicals like pheromones, valerian root, or chamomile, function by calming pets' nervous systems or fostering a calm environment. Their primary goal is to improve pets' comfort, behavior, and quality of life.
Growing awareness among pet owners about anxiety and stress in pets
Pet owners are increasingly recognizing behavioral signs of stress, such as restlessness, aggression, and excessive barking, and seeking effective solutions. Educational campaigns by veterinarians, pet care brands, and animal welfare organizations are boosting knowledge about pet mental health. This awareness encourages the adoption of calming products like supplements, diffusers, treats, and anxiety wraps. Social media and online communities are also spreading information about stress management in pets. As a result, demand for innovative and natural pet calming solutions is steadily increasing.
Limited scientific validation of efficacy for some calming products
Pet owners are often hesitant to invest in products without credible research or clinical evidence supporting their claims. This uncertainty reduces repeat purchases and slows overall adoption rates. Retailers and distributors may also be reluctant to stock products lacking proven results. Inconsistent outcomes further damage brand reputation and create skepticism in the market. As a result, the lack of strong scientific backing limits market growth potential.
Increasing influence of pet humanization trends, with owners seeking premium care
Pet owners increasingly view their pets as family members, prompting them to invest in high-quality, safe, and effective calming products. This shift in perception encourages the adoption of advanced formulations, natural ingredients, and specialized solutions to address pets' stress and anxiety. Premiumization also boosts innovation, with manufacturers introducing diverse formats like treats, sprays, supplements, and wearable devices. As disposable incomes rise, owners are more willing to spend on preventive and wellness-focused products. Overall, the humanization trend significantly fuels market growth by prioritizing pets' emotional well-being alongside their physical health.
High product costs reducing affordability for some consumers
Premium pricing of natural, organic, or specialized formulations often discourages budget-conscious pet owners from making purchases. This restricts market penetration in developing economies where disposable incomes are lower. Even in developed markets, high prices can shift consumer preference toward cheaper, alternative solutions. Limited affordability also hampers repeat purchases, reducing long-term customer retention. As a result, overall market growth potential is constrained despite rising awareness of pet wellness.
The COVID-19 pandemic significantly influenced the Pet Calming Products Market, as extended lockdowns and remote work increased pet adoption and owners' time spent with animals. This heightened awareness of pets' emotional well-being, driving demand for calming solutions like treats, sprays, and supplements. Supply chain disruptions initially affected product availability, but e-commerce growth offset physical store limitations. Rising cases of pet anxiety due to changes in daily routines further boosted interest in these products. Manufacturers adapted with online promotions and home-delivery models to meet shifting consumer needs.
The calming treats & chews segment is expected to be the largest during the forecast period
The calming treats & chews segment is expected to account for the largest market share during the forecast period by offering an easy and enjoyable way for pets to consume stress-relief supplements. These products appeal to pet owners seeking a non-invasive, reward-based method to manage anxiety in pets. They often contain natural calming ingredients like chamomile, valerian root, or CBD, boosting consumer confidence. The convenience of treats and chews encourages repeat purchases and higher adoption rates. Their dual benefit of nutrition and anxiety reduction strengthens market growth.
The blended formulations segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the blended formulations segment is predicted to witness the highest growth rate by combining multiple active ingredients to enhance overall calming effectiveness. These formulations offer synergistic benefits, addressing various causes of pet anxiety such as travel stress, separation, and environmental changes. They cater to a broader range of pet species and preferences, increasing consumer adoption. The versatility of blended products also allows manufacturers to innovate with flavors, delivery formats, and health-boosting additives. As a result, they strengthen brand differentiation and drive consistent market growth.
During the forecast period, the North America region is expected to hold the largest market share benefits from a well-established pet care industry and high expenditure on companion animal wellness, especially in the United States and Canada. A strong culture of preventive healthcare for pets drives demand for calming chews, sprays, diffusers, and weighted vests. Growing concerns over separation anxiety and noise phobia in pets are influencing product innovation. The presence of major global brands, along with veterinary recommendations, enhances consumer trust. Additionally, specialized formulations with CBD and functional ingredients are trending, supported by robust retail and online distribution networks.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to increasing pet ownership in countries like China, Japan, India, and Australia, coupled with rising awareness of pet wellness. Growing urbanization and smaller living spaces contribute to stress in pets, boosting demand for calming supplements, treats, and wearable anxiety aids. E-commerce platforms and premium pet care brands are driving availability. Innovations using natural herbal formulations and aromatherapy are gaining popularity. Rising disposable incomes and humanization of pets are fostering product adoption across both urban and semi-urban markets.
Key players in the market
Some of the key players in Pet Calming Products Market include Zoetis Inc., Virbac S.A., Zesty Paws LLC, PetHonesty LLC, ThunderWorks Inc., PetIQ Inc., NOW Health Group Inc., Ceva Sante Animale, Garmon Corporation, Nestle Purina PetCare Company, Pet Naturals of Vermont, VetriScience Laboratories, Comfort Zone, Bach Rescue Remedy, Calm Paws, Pet Remedy, Beaphar BV and Nutramax Laboratories.
In January 2025, Virbac unveiled ZENIFEL(TM), a cat-targeted calming range featuring an electric-free, portable gel diffuser and spray. Each diffuser lasts up to two months and blends synthetic feline facial pheromones with catnip extract, designed to soothe stress-induced behaviors and enrich Virbac's behavioral product line.
In April 2024, Virbac completed the acquisition of Sasaeah. Again, not a calming-product buy, but it increases Virbac's farm/companion footprint in a major market relevant because it improves distribution/market presence that can support launching companion products locally.
In June 2023, Zesty Paws expanded the distribution of its flagship calming bites into major retailers including Tractor Supply Company, CVS Pharmacy, Pets Plus Natural, and Walmart across the United States. The brand further extended its reach into Walmart Canada, significantly increasing mass-retail and pharmacy access for pet owners seeking calming solutions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.