首頁 > 市場調查報告書 > 消費品

寵物產品

市場調查報告書

商品編碼

1769558

美國的魚類，小型哺乳類，爬蟲類，鳥類產品市場(第5版)

Fish, Small Mammal, Herptile, and Bird Products in the US, 5th Edition

出版日期: 2025年06月12日 | 出版商:

Packaged Facts | 英文 163 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

日益增長的經濟壓力導致許多美國寵物主人縮減了可自由支配的支出，將整個寵物產業推向了極限。儘管面臨這些經濟課題，但包括魚類、鳥類、爬行動物、兩棲動物（爬行動物）和小型哺乳動物在內的非傳統寵物市場仍然提供著經濟實惠的陪伴和利基成長機會。預計到2024年，這個 "其他寵物" 細分市場將以低於2%的溫和速度成長，總市場價值將達到36億美元。

通膨背景如何控制寵物飼養預算

由於通貨膨脹和關稅不確定性影響家庭財務狀況，比貓狗更實惠的寵物可能對消費者更具吸引力。小型寵物提供了一種低成本的寵物飼養入門方式，但寵物食品、用品和配件價格上漲仍然是小型寵物主人的擔憂。

情感連結與專業零售推動需求

許多寵物主人從觀察和與他們的小型伴侶動物互動中找到樂趣。雖然這些動物可能不像傳統寵物那樣受到同等程度的關愛，但它們仍然被視為珍貴的家庭成員。專業寵物零售商透過提供專家指導和客製化產品推薦，在這個市場中發揮關鍵作用。

需要策略行銷與零售創新

隨著消費者優先考慮必需品購物，行銷人員和零售商必須採取創新策略來推廣魚類、鳥類、爬行動物和小型哺乳動物的產品。品牌可以透過強調價值、健康和易於護理來更好地與注重預算的寵物主人建立聯繫。

來自Packaged Facts的全面市場洞察

新發布的 "美國魚類、小型哺乳動物、爬行動物和鳥類產品市場（第五版）" 深入探討了這個不斷發展的市場。主要亮點包括：

2019 年至 2029 年零售業業績及預測

依物種、主人人口統計和態度劃分的動物飼養趨勢

電子商務成長與數位行銷趨勢

產品創新、安全與競爭策略

貓狗市場的跨類別影響

本報告以 Packaged Facts 寵物主人調查的獨家數據為支撐，是行業利益相關者應對 "其他寵物" 類別課題和機會的重要資源。

章的亮點
簡介
範圍與市場定義： "其他寵物" 產品
研究方法論
市場概覽
其他寵物市場面臨經濟課題
大多數類別的百分比成長率相似
消費品銷售佔市場主導地位
市場展望
購買 "其他寵物" 的熱潮有所緩解
儘管通膨下降，但經濟壓力依然存在
其他寵物主人削減寵物支出
其他寵物具有多種經濟吸引力
其他寵物被視為家庭的一部分
注重健康與保健
其他寵物主人願意為服務付費
購買其他寵物的特點
哪裡買其他寵物
影響寵物購買的因素
飼養其他寵物的主要動機
寵物照顧的經驗程度因其他寵物的類型而異
人口結構變化影響其他寵物市場
未來展望
到2029年銷售額將緩慢成長
通路趨勢
寵物專用通路佔超過一半的市場佔有率
店內購買是最常見的購物方式
價值是購物習慣中最重要的因素
寵物店在其他寵物銷售中扮演特殊角色
Petco 注重價值與節省
PetSmart 秉持 "寵物是家人" 的理念
Chewy 的 "無盡貨架" 提供各式各樣的產品
沃爾瑪加強對其他寵物的關注
行銷人員
市場整合
其他寵物主人傾向於在線查找寵物信息
社群媒體是行銷人員與其他寵物主人聯繫的一種方式
消費者趨勢
16% 的寵物飼養家庭除了貓狗之外還飼養其他寵物
"其他" 寵物
家中新增其他寵物
其他寵物主人的人口統計數據

第3章魚類及人工養魚用品

章的亮點
類別概要
2024年緩慢的成長
水上比賽部門佔用品的最大佔有率
寵物專門連鎖用流通管道銷售領導
魚的所有權
行銷和新產品趨勢
概要
食品
坦克
過濾和水的維持
與照明暖氣

第4章小型哺乳類產品

章的亮點
類別概要
2024年成長鈍化
類別佔有率:消耗品vs.食品
寵物專門連鎖用流通管道銷售領導
小型哺乳類的飼養
行銷和新產品趨勢
概要
食品和點心
玩具和寢具

第5章爬蟲類產品

章節亮點
品類概述
爬行動物品類銷售額小幅成長
類別佔有率：消耗品 vs. 食物
寵物專營連鎖店在通路銷售上領先
爬蟲類飼養
行銷與新產品趨勢
概述
食物
活食
定期餵食服務實現定期餵食
包裝食品
圍欄和配件
加熱、照明和寢具

第6章寵物鳥產品

章的亮點
品類概覽
2024年溫和成長
品類佔有率：消耗品 vs. 食品
寵物專賣連鎖店引領通路銷售
寵物鳥養殖
行銷與新產品趨勢
概覽
食物和零食
籠具和圍欄
玩具

簡介目錄

Product Code: LA20081128

As economic pressures mount, many US pet owners are scaling back on discretionary spending, pushing the broader pet industry to its limits. Despite these financial challenges, the market for non-traditional pets-such as fish, birds, reptiles and amphibians (herptiles), and small mammals-continues to offer cost-effective companionship and niche growth opportunities. In 2024, this "other pets" segment saw modest growth of under 2%, reaching a total market value of $3.6 billion.

Budget-Friendly Pet Ownership Amid Inflation

With inflation and tariff uncertainties impacting household budgets, pets that are more affordable than dogs and cats could become more attractive to consumers. Although smaller pets can present a lower-cost entry point into pet ownership, rising prices across pet food, supplies, and accessories remain a concern for owners of these smaller animals.

Emotional Connection and Specialty Retail Drive Demand

Many pet owners find joy in observing and interacting with their smaller pets. These animals may not offer the same level of affection as traditional pets, but they are still seen as valued members of the family. Specialty pet retailers play a pivotal role in this market by offering expert guidance and tailored product recommendations-especially important for first-time or less experienced owners.

Strategic Marketing and Retail Innovation Needed

With consumers prioritizing essential purchases, marketers and retailers must adopt creative strategies to promote products for fish, birds, reptiles, and small mammals. Emphasizing value, wellness, and ease of care can help brands connect with budget-conscious pet owners.

Comprehensive Market Insights from Packaged Facts

The newly released Fish, Small Mammal, Herptile, and Bird Products in the US, 5th Edition delivers a deep dive into this evolving market. Key highlights include:

Historical and projected retail sales from 2019 to 2029

Ownership trends by animal type and pet owner demographic profiles and attitudes

E-commerce growth and digital marketing trends

Product innovation, safety, and competitive strategies

Cross-category influences from the dog and cat markets

Backed by exclusive data from Packaged Facts' Pet Owner Surveys, this report is an essential resource for industry stakeholders looking to navigate the challenges and opportunities in the "other pets" category.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

INTRODUCTION
Scope and Market Definition: Products for "Other Pets"
Methodology
MARKET OVERVIEW
OPPORTUNITIES

Figure 1-1. Level of Agreement with the Statement, "The cost involved with setting up habitats/tanks for other pets is reasonable", 2025 (percent of other pet owners)
Figure 1-2. Top Reasons for Ownership of Pets Other Than Dogs/Cats, 2025 (percent of other pet owners)

CHAPTER 2: INTRODUCTION

CHAPTER HIGHLIGHTS
INTRODUCTION
Scope and Market Definition: Products for "Other Pets"
Methodology
MARKET OVERVIEW
Other Pet Market Endures Economic Challenges

Table 2-1. US Retail Sales of Other Pet Products, 2019-2024 (million dollars)

Most Categories See Similar Percentage Growth

Table 2-2. US Retail Sales of Other Pet Products by Type of Pet, 2022-2024 (million dollars)
Figure 2-1. Share of Other Pet Product Sales by Type of Pet, 2024 (million dollars)

Supplies Sales Make Up Bulk of Market

Figure 2-2. Share of Other Pet Product Sales: Supplies (Non-Food) vs. Food, 2024 (million dollars)

MARKET OUTLOOK
"Other Pet" Acquisition Spree Moderates

Figure 2-3. Share of Pet-Owning Households Adding Pets, 2024 (percent of pet-owning households)

Economic Pressures Persist Despite Lessening Inflation

Table 2-3. Effects of the Economic Environment on Other Pet Owners, 2025 (percent negatively/positively affected)
Figure 2-4. Significant Challenges to Pet Ownership Faced in Past Twelve Months, 2025 (percent of other pet owners)
Figure 2-5. Selected Pet Product Spending Psychographics, 2025 (percent of other pet owners)

Table 2-4. Level of Concern About Rising Prices in Select Categories, 2025 (percent of pet product shoppers)

Other Pet Owners Cut Back on Pet Spending

Figure 2-6. Reduction in Expenditure on "Extras", Past Year vs. Coming Year, 2025 (percent of pet owners)
Figure 2-7. Changes in Household Spending on Pet Food, 2024 vs. 2023 (percent of other pet owners)
Figure 2-8. Changes in Household Spending on Non-Food Pet Supplies, 2024 vs. 2023 (percent of other pet owners)
Figure 2-9. Level of Agreement with the Statement, "The cost involved with setting up habitats/tanks for other pets is reasonable", 2025 (percent of other pet owners)

Other Pets Offer Several Financial Appeals
Other Pets Considered Part of the Family

Figure 2-10. Selected Pets as Family Sentiments, 2025 (percent of other pet owners)

Intensified Focus on Health and Wellness

Figure 2-11. Level of Agreement with Mental and Physical Benefits from Other Pets, 2025 (percent of other pet owners)
Figure 2-12. Level of Agreement with Health- and Safety-Related Attitudes, 2025 (percent of other pet owners)

Other Pet Owners Willing to Pay for Services

Figure 2-13. Willingness to Pay for Pet Services for Pets Other Than Dogs and Cats, 2025 (percent of other pet owners)

Characteristics of Other Pet Acquisition

Figure 2-14. Characteristics of Pet Acquisition in the Last 12 Months: For Pet Other Than Dogs or Cats, 2025 (percent)

Where Other Pets Are Acquired

Table 2-5. Sources of Most Recent Pet Acquisition in Last 12 Months, 2025 (percent of pet owners acquiring new pets)

Sources Influencing Pet Acquisition

Figure 2-15. Top Sources Influencing Acquisition of Most Recent Pet Other than Dogs/Cats, 2025 (percent of other pet owners)

Top Motivations For Owning Other Pets

Figure 2-16. Top Reasons for Ownership of Pets Other Than Dogs/Cats, 2024 (percent of other pet owners)

Pet Care Experience Level Varies by Type of Other Pet

Figure 2-17. Level of Experience Taking Care of Other Pets by Type of Pet, 2025 (percent of owners of pets other than dogs and cats)
Figure 2-18. Other Pet Owners Pet Care Knowledge, 2025 (percent of owners of pets other than dogs and cats)

Population Changes May Impact Other Pet Market

Table 2-6. Annual Percent Change in US Births, 2012-2023

LOOKING AHEAD
Moderate Sales Increases Through 2029

Table 2-7. US Retail Sales of Other Pet Products, 2024, 2025P and 2029P (million dollars)
Table 2-8. US Retail Sales of Other Pet Products, 2024, 2025P and 2029P (million dollars)
Figure 2-19. Share of Other Pet Product Sales by Type of Pet, 2029P (million dollars)

CHANNEL TRENDS
Pet Specialty Channel Captures Over Half of Market

Figure 2-20. Share of Other Pet Product Sales by Channel, 2024 (million dollars)
Figure 2-21. Share of Other Pet Product Sales by Channel, 2029 Projected (million dollars)

In-Store Purchase Most Common Way to Shop

Figure 2-22. Channel Choice for Pet Product Purchases in Last 12 Months, 2025 (percent of other pet owners purchasing pet products)
Figure 2-23. In-store Channel Choice for Pet Food/Treat and Non-Food Supplies Purchases in Last 12 Months, 2025 (percent of other pet owners purchasing pet products in a physical store)
Figure 2-24. Online Channel Choice for Pet Food/Treat and Non-Food Supplies Purchases in Last 12 Months, 2025 (percent of other pet owners purchasing pet products online)

Value Most Important Factor on Shopping Habits

Figure 2-25. Top Influences on Where Other Pet Owners Purchase Pet Products, 2025 (percent of other pet owners purchasing pet products)

Pet Specialty Stores Fulfill Specific Role in Other Pet Sales
Petco Focuses on Value and Savings

Illustration 2-1. Petco Reptile Savings Banner Ad

PetSmart Positions Around "Pets as Family"

Illustration 2-2. PetSmart Holiday Collections

Chewy's "Endless Aisles" Offer Wide Product Selection

Illustration 2-3. Chewy Frisco Brand Small Mammal Products

Walmart Increases Focus on Other Pets

Illustration 2-4. Walmart Live Fish Sales Online
Illustration 2-5. Walmart Pet Bird Sale Prices

THE MARKETERS
A Consolidated Market
Other Pet Owners More Likely to Go Online for Pet Information

Figure 2-26. Pet Owner Use of the Internet for Pet Purposes, Social Media and Product Research, 2025

Social Media a Way for Marketers to Connect with Other Pet Owners

Illustration 2-6. Zoo Med Labs Instagram Post
Illustration 2-7. Zilla Facebook Post
Illustration 2-8. Josh's Frogs
Illustration 2-9. Fluval Aquatics YouTube Instructional Video
Illustration 2-10. Oxbow Animal Health Pinterest Page
Illustration 2-11. Kaytee Instagram Account

CONSUMER TRENDS
16% of Pet Households Have Pets Other Than Dogs or Cats

Table 2-9. Topline Ownership Rates for Pets Other Than Dogs or Cats, 2024 (percent of pet-owning households)

iv
"Other" Pet Population by the Numbers

Table 2-10. Number of Pets Owned by Type of Pet, 2025 (percent of other pet owners)

Adding Other Pets to the Household

Figure 2-27. Share of Other Pet-Owning Households Adding Pets in Past 12 Months, 2025 (percent of other pet owners)

Other Pet Ownership Demographics

Table 2-11. Other Pets Owned by Generation, 2025 (index of pet owners with a base of 100)

CHAPTER 3: FISH AND AQUARIUM PRODUCTS

CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Moderate Growth in 2024

Table 3-1. US Retail Sales of Fish and Aquarium Products, 2019-2024 and 2029P (dollars in millions)

Aquatics Segment Corners Largest Share of Supplies

Figure 3-1. Fish and Aquatic Products Share of Sales: Supplies (Non-Food) vs. Food, 2024 (million dollars)

Pet Specialty Chains Lead in Channel Sales

Figure 3-2. Fish and Aquarium Products Sales and Shares by Channel, 2024
Figure 3-3. Fish and Aquarium Products Sales and Shares by Channel, 2029P

Fish Ownership

Figure 3-4. Ownership Rates for Freshwater Fish vs. Saltwater Fish, 2025 (percent of fish owners)

MARKETING AND NEW PRODUCT TRENDS
Overview
Food

Illustration 3-1. Hikari Frozen Cyclopod Fish Food
Illustration 3-2. Piscene Energetics Mysis-Based Fish Foods

Tanks

Illustration 3-3. Aquael UltraScape Diamond Edition
Illustration 3-4. Coralife SMART BioCube Jr.
Illustration 3-5. HelloReef's Clownfish & Anemone Kit

Filtration and Water Maintenance

Illustration 3-6. Fluval SK400 Skimmer
Illustration 3-7. Hikari Aquarium Solutions Bacto-Surge Filter
Illustration 3-8. Fluval Bio-CO2 Pro
Illustration 3-9. Tetra Stay Clean Technology
Illustration 3-10. Clarence the Clarifier Fish
Illustration 3-11. Dr. Tim's Aquatics ASF Reef Shots

Lighting and Heating

Illustration 3-12. Aperture AquaIllumination Hydra Edge
Illustration 3-13. Fluval Aquasky Series
Illustration 3-14. Aquael Flow Heater BT

CHAPTER 4: SMALL MAMMAL PRODUCTS

CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Growth Moderates in 2024

Table 4-1. US Retail Sales of Small Mammal Products, 2019 through 2025P and 2029P (dollars)

Category Shares: Supplies vs. Food

Figure 4-1. Small Mammal Products Share of Sales: Supplies (Non-Food) vs. Food, 2024 (million dollars)

Pet Specialty Chains Lead in Channel Sales

Figure 4-2. Small Mammal Products Share of Sales by Channel, 2024 (million dollars)
Figure 4-3. Small Mammal Products Share of Sales by Channel, 2029P (million dollars)

Small Mammal Ownership

Figure 4-4. Types of Small Animal Pets Owned: Guinea Pigs, Rabbits, Hamsters, 2025 (percent of small animal pet owners)

MARKETING AND NEW PRODUCT TRENDS
Overview
Food and Treats

Illustration 4-1. Kaytee Field + Forest Focus on Minimal Processing
Illustration 4-2. Oxbow Animal Health Forage Wise
Illustration 4-3. Sunseed Vita Balance
Illustration 4-4. Selective Naturals Botanicals
Illustration 4-5. Selective Naturals Science Selective Supplements
Illustration 4-6. Healthy Snackers Lineup
Illustration 4-7. Lafeber's Hey!Berries Treats
Illustration 4-8. Vitapol Smakers Snack
Illustration 4-9. Happy Habitats Tiny Pet Treats
Illustration 4-10. Living World Green Gourmet Toppers
Illustration 4-11. Brown's Tropical Carnival Natural Behaviors Timothy Hay
Illustration 4-12. Lafeber's Nutri-Hay

Toys and Bedding

Illustration 4-13. Teewy Chew Toys
Illustration 4-14. Wild Harvest Healthy Benefits Twists
Illustration 4-15. A&E Cage Company Nibbles Chew Toys
Illustration 4-16. Natures Instincts Small Mammal Toys
Illustration 4-17. Kent Pet Group back 2 nature Small Animal Bedding
Illustration 4-18. Little Hamster Odor Blaster Bedding Deodorizer
Illustration 4-19. Kaytee CritterTrail Fun-nel Builder's Pack
Illustration 4-20. Frisco Butterfly Costume

CHAPTER 5: HERPTILE PRODUCTS

CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Herptiles Category Sees Moderate Sales Increase

Table 5-1. US Retail Sales of Herptile Products, 2019 - 2025P, 2029P (million dollars)

Category Shares: Supplies vs. Food

Figure 5-1. Herptile Products Share of Sales: Supplies (Non-Food) vs. Food, 2024 (million dollars)

Pet Specialty Chains Lead in Channel Sales

Figure 5-2. Herptile Products Share of Sales by Channel, 2024 (million dollars)
Figure 5-3. Herptile Products Share of Sales by Channel, 2029P (million dollars)

Herptile Ownership

Figure 5-4. Types of Herptile Pets Owned: Turtles, Lizards, Snakes, and Amphibians 2025 (percent of herptile pet owners)

MARKETING AND NEW PRODUCT TRENDS
Overview
Food
Live Foods
Subscription Services Provide Regular Feedings

Illustration 5-1. ReptiBites Insect Subscription Service

Packaged Foods

Illustration 5-2. Reptilinks 25/25/50 Omnivore + Insects Blend Dry Pellets
Illustration 5-3. Mazuri Juvenile Tortoise Food
Illustration 5-4. EmerAid Sustain Herbivore Recovery Food
Illustration 5-5. Arcadia Gecko Foods

Enclosures and Accessories

Illustration 5-6. Exo Terra Vista Panoramic Terrarium
Illustration 5-7. Zilla Aquatic Turtle Habitat Accessory Kit
Illustration 5-8. Exo Terra Monsoon Nano Misting System
Illustration 5-9. Zoo Med Outdoor Tortoise House
Illustration 5-10. Zilla Reptile Internal Filter

Heating, Lighting, and Bedding

Illustration 5-11. Exo Terra Terrarium Heat Mat
Illustration 5-12. Zoo Med ReptiSun UVB/LED Light
Illustration 5-13. Exo Terra Reptile UVB Pro Lighting
Illustration 5-14. Josh's Frogs BioBedding Bioactive Substrates

CHAPTER 6: PET BIRD PRODUCTS

CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Moderate Growth in 2024

Table 6-1. US Retail Sales of Pet Bird Products, 2019 through 2025P and 2029P (dollars)

Category Shares: Supplies vs. Food

Figure 6-1. Pet Bird Products Share of Sales: Supplies (Non-Food) vs. Food, 2024 (million dollars)

Pet Specialty Chains Lead Channel Sales

Figure 6-2. Pet Bird Products Share of Sales by Channel, 2024 (million dollars)
Figure 6-3. Pet Bird Products Share of Sales by Channel, 2029P (million dollars)