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市場調查報告書
商品編碼
1797980
電解質飲料市場預測至 2032 年:按產品類型、類型、成分類型、口味、包裝、分銷管道、最終用戶和地區進行的全球分析Electrolyte Drinks Market Forecasts to 2032 - Global Analysis By Product Type, Type, Ingredient Type, Flavor, Packaging, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球電解質飲料市場預計在 2025 年達到 456 億美元,到 2032 年將達到 742 億美元,預測期內的複合年成長率為 7.2%。
電解質飲料富含鈉、鉀、鎂和鈣等必需礦物質,有助於維持體液平衡、神經功能和肌肉活動。電解質飲料通常在劇烈運動、生病或中暑時飲用,有助於快速補水,並補充因出汗和脫水而流失的電解質。這類飲料有天然和市售兩種類型,通常含有水、糖和添加的營養素。雖然在某些情況下有益,但對於保持均衡飲食和充足補水的人來說,通常無需經常飲用。
《營養素》雜誌發表的一項研究調查了30名健康成年人飲用各種飲料的補水效果。結果顯示,市售的電解質飲料在四小時內緩慢飲用後,與飲用水相比,累積尿量減少了32%,與Bolus電解質飲料相比,累計尿量減少了26%。
運動和健身飲料的需求不斷增加
從職業運動員到休閒健身愛好者,越來越多的人開始重視積極的生活方式,對有助於提高運動表現和恢復的飲料的需求也隨之飆升。電解質飲料經過特殊配製,可補充運動過程中經由汗水流失的必需礦物質,例如鈉、鉀和鎂。休閒運動、健身房會員和戶外活動的日益成長的趨勢,催生了一大批積極尋求功能性補水解決方案的消費者,這些解決方案能夠增強耐力、預防肌肉痙攣並加速運動後恢復。
替代飲料的激烈競爭
如今,消費者擁有眾多補水選擇,包括普通瓶裝水、椰子水、果汁,以及日益普及的機能飲料。許多此類替代飲料通常被認為比傳統電解質飲料更天然、更健康,但也因含糖量高和含有人工添加劑而受到批評。這些競爭壓力迫使製造商不斷創新和改進產品,以保持競爭力,因為消費者很容易轉向更便宜、更健康的選擇。
開發植物來源、有機、潔淨標示的電解質飲料
線上平台為消費者提供豐富的產品選擇、個人化建議以及有助於長期認知提升的訂閱模式。網紅行銷、精準廣告和教育內容正在提昇科技使用者的認知度和試用率。此外,直銷品牌正在利用數據分析來改進配方,提高客戶維繫。這種向數位優先商務的轉變正在重塑分銷策略,並使利基市場和新興製造商能夠拓展全球業務。
嚴格的食品安全法規和標籤要求
隨著政府和消費者保護機構對產品標語的審查日益嚴格,製造商必須提供清晰準確的成分、營養成分和健康益處資訊。不遵守這些規定可能導致代價高昂的產品召回、罰款,並嚴重損害品牌聲譽。對於聲稱具有多種功能性健康聲明的產品而言,此類監管尤其具有挑戰性,因為這些聲明必須有大量科學證據支持,而獲取這些證據可能既昂貴又耗時。
新冠疫情對電解質飲料市場產生了重大而複雜的影響。一方面,這場危機提高了全球健康意識,消費者優先購買他們認為有助於維持健康的產品,推動了對增強免疫力和整體健康的飲料需求激增。然而,疫情也導致全球供應鏈大規模中斷,影響了關鍵原料、包裝材料和勞動力的供應。
口服補液鹽市場預計將成為預測期內最大的市場
預計口服補液鹽細分市場將在預測期內佔據最大市場佔有率,這得益於消費者對潔淨標示植物性認知增強劑的日益成長的偏好。假馬齒莧、紅景天和猴頭菇等成分因其適應原和神經保護特性而備受青睞。這些成分符合市場對永續、非合成健康解決方案日益成長的需求。該細分市場在已開發市場和新興市場都受益於強勁成長勢頭,尤其是在注重健康的千禧世代和老齡化人口群體中。
預計鉀基配方領域在預測期內的複合年成長率最高
預計在預測期內,鉀基製劑領域將實現最高成長率,這得益於學術和專業表現日益成長的需求。學生和在職人士正在轉向精神藥物,以增強回憶能力、學習速度和長期記憶。結合胞磷膽鹼、絲胺酸和草藥萃取物的製劑因其協同作用而日益普及。該領域也受益於個人化組合和智慧輸送系統的創新,這些創新可最佳化認知結果。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於該地區濃厚的健康文化、高可支配收入以及先進的醫療基礎設施。美國品牌在創新方面處於領先地位,提供素食、潔淨標示和整合技術的個人化產品,以滿足不同的認知需求。監管的明確性和消費者教育正在進一步推動市場成熟。此外,壓力相關疾病的流行和學術競爭持續刺激對提升運動表現的補充劑的需求。
受快速數位化和消費行為變化的推動,亞太地區預計將在預測期內呈現最高的複合年成長率。電子商務、訂閱模式和網主導宣傳活動的盛行正在加速產品的普及。此外,該地區對預防性心理健康和個人化健康的重視,正在推動配方和交付方式的創新。補充劑品牌與神經科學機構之間的策略夥伴關係,將北美定位為認知增強技術的全球中心,進一步推動成長。
According to Stratistics MRC, the Global Electrolyte Drinks Market is accounted for $45.6 billion in 2025 and is expected to reach $74.2 billion by 2032 growing at a CAGR of 7.2% during the forecast period. Electrolyte drinks are beverages enriched with essential minerals such as sodium, potassium, magnesium, and calcium that help maintain fluid balance, nerve function, and muscle activity. Commonly consumed during intense physical exertion, illness, or heat exposure, they support rapid rehydration and replenish electrolytes lost through sweat or dehydration. These drinks may be naturally derived or commercially formulated, often containing water, sugars, and added nutrients. While beneficial in specific conditions, routine use is generally unnecessary for individuals with balanced diets and adequate hydration
According to a study published in Nutrients examined hydration outcomes in 30 healthy adults consuming different beverages. One commercial electrolyte drink, ingested slowly over four hours, reduced cumulative urine output by 32% compared to water and 26% compared to a bolus-ingested electrolyte drink.
Increasing demand for sports and fitness beverages
As more individuals, from professional athletes to casual fitness enthusiasts, prioritize an active lifestyle, the demand for beverages that aid in performance and recovery has surged. Electrolyte drinks are specifically formulated to replenish essential minerals like sodium, potassium, and magnesium that are lost through sweat during physical exertion. This growing trend of participation in recreational sports, gym memberships, and outdoor activities has created a broad consumer base actively seeking functional hydration solutions to enhance endurance, prevent muscle cramps, and speed up post-workout recovery.
High competition from substitute beverages
Consumers today have numerous choices for hydration, including plain bottled water, coconut water, fruit juices, and a burgeoning segment of functional waters. Many of these alternatives are often perceived as being more natural or healthier than traditional electrolyte drinks, which are sometimes criticized for their high sugar content and artificial additives. This competitive pressure forces manufacturers to constantly innovate and reformulate their products to remain relevant, as consumers can easily switch to cheaper or healthier-perceived options.
Development of plant-based, organic, and clean-label electrolyte drinks
Online platforms offer consumers access to a wide array of products, personalized recommendations, and subscription-based models that support long-term cognitive enhancement. Influencer marketing, targeted ads, and educational content are driving awareness and trial among tech-savvy users. Additionally, direct-to-consumer brands are leveraging data analytics to refine formulations and improve customer retention. This shift toward digital-first commerce is reshaping distribution strategies and enabling global reach for niche and emerging players.
Stringent food safety regulations and labeling requirements
As governments and consumer protection agencies become more vigilant about product claims, manufacturers are required to provide clear and accurate information about ingredients, nutritional content, and health benefits. Failure to comply with these regulations can lead to costly product recalls, fines, and severe damage to a brand's reputation. This regulatory scrutiny is particularly challenging for products that make a wide range of functional health claims, as they must be backed by substantial scientific evidence, which can be expensive and time-consuming to obtain.
The COVID-19 pandemic had a profound and complex impact on the electrolyte drinks market. On one hand, the crisis heightened global health consciousness, leading to a surge in demand for beverages that could support immunity and overall well-being. This was a major driver, as consumer's prioritized products they believed could help them stay healthy. However, the pandemic also caused widespread disruptions to global supply chains, affecting the availability of key ingredients, packaging materials, and labor.
The oral rehydration solutions segment is expected to be the largest during the forecast period
The oral rehydration solutions segment is expected to account for the largest market share during the forecast period driven by rising consumer preference for clean-label, plant-based cognitive enhancers. Ingredients such as Bacopa monnieri, Rhodiola rosea, and Lion's Mane mushroom are favored for their adaptogenic and neuroprotective properties. These compounds align with the growing demand for sustainable, non-synthetic wellness solutions. This segment benefits from strong traction in both developed and emerging markets, particularly among health-conscious millennials and aging populations
The potassium-based formulations segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the potassium-based formulations segment is predicted to witness the highest growth rate fueled by increasing academic and professional performance demands. Students and working professionals are turning to nootropics that support recall, learning speed, and long-term retention. Formulations combining citicoline, phosphatidylserine, and herbal extracts are gaining popularity for their synergistic effects. The segment is also benefiting from innovations in personalized stacks and smart delivery systems that optimize cognitive outcomes.
During the forecast period, the Asia Pacific region is expected to hold the largest market share attributed to the region's strong wellness culture, high disposable income, and advanced healthcare infrastructure support widespread adoption. U.S.-based brands lead in innovation, offering vegan, clean-label, and tech-integrated products tailored to diverse cognitive needs. Regulatory clarity and consumer education further enhance market maturity. Additionally, the prevalence of stress-related disorders and academic competitiveness continues to fuel demand for performance-enhancing supplements
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid digital adoption and evolving consumer behavior. The proliferation of e-commerce, subscription models, and influencer-led campaigns is accelerating product uptake. Moreover, the region's emphasis on preventive mental health and personalized wellness is fostering innovation in formulation and delivery. Strategic partnerships between supplement brands and neuroscience labs are further propelling growth, positioning North America as a global hub for cognitive enhancement technologies
Key players in the market
Some of the key players in Electrolyte Drinks Market include Liquid I.V., The Coca-Cola Company, PepsiCo Inc., Nestle S.A., Abbott Laboratories, GlaxoSmithKline plc, Keurig Dr Pepper Inc., Danone S.A., BioSteel Sports Nutrition Inc., Nuun Hydration, Otsuka Pharmaceutical Co., Ltd., and Ultima Replenisher.
In July 2025, PepsiCo unveiled its first-ever Prebiotic Cola, blending classic cola flavor with gut-health benefits. The launch supports its pep+ sustainability and wellness strategy. It's a bold move into functional beverage innovation.
In July 2025, GSK finalized its acquisition of efimosfermin alfa from Boston Pharmaceuticals. The drug targets steatotic liver disease and strengthens GSK's specialty medicine pipeline. It reflects GSK's strategic expansion in metabolic disorders.
In May 2025, Coca-Cola introduced a new line of functional beverages under the "Recharge" brand, targeting hydration and energy support. The launch includes electrolytes, B-vitamins, and natural caffeine. It's part of Coca-Cola's strategy to expand into wellness-focused drinks.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.