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市場調查報告書
商品編碼
1797975
2032 年群眾外包配送服務市場預測:按配送類型、經營模式、服務類型、平台類型、車輛類型、最終用戶和地區進行的全球分析Crowdsourced Delivery Service Market Forecasts to 2032 - Global Analysis By Delivery Type, Business Model (Business-to-Business, Business-to-Consumer and Consumer-to-Consumer ), Service Type, Platform Type, Vehicle Type, End User and By Geography |
根據 Stratistics MRC 的數據,全球群眾外包配送服務市場預計在 2025 年達到 233 億美元,到 2032 年將達到 498 億美元,預測期內的複合年成長率為 11.4%。
群眾外包配送服務利用獨立的、通常是非專業的宅配業者網路,利用他們的私人車輛和資源業務。該模式透過數位平台進行協調,將企業和個人與可用的司機即時連接,實現靈活的按需物流。該模式為最後一哩配送提供了一種經濟高效、擴充性的解決方案,尤其是在都市區。群眾外包配送提高了效率,降低了營運成本,並支援快速履約,使其成為電子商務、食品配送和當日送達需求的理想選擇。
根據《商業物流雜誌》報道,透過對 2016 年 1 月至 2021 年 8 月期間 98,134 條客戶評論進行分析,發現群眾外包配送服務在準時送達、可靠性和感知價格價值方面顯著提高了客戶滿意度,尤其是對於雜貨和辦公用品等便利商品而言。
電子商務和消費需求快速成長
隨著網路購物的持續成長,消費者不僅期望隔天送達,而且通常還希望各種商品都能在當日甚至即時送達。這種期望,尤其是在城市中心地區,催生了對靈活、可擴展的物流解決方案的迫切需求,而傳統配送模式難以提供這種解決方案。群眾外包配送服務能夠完美滿足這一需求,它利用獨立的本地宅配業者網路,為企業提供一種動態且經濟高效的方式,快速完成訂單,並在快速發展的在線零售世界中保持競爭力。
品管和不一致的服務
司機通常是零工,經驗水平參差不齊,這可能導致諸如送貨延遲、包裹處理不當以及客戶互動不佳等問題。缺乏標準化的訓練和監督,使得確保可靠性的工作更加複雜。此外,在業務淡季和惡劣天氣下,司機的運轉率也會出現波動,這可能會擾亂業務,影響客戶滿意度和品牌聲譽。
最後一哩配送和城市物流
在人口密集的城市環境中,傳統物流供應商面臨交通擁擠、停車困難、配送路線分散等重大挑戰。然而,群眾外包模式透過利用熟悉當地環境且擁有從汽車、Scooter到自行車等各種交通途徑的本地宅配業者網路,規避了這些挑戰。這種方法使「最後一哩路」配送更有效率、經濟且環保,在全球都市化持續加速的背景下,為企業提供了巨大的成長機會。
替代技術和監管反彈
送貨無人機、自動駕駛汽車和最後一哩機器人的發展,有可能消除某些類型送貨對人工快遞員的需求,尤其是在都市區。同時,這個業務正面臨監管審查和潛在的法律反彈威脅。在許多司法管轄區,群眾外包宅配業者作為獨立承包商而非僱員的法律分類正受到質疑,這可能會大幅增加營運成本,並從根本上顛覆群眾外包經營模式。
新冠疫情對群眾外包配送服務市場產生了變革性且複雜的影響。最初,全球封鎖和保持社交距離的規定導致食品雜貨、食品和其他必需品的非接觸式配送需求激增。這促使平台經歷了一段前所未有的成長期,它們迅速擴展了網路以滿足新的消費者需求。疫情使宅配在更廣泛的受眾群體中成為常態,並加速了消費行為的轉變,而這些轉變很可能是永久性的。
預計最後一哩配送細分市場將成為預測期內最大的細分市場
由於配送流程中最後一哩環節本身的複雜性和高成本,預計預測期內最後一哩配送將佔據最大的市場佔有率。最後一哩配送佔總配送成本的很大一部分,其效率是決定顧客滿意度的關鍵因素。群眾外包服務憑藉其獨特的優勢,能夠提供靈活、本地化和按需的解決方案,比傳統承運商更能克服城市環境中的物流障礙,從而應對這些挑戰。
預計在預測期內,企業對消費者 (B2C) 領域將以最高的複合年成長率成長。
受線上零售和直銷品牌激增的推動,企業對消費者 (B2C) 市場預計將在預測期內實現最高成長率。企業越來越依賴群眾外包平台來快速且有效率地完成訂單,尤其是在大都會圈。 B2C 模式受益於即時追蹤、動態路線最佳化以及客戶回饋的整合。隨著消費者對便利性和速度的期望不斷提升,B2C 群眾外包配送正成為現代零售物流的基石。
在預測期內,北美預計將佔據最大的市場佔有率,這得益於其成熟的電商生態系統和零工經濟平台的廣泛應用。該地區的領導者已經建立了強大的獨立宅配業者網路,並得到了先進行動技術和數據分析的支援。該地區以便利性為主導的趨勢,加上智慧型手機的高普及率,為群眾外包配送服務創造了有利的環境。零售商和物流新興企業之間的策略夥伴關係正在進一步鞏固其在市場上的地位。
受快速都市化、網際網路普及和電子商務活動的蓬勃發展推動,亞太地區預計將在預測期內實現最高的複合年成長率。中國、印度和印尼等國家正經歷網路購物熱潮,對敏捷配送解決方案的需求龐大。群眾外包平台因其能夠在偏遠和人口稠密地區高效提供服務而日益普及。政府推動數位基礎設施建設和新興企業創新的措施也促進了該地區的加速成長。
According to Stratistics MRC, the Global Crowdsourced Delivery Service Market is accounted for $23.3 billion in 2025 and is expected to reach $49.8 billion by 2032 growing at a CAGR of 11.4% during the forecast period. Crowdsourced delivery service leverages a network of independent, often non-professional couriers to fulfill delivery tasks using their personal vehicles or resources. Coordinated through digital platforms, this model enables flexible, on-demand logistics by connecting businesses or individuals with available drivers in real time. It offers cost-effective and scalable solutions for last-mile delivery, especially in urban areas. Crowdsourced delivery enhances efficiency, reduces operational overhead, and supports rapid fulfillment, making it ideal for e-commerce, food delivery, and same-day shipping needs.
According to Journal of Business Logistics, analysis of 98,134 customer reviews spanning from January 2016 to August 2021 revealed that crowdsourced delivery offerings significantly improved customer satisfaction in terms of on-time delivery, reliability, and perceived price value, especially for convenience goods like groceries and office supplies.
Rapid e commerce growth & consumer demand
As online shopping continues to grow, consumers now expect not just next-day, but often same-day and instant delivery for a wide range of goods. This expectation creates a critical need for flexible and scalable logistics solutions that traditional delivery models struggle to provide, especially in urban centers. Crowdsourced delivery services, by leveraging a network of local, independent couriers, are perfectly positioned to meet this demand, offering businesses a dynamic and cost-effective way to fulfill orders quickly and stay competitive in the fast-paced online retail landscape.
Quality control and inconsistent service
Since drivers are often gig workers with varying levels of experience, issues such as delayed deliveries, mishandling of packages and poor customer interactions can arise. The lack of standardized training and oversight complicates efforts to ensure reliability. Additionally, fluctuating availability of drivers during off-peak hours or adverse weather conditions can disrupt operations, impacting customer satisfaction and brand reputation.
Last-mile delivery and urban logistics
In dense urban environments, traditional logistics providers face significant hurdles such as traffic congestion, parking difficulties, and fragmented delivery routes. The crowdsourced model, however, can bypass these challenges by utilizing a network of local couriers who are familiar with the area and can use a variety of transportation methods, from cars and scooters to bicycles. This approach makes last-mile delivery more efficient, cost-effective, and environmentally friendly, presenting a significant growth opportunity as urbanization continues to accelerate globally.
Substitute technologies & regulatory backlash
The development of delivery drones, autonomous vehicles, and last-mile robots has the potential to eliminate the need for human couriers for certain types of deliveries, particularly in urban and suburban areas. Simultaneously, the market is under threat from regulatory scrutiny and potential legal backlash. The legal classification of crowdsourced couriers as independent contractors, rather than employees, is being challenged in many regions which could drastically increase operational costs and fundamentally disrupt the crowdsourced business model.
The COVID-19 pandemic had a transformative and complex impact on the crowdsourced delivery service market. Initially, the global lockdowns and social distancing mandates caused a dramatic surge in demand for contactless delivery of groceries, food, and other essential goods. This led to a period of unprecedented growth for platforms, which rapidly expanded their networks to meet the new consumer needs. The pandemic normalized home delivery for a wider demographic, accelerating a shift in consumer behavior that is likely to be permanent.
The last-mile delivery segment is expected to be the largest during the forecast period
The last-mile delivery segment is expected to account for the largest market share during the forecast period due to the inherent complexity and high cost associated with the final stage of the delivery process. Last-mile delivery accounts for a substantial portion of total shipping costs, and its efficiency is a key determinant of customer satisfaction. Crowdsourced services are uniquely positioned to address these challenges by providing flexible, localized, and on-demand solutions that are better suited to navigate the logistical hurdles of urban environments than traditional carriers.
The business-to-consumer (B2C) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the business-to-consumer (B2C) segment is predicted to witness the highest growth rate fueled by the surge in online retail and direct-to-consumer brands. Companies are increasingly relying on crowdsourced platforms to fulfill orders quickly and cost-effectively, especially in metropolitan regions. The B2C model benefits from real-time tracking, dynamic route optimization, and customer feedback integration. As consumer expectations for convenience and speed continue to rise, B2C crowdsourced delivery is becoming a cornerstone of modern retail logistics.
During the forecast period, the North America region is expected to hold the largest market share driven by its mature e-commerce ecosystem and widespread adoption of gig economy platforms. Major players in the region have established robust networks of independent couriers, supported by advanced mobile technologies and data analytics. The region's emphasis on convenience, coupled with high smartphone penetration, has created a favorable environment for crowdsourced delivery services. Strategic partnerships between retailers and logistics startups are further strengthening market presence.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR supported by rapid urbanization, growing internet access, and expanding e-commerce activity. Countries like China, India, and Indonesia are witnessing a boom in online shopping, creating immense demand for agile delivery solutions. Crowdsourced platforms are gaining traction due to their ability to serve remote and densely populated areas efficiently. Government initiatives promoting digital infrastructure and startup innovation are also contributing to the region's accelerated growth.
Key players in the market
Some of the key players in Crowdsourced Delivery Service Market include Uber Eats, DoorDash, Postmates, Amazon Flex, Instacart, Deliveroo, GoShare, Veho, Shadowfax, Dunzo, Swiggy Genie, MAX.ng, Roadie, Shipt, Lalamove, Stuart, and XpressBees.
In July 2025, Uber Eats expanded its grocery delivery offerings by partnering with local favorites such as Big Y, King Kullen, Foxtrot, Lunds & Byerlys, Superlo Foods, and Vallarta Supermarkets. This enhances localized access to fresh groceries for customers across various U.S. regions.
In May 2025, Swiggy's quick-delivery platform, Bolt, now operates in over 500 cities across India, serving more than 10% of all Swiggy food orders in real-time. The rollout underscores growing demand for rapid delivery, particularly in Tier 2 and Tier 3 markets.
In May 2025, Uber acquired an 85% stake in Trendyol Go for approximately $700 million, marking its first direct entry into Turkey's food and grocery delivery sector. This move gives Uber Eats a strong local foothold in a key emerging market.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.