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1776786

2032 年語音商務市場預測：按設備類型、部署模式、應用程式、最終用戶和地區進行的全球分析

Voice Commerce Market Forecasts to 2032 - Global Analysis By Device Type (Smart Speakers, Voice Assistant, Virtual Digital Assistant, Smartphones, Wearables, In-Car Systems and Other Device Types), Deployment Mode, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球語音商務市場預計在 2025 年達到 673 億美元，到 2032 年將達到 3,321 億美元，預測期內的複合年成長率為 25.6%。

語音商務（V-commerce）是指利用語音助理和語音辨識技術進行購物和商業交易。這包括透過智慧音箱（例如 Amazon Echo、Google Home）、智慧型手機和其他支援語音的裝置訂購商品、查看訂單狀態和管理購物清單。它透過提供免持便利的購物體驗，並依靠自然語言處理來理解用戶指令並促成交易，徹底改變了消費者與線上零售平台互動的方式。

Expert Computer Solutions/ECS 執行長兼聯合創始人羅伯特表示：「語音搜尋最佳化仍處於早期階段，許多企業都在努力跟上這項變化。

智慧音箱和人工智慧助理的興起

亞馬遜 Echo 和 Google Home 等智慧音箱的激增，正在推動語音商務市場的成長。 Alexa 和 Siri 等人工智慧助理透過無縫的語音交易提升使用者體驗。自然語言處理的進步正在提高語音互動的準確性，並增強消費者的信任度。語音助理與行動裝置和物聯網設備的融合正在擴大市場覆蓋範圍。消費者對免持便利購物體驗的需求日益成長，這推動了市場的成長。

有限的語言支援和語音辨識準確性

語音辨識系統的準確性仍然是一個挑戰，尤其是對於英語以外的語言和地區口音。有限的語言支援限制了其在多語言國家的市場滲透。語音互動中處理對話細微差別的複雜性阻礙了使用者的採用。多語言語音系統的高昂開發成本也為小型供應商帶來了挑戰。這些限制正在減緩語音商務在新興市場的擴張。

在新興市場中，行動優先用戶越來越多，採用率也越來越高

印度和巴西等智慧型手機普及率較高的新興市場為語音商務的發展提供了巨大的機會。這些地區的行動優先用戶擴大使用語音助理進行購物和服務。電商平台與語音技術供應商之間的夥伴關係提升了可近性。政府推動數位經濟的措施正在推動語音解決方案的普及。這些地區不斷壯大的中階正在推動對便利購物技術的需求。

加強語音資料處理法規

語音商務中資料隱私和安全問題日益嚴重，帶來了監管挑戰。像歐洲《一般資料保護規範》（GDPR）這樣的嚴格法規給語音技術提供者帶來了合規負擔。消費者對語音資料收集和潛在濫用的擔憂阻礙了語音技術的採用。各地區缺乏標準化的隱私通訊協定，使全球市場擴張更加複雜。涉及語音助理的備受矚目的資料外洩事件損害了消費者的信任。這些監管和隱私挑戰威脅語音商務市場的成長。

COVID-19的影響：

新冠疫情推動了語音商務的普及，消費者在封鎖期間轉向非接觸式購物解決方案。電子商務的激增推動了透過智慧音箱進行語音購買的需求。然而，經濟不確定性最初限制了語音技術開發的投資。疫情增加了消費者對家庭智慧設備的依賴，加速了市場成長。疫情過後，對便利性和免持購物的關注將持續推動語音商務的普及。

智慧音箱市場預計將成為預測期內最大的市場

受亞馬遜 Echo 和 Google Home 等設備廣泛普及的推動，智慧音箱預計將在預測期內佔據最大的市場佔有率。這些設備是家庭語音交易的主要平台。與電商平台的整合提升了無縫購物體驗的實用性。人工智慧和自然語言處理的持續改進提升了用戶參與度。零售商與語音技術提供者之間的夥伴關係進一步鞏固了該領域的主導地位。

預計娛樂業在預測期內將見證最高的複合年成長率。

預計娛樂業將在預測期內實現最高成長率，這得益於語音助理與線上零售平台日益融合的推動。語音購物提升了用戶便利性，並推動了科技愛好者的普及。電商巨頭與語音技術提供商之間的合作將推動該行業的成長。基於語音指令的安全支付處理創新將提升消費者的信任度。對個人化購物體驗日益成長的需求將進一步推動該行業的擴張。

比最大的地區

預計亞太地區將在預測期內佔據最大市場佔有率，這得益於中國和印度等國家智慧型手機的高普及率和智慧音箱的快速普及。該地區龐大的消費群正在推動基於語音的電子商務解決方案的需求。中國政府為推動數位經濟發展而推出的舉措，例如中國的創新政策，正在支撐市場成長。該地區的電子商務巨頭正在整合語音助理以提升客戶體驗。高水準的網路連線和價格實惠的設備正在進一步推動市場擴張。

複合年成長率最高的地區：

預計北美在預測期內將呈現最高的複合年成長率。這得歸功於其先進的技術基礎設施和早期採用語音商務解決方案的優勢。亞馬遜和谷歌等主要參與者的加入正在推動語音技術的創新。該地區強大的電子商務產業支援語音助理與零售平台的整合。對人工智慧和自然語言處理的投資將提高語音系統的準確性。對個人化和安全購物體驗的關注將推動市場擴張。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章。按設備類型分類的全球語音商務市場

  • 智慧音箱
    • Amazon Echo
    • Google Home
    • Apple HomePod
  • 語音助理
    • Google Assistant
    • Amazon Alexa
    • Apple Siri
    • Microsoft Cortana
  • 虛擬數位助理
  • 智慧型手機
  • 穿戴式裝置
  • 車載系統
  • 其他設備類型

6. 全球語音商務市場（依部署模式）

  • 雲端基礎
  • 本地

7. 全球語音商務市場（按應用）

  • 個人護理
  • 電子產品
  • 家電
  • 雜貨
  • 藝術與工藝
  • 其他用途

第8章 全球語音商務市場（依最終使用者）

  • 觀光業
  • 飯店業
  • 娛樂業
  • 其他最終用戶

9. 全球語音商務市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：主要發展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Adobe Inc.
  • Algolia Inc.
  • Alibaba Group Holding Ltd.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Baidu Inc.
  • BigCommerce Pty. Ltd.
  • Salesforce Inc.
  • Samsung Electronics Co.
  • Sonos Inc.
  • Sony Corp.
  • Twilio Inc.
  • Vizio Inc.
  • Nuance Communications
  • Pandora（SiriusXM）
Product Code: SMRC30117

According to Stratistics MRC, the Global Voice Commerce Market is accounted for $67.3 billion in 2025 and is expected to reach $332.1 billion by 2032 growing at a CAGR of 25.6% during the forecast period. Voice Commerce, or V-commerce, refers to the use of voice assistants and voice recognition technology to make purchases or perform commercial transactions. This includes ordering products, checking order status, or managing shopping lists through smart speakers (e.g., Amazon Echo, Google Home), smartphones, or other voice-enabled devices. It offers a hands-free and convenient shopping experience, relying on natural language processing to understand user commands and facilitate transactions, transforming how consumers interact with online retail platforms.

According to Robert, CEO & Co-Founder of Expert Computer Solutions / ECS, "Voice search optimization is still in its early stages and many businesses are struggling to keep up with the changes.

Market Dynamics:

Driver:

Surge in smart speaker adoption and AI-driven assistants

The rapid increase in smart speaker usage, such as Amazon Echo and Google Home, drives the growth of the voice commerce market. AI-driven assistants like Alexa and Siri enhance user experiences with seamless voice-based transactions. Advancements in natural language processing improve the accuracy of voice interactions, boosting consumer confidence. The integration of voice assistants with mobile and IoT devices expands market reach. Rising consumer demand for hands-free, convenient shopping experiences accelerates market growth.

Restraint:

Limited language support and voice recognition accuracy

The accuracy of voice recognition systems remains a challenge, particularly for non-English languages and regional accents. Limited language support restricts market penetration in diverse linguistic regions. The complexity of handling conversational nuances in voice interactions hinders user adoption. High development costs for multilingual voice systems pose challenges for smaller providers. These limitations slow the expansion of voice commerce in emerging markets.

Opportunity:

Growing adoption in emerging markets with mobile-first users

Emerging markets with high smartphone penetration, like India and Brazil, present significant opportunities for voice commerce growth. Mobile-first users in these regions are increasingly adopting voice assistants for shopping and services. Partnerships between e-commerce platforms and voice tech providers enhance accessibility. Government initiatives promoting digital economies support the adoption of voice-based solutions. The growing middle class in these regions fuels demand for convenient shopping technologies.

Threat:

Increasing regulatory scrutiny over voice data handling

Growing concerns over data privacy and security in voice commerce raise regulatory challenges. Strict regulations, such as GDPR in Europe, impose compliance burdens on voice tech providers. Consumer fears about voice data collection and potential misuse deter adoption. The lack of standardized privacy protocols across regions complicates global market expansion. High-profile data breaches involving voice assistants erode consumer trust. These regulatory and privacy challenges threaten the growth of the voice commerce market.

Covid-19 Impact:

The COVID-19 pandemic boosted voice commerce adoption as consumers turned to contactless shopping solutions during lockdowns. The surge in e-commerce drove demand for voice-activated purchasing through smart speakers. However, economic uncertainties initially limited investments in voice technology development. The pandemic increased consumer reliance on home-based smart devices, accelerating market growth. Post-pandemic, the focus on convenience and hands-free shopping continues to drive adoption.

The smart speakers segment is expected to be the largest during the forecast period

The smart speakers segment is expected to account for the largest market share during the forecast period propelled by the widespread adoption of devices like Amazon Echo and Google Home. These devices serve as primary platforms for voice-based transactions in households. Integration with e-commerce platforms enhances their utility for seamless shopping experiences. Continuous improvements in AI and natural language processing boost user engagement. The segment's dominance is further supported by partnerships between retailers and voice tech providers.

The entertainment industry segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the entertainment industry segment is predicted to witness the highest growth rate influenced by the increasing integration of voice assistants with online retail platforms. Voice-activated shopping enhances user convenience, driving adoption among tech-savvy consumers. Partnerships between e-commerce giants and voice tech providers accelerate segment growth. Innovations in secure payment processing via voice commands boost consumer confidence. The growing demand for personalized shopping experiences further fuels the segment's expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by high smartphone penetration and rapid adoption of smart speakers in countries like China and India. The region's large consumer base drives demand for voice-based e-commerce solutions. Government initiatives promoting digital economies, such as China's tech innovation policies, support market growth. E-commerce giants in the region are integrating voice assistants to enhance customer experiences. High internet connectivity and affordable devices further accelerate market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by its advanced technological infrastructure and early adoption of voice commerce solutions. The presence of major players like Amazon and Google fosters innovation in voice technology. The region's strong e-commerce sector supports the integration of voice assistants with retail platforms. Investments in AI and natural language processing enhance the accuracy of voice systems. The focus on personalized and secure shopping experiences accelerates market expansion.

Key players in the market

Some of the key players in Voice Commerce Market include Adobe Inc., Algolia Inc., Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., BigCommerce Pty. Ltd., Salesforce Inc., Samsung Electronics Co., Sonos Inc., Sony Corp., Twilio Inc., Vizio Inc., Nuance Communications, and Pandora (SiriusXM).

Key Developments:

In May 2025, Amazon.com Inc. updated its Alexa Shopping voice assistant to support multiple regional languages in India and Latin America, enhancing accessibility for diverse user groups.

In April 2025, Apple Inc. upgraded Siri's voice commerce capabilities through tighter integration with Apple Pay and iMessage, enabling conversational purchases from select retail partners.

In March 2025, Google LLC rolled out enhanced voice search-based shopping features via Google Assistant for Android, including personalized recommendations and real-time inventory availability.

In February 2025, Samsung Electronics Co. embedded Bixby voice commerce into its SmartThings ecosystem, allowing hands-free appliance-related purchases like filters and parts.

Device Types Covered:

  • Smart Speakers
  • Voice Assistant
  • Virtual Digital Assistant
  • Smartphones
  • Wearables
  • In-Car Systems
  • Other Device Types

Deployment Modes Covered:

  • Cloud-Based
  • On-Premises

Applications Covered:

  • Personal Care
  • Electronics
  • Household Appliances
  • Groceries
  • Arts & Crafts
  • Other Applications

End Users Covered:

  • Travel Industry
  • Hospitality Industry
  • Entertainment Industry
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Voice Commerce Market, By Device Type

  • 5.1 Introduction
  • 5.2 Smart Speakers
    • 5.2.1 Amazon Echo
    • 5.2.2 Google Home
    • 5.2.3 Apple HomePod
  • 5.3 Voice Assistant
    • 5.3.1 Google Assistant
    • 5.3.2 Amazon Alexa
    • 5.3.3 Apple Siri
    • 5.3.4 Microsoft Cortana
  • 5.4 Virtual Digital Assistant
  • 5.5 Smartphones
  • 5.6 Wearables
  • 5.7 In-Car Systems
  • 5.8 Other Device Types

6 Global Voice Commerce Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 Cloud-Based
  • 6.3 On-Premises

7 Global Voice Commerce Market, By Application

  • 7.1 Introduction
  • 7.2 Personal Care
  • 7.3 Electronics
  • 7.4 Household Appliances
  • 7.5 Groceries
  • 7.6 Arts & Crafts
  • 7.7 Other Applications

8 Global Voice Commerce Market, By End User

  • 8.1 Introduction
  • 8.2 Travel Industry
  • 8.3 Hospitality Industry
  • 8.4 Entertainment Industry
  • 8.5 Other End Users

9 Global Voice Commerce Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Adobe Inc.
  • 11.2 Algolia Inc.
  • 11.3 Alibaba Group Holding Ltd.
  • 11.4 Alphabet Inc.
  • 11.5 Amazon.com Inc.
  • 11.6 Apple Inc.
  • 11.7 Baidu Inc.
  • 11.8 BigCommerce Pty. Ltd.
  • 11.9 Salesforce Inc.
  • 11.10 Samsung Electronics Co.
  • 11.11 Sonos Inc.
  • 11.12 Sony Corp.
  • 11.13 Twilio Inc.
  • 11.14 Vizio Inc.
  • 11.15 Nuance Communications
  • 11.16 Pandora (SiriusXM)

List of Tables

  • Table 1 Global Voice Commerce Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Voice Commerce Market Outlook, By Device Type (2024-2032) ($MN)
  • Table 3 Global Voice Commerce Market Outlook, By Smart Speakers (2024-2032) ($MN)
  • Table 4 Global Voice Commerce Market Outlook, By Amazon Echo (2024-2032) ($MN)
  • Table 5 Global Voice Commerce Market Outlook, By Google Home (2024-2032) ($MN)
  • Table 6 Global Voice Commerce Market Outlook, By Apple HomePod (2024-2032) ($MN)
  • Table 7 Global Voice Commerce Market Outlook, By Voice Assistant (2024-2032) ($MN)
  • Table 8 Global Voice Commerce Market Outlook, By Google Assistant (2024-2032) ($MN)
  • Table 9 Global Voice Commerce Market Outlook, By Amazon Alexa (2024-2032) ($MN)
  • Table 10 Global Voice Commerce Market Outlook, By Apple Siri (2024-2032) ($MN)
  • Table 11 Global Voice Commerce Market Outlook, By Microsoft Cortana (2024-2032) ($MN)
  • Table 12 Global Voice Commerce Market Outlook, By Virtual Digital Assistant (2024-2032) ($MN)
  • Table 13 Global Voice Commerce Market Outlook, By Smartphones (2024-2032) ($MN)
  • Table 14 Global Voice Commerce Market Outlook, By Wearables (2024-2032) ($MN)
  • Table 15 Global Voice Commerce Market Outlook, By In-Car Systems (2024-2032) ($MN)
  • Table 16 Global Voice Commerce Market Outlook, By Other Device Types (2024-2032) ($MN)
  • Table 17 Global Voice Commerce Market Outlook, By Deployment Mode (2024-2032) ($MN)
  • Table 18 Global Voice Commerce Market Outlook, By Cloud-Based (2024-2032) ($MN)
  • Table 19 Global Voice Commerce Market Outlook, By On-Premises (2024-2032) ($MN)
  • Table 20 Global Voice Commerce Market Outlook, By Application (2024-2032) ($MN)
  • Table 21 Global Voice Commerce Market Outlook, By Personal Care (2024-2032) ($MN)
  • Table 22 Global Voice Commerce Market Outlook, By Electronics (2024-2032) ($MN)
  • Table 23 Global Voice Commerce Market Outlook, By Household Appliances (2024-2032) ($MN)
  • Table 24 Global Voice Commerce Market Outlook, By Groceries (2024-2032) ($MN)
  • Table 25 Global Voice Commerce Market Outlook, By Arts & Crafts (2024-2032) ($MN)
  • Table 26 Global Voice Commerce Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 27 Global Voice Commerce Market Outlook, By End User (2024-2032) ($MN)
  • Table 28 Global Voice Commerce Market Outlook, By Travel Industry (2024-2032) ($MN)
  • Table 29 Global Voice Commerce Market Outlook, By Hospitality Industry (2024-2032) ($MN)
  • Table 30 Global Voice Commerce Market Outlook, By Entertainment Industry (2024-2032) ($MN)
  • Table 31 Global Voice Commerce Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.