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語音商務市場規模、佔有率和成長分析（按組件、部署模式、應用和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1917195

語音商務市場規模、佔有率和成長分析（按組件、部署模式、應用和地區分類）－2026-2033年產業預測

Voice Commerce Market Size, Share, and Growth Analysis, By Component (Solutions, Services), By Deployment Mode (On-Premises, Cloud), By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月31日 | 出版商:

SkyQuest | 英文 176 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球語音商務市場規模將達到 72.1 億美元，到 2025 年將成長至 82.5 億美元，到 2033 年將成長至 241.9 億美元，在預測期（2026-2033 年）內，複合年成長率為 14.4%。

全球語音商務市場正經歷強勁成長，主要得益於技術進步、消費者偏好轉變以及智慧設備的普及。免持語音介面使產品搜尋和重新訂購更加便捷，從而提升了用戶體驗，並推動了語音商務在各種裝置上的廣泛應用。這些功能與行動應用、智慧電視、穿戴式裝置和物聯網系統的整合，進一步拓展了市場覆蓋範圍。在食品配送、旅遊和醫療保健等對快速高效服務要求極高的行業，語音商務的需求尤其旺盛。此外，多語言支援和在地化技術的進步，使品牌能夠觸及多元化的用戶群，從而促進新興市場的成長。人工智慧、機器學習和區塊鏈技術的融合，透過提升用戶體驗和確保交易安全，正在革新這一行業。

全球語音商務市場促進因素

智慧音箱的日益普及正透過簡化購物流程，在推動全球語音商務市場成長方面發揮關鍵作用。這種整合使得消費者無需瀏覽網站或應用程式即可輕鬆重新訂購先前的購買商品、搜尋產品提案並完成交易。這些設備的普及得益於其經濟實惠的價格、全球網際網路接入的不斷擴展以及語音辨識技術的持續進步。此外，這些設備提供的便利性和無縫體驗正在增強消費者對人工智慧語音介面的信任，最終推動語音商務平台在用戶中廣泛接受和發展。

全球語音商務市場面臨的限制因素

由於消費者對隱私和資料安全的擔憂，全球語音商務市場面臨嚴峻挑戰。隨著語音助理日益融入購物體驗，許多用戶擔心對話會被錄音，以及敏感資訊可能被濫用。在完成涉及支付資訊或家庭住址等敏感資訊的購物時，這種顧慮尤其明顯。此外，語音商務交易缺乏傳統網路購物中常見的可見驗證步驟，這加劇了用戶的不安全感，使他們擔心發生意外或欺詐性購買。

全球語音商務市場趨勢

隨著與智慧家庭生態系統的融合日益普及，全球語音商務市場正經歷變革性的轉捩點。亞馬遜 Echo、Google Nest 和蘋果 HomePod 等平台已發展成為關鍵樞紐，協助打造無縫購物體驗，並透過便利性和自動化提升用戶參與度。這種流暢的購物環境營造了個人化、免持的消費體驗，與不斷成長的全球智慧家庭用戶群完美契合。隨著科技的不斷進步和消費者偏好轉向更直覺的解決方案，語音商務市場必將重新定義零售交易，提升日常交易的便利性和效率，並重塑電子商務格局。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Amazon（United States）
Google LLC（United States）
Apple Inc.（United States）
Alibaba Group Holding Ltd.（China）
Samsung Electronics Co.（South Korea）
Microsoft Corp.（United States）
Baidu Inc.（China）
Tencent（China）
Walmart（United States）
Nuance Communications（United States）
IBM（United States）
Salesforce Inc.（United States）
Adobe Inc.（United States）
Sony Corp.（Japan）
LG Electronics（South Korea）
Panasonic Corporation（Japan）
SoundHound AI（United States）
Twilio Inc.（United States）
Sonos Inc.（United States）
BigCommerce Pty. Ltd.（Australia）

結論與建議

簡介目錄

Product Code: SQMIG45A2687

Global Voice Commerce Market size was valued at USD 7.21 Billion in 2024 and is poised to grow from USD 8.25 Billion in 2025 to USD 24.19 Billion by 2033, growing at a CAGR of 14.4% during the forecast period (2026-2033).

The global voice commerce market is experiencing robust growth driven by technological advancements, evolving consumer preferences, and the widespread adoption of smart devices. The hands-free nature of voice interfaces enhances product searches, reordering, and overall user convenience, leading to increased usage of voice commerce across various devices. The integration of these features into mobile apps, smart TVs, wearables, and IoT systems broadens market accessibility. Voice commerce is particularly gaining traction in sectors like food delivery, travel, and healthcare, where swift and efficient service is essential. Additionally, advancements in multilingual support and localization enable brands to engage with diverse populations, fostering growth in emerging markets. The incorporation of AI, machine learning, and blockchain technology is revolutionizing the landscape, enhancing user experience and ensuring secure transactions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice Commerce Market Segments Analysis

Global Voice Commerce Market is segmented by Component, Deployment Mode, Application and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud. Based on Application, the market is segmented into Retail & E-commerce, BFSI, Healthcare, Automotive, Consumer Electronics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Voice Commerce Market

The expansion of smart speakers plays a pivotal role in boosting the Global Voice Commerce market by facilitating a smoother purchasing process. This integration enables consumers to easily reorder past purchases, seek product suggestions, and execute transactions without the need to browse through websites or applications. The increasing adoption of these devices is fueled by their cost-effectiveness, broader Internet access worldwide, and ongoing enhancements in voice recognition technology. Furthermore, the convenience and seamless experience they provide foster greater consumer trust in AI-driven voice interfaces, ultimately prompting widespread acceptance and growth of voice commerce platforms among users.

Restraints in the Global Voice Commerce Market

The Global Voice Commerce market faces significant challenges due to consumer concerns regarding privacy and data security. As voice assistants are increasingly incorporated into shopping experiences, many users express apprehension about their conversations being recorded and the risk of misuse of sensitive information. This hesitation is particularly pronounced when it comes to executing purchases that involve confidential details, such as payment information and home addresses. Additionally, the absence of visible confirmation steps in voice commerce transactions, which are typically present in conventional online shopping, contributes to a sense of vulnerability, leaving users wary of potential accidental or fraudulent purchases.

Market Trends of the Global Voice Commerce Market

The global voice commerce market is experiencing a transformative shift as integration with smart home ecosystems becomes increasingly prevalent. Platforms such as Amazon Echo, Google Nest, and Apple HomePod are evolving into essential hubs for facilitating seamless shopping experiences, driving user engagement through convenience and automation. This frictionless shopping environment fosters a personalized and hands-free consumer journey, aligning perfectly with the growing number of smart home users worldwide. As technology continues to advance and consumer preferences lean towards intuitive solutions, the voice commerce market is set to redefine retail interactions, enhancing accessibility and efficiency in everyday transactions while reshaping the landscape of e-commerce.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Voice Commerce Market Size by Component & CAGR (2026-2033)

Market Overview
Solutions
Services

Global Voice Commerce Market Size by Deployment Mode & CAGR (2026-2033)

Market Overview
On-Premises
Cloud

Global Voice Commerce Market Size by Application & CAGR (2026-2033)

Market Overview
Retail & E-commerce
BFSI
Healthcare
Automotive
Consumer Electronics
Others

Global Voice Commerce Market Size & CAGR (2026-2033)

North America (Component, Deployment Mode, Application)
- US
- Canada
Europe (Component, Deployment Mode, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Deployment Mode, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Deployment Mode, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Deployment Mode, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Amazon (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corp. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Baidu Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Walmart (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nuance Communications (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corp. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SoundHound AI (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twilio Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sonos Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BigCommerce Pty. Ltd. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments