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語音商務市場規模、佔有率、成長分析（按組件、部署模式、應用和地區）－2025 年至 2032 年產業預測

市場調查報告書

商品編碼

1847158

語音商務市場規模、佔有率、成長分析（按組件、部署模式、應用和地區）－2025 年至 2032 年產業預測

Voice Commerce Market Size, Share, and Growth Analysis, By Component (Solutions, Services), By Deployment Mode (On-Premises, Cloud), By Application, By Region - Industry Forecast 2025-2032

出版日期: 2025年10月13日 | 出版商:

SkyQuest | 英文 176 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年全球語音商務市場價值將達到 63 億美元，從 2024 年的 72.1 億美元成長到 2032 年的 211.4 億美元，預測期內（2025-2032 年）的複合年成長率為 14.4%。

全球語音商務市場正經歷動態成長，這得益於技術創新、消費行為的演變以及智慧設備日益普及。免持、直覺的語音介面簡化了產品搜尋和重新訂購流程，推動了消費者的廣泛採用。語音商務功能在行動應用程式、智慧電視、穿戴式裝置和物聯網生態系統中的整合拓寬了可存取性。食品配送、旅遊預訂和醫療保健等關鍵產業正在接受語音商務，因為它很方便。此外，多語言支援和在地化的進步有助於品牌接觸不同的受眾。隨著人工智慧、機器學習、物聯網和區塊鏈技術的採用，語音商務平台正在增強用戶體驗並提高消費者期望，同時解決隱私和安全問題。

全球語音商務市場促進因素

全球語音商務市場的擴張得益於智慧音箱的廣泛應用。智慧音箱簡化了購物流程，使用者無需透過網站或應用程式即可重新訂購先前的訂單、搜尋推薦商品並完成交易。這些設備價格實惠、網路普及率更高以及語音辨識技術的不斷進步，推動了其普及。此外，這些設備提供的便利性和無縫的使用者體驗，以及人們對主導語音介面日益成長的信任，進一步推動了語音商務平台在全球消費者中的普及。

全球語音商務市場的限制

隨著語音援助技術在購物體驗中日益普及，全球語音商務市場面臨挑戰。使用者擔心他們的對話可能被錄音、儲存和濫用，這使得他們不願使用語音指令，尤其是在處理付款詳情或個人地址等敏感資訊時。此外，語音商務交易缺乏傳統網路購物中常見的明確確認步驟，這加劇了用戶對意外購買或欺詐性購買的擔憂。這些擔憂可能會阻礙語音商務在零售業的廣泛應用。

全球語音商務市場趨勢

全球語音商務市場正見證著與智慧家庭生態系統融合的顯著趨勢，亞馬遜 Echo、Google Nest 和蘋果 HomePod 等熱門平台正逐漸成為無縫購物體驗的中心樞紐。這種發展催生了無摩擦的購物循環，其中的便利性和自動化提升了用戶參與度並推動了消費行為。隨著智慧家庭設備在全球的普及，這一趨勢正在重新定義個人化、免持商務，使用戶能夠透過語音命令輕鬆管理購物需求。隨著該市場的成熟，它有望顯著改善整體消費者體驗和市場動態。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 按部門分類的公司佔有率分析
- 收益同比比較（2022-2024 年）

主要企業簡介

Amazon（United States）
Google LLC（United States）
Apple Inc.（United States）
Alibaba Group Holding Ltd.（China）
Samsung Electronics Co.（South Korea）
Microsoft Corp.（United States）
Baidu Inc.（China）
Tencent（China）
Walmart（United States）
Nuance Communications（United States）
IBM（United States）
Salesforce Inc.（United States）
Adobe Inc.（United States）
Sony Corp.（Japan）
LG Electronics（South Korea）
Panasonic Corporation（Japan）
SoundHound AI（United States）
Twilio Inc.（United States）
Sonos Inc.（United States）
BigCommerce Pty. Ltd.（Australia）

結論和建議

簡介目錄

Product Code: SQMIG45A2687

Global Voice Commerce Market size was valued at USD 6.3 billion in 2023 and is poised to grow from USD 7.21 billion in 2024 to USD 21.14 billion by 2032, growing at a CAGR of 14.4% during the forecast period (2025-2032).

The global voice commerce market is experiencing dynamic growth driven by technological innovations, evolving consumer behaviors, and the rising prevalence of smart devices. The allure of hands-free, intuitive voice interfaces simplifies product searches and reorder processes, promoting wider adoption among consumers. The integration of voice commerce features across mobile apps, smart TVs, wearables, and IoT ecosystems broadens accessibility. Key industries such as food delivery, travel booking, and healthcare are utilizing voice commerce for its convenience. Additionally, advancements in multilingual support and localization aid brands in reaching diverse populations. With the infusion of AI, machine learning, IoT, and blockchain technology, voice commerce platforms are enhancing user experiences while addressing concerns of privacy and security, subsequently elevating consumer expectations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice Commerce Market Segments Analysis

Global Voice Commerce Market is segmented by Component, Deployment Mode, Application and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud. Based on Application, the market is segmented into Retail & E-commerce, BFSI, Healthcare, Automotive, Consumer Electronics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Voice Commerce Market

The expansion of the Global Voice Commerce market is fueled by the increasing prevalence of smart speakers, which streamline the buying process by enabling users to reorder past purchases, seek product recommendations, and finalize transactions without the need to use websites or apps. The affordability of these devices, coupled with broader Internet accessibility and ongoing enhancements in voice recognition technology, supports their widespread adoption. Additionally, the convenience and seamless user experience they offer, along with the rising trust in AI-driven voice interfaces, further propel the popularity of voice commerce platforms among consumers around the world.

Restraints in the Global Voice Commerce Market

The Global Voice Commerce market faces certain challenges as voice assistance technology becomes more prevalent in the shopping experience. Users express concerns about their conversations being recorded, stored, and possibly misused, which deters them from utilizing voice commands, especially when handling sensitive information like payment details and personal addresses. Additionally, the absence of clear confirmation steps in voice commerce transactions, which are typically present in traditional online shopping, contributes to users' feelings of insecurity regarding unintentional or fraudulent purchases. These apprehensions can hinder the widespread adoption of voice commerce in the retail sector.

Market Trends of the Global Voice Commerce Market

The Global Voice Commerce market is witnessing a significant trend towards integration with smart home ecosystems, as popular platforms such as Amazon Echo, Google Nest, and Apple HomePod evolve into central hubs for seamless shopping experiences. This development facilitates a frictionless shopping loop, wherein convenience and automation enhance user engagement and drive consumer behavior. With the global surge in smart home device adoption, this trend is set to redefine personalized and hands-free commerce, allowing users to effortlessly manage their shopping needs through voice commands. As this market matures, it is likely to elevate the overall consumer experience and market dynamics considerably.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Voice Commerce Market Size by Component & CAGR (2025-2032)

Market Overview
Solutions
Services

Global Voice Commerce Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
On-Premises
Cloud

Global Voice Commerce Market Size by Application & CAGR (2025-2032)

Market Overview
Retail & E-commerce
BFSI
Healthcare
Automotive
Consumer Electronics
Others

Global Voice Commerce Market Size & CAGR (2025-2032)

North America (Component, Deployment Mode, Application)
- US
- Canada
Europe (Component, Deployment Mode, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Deployment Mode, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Deployment Mode, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Deployment Mode, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Amazon (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corp. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Baidu Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Walmart (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nuance Communications (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corp. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SoundHound AI (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twilio Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sonos Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BigCommerce Pty. Ltd. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments