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市場調查報告書

商品編碼

1681616

淡啤酒市場規模、佔有率及成長分析（按生產商、包裝、分銷管道、類型、年齡層、口味、應用和地區）－2025-2032 年產業預測

Light Beer Market Size, Share, and Growth Analysis, By Production (Macro-brewery, Microbrewery), By Package (Glass, PET bottles), By Distribution Channel, By Type, By Age Group, By Flavor, By Application, By Region - Industry Forecast 2025-2032

出版日期: 2025年03月08日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2023 年淡啤酒市場規模將達到 2,903 億美元，從 2024 年的 3,007.5 億美元成長到 2032 年的 3,991 億美元，預測期內（2025-2032 年）的複合年成長率為 3.6%。

近年來，受消費者偏好和生活方式選擇變化的推動，全球淡啤酒市場經歷了顯著的成長和演變。淡啤酒酒精含量低、熱量低，受到注重健康、尋求清涼飲料的人的歡迎。這一趨勢是由人們對健康和福祉日益成長的關注所推動的，消費者越來越青睞傳統啤酒的替代品。淡啤酒滿足了這項需求，提供了支持飲食和健身目標的均衡選擇。此外，釀酒商正在這一領域進行創新，創造出各種各樣的口味、成分和包裝。精釀啤酒商進入淡啤酒領域進一步增強了市場，為挑剔的消費者提供了獨特而優質的選擇。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Anheuser-Busch InBev（Belgium）
Heineken NV（Netherlands）
Molson Coors Beverage Company（United States）
Carlsberg Group（Denmark）
Diageo plc（United Kingdom）
Constellation Brands（United States）
Asahi Group Holdings（Japan）
Kirin Holdings Company（Japan）
Tsingtao Brewery Co., Ltd.（China）
Ambev SA（Brazil）
Boston Beer Company（United States）
New Belgium Brewing Company（United States）
Pabst Brewing Company（United States）
Sierra Nevada Brewing Co.（United States）
Deschutes Brewery（United States）
Lagunitas Brewing Company（United States）
BrewDog（United Kingdom）
Harpoon Brewery（United States）
Brooklyn Brewery（United States）
Victory Brewing Company（United States）

結論和建議

簡介目錄

Product Code: SQMIG30E2045

Light Beer Market size was valued at USD 290.3 billion in 2023 and is poised to grow from USD 300.75 billion in 2024 to USD 399.1 billion by 2032, growing at a CAGR of 3.6% during the forecast period (2025-2032).

The global light beer market has undergone significant growth and evolution in recent years, driven by shifting consumer preferences and lifestyle choices. With lower alcohol content and fewer calories, light beer has become popular among health-conscious individuals seeking a refreshing beverage. This trend is propelled by a heightened focus on health and well-being, as consumers increasingly favor alternatives to traditional beers. Light beer caters to this demand, providing a balanced option that supports dietary and fitness goals. Additionally, breweries have innovated within this space, resulting in a diverse array of flavors, ingredients, and packaging. The entry of craft breweries into the light beer segment has further enhanced the market, offering unique and premium choices for discerning consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Light Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Light Beer Market Segments Analysis

Global Light Beer Market is segmented by Production, Package, Distribution Channel, Type, Age Group, Flavor, Application and region. Based on Production, the market is segmented into Macro-brewery, Microbrewery, Craft brewery and Others. Based on Package, the market is segmented into Glass, PET bottles, Metal cans and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & supermarkets, On-trade, Specialty Stores, Convenience Stores and Others. Based on Type, the market is segmented into Limit Fermentation and Dealcoholization Methods. Based on Age Group, the market is segmented into 18-25, 26-35, 36-45, 46-55 and 56+. Based on Flavor, the market is segmented into Citrus, Herbal, Fruity and Spiced. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Light Beer Market

The growing emphasis on health and wellness among consumers has significantly contributed to the expansion of the light beer market. With their lower calorie counts and reduced alcohol content compared to traditional beers, light beers have become a preferred option for those wanting to maintain a healthier lifestyle without entirely abstaining from alcoholic beverages. This trend has intensified the demand for light beers, especially among health-conscious individuals who are looking for alternatives that align with their wellness goals. As a result, the light beer segment continues to thrive, driven by this increasing desire for balanced consumption options.

Restraints in the Light Beer Market

The growth of the light beer market is significantly hindered by competition from various alcoholic beverages, such as wine and spirits, as well as non-alcoholic options like mocktails and alcohol-free beers. With consumers having an extensive selection of alternatives, light beer may not always be their beverage of choice. This competition poses a challenge to the advancement of the light beer sector, particularly when consumers decide to choose alternative drinks over light beer. As preferences diversify, the demand for light beer may be suppressed, limiting its market expansion potential in this competitive landscape.

Market Trends of the Light Beer Market

The global light beer market is increasingly influenced by a shift toward health and wellness, driven by consumers' rising awareness of obesity and lifestyle-related illnesses. As health-conscious individuals seek lower-calorie and reduced-alcohol alternatives, light beer has emerged as a favored choice given its beneficial attributes. In response, brewers are innovating by launching a wider variety of light beer options, highlighting their low-calorie, low-carbohydrate content in marketing initiatives to attract health-focused consumers. This trend not only reflects changing consumer preferences but also fosters competition within the market, pushing brands to continuously innovate and promote healthier drinking choices.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Study Analysis
Customer And Buying Criteria Analysis

Global Light Beer Market Size by Production & CAGR (2025-2032)

Market Overview
Macro-brewery
Microbrewery
Craft brewery
Others

Global Light Beer Market Size by Package & CAGR (2025-2032)

Market Overview
Glass
PET bottles
Metal cans
Others

Global Light Beer Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Hypermarkets & supermarkets
On-trade
Specialty Stores
Convenience Stores
Others

Global Light Beer Market Size by Type & CAGR (2025-2032)

Market Overview
Limit Fermentation
Dealcoholization Methods

Global Light Beer Market Size by Age Group & CAGR (2025-2032)

Market Overview
18-25
26-35
36-45
46-55
56+

Global Light Beer Market Size by Flavor & CAGR (2025-2032)

Market Overview
Citrus
Herbal
Fruity
Spiced

Global Light Beer Market Size by Application & CAGR (2025-2032)

Market Overview
Men
Women

Global Light Beer Market Size & CAGR (2025-2032)

North America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- US
- Canada
Europe (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Anheuser-Busch InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Beverage Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Holdings Company (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tsingtao Brewery Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ambev S.A. (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
New Belgium Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pabst Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sierra Nevada Brewing Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Deschutes Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lagunitas Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BrewDog (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harpoon Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brooklyn Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Victory Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments