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1734912

2032 年郵差市場預測：按產品、材料、封口類型、分銷管道、最終用戶和地區進行的全球分析

Mailers Market Forecasts to 2032 - Global Analysis By Product (Cushioned Mailers and Non-cushioned Mailers), Material, Closure Type, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球郵件市場預計在 2025 年達到 95.486 億美元，到 2032 年將達到 143.575 億美元，預測期內的複合年成長率為 6.0%。

郵寄廣告是一種促銷或資訊材料，通常透過郵寄或電子方式直接髮送給個人或企業，用於推廣產品、服務或活動。直銷常用的郵寄廣告包括明信片、宣傳冊、產品目錄、傳單和電子郵件簡報。紙本郵寄廣告通常設計精美，以快速吸引注意力；而電子郵件郵寄廣告則可以個性化客製化並追蹤參與度。企業使用郵寄廣告來觸及目標受眾、提升品牌知名度、挖掘潛在客戶並推動銷售。有效的郵寄廣告包含清晰的訊息、引人入勝的行動呼籲以及根據收件人興趣和人口統計數據量身定做的相關內容，以最大限度地提高回應率和轉換率。

根據聖路易斯聯邦儲備銀行的數據，2023 年第四季電子商務佔零售額的比例為 15.6%，而 2022 年第四季為 14.6%。

電子商務的成長

電子商務的快速發展顯著增加了對安全、輕巧且經濟高效的包裝解決方案的需求，從而積極推動了郵寄市場的發展。隨著越來越多的消費者選擇線上購物，企業正在尋找高效的產品配送方式，從而推動了對泡沫信封、聚乙烯信封和墊片信封的需求。這種成長推動了永續和客製化包裝方案的創新，以提升客戶體驗並支持環保目標。最終，電子商務的擴張正在重塑郵寄市場，創造新的機會並推動全球成長。

塑膠郵寄袋對環境的影響

隨著消費者越來越意識到塑膠對廢棄物和污染的貢獻，塑膠郵寄袋的環境影響正在對郵寄袋市場產生不利影響，從而推動了對永續替代品的需求。一次性塑膠製品的監管以及環保包裝的日益普及，進一步阻礙了傳統塑膠郵寄袋的成長。環保解決方案的興起，迫使製造商不斷創新，減少對有害塑膠材料的依賴。

快速都市化和物流擴張

快速的都市化和不斷擴張的物流業正在推動郵寄包裝市場的強勁成長。隨著城市化發展和電子商務的蓬勃發展，對高效、輕巧且保護性強的包裝解決方案的需求也日益成長。不斷擴展的物流網路增強了最後一英里的配送能力，也增加了對經濟高效的郵寄包裝的需求，以處理更大的貨運量。這一趨勢也推動了永續和防篡改郵寄包裝設計的技術創新。這些因素共同加速了市場對郵寄包裝的採用，使郵寄包裝成為快速發展的全球供應和分銷生態系統中不可或缺的組成部分。

原物料價格波動

原物料價格波動會顯著擾亂郵寄市場，增加生產成本，進而導致最終消費者支付的價格上漲。不可預測的成本波動使製造商難以維持利潤率並制定長期策略。這種波動也會擾亂供應鏈，導致延誤和短缺，最終減緩市場成長，並給郵寄包裝產業的公司帶來不確定性。

COVID-19的影響

新冠疫情對郵寄包裝市場產生了重大影響，隨著越來越多的消費者轉向網路購物，電商需求激增。這導致郵寄包裝作為一種安全且經濟高效的包裝解決方案的使用率有所提升。然而，供應鏈中斷和原料短缺給生產帶來了挑戰。儘管如此，市場在環保郵寄包裝設計方面展現了創新，支持永續性趨勢，並適應企業和消費者不斷變化的需求。

預計醫療保健將成為預測期內最大的細分市場

由於對藥品、實驗室樣本和醫療設備安全衛生包裝的需求不斷成長，預計醫療保健領域將在預測期內佔據最大的市場佔有率。電子藥局、臨床試驗和家庭醫療保健服務的興起進一步推動了對防篡改和耐熱郵寄包裝的需求。這些專業的包裝解決方案可確保安全運輸，符合監管標準，並支援高效的物流。隨著醫療保健的不斷發展，它正在推動全球郵寄包裝行業的技術創新和穩定的需求。

紙本郵件市場預計將在預測期內實現最高複合年成長率

預計紙質郵寄袋市場將在預測期內實現最高成長，因為塑膠郵寄袋的環保替代品由生物分解性、可回收和可再生材料製成，吸引了具有環保意識的消費者和企業。它們在電子商務和物流領域的應用日益廣泛，有助於減少碳足跡和包裝廢棄物。日益成長的監管壓力和企業永續性目標正在快速推動紙質郵寄袋的需求，使其成為不斷發展的郵寄袋市場的主要成長催化劑。

比最大的地區

在預測期內，由於對包裝解決方案和物流服務的需求不斷成長，預計亞太地區將佔據最大的市場佔有率。這些因素推動了郵寄包裝的使用，為企業提供了一種經濟高效且永續的傳統包裝替代方案。隨著環保意識的增強，環保郵寄包裝越來越受歡迎，對減少碳足跡做出了積極貢獻。此外，材料技術的創新也提高了郵寄包裝的強度和多功能性，進一步推動了各行各業的市場成長。

複合年成長率最高的地區：

在預測期內，由於電子商務和直接面對消費者 (DTC)經營模式的興起，北美地區預計將呈現最高的複合年成長率。隨著網路購物的持續擴張，對諸如郵寄包裝之類的包裝解決方案的需求日益成長，這些解決方案是傳統紙盒的經濟高效、安全環保的替代品。這一趨勢有助於減少材料使用和碳足跡，從而促進永續性發展。此外，郵寄包裝為企業提供了一種高效快速的產品配送方式，提高了客戶滿意度，並促進了該地區的經濟成長。

免費客製化服務：

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  • 公司簡介
    • 全面分析其他市場參與者（最多 3 家公司）
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  • 地理細分
    • 根據客戶興趣對主要國家市場進行估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究資訊來源
    • 初級研究資訊來源
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章 全球郵件市場（按產品）

  • 帶襯墊的信封
  • 無襯墊信封

6. 全球郵寄市場（按資料）

  • 紙質信封
  • 塑膠信封
  • 氣泡信封
  • 墊片的信封
  • 波利梅勒
  • 克拉夫特梅勒

7. 全球郵寄市場（依封口類型）

  • 自密封
  • 剝離並密封
  • 熱封

8. 全球郵件市場（按分銷管道）

  • 線上
  • 離線

第9章全球郵件市場（按最終用戶）

  • 電子商務
  • 物流/運輸
  • 衛生保健
  • 食品/飲料
  • 消費性電子產品
  • 時尚/服飾
  • 車
  • 其他最終用戶

第10章全球郵件市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Sealed Air Corporation
  • Pregis LLC
  • 3M Company
  • Intertape Polymer Group Inc.
  • PAC Worldwide Corporation
  • Polyair Inter Pack Inc.
  • ProAmpac
  • Smurfit Kappa Group
  • Mondi Group
  • Storopack Hans Reichenecker GmbH
  • Rengo Co., Ltd.
  • DS Smith Plc
  • Shorr Packaging Corp
  • Amcor plc
  • Uline, Inc.
  • WestRock Company
  • Quadient
  • Avery Dennison Corporation
  • Glenroy, Inc.
  • Berry Global Inc.
Product Code: SMRC29549

According to Stratistics MRC, the Global Mailers Market is accounted for $9,548.6 million in 2025 and is expected to reach $14,357.5 million by 2032 growing at a CAGR of 6.0% during the forecast period. Mailers are promotional or informational materials sent directly to individuals or businesses, typically through postal or digital means, to advertise products, services, or events. Commonly used in direct marketing, mailers include postcards, brochures, catalogs, flyers, or email newsletters. Physical mailers are often designed for visual appeal to capture attention quickly, while email mailers can be personalized and tracked for engagement. Businesses use mailers to reach targeted audiences, build brand awareness, generate leads, or drive sales. Effective mailers include a clear message, compelling call-to-action, and relevant content tailored to the recipient's interests or demographics to maximize response and conversion rates.

According to Federal Reserve Bank of St. Louis, the e-commerce retail sales percentage was 15.6% in Q4 2023 compared to Q4 2022 in which it was 14.6%.

Market Dynamics:

Driver:

E-commerce Growth

The rapid growth of e-commerce is positively driving the mailers market by significantly increasing the demand for secure, lightweight, and cost-effective packaging solutions. As more consumers shop online, businesses seek efficient ways to ship products, fueling the need for bubble mailers, poly mailers, and padded envelopes. This surge is pushing innovation in sustainable and customized packaging options, enhancing customer experience while supporting environmental goals. Ultimately, e-commerce expansion is reshaping the mailers market, creating new opportunities and accelerating its global growth.

Restraint:

Environmental Impact of Plastic Mailers

The environmental impact of plastic mailers is having an undesirable influence on the mailers market as consumers become more conscious of plastic waste and its contribution to pollution, driving demand for sustainable alternatives. Traditional plastic mailers' growth is further hampered by regulatory restrictions on single-use plastics and the growing popularity of eco-friendly packaging options. Manufacturers are being forced to innovate and lessen their reliance on hazardous plastic materials as a result of the trend towards environmentally friendly solutions.

Opportunity:

Rapid Urbanization and Logistics Expansion

Rapid urbanization and logistics expansion are driving robust growth in the mailers market. As cities grow and e-commerce thrives, demand for efficient, lightweight, and protective packaging solutions surges. Expanding logistics networks enhance last-mile delivery capabilities, increasing the need for cost-effective mailers to handle higher shipment volumes. This trend also pushes innovation in sustainable and tamper-evident mailer designs. Together, these factors accelerate market adoption, positioning mailers as essential components in the fast-evolving global supply and delivery ecosystem.

Threat:

Volatility in Raw Material Prices

Volatility in raw material prices can significantly hinder the mailers market by increasing production costs, which may lead to higher prices for end consumers. Unpredictable cost fluctuations make it difficult for manufacturers to maintain profit margins and plan long-term strategies. This instability may also disrupt supply chains, leading to delays or shortages, ultimately reducing market growth and creating uncertainty for businesses operating in the mailer packaging sector.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the Mailers Market, with e-commerce demand surging as more consumers shifted to online shopping. This led to increased use of mailers for safe, cost-effective packaging solutions. However, supply chain disruptions and raw material shortages posed challenges in production. Despite this, the market witnessed innovation in eco-friendly mailer designs, supporting sustainability trends and adapting to the evolving demands of businesses and consumers.

The healthcare segment is expected to be the largest during the forecast period

The healthcare segment is expected to account for the largest market share during the forecast period, due to the increasing demand for secure and hygienic packaging of pharmaceuticals, lab samples, and medical devices. The rise of e-pharmacy, clinical trials, and home healthcare services has further boosted the need for tamper-evident and temperature-resistant mailers. These specialized packaging solutions ensure safe transit, meet regulatory standards, and support efficient logistics. As healthcare continues to evolve, it propels innovation and consistent demand in the mailers industry worldwide.

The paper mailers segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the paper mailers segment is predicted to witness the highest growth rate as these eco-friendly alternatives to plastic mailers are biodegradable, recyclable, and made from renewable materials, appealing to environmentally conscious consumers and businesses. Their adoption is rising across e-commerce and logistics sectors, contributing to reduced carbon footprints and packaging waste. As regulatory pressures and corporate sustainability goals intensify, the demand for paper mailers continues to surge, positioning them as a key growth catalyst in the evolving mailers market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to demand for packaging solutions, and the expansion of logistics services. These factors are boosting the use of mailers, offering businesses cost-effective and sustainable alternatives to traditional packaging. With growing environmental awareness, eco-friendly mailers are becoming more popular, contributing positively to reducing carbon footprints. Additionally, innovations in material technology are enhancing the strength and versatility of mailers, further propelling market growth across various industries.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rise in e-commerce and direct-to-consumer (DTC) business models. As online shopping continues to expand, demand for packaging solutions like mailers that offer cost-effective, secure, and eco-friendly alternatives to traditional boxes is increasing. This trend supports sustainability efforts by reducing material usage and carbon footprints. Additionally, mailers provide businesses with an efficient way to deliver products quickly, enhancing customer satisfaction and contributing to the region's economic growth.

Key players in the market

Some of the key players profiled in the Mailers Market include Sealed Air Corporation, Pregis LLC, 3M Company, Intertape Polymer Group Inc., PAC Worldwide Corporation, Polyair Inter Pack Inc., ProAmpac, Smurfit Kappa Group, Mondi Group, Storopack Hans Reichenecker GmbH, Rengo Co., Ltd., DS Smith Plc, Shorr Packaging Corp, Amcor plc, Uline, Inc., WestRock Company, Quadient, Avery Dennison Corporation, Glenroy, Inc. and Berry Global Inc.

Key Developments:

In February 2025, 3M is expanded its commitment to the semiconductor industry by joining the US-JOINT Consortium, a strategic partnership of 12 leading semiconductor suppliers. The consortium drives research and development in next-generation semiconductor advanced packaging and back-end processing technologies anchored by a new cutting-edge facility in Silicon Valley

In December 2024, 3M and US Conec Ltd. announced a strategic licensing agreement for 3M(TM) Expanded Beam Optical Interconnect technology; a solution to meet the performance and scalability needs of next-generation data centers and advanced network architectures.

In October 2024, 3M expanded its commitment to consumer safety and hearing protection with the launch of 3M(TM) WorkTunes(TM) Connect + Solar Hearing Protector. The headset marks the first solar charging wireless Bluetooth hearing protector available in the consumer market.

Products Covered:

  • Cushioned Mailers
  • Non-cushioned Mailers

Materials Covered:

  • Paper Mailers
  • Plastic Mailers
  • Bubble Mailers
  • Padded Mailers
  • Poly Mailers
  • Kraft Mailers

Closure Types Covered:

  • Self-seal
  • Peal and Seal
  • Heat Seal

Distribution Channels Covered:

  • Online
  • Offline

End Users Covered:

  • E-commerce
  • Logistics & Transportation
  • Healthcare
  • Food & Beverage
  • Consumer Electronics
  • Fashion & Apparel
  • Automotive
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mailers Market, By Product

  • 5.1 Introduction
  • 5.2 Cushioned Mailers
  • 5.3 Non-cushioned Mailers

6 Global Mailers Market, By Material

  • 6.1 Introduction
  • 6.2 Paper Mailers
  • 6.3 Plastic Mailers
  • 6.4 Bubble Mailers
  • 6.5 Padded Mailers
  • 6.6 Poly Mailers
  • 6.7 Kraft Mailers

7 Global Mailers Market, By Closure Type

  • 7.1 Introduction
  • 7.2 Self-seal
  • 7.3 Peal and Seal
  • 7.4 Heat Seal

8 Global Mailers Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Online
  • 8.3 Offline

9 Global Mailers Market, By End User

  • 9.1 Introduction
  • 9.2 E-commerce
  • 9.3 Logistics & Transportation
  • 9.4 Healthcare
  • 9.5 Food & Beverage
  • 9.6 Consumer Electronics
  • 9.7 Fashion & Apparel
  • 9.8 Automotive
  • 9.9 Other End Users

10 Global Mailers Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Sealed Air Corporation
  • 12.2 Pregis LLC
  • 12.3 3M Company
  • 12.4 Intertape Polymer Group Inc.
  • 12.5 PAC Worldwide Corporation
  • 12.6 Polyair Inter Pack Inc.
  • 12.7 ProAmpac
  • 12.8 Smurfit Kappa Group
  • 12.9 Mondi Group
  • 12.10 Storopack Hans Reichenecker GmbH
  • 12.11 Rengo Co., Ltd.
  • 12.12 DS Smith Plc
  • 12.13 Shorr Packaging Corp
  • 12.14 Amcor plc
  • 12.15 Uline, Inc.
  • 12.16 WestRock Company
  • 12.17 Quadient
  • 12.18 Avery Dennison Corporation
  • 12.19 Glenroy, Inc.
  • 12.20 Berry Global Inc.

List of Tables

  • Table 1 Global Mailers Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Mailers Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Mailers Market Outlook, By Cushioned Mailers (2024-2032) ($MN)
  • Table 4 Global Mailers Market Outlook, By Non-cushioned Mailers (2024-2032) ($MN)
  • Table 5 Global Mailers Market Outlook, By Material (2024-2032) ($MN)
  • Table 6 Global Mailers Market Outlook, By Paper Mailers (2024-2032) ($MN)
  • Table 7 Global Mailers Market Outlook, By Plastic Mailers (2024-2032) ($MN)
  • Table 8 Global Mailers Market Outlook, By Bubble Mailers (2024-2032) ($MN)
  • Table 9 Global Mailers Market Outlook, By Padded Mailers (2024-2032) ($MN)
  • Table 10 Global Mailers Market Outlook, By Poly Mailers (2024-2032) ($MN)
  • Table 11 Global Mailers Market Outlook, By Kraft Mailers (2024-2032) ($MN)
  • Table 12 Global Mailers Market Outlook, By Closure Type (2024-2032) ($MN)
  • Table 13 Global Mailers Market Outlook, By Self-seal (2024-2032) ($MN)
  • Table 14 Global Mailers Market Outlook, By Peal and Seal (2024-2032) ($MN)
  • Table 15 Global Mailers Market Outlook, By Heat Seal (2024-2032) ($MN)
  • Table 16 Global Mailers Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 17 Global Mailers Market Outlook, By Online (2024-2032) ($MN)
  • Table 18 Global Mailers Market Outlook, By Offline (2024-2032) ($MN)
  • Table 19 Global Mailers Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global Mailers Market Outlook, By E-commerce (2024-2032) ($MN)
  • Table 21 Global Mailers Market Outlook, By Logistics & Transportation (2024-2032) ($MN)
  • Table 22 Global Mailers Market Outlook, By Healthcare (2024-2032) ($MN)
  • Table 23 Global Mailers Market Outlook, By Food & Beverage (2024-2032) ($MN)
  • Table 24 Global Mailers Market Outlook, By Consumer Electronics (2024-2032) ($MN)
  • Table 25 Global Mailers Market Outlook, By Fashion & Apparel (2024-2032) ($MN)
  • Table 26 Global Mailers Market Outlook, By Automotive (2024-2032) ($MN)
  • Table 27 Global Mailers Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.