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市場調查報告書
商品編碼
1734790
膳食纖維飲料市場預測(至2032年):按產品類型、來源、包裝、應用、最終用戶和地區進行的全球分析Dietary Fiber Beverage Market Forecasts to 2032 - Global Analysis By Product (Functional Juices, Fiber-Infused Water, Fiber Smoothies, Ready-to-Drink (RTD) Beverages and Other Products), Type, Source, Packaging, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球膳食纖維飲料市場預計在 2025 年將達到 93.6962 億美元,預計到 2032 年將達到 172.937 億美元,預測期內的複合年成長率為 9.15%。
添加了可溶性或不溶性纖維以促進消化器官系統健康和整體健康的飲料稱為纖維飲料。透過增加飽足感和減緩消化,這些飲料旨在幫助控制血糖值、降低膽固醇和調節排便。膳食纖維的常見來源包括水果、蔬菜、穀物和植物補充劑,如車前草和菊糖。纖維飲料受到注重健康的顧客的歡迎,並提供了一種增加每日纖維攝取量的實用方法,特別是對於那些難以僅透過飲食達到建議攝取量的人來說。
慢性病預防
隨著糖尿病、肥胖症和心臟病等文明病的增加,消費者正在尋找能夠促進其長期健康的機能飲料。纖維飲料是一種很有吸引力的預防選擇,因為它們有助於控制血糖值、降低膽固醇和改善消化。與含糖或人工製成的飲料相比,這些飲料在注重健康的人中越來越受歡迎。富含纖維的飲食也受到政府和衛生組織的推廣,加速了市場滲透。這種日益成長的需求迫使製造商開發創新產品並擴大產品範圍以滿足客戶需求。
發展中市場認知度較低
在這些地區,膳食纖維的健康益處尚不為人所知。這種無知限制了對纖維飲料的需求。如果您的客戶不了解光纖,他們就不太可能在日常生活中優先考慮它。因此,生產商將難以吸引更多客戶。向消費者宣傳和普及纖維飲料的健康益處對於市場擴張至關重要。
與營養專家夥伴關係
透過創造符合現代飲食建議和客戶健康要求的產品,公司可以從這種夥伴關係中受益。此外,營養師透過教育消費者了解膳食纖維的價值,在提高消費者意識和需求方面發揮重要作用。專家的認可可以建立信任並增加產品對注重健康的消費者的吸引力。透過基於證據的倡導,這些合作促進了行銷策略的改進。這反過來又促進了創新,提高了產品品質並加速了市場擴張。
市場競爭激烈
為了吸引顧客,公司經常進行價格競爭,從而降低利潤率。持續的價格壓力將會減緩產品開發和創新。此外,由於市場由較大的公司控制,較小的品牌缺乏適當競爭的資源。因此,市場佔有率不穩定,培養客戶忠誠度是一項挑戰。最後,不斷擊敗競爭對手的壓力可能會導致不永續的商業行為。
COVID-19的影響
COVID-19 疫情極大地影響了膳食纖維飲料市場,因為它刺激了消費者對健康和增強免疫力產品的需求。封鎖和健康意識的增強導致人們對富含膳食纖維的機能飲料的興趣日益濃厚。然而,供應鏈和製造業中斷暫時減緩了市場成長。疫情過後,預防性醫療保健的趨勢仍在持續,刺激了該領域的創新和擴展。總體而言,COVID-19 加速了人們轉向更健康的飲料選擇和增強功能性飲料的轉變。
預測期內,可溶性膳食纖維市場預計將成為最大的市場
可溶性膳食纖維預計將在預測期內佔據最大的市場佔有率,因為可溶性膳食纖維能夠溶解在水中,從而改善飲料的質地和口感。它還支持消化器官系統健康並幫助調節血糖值,因此對注重健康的消費者很有吸引力。人們對腸道健康的認知不斷提高以及對機能飲料的需求不斷成長,進一步推動了這一領域的成長。製造商正在將菊糖和果膠等可溶性纖維加入飲料中,以提高營養價值而不改變口味。這一趨勢與消費者日益轉向預防性醫療保健和潔淨標示產品相吻合。
預計在預測期內,運動領域將以最高的複合年成長率成長。
由於對有助於消化和整體健康的產品的需求不斷增加,預計運動領域將在預測期內見證最高的成長率。這些飲料提供必需的膳食纖維,以支持腸道健康,提高能量水平並改善運動表現。運動員需要能夠提供水分、恢復和營養支持的機能飲料。隨著越來越多的運動員採用更健康的生活方式,對富含纖維的飲料的需求只會增加。因此,這一趨勢正在推動膳食纖維飲料市場的成長,重點是增強性能的成分。
在預測期內,由於人們日益追求更健康的生活方式以及消化器官系統問題的日益普遍,預計亞太地區將佔據最大的市場佔有率。在日本、中國和印度等國家,受傳統健康習慣和現代健康趨勢的共同推動,強化纖維飲料的消費量正在上升。各種以水果和蔬菜為基礎的纖維飲料的供應,加上當地人對草藥成分的偏好,正在推動市場的發展。此外,注重健身和整體健康的年輕族群正在推動全部區域的需求。
預計北美地區在預測期內將呈現最高的複合年成長率。這是由於人們的健康意識不斷增強以及對機能飲料的需求不斷增加。消費者越來越重視腸道健康,導致對消化器官系統和免疫系統有益的富含纖維的飲料的銷售增加。主要企業正在投資產品創新,尤其是植物來源纖維和潔淨標示成分。此外,對健康飲料選擇的監管支持正在推動市場成長。此外,北美消費者對有助於體重管理和整體健康的飲料的偏好也促進了市場的成長。
According to Stratistics MRC, the Global Dietary Fiber Beverage Market is accounted for $9369.62 million in 2025 and is expected to reach $17293.7 million by 2032 growing at a CAGR of 9.15% during the forecast period. A beverage enhanced with soluble or insoluble fibres that promote digestive health and general well-being is known as a dietary fibre beverage. By increasing satiety and delaying digestion, these drinks are intended to help control blood sugar, decrease cholesterol, and regulate bowel motions. Fruits, vegetables, grains, and plant-based supplements like psyllium or inulin are common sources of fibre. Dietary fibre beverages are well-liked by health-conscious customers and provide a practical means of boosting daily fibre intake, particularly for people who find it difficult to reach suggested dietary requirements through food alone.
Chronic disease prevention
Consumers are looking for functional drinks that promote long-term health as lifestyle-related diseases including diabetes, obesity, and heart disease increase in prevalence. Dietary fibre drinks are appealing preventive options because they help control blood sugar, reduce cholesterol, and enhance digestion. These drinks are becoming more and more popular among health-conscious people than sugary or artificially made ones. Fiber-rich diets are also being promoted by governments and health organisations, which is accelerating market adoption. In order to satisfy customer demands, manufacturers are compelled by this rising need to innovate and broaden their product offers.
Low awareness in developing markets
The health advantages of dietary fibre are not well known to many people in these areas. The demand for beverages enhanced with fibre is constrained by this ignorance. Customers are less likely to prioritise such things in their everyday routines if they are unaware of them. Consequently, producers encounter difficulties in growing their clientele. Promoting the health benefits of fibre beverages and educating customers are essential for market expansion.
Partnerships with nutrition experts
Companies benefit from these partnerships by creating goods that satisfy modern dietary recommendations and customer health requirements. Additionally, nutritionists are essential in raising consumer awareness and demand by teaching them about the value of fibre. Trust is increased by expert endorsements, which increases a product's appeal to consumers who are health-conscious. Through evidence-based claims, these collaborations facilitate improved marketing strategies. All things considered, they promote innovation, raise the calibre of products, and quicken market expansion.
Intense market competition
In an effort to draw clients, businesses frequently fight over prices, which lowers profit margins. Product development and innovation are slowed down by this ongoing pricing pressure. Furthermore, the market is controlled by big firms, leaving smaller brands with insufficient resources to properly compete. Market share becomes unstable as a result, and it is challenging to cultivate customer loyalty. Finally, the continual pressure to beat rivals may result in unsustainable company methods.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the dietary fiber beverage market by boosting consumer demand for health-enhancing and immunity-boosting products. Lockdowns and rising health awareness led to increased interest in functional beverages, including those rich in dietary fiber. However, disruptions in supply chains and manufacturing temporarily slowed market growth. Post-pandemic, the trend toward preventive health has persisted, encouraging innovation and expansion in the sector. Overall, COVID-19 accelerated the shift toward healthier beverage choices and fortified functional drinks.
The soluble dietary fiber segment is expected to be the largest during the forecast period
The soluble dietary fiber segment is expected to account for the largest market share during the forecast period, due to its ability to dissolve in water, enhancing beverage texture and mouthfeel. It supports digestive health and helps regulate blood sugar levels, making it attractive to health-conscious consumers. Increasing awareness of gut health and rising demand for functional beverages further fuel this segment's growth. Manufacturers are incorporating soluble fibers like inulin and pectin into drinks to boost nutritional value without altering taste. This trend aligns with the growing consumer shift toward preventive healthcare and clean-label products.
The athlete's segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the athlete's segment is predicted to witness the highest growth rate by increasing demand for products that aid in digestion and overall health. These beverages offer essential fiber to support gut health, boost energy levels, and enhance performance during workouts. Athletes seek functional beverages that provide hydration, recovery, and nutritional support. As more athletes adopt healthier lifestyles, the demand for fiber-rich drinks continues to rise. Consequently, this trend fuels the growth of the dietary fiber beverage market, with a focus on performance-enhancing ingredients.
During the forecast period, the Asia Pacific region is expected to hold the largest market share by the growing shift towards healthier lifestyles and the increasing prevalence of digestive issues. Countries like Japan, China, and India are seeing a rise in the consumption of fiber-enriched beverages, driven by a blend of traditional wellness practices and modern health trends. The availability of various fruit and vegetable-based fiber drinks, combined with local preferences for herbal ingredients, is propelling the market. Furthermore, the younger demographic's focus on fitness and overall well-being is boosting demand across the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increased health awareness and the growing demand for functional beverages. Consumers are becoming more focused on gut health, leading to a rise in fiber-rich drinks that offer digestive and immune system benefits. Major companies are investing in product innovations, focusing on plant-based fibers and clean-label ingredients. Additionally, regulatory support for healthy beverage options is driving market growth. North American consumers also prefer beverages that support weight management and overall wellness, contributing to the market's upward trajectory.
Key players in the market
Some of the key players profiled in the Dietary Fiber Beverage Market include Nestle, Coca-Cola Company, PepsiCo, Danone, Kellogg Company, Mars, Incorporated, Unilever, Yakult Honsha Co., Ltd., The Kraft Heinz Company, General Mills, Cargill, Inc., Ingredion Incorporated, Tate & Lyle PLC, Archer Daniels Midland Company (ADM), DuPont Nutrition & Biosciences, Beneo GmbH, Roquette Freres S.A. and Kerry Group plc.
In December 2024, Coca-Cola Company announced that Jubilant Bhartia Group acquired a 40% stake in Hindustan Coca-Cola Holdings Pvt. Ltd., the parent company of the largest Coca-Cola bottler in India. This partnership aims to drive sustainable, long-term growth in the Indian market.
In April 2024, Nestle India entered into a joint venture with Dr. Reddy's Laboratories to expand its nutraceutical portfolio in India. The venture, operational since Q2 FY25, focuses on categories such as metabolic health, general wellness, women's health, and child nutrition. Nestle Health Science has licensed brands like Nature's Bounty and Osteo Bi-Flex, while Dr. Reddy's contributes brands like Celevida and Rebalanz.
In May 2023, Nestle India launched Resource Fiber Choice, a dietary supplement containing Partially Hydrolyzed Guar Gum (PHGG), a prebiotic fiber known to aid in relieving constipation and improving gut health. This product also provides essential nutrients like Zinc, Selenium, and Vitamins A, C, and D to support the immune system.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.