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市場調查報告書
商品編碼
1679245
智慧標籤包裝市場至2030年預測:按材料、技術、應用、最終用戶和地區的全球分析Smart Tag Packaging Market Forecasts to 2030 - Global Analysis By Material, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的資料,全球智慧標籤包裝市場在2024年達到109.8億美元,到2030年將達到243.6億美元,預測期內的年複合成長率為 14.2%。
智慧標籤包裝將 NFC(近距離場通訊)、RFID(無線射頻識別)和2D碼等最尖端科技融入產品包裝中,以便更佳實現消費者參與、追蹤和認證。這些智慧標籤將允許消費者透過智慧型手機存取產品詳細資訊,促進互動體驗、即時庫存管理和防偽措施。在零售、製藥和物流等領域,智慧標籤包裝廣泛用於提高品牌信任度和供應鏈透明度。
根據ISO統計,2019年活性包裝與智慧包裝的綜合市場規模為56.8億美元,其中活性包裝為46.2億美元,智慧包裝為10.6億美元。
防偽和產品認證需求日益增加
假冒偽劣是醫藥、奢侈品、電子、食品和飲料等產業面臨的一大挑戰。假藥不僅帶來嚴重的健康風險,而且每年造成數十億美元的損失。結合區塊鏈整合2D碼、無線射頻識別(RFID)和近場通訊(NFC)的智慧標籤包裝將實現即時產品真實性驗證。這些技術可協助企業和消費者驗證產品真實性,確保品牌保護和法規遵循。此外,政府和監管機構也要求制定更嚴格的可追溯性法規,推動對智慧包裝解決方案的需求。
初期實施成本高
採用智慧標籤包裝需要在技術、基礎設施和系統整合方面進行大量投資,尤其是在 RFID、NFC 和區塊鏈整合2D碼的情況下。為了適應這些尖端解決方案,公司必須對現有的包裝生產線進行現代化改造,實施專用的掃描和追蹤系統,並為員工提供必要的培訓。中小企業通常難以獲得此類投資的融資,限制了它們的吸收。此外,公司可能需要為網路安全、雲端儲存和軟體開發支付大量成本來保護智慧包裝技術收集的資料。
對防偽解決方案的需求日益增加
假冒偽劣仍然是電子、奢侈品、食品飲料和醫藥等行業的一個主要問題,每年造成數十億美元的損失。驗證產品真實性和防止假冒產品傳播的一種有前途的方法是整合區塊鏈、RFID 和防篡改 NFC 技術的智慧標籤。隨著政府和監管機構實施嚴格的序列化和追蹤法律以防止欺詐,對安全智慧包裝的需求日益成長。此外,不斷成長的需求將有利於開發強大的防偽智慧包裝解決方案的公司,特別是在保持產品完整性非常重要的高價值領域。
網路安全和資料隱私問題
隨著連網包裝解決方案越來越廣泛的應用,人們對網路安全風險和資料隱私的擔憂也日益加劇。智慧標籤收集和傳輸敏感的客戶訊息,例如位置追蹤、購買歷史和身份驗證資訊。如果沒有適當的保護,這些資料很容易受到未授權存取、資料外洩和網路攻擊。投資智慧包裝解決方案的公司必須遵守嚴格的資料保護法,例如美國的《消費者隱私法案》和歐洲的《通用資料保護條例》,這些法律對客戶資料的收集、儲存和共用進行了限制。
COVID-19 疫情以多種方式影響了智慧標籤包裝市場,導致某些行業的供應鏈中斷,並加速了其他行業的採用。醫療保健、製藥和電子商務等行業的成長受到消費者對非接觸式互動、產品認證和供應鏈透明度的不斷成長的需求的推動。 RFID、NFC 和 QR 碼等智慧標籤使得追蹤貨物、驗證產品真實性和促進非接觸式交易變得更加容易。然而,由於物流問題、半導體短缺和製造業放緩,智慧封裝解決方案的生產和部署被推遲。
預計在預測期內,紙張區隔將成為最大的。
由於對環保和永續包裝選擇的需求不斷成長,預計預測期內紙張產業將佔據最大的市場佔有率。日益成長的環境問題和越來越嚴格的塑膠使用監管法律促使企業轉向使用紙張等可回收和生物分解性的材料。智慧標籤融入紙質包裝,在不犧牲效用的情況下提供了更環保的選擇,全球永續性目標實現。此外,這一趨勢在食品、飲料和個人護理等行業尤其明顯,這些行業的創新是由消費者對環保包裝的需求所推動的。
預測期內,無線射頻識別(RFID)領域預計將以最高的年複合成長率成長。
由於無線射頻識別(RFID)技術在許多不同行業中的廣泛應用,預計該領域將在預測期內實現最高成長率。 RFID 技術可以實現即時產品追蹤和識別,改善庫存管理和供應鏈視覺。其應用涵蓋製造業、物流業、醫療保健業和零售業等行業,有效的追蹤和資料收集非常重要。此外,人們對可追溯性、防偽措施和提高業務效率的需求日益成長,推動了支援 RFID 的智慧包裝解決方案的採用。此外,RFID 技術的發展(例如更低的成本和更廣的讀取範圍)也有助於擴大市場,使其對企業更具吸引力。
預計預測期內亞太地區將佔據最大的市場佔有率。這一優勢得益於中國、印度和日本等國家蓬勃發展的電子商務產業以及快速的工業化和技術進步。由於該地區擁有龐大的製造地和眾多行業參與者,智慧標籤包裝變得越來越受歡迎,增加了對有效供應鏈管理的需求。此外,消費者對產品真實性和安全性的意識不斷增強,促使食品飲料、製藥和零售等行業將智慧標記技術納入其包裝策略,使亞太地區成為市場領導者。
預計北美地區在預測期內將呈現最高的年複合成長率。這一快速成長的動力源於該地區早期採用最尖端科技、重視供應鏈最佳化以及零售、醫療保健、食品和飲料等行業對可追溯性和防偽措施的需求不斷成長。強大的技術基礎設施和主要市場參與者的存在支持北美市場的成長。此外,該地區智慧標籤包裝的加速採用也是電子商務日益普及和對有效庫存管理解決方案的需求的結果。
According to Stratistics MRC, the Global Smart Tag Packaging Market is accounted for $10.98 billion in 2024 and is expected to reach $24.36 billion by 2030 growing at a CAGR of 14.2% during the forecast period. Smart tag packaging incorporates cutting-edge technologies like NFC (Near Field Communication), RFID (Radio Frequency Identification), and QR codes into product packaging to improve consumer engagement, tracking, and authentication. These smart tags let consumers access product details via their smartphones, facilitating interactive experiences, real-time inventory management, and anti-counterfeiting measures. In sectors like retail, pharmaceuticals, and logistics, smart tag packaging is widely used to increase brand trust and supply chain transparency.
According to ISO, the combined active and intelligent packaging market was valued at $5.68 billion in 2019, with active packaging accounting for $4.62 billion and intelligent packaging for $1.06 billion.
Growing need for anti-counterfeiting and product authentication
Counterfeiting is a major challenge in industries such as pharmaceuticals, luxury goods, electronics, and food & beverages. In addition to posing serious health risks, counterfeit medications alone cause billions of dollars in losses every year. Real-time product authenticity verification is made possible by smart tag packaging that incorporates blockchain-integrated QR codes, RFID (Radio Frequency Identification), and NFC (Near Field Communication). These technologies ensure brand protection and regulatory compliance by assisting businesses and consumers in verifying the authenticity of products. Moreover, stricter traceability regulations are also being mandated by governments and regulatory agencies, which is increasing demand for smart packaging solutions.
Expensive initial implementation costs
Adoption of smart tag packaging necessitates a large investment in technology, infrastructure, and system integration, especially for RFID, NFC, and blockchain-integrated QR codes. To handle these cutting-edge solutions, businesses must modernize their current packaging lines, put in place specialized scanning and tracking systems, and provide staff with the necessary training. Widespread adoption is limited because small and medium-sized businesses (SMEs) frequently find it difficult to set aside funds for these investments. Additionally, businesses may also have to pay more for cybersecurity, cloud storage, and software development in order to safeguard the data gathered by smart packaging technologies.
Increasing need for anti-counterfeiting solutions
In sectors like electronics, luxury goods, food and beverage, and pharmaceuticals, counterfeiting is still a big problem and costs billions of dollars every year. A potent way to confirm product authenticity and stop the spread of fake goods is through smart tags that integrate blockchain, RFID, and tamper-evident NFC technology. The need for secure smart packaging is increasing as a result of governments and regulatory agencies enforcing stringent serialization and track-and-trace laws to prevent fraud. Furthermore, increased demand will be advantageous to businesses that create strong anti-counterfeit smart packaging solutions, especially in high-value sectors where maintaining product integrity is essential.
Cybersecurity and data privacy issues
As connected packaging solutions become more widely used, worries about cybersecurity risks and data privacy are growing. Sensitive customer information, such as location tracking, purchase history, and authentication credentials, is gathered and transmitted by smart tags. This data may be susceptible to illegal access, data breaches, or cyber attacks if it is not adequately protected. Strict data protection laws, like the CCPA in the US and the GDPR in Europe, which place restrictions on the gathering, storing, and sharing of customer data, must be followed by businesses that invest in smart packaging solutions.
The COVID-19 pandemic affected the smart tag packaging market in a number of ways, causing supply chains to be disrupted in some industries and speeding up adoption in others. Growth in sectors like healthcare, pharmaceuticals, and e-commerce was fuelled by rising consumer demand for contactless interactions, product authentication, and supply chain transparency. Smart tags like RFID, NFC, and QR codes made it easier to track shipments, verify product authenticity, and facilitate touch less transactions. Nevertheless, production and deployment of smart packaging solutions were delayed due to logistical issues, semiconductor shortages, and manufacturing slowdowns.
The Paper segment is expected to be the largest during the forecast period
The Paper segment is expected to account for the largest market share during the forecast period, driven by the growing need for environmentally friendly and sustainable packaging options. Growing environmental concerns and more stringent laws governing the use of plastic are causing businesses to switch to recyclable and biodegradable materials like paper. Global sustainability goals are met by smart tags integrated into paper packagings, which provide a more environmentally friendly option without sacrificing usefulness. Moreover, this tendency is especially noticeable in sectors like food, drink, and personal care, where innovation is being fueled by consumer demand for environmentally friendly packaging.
The Radio Frequency Identification (RFID) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Radio Frequency Identification (RFID) segment is predicted to witness the highest growth rate, driven by the broad use of it in many different industries. RFID technology improves inventory management and supply chain visibility by enabling real-time product tracking and identification. Its applications cover industries where effective tracking and data collection are essential, including manufacturing, logistics, healthcare, and retail. Additionally, the adoption of RFID-enabled smart packaging solutions has been driven by the growing need for traceability, anti-counterfeiting measures, and increased operational efficiency. Its market expansion has also been aided by developments in RFID technology, such as lower costs and better read range, which have made it more appealing to companies.
During the forecast period, the Asia-Pacific region is expected to hold the largest market share. This dominance is fuelled by a booming e-commerce industry in nations like China, India, and Japan, as well as rapid industrialization and technological advancements. Smart tag packaging is becoming more and more popular as a result of the region's large manufacturing base and the presence of many industry players, which have increased demand for effective supply chain management. Furthermore, Asia-Pacific is now the market leader owing to the integration of smart tagging technologies into packaging strategies by sectors like food and beverage, pharmaceuticals, and retail, which have been spurred by growing consumer awareness of product authenticity and safety.
Over the forecast period, the North American region is anticipated to exhibit the highest CAGR. The region's early adoption of cutting-edge technologies, a strong emphasis on supply chain optimization, and rising demand for traceability and anti-counterfeiting measures across sectors like retail, healthcare, and food and beverage are all contributing factors to this rapid growth. A strong technological infrastructure and the presence of important market players support the market's growth in North America. Moreover, the region's accelerated adoption of smart tag packaging is also a result of the growing popularity of e-commerce and the demand for effective inventory management solutions.
Key players in the market
Some of the key players in Smart Tag Packaging market include Amcor Group GmbH, Checkpoint Systems Inc., International Paper Company, Zebra Technologies Corporation, Honeywell International Inc., Berry Global Inc., NXP Semiconductors N.V., DuPont de Nemours, Inc., Avery Dennison Corporation, Invengo Technology, Schreiner Group, Alien Technology Corporation, CCL Industries Inc., Sato Holdings Corporation and William Frick & Company.
In December 2024, Zebra Technologies announced it intends to acquire Photoneo, a leading developer and manufacturer of 3D machine vision solutions. The 3D segment of the Machine Vision market is the fastest growing, and this acquisition will further accelerate Zebra's presence in the category.
In April 2024, International Paper and DS Smith Plc announced that they have reached agreement on the terms of a recommended all-share combination, creating a truly global leader in sustainable packaging solutions. The terms of the Combination value each DS Smith share at 415 pence per share, and will result in IP issuing 0.1285 shares for each DS Smith share, resulting in pro forma ownership of 66.3 percent for IP shareholders and 33.7 percent2 for DS Smith shareholders, implying a transaction value of approximately $9.9 billion.
In January 2023, Multinational packaging company Amcor has agreed to acquire MDK, a Chinese company that provides packaging for medical devices. Based in Shanghai, MDK supplies paper-based packaging and coating capabilities for companies in China's medical device sector. The company reports annual sales of around $50m.