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市場調查報告書
商品編碼
1679231
戶外 LED 顯示器市場預測至 2030 年:按產品類型、類型、部署類型、彩色顯示器、應用、最終用戶和地區進行的全球分析Outdoor LED Display Market Forecasts to 2030 - Global Analysis By Product Type, Type, Deployment Type, Color Display, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球戶外 LED 顯示器市場預計在 2024 年達到 104 億美元,到 2030 年將達到 205 億美元,預測期內的複合年成長率為 12%。
戶外 LED 顯示器使用發光二極體(LED),是適合戶外使用的高亮度數位螢幕,即使在陽光直射下也能產生生動的影像。這些顯示器節能、防水、耐用,非常適合數位看板、公共活動、體育場、交通樞紐和廣告。高解析度、動態內容功能和遠端控制選項只是戶外 LED 顯示器適合各種商業和資訊應用的部分功能。
根據 IAB Global (2023) 的預測,2022 年使用戶外 LED 顯示器的數位戶外 (DOOH) 廣告預計將年增與前一年同期比較%。
戶外數位廣告需求不斷擴大
戶外 LED 顯示器市場受到數位戶外廣告需求旺盛的推動。這是因為品牌尋求在城市中心、交通樞紐和零售環境中實現動態、有影響力的視覺互動。與靜態廣告相比,這些顯示器可以實現即時內容更新、受眾定位和更高的可見度,符合資料驅動行銷的轉變。 8K 解析度和節能面板等創新正在吸引越來越多的廣告商,而零售、娛樂和交通等行業則優先使用 LED 廣告看板來實現品牌差異化。
能耗高
戶外 LED 顯示器由於能耗高而面臨成長障礙,尤其是白天可見度所需的高亮度面板。不斷上升的營運成本和環境問題對採用帶來了挑戰,特別是在歐盟等效率法規嚴格的地區。液晶廣告看板和印刷廣告看板等競爭對手提供了能耗更低的替代品,迫使製造商進行創新。太陽能電池整合和自適應調光等解決方案正在興起,但領先研發成本和不確定性的投資回報率正在阻礙小型企業的參與,從而形成了分散的競爭格局。
與物聯網和智慧技術的整合
物聯網與戶外 LED 顯示器的融合釋放了變革潛力,能夠根據交通、天氣和受眾分析即時調整內容。智慧城市計畫正在利用這些系統進行交通管理、安全警告和環境監測,並將其用途擴展到廣告之外。與 5G 和 AI 供應商合作將增強遠端系統管理和預測性維護,以減少停機時間。這種整合使 LED 顯示器成為城市數位化的關鍵基礎設施,推動交通、零售和公共服務的需求。
網路安全風險
聯網 LED 系統越來越容易受到網路攻擊,包括資料外洩和勒索軟體,威脅其運作的完整性。廣告看板被駭客入侵並顯示惡意內容等引人注目的事件破壞了相關人員的信任。遵守不斷發展的法規(GDPR、CCPA 等)正在推高成本,迫使製造商採用強大的加密和存取控制。這些風險在公共和交通應用中尤其嚴重,因為一旦漏洞就可能破壞關鍵服務,因此需要對網路安全基礎設施進行大量投資。
新冠疫情最初導致市場停擺、供應鏈中斷和廣告支出減少。公共活動和零售推廣被推遲,導致收益減少。然而,在疫情過後,由於數位戶外廣告具有成本效益,且在交通樞紐、醫療機構和汽車影院具有覆蓋範圍,因此受到了歡迎,復甦速度加快。混合活動和非接觸式互動預計將進一步刺激需求,幫助市場在 2023 年恢復疫情前的水平。
預測期內,LED 廣告看板市場預計將成為最大的市場
由於 LED 廣告看板在數位戶外 (DOOH) 廣告和公共基礎設施中的重要作用,預計在預測期內將佔據最大的市場佔有率。這些顯示器具有超過 10,000 尼特的亮度和 IP65 的耐候性,在高速公路、體育場和市中心等人流量大的區域表現出色。市政當局利用其耐用性進行即時交通警報和緊急廣播,品牌則利用其全天候可見性來吸引消費者的興趣。此外,曲面 LED 配置和 AI主導的動態內容等創新進一步鞏固了其優勢。
預計預測期內表面黏著技術部分將達到最高的複合年成長率。
受高階應用對超高清視覺解決方案的需求推動,表面黏著技術領域預計將在預測期內實現最高成長率。 SMD 的 1.5 毫米以下像素間距可為近距離環境(例如豪華零售建築幕牆、公司大廳和智慧城市指揮中心)提供影院般的清晰度。其模組化架構允許在非平坦表面快速部署,與傳統系統相比,安裝成本降低 20-30%。其在建築計劃和娛樂場所中的應用正在激增,而板載晶片(COB) 技術的進步使其更能抵抗破壞和潮濕。因此,SMD被定位為快速成長的產業。
由於快速的都市化、智慧城市計劃以及中國、印度和東南亞的廣告業蓬勃發展,預計亞太地區將在預測期內佔據最大的市場佔有率。世界各國政府都在大力投資公共基礎設施,在交通樞紐和城市標誌上安裝 LED 顯示器。中國在 LED 製造業的主導地位確保了具有成本競爭力的供應鏈,而印度不斷擴大的零售和娛樂業正在推動需求。此外,高人口密度和精通技術的消費者進一步鞏固了該地區的領導地位,日本和韓國等國家在先進的顯示技術方面處於領先地位。
在預測期內,由於基礎設施投資和數位轉型,預計亞太地區將出現最高的複合年成長率。印尼和越南等新興國家將採用 LED 顯示器用於旅遊和零售,而中國的 5G 部署將實現智慧廣告解決方案。印度「數位印度」舉措等支持性政策將推動LED在公共服務中的應用。該地區較低的製造成本和不斷成長的可支配收入為創新創造了肥沃的土壤,確保了持續的高成長。科技巨頭與地方政府之間的合作進一步加速了這項技術的採用,鞏固了亞太地區作為成長最快的市場的地位。
According to Stratistics MRC, the Global Outdoor LED Display Market is accounted for $10.4 billion in 2024 and is expected to reach $20.5 billion by 2030 growing at a CAGR of 12% during the forecast period. Using light-emitting diodes (LEDs), an outdoor LED display is a high-brightness digital screen made for outdoor settings that produces vibrant images even in direct sunlight. These displays are perfect for digital billboards, public events, sports stadiums, transit hubs, and advertising since they are energy-efficient, waterproof, and long-lasting. High-resolution, dynamic content capabilities and remote control choices are just a few of the features that make outdoor LED displays ideal for a wide range of commercial and informational applications.
According to IAB Global (2023), digital-out-of-home (DOOH) advertising, powered by outdoor LED displays, grew by 24% year-over-year in 2022.
Growing demand for digital out-of-home (DOOH) advertising
The outdoor LED display market is propelled by the exponential demand for DOOH advertising, driven by brands seeking dynamic, high-impact visual engagement in urban centers, transit hubs, and retail environments. These displays enable real-time content updates, audience targeting, and superior visibility compared to static ads, aligning with the shift toward data-driven marketing. Innovations like 8K resolution and energy-efficient panels further attract advertisers, while sectors like retail, entertainment, and transportation prioritize LED billboards for brand differentiation.
High energy consumption
Outdoor LED displays face growth barriers due to high energy demands, particularly for high-brightness panels required for daylight visibility. Elevated operational costs and environmental concerns challenge adoption, especially in regions with stringent efficiency regulations like the EU. Competitors such as LCDs or printed billboards offer lower energy alternatives, pressuring manufacturers to innovate. While solutions like solar integration and adaptive dimming are emerging, upfront R&D costs and ROI uncertainties deter smaller players, creating a fragmented competitive landscape.
Integration with IoT and smart technologies
The fusion of IoT with outdoor LED displays unlocks transformative potential, enabling real-time content adjustments based on traffic, weather, or audience analytics. Smart city initiatives leverage these systems for traffic management, safety alerts, and environmental monitoring, expanding applications beyond advertising. Partnerships with 5G and AI providers enhance remote management and predictive maintenance, reducing downtime. This integration positions LED displays as critical infrastructure in urban digitization, driving demand in transportation, retail, and public services.
Cybersecurity risks
Networked LED systems are increasingly vulnerable to cyberattacks, including data breaches and ransomware, threatening operational integrity. High-profile incidents, such as hacked billboards displaying malicious content, erode stakeholder trust. Compliance with evolving regulations (e.g., GDPR, CCPA) escalates costs, while manufacturers face pressure to embed robust encryption and access controls. These risks are acute in public safety and transportation applications, where breaches could disrupt critical services, necessitating heavy investments in cybersecurity infrastructure.
The covid-19 pandemic initially stalled the market due to lockdowns, supply chain disruptions, and reduced ad spending. Public events and retail deployments were postponed, shrinking revenues. However, recovery accelerated post-COVID as DOOH advertising gained traction for its cost efficiency and reach in transit hubs, healthcare facilities, and drive-in venues. Hybrid events and contactless interactions further boosted demand, with the market rebounding to pre-pandemic levels by 2023, driven by pent-up infrastructure investments and digitalization trends.
The LED billboards segment is expected to be the largest during the forecast period
The LED billboards segment is expected to account for the largest market share during the forecast period driven by their critical role in digital out-of-home (DOOH) advertising and public infrastructure. Engineered for 10,000+ nits brightness and IP65-rated weather resistance, these displays excel in high-traffic zones such as highways, sports arenas, and urban centers. Municipalities leverage their durability for real-time traffic alerts and emergency broadcasts, while brands capitalize on 24/7 visibility to amplify consumer engagement. Moreover, innovations like curved LED configurations and AI-driven dynamic content further solidify dominance.
The surface mounted segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the surface mounted segment is predicted to witness the highest growth rate, fueled by demand for ultra-high-definition visual solutions in premium applications. SMDs' sub-1.5mm pixel pitch delivers cinematic clarity for close-proximity environments, including luxury retail facades, corporate lobbies, and smart city command centers. Modular architectures enable rapid deployment on non-planar surfaces, slashing installation costs by 20-30% versus conventional systems. Adoption surges in architectural projects and entertainment venues while advancements in Chip-on-Board (COB) technology enhance durability against vandalism and moisture. This positions SMDs as the rapidly growing segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by rapid urbanization, smart city projects, and booming advertising industries in China, India, and Southeast Asia. Governments invest heavily in public infrastructure, deploying LED displays for transportation hubs and urban signage. China's dominance in LED manufacturing ensures cost-competitive supply chains, while India's expanding retail and entertainment sectors drive demand. Additionally, the high population density and tech-savvy consumers further cement the region's leadership, with countries like Japan and South Korea pioneering advanced display technologies.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by infrastructural investments and digital transformation. Emerging economies like Indonesia and Vietnam adopt LED displays for tourism and retail, while China's 5G rollout enables smart advertising solutions. Supportive policies, such as India's Digital India initiative, promote LED integration in public services. The region's low manufacturing costs and rising disposable incomes create a fertile ground for innovation, ensuring sustained high growth. Collaborations between tech giants and local governments further accelerate adoption, solidifying Asia Pacific as the fastest-growing market.
Key players in the market
Some of the key players in Outdoor LED Display Market include Samsung Electronics Co., Ltd., LG Electronics Inc., Sony Corporation, Panasonic Corporation, NEC Corporation, Barco NV, Daktronics, Inc., Leyard Optoelectronic Co., Ltd., Absen Optoelectronic Co., Ltd., Lighthouse Technologies Limited, Unilumin Group Co., Ltd., Shenzhen AOTO Electronics Co., Ltd., Delta Electronics, Inc., SiliconCore Technology, Inc., Yaham Electronics Co., Ltd., Liantronics Co., Ltd. and QSTECH Co., Ltd.
In July 2023, Samsung launched the 2023 Outdoor LED Display Series with enhanced brightness (5,000 nits) for sunlight visibility and IP65 weatherproofing.
In July 2023, LG Electronics Inc. introduced LG Magnit, a modular MicroLED outdoor display with 4K resolution and HDR10+ support.
In June 2023, NEC Corporation partnered with global stadiums to deploy NEC Canvas LED Video Walls with 10,000-nit brightness for outdoor sports.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.