戶外LED顯示器市場機會、成長動力、產業趨勢分析及2024-2032年預測

2023年，全球戶外LED顯示器市場估值達93億美元，2024年至2032年複合年成長率將達到10%。現代 LED 顯示器採用最佳化能源消耗的先進技術。低功耗 LED 和智慧調光系統可根據環境光調節亮度，進而降低營運成本和碳足跡。製造商還採用永續生產實踐，使用可回收材料和環保零件。

這種方法符合監管要求，並吸引有環保意識的消費者和企業。市場按應用程式細分為 LED 廣告看板、周界 LED 板、LED 移動面板、LED 交通燈、LED 視訊牆和其他 LED 矩陣板。預計到 2032 年，LED 廣告看板感測器市場將超過 60 億美元。它們在各種照明條件下均表現良好，確保高可見度。

它們的能源效率和更長的使用壽命使其具有成本效益。 LED 廣告看板的靈活性允許即時內容更新，使其成為引人入勝的多媒體顯示的理想選擇。市場也依彩色顯示器分為單色、三色和全彩顯示器。三色顯示器領域成長最快，預計 2024 年至 2032 年複合年成長率將超過 10%。

它們使用紅色、綠色和藍色 LED 來提供充滿活力、引人注目的圖像和文字。它們能夠產生多種顏色並保持高對比度，使其能夠有效地在戶外環境中吸引注意力。 2023年，北美地區引領全球戶外LED顯示器市場，佔超過36%的市佔率。該地區先進的基礎設施、大量的廣告投資和技術創新推動了其市場領先地位。

強勁的經濟環境、數位廣告的廣泛採用以及對先進技術的偏好鞏固了北美市場的主導地位和成長。美國和加拿大發揮關鍵作用，利用先進的技術基礎設施和高額廣告預算。在主要城市中心和廣泛的數位廣告網路的推動下，美國在市場創新和大規模部署方面處於領先地位。加拿大透過對智慧城市計畫和備受矚目的活動進行大量投資來支持這一目標，進一步推動市場擴張。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 供應商矩陣
• 利潤率分析
• 技術與創新格局
• 專利分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • LED 技術的進步
    • 不斷成長的數位廣告需求
    • 擴增實境 (AR) 和虛擬實境 (VR) 的整合
    • 戶外活動知名度不斷提高
    • 都市化和智慧城市舉措
  • 產業陷阱與挑戰
    • 初始投資成本高
    • 監管和環境限制
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：依技術分類，2021 - 2032 年

• 主要趨勢
• 單獨安裝
• 表面貼裝

第 6 章：市場估計與預測：按顏色顯示，2021 - 2032 年

• 主要趨勢
• 單色顯示
• 三色顯示
• 全彩顯示螢幕

第 7 章：市場估計與預測：依應用分類，2021 - 2032

• 主要趨勢
• LED廣告看板
• 周邊LED板
• LED移動面板
• LED交通燈
• LED 視訊牆
• 其他LED矩陣板

第 8 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳新銀行
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 阿拉伯聯合大公國
  • 南非
  • 沙烏地阿拉伯
  • MEA 的其餘部分

第 9 章：公司簡介

• AU Optronics Corp.
• Barco
• BenQ Corporation
• BOE Technology Group Co., Ltd.
• Christie Digital Systems
• Daktronics Inc.
• Electronic Displays Inc.
• Hisense Group
• LEYARD
• LG Electronics
• Lighthouse Technologies Limited
• NEC Display Solutions
• Optoelectronics Co. Ltd
• Panasonic Holdings Corporation
• Planar Systems
• Samsung Electronics Co., Ltd.
• Sharp Corporation
• Shenzhen Dicolor
• Sony Corporation
• Toshiba Corporation
• ViewSonic Corporation
• Vizio,Inc.

The Global Outdoor LED Display Market reached a valuation of USD 9.3 billion in 2023 and will expand at a CAGR of 10% from 2024 to 2032. The industry is shifting towards energy efficiency and sustainability due to increasing environmental concerns. Modern LED displays feature advanced technologies that optimize energy consumption. Low-power LEDs and intelligent dimming systems adjust brightness based on ambient light, reducing operational costs and carbon footprints. Manufacturers are also adopting sustainable production practices, using recyclable materials and eco-friendly components.

This approach complies with regulatory requirements and appeals to environmentally conscious consumers and businesses. The market is segmented by application into LED billboards, perimeter LED boards, LED mobile panels, LED traffic lights, LED video walls, and other LED matrix boards. The LED billboard sensors segment is projected to exceed USD 6 billion by 2032. These components are gaining traction due to their superior brightness and ability to display dynamic content. They perform well in various lighting conditions, ensuring high visibility.

Their energy efficiency and extended lifespan make them cost-effective. The flexibility of LED billboards allows for real-time content updates, making them ideal for engaging multimedia displays. The market is also segmented by color display into monochrome, tri-color, and full-color displays. The tri-color display segment is the fastest-growing, with a projected CAGR of over 10% between 2024 and 2032. Tri-color displays dominate the market due to their balance of performance, cost, and visual appeal.

They use red, green, and blue LEDs to deliver vibrant, eye-catching images and text. Their ability to produce a wide range of colors and maintain high contrast makes them effective for capturing attention in outdoor environments. North America led the global outdoor LED display market in 2023, accounting for over 36% of the market share. The region's advanced infrastructure, significant advertising investments, and technological innovation drive its market leadership.

The strong economic environment, widespread adoption of digital advertising, and preference for advanced technology reinforce North America's market dominance and growth. The U.S. and Canada play pivotal roles, leveraging advanced technological infrastructure and high advertising budgets. The U.S. leads in market innovation and large-scale deployments, driven by major urban centers and extensive digital ad networks. Canada supports this with significant investments in smart city projects and high-profile events, further driving market expansion.Both countries enhance market growth through early adoption of cutting-edge LED technologies and dynamic advertising strategies.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Advancements in LED technology
    • 3.8.1.2 Increasing digital advertising demand
    • 3.8.1.3 Integration of augmented reality (AR) and virtual reality (VR)
    • 3.8.1.4 Growing outdoor event visibility
    • 3.8.1.5 Urbanization and smart city initiatives
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High initial investment costs
    • 3.8.2.2 Regulatory and environmental restrictions
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Technology, 2021 - 2032 (USD million)

• 5.1 Key trends
• 5.2 Individually mounted
• 5.3 Surface mounted

Chapter 6 Market Estimates & Forecast, By Color Display, 2021 - 2032 (USD million)

• 6.1 Key trends
• 6.2 Monochrome display
• 6.3 Tri-Color display
• 6.4 Full-Color display

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2032 (USD million)

• 7.1 Key trends
• 7.2 LED billboards
• 7.3 Perimeter LED boards
• 7.4 LED mobile panel
• 7.5 LED traffic lights
• 7.6 LED video walls
• 7.7 Other LED matrix boards

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032 (USD million)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 ANZ
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Rest of Latin America
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 AU Optronics Corp.
• 9.2 Barco
• 9.3 BenQ Corporation
• 9.4 BOE Technology Group Co., Ltd.
• 9.5 Christie Digital Systems
• 9.6 Daktronics Inc.
• 9.7 Electronic Displays Inc.
• 9.8 Hisense Group
• 9.9 LEYARD
• 9.10 LG Electronics
• 9.11 Lighthouse Technologies Limited
• 9.12 NEC Display Solutions
• 9.13 Optoelectronics Co. Ltd
• 9.14 Panasonic Holdings Corporation
• 9.15 Planar Systems
• 9.16 Samsung Electronics Co., Ltd.
• 9.17 Sharp Corporation
• 9.18 Shenzhen Dicolor
• 9.19 Sony Corporation
• 9.20 Toshiba Corporation
• 9.21 ViewSonic Corporation
• 9.22 Vizio,Inc.